--
IBC (Hall 7, Stand B55) - Avid (Nasdaq: AVID), the leading technology provider that powers the media and entertainment industry, brings a wave of innovation in newly available products and technology demonstrations across the IBC Show floor to help enterprises, teams and individuals to maximize efficiency and opportunity in media creation, management and distribution. Further, Avid thought leadership will be present across the event through high-profile customers-including the creative forces behind Star Wars: The Force Awakens and Deadpool 2 being featured on IBC's main stage-as well as Avid executives and technology experts participating on several conference panels exploring the content supply chain, artificial intelligence and advanced graphics.
Avid Innovations Make IBC Debut
Avid is demonstrating for the European media and entertainment community its latest wave of innovative tools, apps, services and solutions for creative professionals, production teams and media enterprises including:
The next generation, web-based version of MediaCentral , Avid's industry-leading media production and management platform
MediaCentral | Editorial Management, a simple-to-deploy asset management tool that accelerates collaboration among post production and broadcast teams through secure, reliable and easily configured media workflows
Avid On Demand, a SaaS cloud services and solutions platform that provides media production capabilities on demand
Avid NEXIS | E5 NL high-density, on-premises nearline storage solution
The expanded Avid VENUE | S6L family of live sound systems (shipping this month), with three new control surfaces, a new engine, and two new I/O racks all on a unified platform
The expanded Creative Tools Family, which provides access to Avid's iconic Pro Tools , Media Composer and Sibelius software for creative individuals at any stage of their career and teams of any size
The state-of-the-art Maestro | PowerWall display control and management solution that puts the power of Ultra-high definition graphics into the hands of any television broadcaster
The new Maestro | Engine, a next generation real-time graphics and video hardware rendering platform for the Maestro graphics product line. Scaling from HD and 1080P to UHD, and supporting both SDI and Video Over IP interfaces, Maestro | Engine enables broadcasters to produce the highest-quality graphics, virtual studios, augmented reality and video wall content.
The products Avid is showing today at IBC, and our forward leaning innovation in areas such as IP connectivity, 4K and cloud, have been shaped and prioritized by our customers who are all counting on the vendor community to come together and help them overcome the massive shift impacting every aspect of their business, said Jeff Rosica, CEO and President, Avid. We've accelerated our delivery of open platforms, tools, apps, services and solutions to make it easier for our customers to end disparity among technology in their operations, so they can work faster on smaller budgets, and still thrill and retain viewers on any platform.
Achieving IP Connectivity to Increase Media Operations Efficiency
Avid continues to lead the industry's migration to more efficient IP-based workflows for broadcast, post production and audio, and is driving the industry toward seamless IP connectivity by incorporating support for the latest standards and open source protocols. Avid is showcasing several IP demonstrations at its stand including:
NewTek NDI (network device interface) output from Media Composer
Avid Artist | DNxIP for media workflow connectivity supporting SMPTE 2022-6
Avid FastServe video servers with IP I/O
The new Maestro | Engine with support for SMPTE 2022-6
Audio over IP for live sound with the Avid VENUE | S6L using AVB and Dante AoIP protocols from MADI (Multichannel Audio Digital Interface) connectivity
Audio production facilities using Dante from the Pro Tools | MTRX interface to route audio between studios
MXF IP live ingest to Media Composer, highlighting growing file support for edit while capture from an ARRI camera with a Nablet MXF plug-in rewrapping to MXF in real time (demoing at the IBC Future Zone)
Avid is also demonstrating IP connectivity with FastServe and Maestro Graphics as part of the Alliance for IP Media Solutions (AIMS) interoperability showcase in rooms E106 and E107. Additionally, Avid will demonstrate IP output from Media Composer connected to a Cisco IP Fabric for Media at Cisco in Hall 1, Stand A71. In addition, Avid and Microsoft are presenting the latest technology advancements of their partnership including on-demand offerings Avid Illuminate On Demand and Shared Library On Demand as well as highlighting Azure integrations for AI at Microsoft in Hall 1, Stand C27.
Avid Creative Users Headlining IBC's Big Screen Stage
Taking the spotlight on IBC's Big Screen program, pre-eminent Avid users will give audiences exciting insight into the world's most high-profile film projects as part of a new conference forum that will explore how technology innovation is helping to bring stories to life like never before:
The Story of the Edit: Star Wars -- 2.45-3.15 p.m. on Saturday, September 15 at the Auditorium
Oscar -nominated Maryann Brandon, DGA, ACE, joins Avid's Director of Pro Video Solutions Marketing, Matt Feury, on the Big Screen stage direct from London, where she's working on the next installment of the legendary Star Wars franchise. Her multi-award-winning career includes editing credits for upcoming Marvel movie Venom, Star Wars: The Force Awakens and animated feature How To Train Your Dragon.
The Story of the Edit: Deadpool 210.25-10.55 a.m. on Sunday, September 16 at the AuditoriumDirk Westervelt, from the editing team on this year's blockbuster movie Deadpool 2, j
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
19/08/2026
As the cost of IP nears price parity with traditional SDI, Reynolds argues that ...
19/08/2026
A private 5G bubble was chosen instead of traditional broadcast RF for the race ...
19/08/2026
(L-R) Rafael Manuel and Isabel Sicat attend the Filipi ana premiere during the 2026 Sundance Film Festival at The Ray Theatre on January 23, 2026, in Park Cit...
19/08/2026
Studio owners invited to have their say on rates cuts
The Music Producers Guild (MPG) are inviting UK-based studios to take part in an in-depth survey that ...
19/08/2026
Vintage-inspired desktop interface revealed
Harrison's latest hardware offering sees them head into the world of audio interfaces, delivering a 10-in/12...
19/08/2026
Granular effect remains locked to scale and tempo
Described as your dream granular effect , Minimal Audio's latest creation is capable of turning any s...
19/08/2026
First polyphonic SWAM instrument incoming
Audio Modeling's latest physical-modelling orchestral instrument is just around the corner, and is now availab...
19/08/2026
World Cup Games Generate 84 Billion Minutes Across FOX, Fox Sports 1 and NBCU...
19/08/2026
July brought typical peak-holiday drops in viewership, driven primarily by viewers stepping away from screens and a visible decline in reach across both traditi...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Henry joins BCE as the company accelerates its commercial strategy and expands its international presence across the media, broadcast and technology markets. He...
19/08/2026
iWedia, a leading provider of software solutions for connected TV devices, today announced a major milestone in Android platform optimization with the successfu...
19/08/2026
NTP Technology announces that ST 2110-30 audio-over-IP connectivity with AES67 and RAVENNA capabilities is now available for the brand's world-class audio i...
19/08/2026
Net Insight has been selected to provide its Nimbra platform by the service provider Big Blue Marble, formerly ORS Group, as the core media transport solution f...
19/08/2026
LiveU has supported Coventry City FC and several other top-flight UK football clubs through one of their most demanding live production challenges of the year, ...
19/08/2026
Nature Seekers Documentary Shot with Blackmagic URSA Cine 12K LF
Brie Clayton August 18, 2026
0 Comments
Filming endangered turtles required camera...
19/08/2026
Neyrinck Brings D-Control Consoles Back to Life on Apple Silicon with D-Control ...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Riedel Communications today announced that Edith Cowan University (ECU) in Perth, Australia, implemented a comprehensive communications infrastructure that brin...
19/08/2026
QuickLink, a leading provider of award-winning video production and remote guest contribution solutions, will spotlight a major leap forward in remote guest con...
19/08/2026
Integrated platform melds media asset management, playout automation and newsroom workflows
EMAM, PlayBox Neo and SNEWS have officially launched Nuvex, a conne...
19/08/2026
Screen Australia releases the Private Investment Toolkit to strengthen screen in...
19/08/2026
Do Aussies truly value local content? Unpacking Screen Currency 2026 with Deirdr...
19/08/2026
There's an early Christmas gift for Bookish fans, as UKTV confirms the re-commission of the hit U&alibi drama, created by and starring Mark Gatiss. Viewers ...
19/08/2026
Wednesday 19 August 2026
Sky gives sports fans the chance to watch multiple liv...
19/08/2026
On Saturday September 5 Katie Taylor will step into the ring for the fight of her life against Flora Pili in front of 80,000 fans in Croke Park. A legendary fig...
18/08/2026
SportStream 2026, a free three-day virtual event, will take place September 15-17. One registration provides access to all three days of live programming and on...
18/08/2026
BeckTV will introduce BeckFlow to the European market at IBC2026, demonstrated on the Providius stand (10.F53).
BeckFlow is a web-based schematic documentation...
18/08/2026
Boland Communications will introduce a SMPTE ST 2110 input option for its 4K monitors at IBC2026, along with a new 55-inch super-narrow bezel display for video ...
18/08/2026
Dolby Laboratories and the Seattle Seahawks have announced a partnership integrating Dolby OptiView into the Seahawks' live streaming coverage, making the S...
18/08/2026
For BMG Executive Producer of Sports Production, Graham Taylor, producing live s...
18/08/2026
TMRW Sports has appointed Rufus Hack as President of Golf, a newly created role in which he will lead the company's golf businesses including TGL presented ...
18/08/2026
SMT will provide race technology for FOX Sports' coverage of the Freedom 250 Grand Prix of Washington, D.C. on August 23, when the NTT INDYCAR SERIES races ...
18/08/2026
The live, YouTube-native roundtables combine fan voices, credentialed reporters,...
18/08/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
18/08/2026
The industry legend sounds off on replacing the Heat's iconic Medusa score...
18/08/2026
William F. Rasmussen, the sports fan-turned broadcaster and entrepreneur whose out-of-the-box idea of a 24-hour cable sports network, ESPN, changed forever the ...
18/08/2026
DAZN Group has completed its acquisition of ViewLift, a provider of streaming and digital solutions for sports content owners. The acquisition was first announc...
18/08/2026
The American Association of Professional Baseball (AAPB) has added SI TV, Sports Illustrated's 24/7 streaming channel, as a broadcast partner for the remain...
18/08/2026
The Esports Foundation has announced that the inaugural Esports Nations Cup (ENC), originally scheduled for November 2026 in Riyadh, will be postponed to Novemb...
18/08/2026
Diversified has announced a new Global Managed Services Practice, consolidating the company's managed services capabilities into one organization. Rob Mello...
18/08/2026
Appear has completed a proof of concept with Thoroughbred Racing Productions (TRP), demonstrating multi-camera remote live production over bonded 5G cellular an...
-- 
