?Bosch? opening sequence creative director talks titles

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Bosch opening sequence creative director talks titles --

Mon, 16 Nov 2015 10:04

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SCREEN AFRICA EXCLUSIVE: This year Bosch was among the nominees for Outstanding Main Title Design at the 2015 Emmy s. The title, which uses a mirrored photography technique, was designed and produced by US-based Imaginary Forces with creative director Grant Lau at the helm. Lau discuss the title design process with Screen Africa.

In the last few years there seems to have been an increase in the quality of television programming. How has affected the production of title sequences?

It definitely affected the productions of title sequences. It has given us title designers more and interesting titles to work on.

Can you talk through the process of creating a title sequence from briefing to the final product?

You start with a call or meeting with the director or show runners. You get briefed on the project. Then we figure out what the solution should be. We create a presentation and present to the clients. They either like it or dont, and we continue this back and forth until we end up with our final product. I wish there was something earth shattering I can say but it has been pretty much the same process from when I started 18 years ago.

How long does this normally take?

Depends, Ive been on two week deadlines to six months to a year. Normally in a perfect world, it should take a month or two.

Often title sequences are given less consideration within a budget do you feel this is the case and has there been any change in this over the last few years?

This is true to an extent. It also depends on whos running the show itself. I think more people and directors are educated about the main titles now and how a good main title can give the show a little bit more exposure. But nothing beats a good show by itself. A great main title is never gonna save a show.

What kind of crew is required to produce a title?

That all depends on the budget. Sometimes all they can afford is me and we have to make due. Its part of the process with each title sequence.

How intensive is your brief when creating a title sequence? Is it very specific? Are you given some room for your own ideas and creativity?

It all depends on who we are working with. Some directors are specific and some have no idea which is why they come to us to help them figure out. Sometimes they have a little idea and we work to develop. It can be a very collaborative thing, which I enjoy.

Where do you draw inspiration for a title sequence?

From the show itself. You kind of cant be selfish here and do whatever you want. Your job here is to complement and set up the show you are about to watch. Well thats how I feel at least.

How important a role do music and animation play?

It goes hand in hand. Sometimes our hands are tied and the show has a song picked out and we have to make the best of it. But we always we start the conversation by picking what we think is best for what we are doing.

What role does a title sequence play in the mind of the viewer?

Hopefully to get you hyped for the show. To set-up your mind frame to what you are about to watch. I would hope it doesnt distract you. If it does then whoever created it is not doing the show justice.

What about the title sequence you created for Bosch do you think makes it so captivating?

A simple idea with intriguing imagery. And trying to see things a little differently.

Watch the title sequence for Bosch:

Imaginary Forces - Bosch - Main Title from Imaginary Forces on Vimeo.

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