Sunny Digital Home Entertainment Deploys Verimatrix Security for DVB Cable Network to Help Set a New Digitalisation Standard in India

Amsterdam, IBC 2016 (Booth #5.A59) Sep. 7, 2016 Verimatrix, the specialist in securing and enhancing revenue for multi-network, multi-screen digital TV services around the globe, today announced that Sunny Digital Home Entertainment, Pvt, Ltd, a joint venture company of Teleecare Networks India Private Limited and a leading cable MSO for the southern region of India, has selected the Verimatrix Video Content Authority System (VCAS ) for DVB solution to provide revenue security for its digital cable service expansion in the Telangana state. Sunny Digital chose the proven cardless security solution to enable its analog-to-digital transition and create a foundation for future hybrid network and multi-screen services.

Sunny Digital is a digital cable MSO based in Hyderabad, India providing more than 650 international, national and regional satellite channels. The company's cable-based solution enables it to reach all parts of Telangana State and provides a wealth of content, commerce and e-services. VCAS for DVB provides Sunny Digital with a cost-effective revenue security solution that offers robust, chip-level security without having to manage the logistics of smartcards.

Our approach to the transition from analog to digital is revolutionizing the services we can provide to our customers in Telangana, said Mr. Y.S. Krishna, Director, Sunny Digital Home Entertainment Pvt Ltd. We chose Verimatrix as our revenue security partner because of their expertise and tremendous success the company has had in deployments globally, and in India. We are confident Verimatrix is the best partner to provide robust revenue security solutions that will help ensure our competitive stance and future growth.

Sunny Digital is delivering triple play technology that provides a multi-screen, multi-service and app-based access to a world of content and services. The cardless VCAS for DVB solution offers a more secure approach than smartcards as it incorporates embedded security features in the set-top box at the chipset level ensuring that the descrambling keys or control words cannot be intercepted in the clear and shared over the Internet. This system also offers renewability of security subsystems with flexible options that enable operators to stay a step ahead of potential pirates. VCAS for DVB has been integrated with set-top boxes from MICO Panodic and LGCNS for the Telangana deployment.

We are thrilled to be part of the Sunny Digital technology ecosystem that is bringing advanced digital TV to Southern India, said Steve Oetegenn, president, Verimatrix. Over the last several years, Verimatrix has been a part of many digitalisation efforts in India, laying a solid foundation for the variety of services that will transform the way entertainment is consumed in the country.

Verimatrix will illustrate how security solutions are at the core of all key monetization strategies for the pay-TV and Internet video service at IBC 2016 (booth #5.A59). For additional information or to book an appointment with the team please visit www.verimatrix.com/ibc2016.

About Sunny Digital Home Entertainment

Sunny Digital Home Entertainment is a joint venture along with Teleecare Network India Private Limited together spearheading the next generation digital TV platform in the state of Telangana, offering Digital Video & Internet Data to its to Cable TV Subscribers along with Video delivery on the multi-screen platforms.

About Verimatrix

Verimatrix specializes in securing and enhancing revenue for multi-network, multi-screen digital TV services around the globe. The award-winning and independently audited Verimatrix Video Content Authority System (VCAS ) and ViewRight solutions enable cable, satellite, terrestrial, IPTV and OTT operators to cost-effectively extend their networks and enable new business models. As the established leader in cardless security solutions, the company has leveraged its innovative 3-Dimensional Security approach to provide harmonized rights for premium content delivery to a range of devices over new hybrid network combinations.

Maintaining close relationships with major studios, broadcasters, standards organizations and its unmatched partner ecosystem enables Verimatrix to provide a unique perspective on video business issues beyond content security as operators introduce new services to take advantage of the proliferation of connected devices. Verimatrix is an ISO 9001:2008 certified company. For more information, please visit www.verimatrix.com, our Pay TV Views blog and follow us @verimatrixinc, Facebook and LinkedIn to join the conversation.

LINK:	http://www.verimatrix.com/press-releases/sunny-digital-home-entertainm...
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