Nielsen and Marketing Architects reach multi-year agreement for local television measurement services

Agreement covers local TV stations in all U.S. markets

NEW YORK - September 19, 2022 - Nielsen (NYSE: NLSN) and Marketing Architects, an All-Inclusive TV advertising agency that covers everything brands need to succeed on TV for the price of media alone, announced a multi-year renewal agreement for local TV measurement in all markets.

With this agreement, Marketing Architects will continue to utilize a comprehensive suite of Nielsen measurement services to demonstrate value to advertisers. In addition, the solutions included as part of the agreement offer a broader look at consumer viewing habits across key markets and geographies as well as key audience and demographic characteristics.

Nielsen's solutions are the standard in the industry, and a necessary component of communicating our value proposition for advertisers and increasing their ROI, said Catherine Walstad, Vice President of Media at Marketing Architects. It's important for our clients to understand viewership. Nielsen's measurement of over-the-air, broadband only, cable and satellite homes helps us understand the entire viewing landscape.

Nielsen's commitment to standardizing impressions-based measurement eliminates advertising waste and provides a more granular understanding of viewership, accelerating momentum to extend reach for its advertising clients, said Dave Hohman, Managing Director, Nielsen Media Demand Side at Nielsen. As a valued client, we are pleased that Marketing Architects has renewed their commitment with us to be their audience data and insights provider. We look forward to continuing to empower Marketing Architects to showcase their value to advertisers.

About Nielsen Nielsen shapes the world's media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences-now and into the future.

An S&P 500 company, Nielsen (NYSE: NLSN) operates around the world in more than 55 countries. Learn more at www.nielsen.com or www.nielsen.com/investors and connect with us on social media.

About Marketing Architects Marketing Architects is an All-Inclusive TV agency that gives performance brands access to high-quality, effective TV campaigns without the traditional high entry cost and ongoing challenges of optimization, scale and measurement. Founded in Minneapolis, Marketing Architects has been helping companies connect with their customers in new and surprising ways for more than 25 years. For more information, please visit www.marketingarchitects.com.

Contact Lauren Pabst

Nielsen

lauren.pabst@nielsen.com

LINK:	https://www.nielsen.com/news-center/2022/nielsen-and-marketing-archite...
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