YES Network Undergoes Full-Scale Graphics Rebrand for 2023 New York Yankees Season Vizrt, Drive Studios were important contributors to the new package By Kristian Hern ndez, Senior Editor
Wednesday, April 26, 2023 - 2:00 pm
Print This Story | Subscribe
Story Highlights
The New York Yankees' 2023 season gives YES Network another chance to entertain the baseball masses in the New York City metropolitan area. Looking to spice up its on-air presentation, the regional sports network's on-air graphics and marketing departments have implemented a cohesive rebranding of the RSN's graphics and promotional material.
Coming off a great season for the Yankees, including Aaron Judge's winning the American League MVP, we felt that a redesign was necessary, says Rick Deutschman, senior director, creative design, YES Network. In addition to the many features within the YES App and the launch of our direct-to-consumer option, it was an opportune time to rebrand the network as a whole.
YES Network's New Blue graphics package moves away from the traditional navy-blue color scheme.
Since 2018, the network has dabbled with new creative directions. At the start of the 2018-19 Brooklyn Nets campaign, for example, the RSN debuted graphics highlighting the borough and the team. In 2019, the mission was to blend the linear and digital platforms under one brand identity. For the 2021 MLB season, the goal was to integrate a new scorebug for Yankees broadcasts. The current, massive Yankees rebrand began six months ago at the start of last offseason - which was only two months after Head of Marketing and Creative Bill Bergofin joined the company.
I was able to be a part of this process with the team since my first day, he says. It has been about five years since we've redone our Yankees package, so this classic brand needed a fresh coat of paint.
Tapping the talents of YES Network Manager, Creative Design, Brandon Shapiro; Senior Motion Graphic Artist Michael Carangelo; and Junior Motion Graphic Artist Simon Tamayo, the creative department merged its efforts with those of Drive Studios Founder/Creative Director Nick DiNapoli and Founder/Technical Director Marco Bacich to develop a concept that would not only match the World Series aspirations of the team on the field but also reflect a new era of the network.
Dynamic movement has been integrated into Yes Network's on-air elements, including this one with reigning AL MVP Aaron Judge.
We provided key strategic imperatives to inform [Nick, Marco, and their team's] direction, adds Deutschman. We wanted to do something that was more innovative, different from what we've done in the past, and skews to a younger audience. [Ultimately], we came up with this environmental and abstract representation of New York City with strong typography and graphic repetition.
Alongside YES Network's many offerings to customers, the staff has been transforming internal workflows, replacing many of its in-house hardware with new graphics engines from Vizrt, Reality Check Systems for additional support, and collaboration with Sinclair Broadcast Group Viz Director Andrew Benninghoff. The effort has produced templates and animations that leverage space and dynamic movement.
The process also generated a reimagined color palette. Dubbed New Blue, the lighter shade of blue contrasts with the darker navy that fans have been accustomed to seeing. In an example of kinetic energy, one graphic includes a video of Judge swinging at a pitch but also contacting his name in a way that a baseball sprays chalk when it hits the foul line.
That particular effect is something that we were drawn to in early designs, says Deutschman. Working with Drive Studios to add that little effect was pretty cool, and we're looking to expand on that as we go [through the season].
Vizrt is being used to create unique environments, including this one with the Yankees logo.
The hardest challenge with any rebranding of a graphics package in today's sports-production landscape is preventing the new iteration from becoming obsolete. We were finding that 3D felt a bit dated, but we were going to get tired of 2D pretty quickly, says Deutschman. So we decided to toe the line and create a fusion of these two animation styles. We know people will always opt for the biggest and best available screen, but this look needed to work in the app if we were going to truly rebrand the entire network.
Since the launch of YES Network in March 2002, Deutschman has been present for every version of the RSN's on-air graphics. Knowledgeable about the trends and ideas that influence the packages, he appreciates the distance that these elements have come: We leaned into Yankee history as well as the stadium's lights and fa ade over the years. We celebrated franchise legends like Ruth, Gehrig, and DiMaggio, but now we're highlighting our current players.
After a month of the 2023 season, folks at the network have reflected on how these broadcasts have looked so far. When the margin for error is extremely small, internal feedback - from Lead Producer Troy Benjamin and Lead Director Dan Barr in the truck and executives President, Production and Programming, John J. Filippelli, and VP, Production, Jared Boshnack -has been extremely positive. Some of that praise has made it on the air.
Your toughest critics are often in the room sitting around you, says Bergofin. [Play-by-play announcer] Michael Kay loved it so much that he gave it a shout-out on the broadcast. It's a testament to the great work that Rick and his team have done.
The graphics - inserts, transitions, and more - are seen on Yankees broadcasts, but the network's vision is to broaden their use to all its properties. Whether that's marketing for the studio programming or ad
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
19/08/2026
As the cost of IP nears price parity with traditional SDI, Reynolds argues that ...
19/08/2026
A private 5G bubble was chosen instead of traditional broadcast RF for the race ...
19/08/2026
(L-R) Rafael Manuel and Isabel Sicat attend the Filipi ana premiere during the 2026 Sundance Film Festival at The Ray Theatre on January 23, 2026, in Park Cit...
19/08/2026
Studio owners invited to have their say on rates cuts
The Music Producers Guild (MPG) are inviting UK-based studios to take part in an in-depth survey that ...
19/08/2026
Vintage-inspired desktop interface revealed
Harrison's latest hardware offering sees them head into the world of audio interfaces, delivering a 10-in/12...
19/08/2026
Granular effect remains locked to scale and tempo
Described as your dream granular effect , Minimal Audio's latest creation is capable of turning any s...
19/08/2026
First polyphonic SWAM instrument incoming
Audio Modeling's latest physical-modelling orchestral instrument is just around the corner, and is now availab...
19/08/2026
World Cup Games Generate 84 Billion Minutes Across FOX, Fox Sports 1 and NBCU...
19/08/2026
July brought typical peak-holiday drops in viewership, driven primarily by viewers stepping away from screens and a visible decline in reach across both traditi...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Henry joins BCE as the company accelerates its commercial strategy and expands its international presence across the media, broadcast and technology markets. He...
19/08/2026
iWedia, a leading provider of software solutions for connected TV devices, today announced a major milestone in Android platform optimization with the successfu...
19/08/2026
NTP Technology announces that ST 2110-30 audio-over-IP connectivity with AES67 and RAVENNA capabilities is now available for the brand's world-class audio i...
19/08/2026
Net Insight has been selected to provide its Nimbra platform by the service provider Big Blue Marble, formerly ORS Group, as the core media transport solution f...
19/08/2026
LiveU has supported Coventry City FC and several other top-flight UK football clubs through one of their most demanding live production challenges of the year, ...
19/08/2026
Nature Seekers Documentary Shot with Blackmagic URSA Cine 12K LF
Brie Clayton August 18, 2026
0 Comments
Filming endangered turtles required camera...
19/08/2026
Neyrinck Brings D-Control Consoles Back to Life on Apple Silicon with D-Control ...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Riedel Communications today announced that Edith Cowan University (ECU) in Perth, Australia, implemented a comprehensive communications infrastructure that brin...
19/08/2026
QuickLink, a leading provider of award-winning video production and remote guest contribution solutions, will spotlight a major leap forward in remote guest con...
19/08/2026
Integrated platform melds media asset management, playout automation and newsroom workflows
EMAM, PlayBox Neo and SNEWS have officially launched Nuvex, a conne...
19/08/2026
Screen Australia releases the Private Investment Toolkit to strengthen screen in...
19/08/2026
Do Aussies truly value local content? Unpacking Screen Currency 2026 with Deirdr...
19/08/2026
There's an early Christmas gift for Bookish fans, as UKTV confirms the re-commission of the hit U&alibi drama, created by and starring Mark Gatiss. Viewers ...
19/08/2026
Wednesday 19 August 2026
Sky gives sports fans the chance to watch multiple liv...
19/08/2026
On Saturday September 5 Katie Taylor will step into the ring for the fight of her life against Flora Pili in front of 80,000 fans in Croke Park. A legendary fig...
18/08/2026
SportStream 2026, a free three-day virtual event, will take place September 15-17. One registration provides access to all three days of live programming and on...
18/08/2026
BeckTV will introduce BeckFlow to the European market at IBC2026, demonstrated on the Providius stand (10.F53).
BeckFlow is a web-based schematic documentation...
18/08/2026
Boland Communications will introduce a SMPTE ST 2110 input option for its 4K monitors at IBC2026, along with a new 55-inch super-narrow bezel display for video ...
18/08/2026
Dolby Laboratories and the Seattle Seahawks have announced a partnership integrating Dolby OptiView into the Seahawks' live streaming coverage, making the S...
18/08/2026
For BMG Executive Producer of Sports Production, Graham Taylor, producing live s...
18/08/2026
TMRW Sports has appointed Rufus Hack as President of Golf, a newly created role in which he will lead the company's golf businesses including TGL presented ...
18/08/2026
SMT will provide race technology for FOX Sports' coverage of the Freedom 250 Grand Prix of Washington, D.C. on August 23, when the NTT INDYCAR SERIES races ...
18/08/2026
The live, YouTube-native roundtables combine fan voices, credentialed reporters,...
18/08/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
18/08/2026
The industry legend sounds off on replacing the Heat's iconic Medusa score...
18/08/2026
William F. Rasmussen, the sports fan-turned broadcaster and entrepreneur whose out-of-the-box idea of a 24-hour cable sports network, ESPN, changed forever the ...
18/08/2026
DAZN Group has completed its acquisition of ViewLift, a provider of streaming and digital solutions for sports content owners. The acquisition was first announc...
18/08/2026
The American Association of Professional Baseball (AAPB) has added SI TV, Sports Illustrated's 24/7 streaming channel, as a broadcast partner for the remain...
18/08/2026
The Esports Foundation has announced that the inaugural Esports Nations Cup (ENC), originally scheduled for November 2026 in Riyadh, will be postponed to Novemb...
18/08/2026
Diversified has announced a new Global Managed Services Practice, consolidating the company's managed services capabilities into one organization. Rob Mello...
18/08/2026
Appear has completed a proof of concept with Thoroughbred Racing Productions (TRP), demonstrating multi-camera remote live production over bonded 5G cellular an...
YES Network Undergoes Full-Scale Graphics Rebrand for 2023 New York Yankees Season Vizrt, Drive Studios were important contributors to the new package By Kristian Hern ndez, Senior Editor 
