YES Network Undergoes Full-Scale Graphics Rebrand for 2023 New York Yankees Season Vizrt, Drive Studios were important contributors to the new package By Kristian Hern ndez, Senior Editor
Wednesday, April 26, 2023 - 2:00 pm
Print This Story | Subscribe
Story Highlights
The New York Yankees' 2023 season gives YES Network another chance to entertain the baseball masses in the New York City metropolitan area. Looking to spice up its on-air presentation, the regional sports network's on-air graphics and marketing departments have implemented a cohesive rebranding of the RSN's graphics and promotional material.
Coming off a great season for the Yankees, including Aaron Judge's winning the American League MVP, we felt that a redesign was necessary, says Rick Deutschman, senior director, creative design, YES Network. In addition to the many features within the YES App and the launch of our direct-to-consumer option, it was an opportune time to rebrand the network as a whole.
YES Network's New Blue graphics package moves away from the traditional navy-blue color scheme.
Since 2018, the network has dabbled with new creative directions. At the start of the 2018-19 Brooklyn Nets campaign, for example, the RSN debuted graphics highlighting the borough and the team. In 2019, the mission was to blend the linear and digital platforms under one brand identity. For the 2021 MLB season, the goal was to integrate a new scorebug for Yankees broadcasts. The current, massive Yankees rebrand began six months ago at the start of last offseason - which was only two months after Head of Marketing and Creative Bill Bergofin joined the company.
I was able to be a part of this process with the team since my first day, he says. It has been about five years since we've redone our Yankees package, so this classic brand needed a fresh coat of paint.
Tapping the talents of YES Network Manager, Creative Design, Brandon Shapiro; Senior Motion Graphic Artist Michael Carangelo; and Junior Motion Graphic Artist Simon Tamayo, the creative department merged its efforts with those of Drive Studios Founder/Creative Director Nick DiNapoli and Founder/Technical Director Marco Bacich to develop a concept that would not only match the World Series aspirations of the team on the field but also reflect a new era of the network.
Dynamic movement has been integrated into Yes Network's on-air elements, including this one with reigning AL MVP Aaron Judge.
We provided key strategic imperatives to inform [Nick, Marco, and their team's] direction, adds Deutschman. We wanted to do something that was more innovative, different from what we've done in the past, and skews to a younger audience. [Ultimately], we came up with this environmental and abstract representation of New York City with strong typography and graphic repetition.
Alongside YES Network's many offerings to customers, the staff has been transforming internal workflows, replacing many of its in-house hardware with new graphics engines from Vizrt, Reality Check Systems for additional support, and collaboration with Sinclair Broadcast Group Viz Director Andrew Benninghoff. The effort has produced templates and animations that leverage space and dynamic movement.
The process also generated a reimagined color palette. Dubbed New Blue, the lighter shade of blue contrasts with the darker navy that fans have been accustomed to seeing. In an example of kinetic energy, one graphic includes a video of Judge swinging at a pitch but also contacting his name in a way that a baseball sprays chalk when it hits the foul line.
That particular effect is something that we were drawn to in early designs, says Deutschman. Working with Drive Studios to add that little effect was pretty cool, and we're looking to expand on that as we go [through the season].
Vizrt is being used to create unique environments, including this one with the Yankees logo.
The hardest challenge with any rebranding of a graphics package in today's sports-production landscape is preventing the new iteration from becoming obsolete. We were finding that 3D felt a bit dated, but we were going to get tired of 2D pretty quickly, says Deutschman. So we decided to toe the line and create a fusion of these two animation styles. We know people will always opt for the biggest and best available screen, but this look needed to work in the app if we were going to truly rebrand the entire network.
Since the launch of YES Network in March 2002, Deutschman has been present for every version of the RSN's on-air graphics. Knowledgeable about the trends and ideas that influence the packages, he appreciates the distance that these elements have come: We leaned into Yankee history as well as the stadium's lights and fa ade over the years. We celebrated franchise legends like Ruth, Gehrig, and DiMaggio, but now we're highlighting our current players.
After a month of the 2023 season, folks at the network have reflected on how these broadcasts have looked so far. When the margin for error is extremely small, internal feedback - from Lead Producer Troy Benjamin and Lead Director Dan Barr in the truck and executives President, Production and Programming, John J. Filippelli, and VP, Production, Jared Boshnack -has been extremely positive. Some of that praise has made it on the air.
Your toughest critics are often in the room sitting around you, says Bergofin. [Play-by-play announcer] Michael Kay loved it so much that he gave it a shout-out on the broadcast. It's a testament to the great work that Rick and his team have done.
The graphics - inserts, transitions, and more - are seen on Yankees broadcasts, but the network's vision is to broaden their use to all its properties. Whether that's marketing for the studio programming or ad
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
30/08/2025
WASHINGTON The Federal Communications Commission has adopted its FY 2025 Regulatory Fees Order that establishes the regulatory fee rates for the broadcast stati...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
29/08/2025
L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...
29/08/2025
BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...
29/08/2025
NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...
29/08/2025
SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...
29/08/2025
NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...
29/08/2025
Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...
29/08/2025
Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...
29/08/2025
In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...
29/08/2025
Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+
Technology solu...
29/08/2025
Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show
Disguise, the industry-leading tech...
29/08/2025
STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...
29/08/2025
LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...
29/08/2025
DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...
29/08/2025
NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...
29/08/2025
FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...
29/08/2025
29 Aug 2025
Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...
29/08/2025
More than half of all NFL games live on Sky for the first timeFriday 29 August 2025
Sky Sports has announced a new three-year deal with the NFL, extending its ...
29/08/2025
Back to All News
RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...
29/08/2025
Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...
29/08/2025
RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...
28/08/2025
By Kristin Feeley, Director, Documentary Film & Artist Programs
If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...
28/08/2025
Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...
28/08/2025
Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...
28/08/2025
Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...
28/08/2025
Earlier this month, we promised our Verano Forever party would bring the heat, a...
28/08/2025
L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....
28/08/2025
Bilbao, August 26, 2025 - AgileTV, an international television and video technol...
28/08/2025
Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...
28/08/2025
NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....
28/08/2025
NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...
28/08/2025
Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...
28/08/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...
28/08/2025
AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...
28/08/2025
Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...
28/08/2025
To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...
28/08/2025
Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...
28/08/2025
Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...
28/08/2025
Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...
28/08/2025
Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering
Nixer Pro Au...
28/08/2025
Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...
28/08/2025
Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...
28/08/2025
Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland
Broadpeak, a leader in streaming and moneti...
28/08/2025
Leading video software provider, Synamedia, today announced that 24 Frames Digital, one of India's leading live event streaming service providers, has chose...
28/08/2025
Meet VisualOn at IBC2025: See What's Next in AI-Powered Video Streaming Join VisualOn at IBC2025 and discover how our AI-driven Optimizer and advanced media...
YES Network Undergoes Full-Scale Graphics Rebrand for 2023 New York Yankees Season Vizrt, Drive Studios were important contributors to the new package By Kristian Hern ndez, Senior Editor 
