By Stuart Almond, head of marketing and communications, Sony Professional, Europe
Author:
ContributorPublish date:
Dec 20, 2018
2019 is going to be a transformative year and this transformation is a direct reflection of how current trends are reshaping our industry. However, you don't need me to tell you what you already know; yes, the media landscape is changing. But in the last year, we've not seen industry predictions change. What we've seen is the speed of that change accelerate.
The significance of traditional TV is decreasing as consumers are starting to favour on-demand streaming services. SVoD subscriptions have overtaken pay-TV for the first time ever, and nearly 765 million people worldwide are expected to watch content on platforms such as Netflix and Amazon Prime. In addition, by the end of this year, the global OTT market is expected to grow by a staggering 24 per cent. The appetite for OTT services has clearly exploded.
And disruption continues as viewing habits of modern audiences continue to change. Globally, about 20 per cent of content viewed on Netflix is currently accessed through mobile devices, with 20-25 per cent of that viewing happening across mobile networks. And with 5G networks just around the corner, these numbers are only going increase.
But swim up the supply chain and there you will find a big difference as 4K production has become the de facto industry standard, as more and more consumers are demanding 4K content in their own homes. In fact, the Worldwide TV Market Report from Futuresource Consulting highlights 4K UHD TV sets will ship over 80 million this year alone, whilst high dynamic range is present in 60 per cent of those. Content will remain king, with rights owners taking back more control.
So where do we go in 2019?
1. Deeper audience engagement / Consumer-driven change
Mixed reality will continue to be a big area of exploration for content providers as they look to engage audiences at a deeper level especially around live content. The VR market is quickly transforming into an entertainment and productivity platform, and when we look at the introduction of mixed reality in this last year, we can see why the fastest growing revenue segments will be VR and OTT.
In 2018 we've helped customers achieve deeper audience engagement through second screen services; for example, Sony helped Sky and the BBC connect with their audiences in a much deeper way, delivering live sports through VR with PlayStation VR. The success of this shows the demand for unique and personal experiences will continue.
2. Content is emperor! / A rethink of commercial models
As 4K HDR content becomes a demanded de facto benchmark in people's homes, the width and breadth of quality content will continue to grow. Access to technology that will allow for big budget content in an agile and cost-effective way will open new market players and strengthen partnerships like the Netflix Post Technology Alliance Program which Sony is already proud to be part of.
At the same time, when this is mixed with a change in consumption platforms we will see more non-traditional brands creating content to engage the same audiences that M&E companies are after, meaning the future of content control will sit with the rights owners more so than the traditional commissioning/buying supplier.
3. Streaming services 2.0 / Connected devices and IoT in M&E
With the signs of early introduction of 5G and the move of an industry that will depend on virtualised production and streaming services, mobile connectivity changes what's possible in terms of the experiences faster broadband will facilitate. And in response, we will see a boom in services offered in this space!
As a rapid growth area now that cloud services and opex models become clear advantages for production speed, cost efficiency and audience reach, more and more productions will benefit from decentralised curation as content can be created, shared, collaborated on, and published from anywhere, anytime. This means teams will be free to work in a more decentralised way, creating advantages, specifically in news production, allowing for more field-based journalism. This will reinstate traditional news providers with the ability to produce and quickly deliver content from wherever it's happening, supporting the integrity of the brand in the age of fake news'.
4. Data. Data. Data - and the acceleration of AI
As PwC predicts data traffic levels will grow by 22.3 per cent reaching 398 trillion megabytes in 2022, we know that the amount of data produced is going to drive even more insights about audiences, consumption, content and production methodologies. However, the key, and maybe obvious prediction, will be the continued acceleration of how this data will feed more AI adoption across the industry in 2019.
2019 will see the increased use of AI in the content creation side of the supply chain, not only automating more processes and workflows, but used in acquisition and pre-post production to both speed up delivery time across multiple platforms and pre-create content for a desired audience data preference.
5. Knowledge economy / The skills cliff edge is coming!
Finally, 2019 will see the need for knowledge, as a whole range of new roles are required across the industry. The desire for broadcast engineers who understand IT as well as video over IP, who understand digital distribution, who understand multi-platform audiences, is the utopia role many are seeking.
As the industry continues to transition in 2019, associations, bodies and partnerships to not only define standards, but collaborate on knowledge, will be essential. Individual content and media organisations will be looking for partners to consult, support and, very honestly, go on this journey with them together. It's a transformative ho
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
09/10/2026
September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026
New Sports Intelligence helps providers better unders...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
29/09/2026
Oak View Group (OVG) has announced Cisco as an Official Technology Partner, with plans to standardize infrastructure across its venue network on Cisco solutions...
29/09/2026
SportsNet Pittsburgh (SNP) won three honors at the 2026 Mid-Atlantic Emmy Awards.
Program awards went to Bucs BP in the Sports Program Live category (produced ...
29/09/2026
The Professional Women's Hockey League has announced home openers for all 12 teams for the 2026-27 season, along with a broadcast partnership with CBC under...
29/09/2026
Manifold technologies has been recognized as a contributor to the Media eXchange...
29/09/2026
FuboTV has announced My Local Sports, allowing subscribers in select markets to add their local regional sports network (RSN) as an add-on to a Fubo Sports subs...
29/09/2026
Asian News International (ANI), a wire agency and video news provider based in India, has deployed Grass Valley's AMPP Media Operating System and Framelight...
29/09/2026
South African Broadcasting Corporation (SABC) has deployed Ikegami UHK-X600 cameras as part of an upgrade to IP-based production infrastructure. The deployment ...
29/09/2026
REMI, REMCO models will drive the bulk of the broadcaster's NHL productions ...
29/09/2026
Three years in, the facility is supporting more centralized race production, com...
29/09/2026
NBC, Peacock, and NBSN are carrying all four Wild Card series with a production ...
29/09/2026
19 Nonfiction Projects Across All Stages of Production to Receive More Than $1 million in Support as Documentary Film Program Approaches 25th Anniversary
LOS ...
29/09/2026
Two new plug-ins launch alongside updated bundles
Zynaptiq have just announced the launch of two new plug-ins, alongside new and improved versions of two of...
29/09/2026
All-in-one bus processor revealed
Wes Audio's ng product range has come a long way since it was first introduced, and now includes a tasty selection of ...
29/09/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Ikegami announces that the South African Broadcasting Corporation, SABC, has chosen Ikegami UHK-X600 camera systems as part of an advance to IP-based operation ...
29/09/2026
Blendkit Offers 20% Discount to Celebrate Crossing 150K Asset Milestone
Brie Clayton September 29, 2026
0 Comments
Blendkit, the largest 3D asset libr...
29/09/2026
Interactive streaming specialist Ease Live supported more than 76.5 million fan sessions across three major European media operators during this summers FIFA Wo...
29/09/2026
Ease Live has added support for VAST (Video Ad Serving Template) to its graphical overlay technology, opening up new ways for broadcasters, streamers and rights...
29/09/2026
Rise AV has announced the launch of the inaugural Rise AV Awards, a new global awards programme celebrating the women, advocates and organisations across the AV...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Clear-Com announced that First Baptist Nashville has upgraded its production communications with a Clear-Com intercom solution as part of a comprehensive sanct...
29/09/2026
Blackmagic Cinema Camera 6K Captured Action Shots for Sketch
Brie Clayton September 28, 2026
0 Comments
Camera's portable design and dynamic range...
29/09/2026
Kean Production Services Deploys AJA ColorBox to Deliver Consistent, Accurate Co...
29/09/2026
Berklee Alumni and Faculty Nominated for the 2026 Latin Grammy Awards A total of 28 Berklee alumni and faculty earned nominations across 20 categories this ye...
29/09/2026
Berklee's K-Pop & Beyond Explores Connections Between K-Pop and Hip-Hop Now in its fifth year, the series brings together artists, industry leaders, and s...
29/09/2026
We tend to think we live in a digital world, with hopes and fears around artificial intelligence (AI), quantum computing, data centres and the next big technolo...
29/09/2026
Today, in partnership with the American Academy of Pediatrics (AAP), Apple relea...
29/09/2026
Final Cut Camera, the professional filming app for iPhone, receives a major upda...
29/09/2026
RT lyric fm is proud to announce the annual Choirs for Christmas competition callout. Warm up those vocal chords and join us on RT lyric fm for a celebration ...
28/09/2026
The NHL has announced Adobe as an Official Creative, Marketing and AI Partner beginning with the 2026-27 season. The partnership will provide the league and its...
28/09/2026
MultiDyne will exhibit at CABSAT 2026 (October 5-7, Dubai Exhibition Centre), showcasing an expanded technology portfolio following its June 2026 acquisition of...
28/09/2026
ARRI and HONOR have announced the HONOR Magic9 Pro Max, a flagship smartphone carrying ARRI branding on the device and packaging as the first product-level expr...
28/09/2026
Net Insight has added the Nimbra 1020G to its pan-Asian live media trial network, giving customers and partners in the region a way to evaluate ST 2110 and JPEG...
28/09/2026
Vindral has been named a recipient of a 2026 Technology and Engineering Emmy Award by the National Academy of Television Arts and Sciences in the category of We...
28/09/2026
Interra Systems will exhibit at CABSAT 2026 (Stand B2-37, Dubai Exhibition Centre, October 5-7), demonstrating its BATON QC platform, ORION monitoring solutions...
28/09/2026
Two years into its new production facility, the TOUR is expanding centralized wo...
By Stuart Almond, head of marketing and communications, Sony Professional, Europe
