Cue 13 Design reimagines The Wharf using Elation Proteus and Paladin posted: 01/07/2020
Nightly lightshow at popular Gulf Coast entertainment district redesigned using market's leading IP65 line. Lighting supply by 4Wall Orlando
When The Wharf entertainment district in Orange Beach, Alabama, reopened in time for Memorial Day, visitors were treated to a spectacular, new lightshow by Cue 13 Design that uses Elation's popular IP65 luminaires to delight guests while supporting retail vendors as they relaunch their economies.
Located on Alabama's Gulf Coast, just across the border from Pensacola, Orange Beach is a quaint but upscale southern beach town. After a day spent on the beach or on the water, visitors and locals alike flock to The Wharf to shop, dine and be entertained. The Wharf, which opened in 2006, offers outdoor shopping, dining, and entertainment at special event venues including a Live Nation amphitheater.
Spectra light show
A nightly light show called Spectra has been drawing visitors to The Wharf's Main Street since 2013. Ryan Stumpp, founder and Principal at Cue 13 Design, and a 15-year theme park design veteran, was subcontracted to work on the original design seven years ago and was called on to redesign the light show for 2020. Many people come to The Wharf in the evening for the lightshow itself, Stumpp comments. It increases traffic on the street and really excites the crowd, who then go to shop, eat, drink, or go to a show. Seven years ago, we launched the lightshow with Elation Platinum series lights in outdoor domes and although they were in enclosures, because this is an outdoor environment that is close to the ocean, it was time to upgrade so we revamped and reimagined the show.
The new light show transforms two blocks of The Wharf's Main Street into a magical stage where facades blossom in dynamic color, visuals dance across the space, and palm trees come alive in a full-sensory experience complete with musical soundtrack. Stumpp, who has handled audio, lighting, lasers, and show control at The Wharf since 2017, was responsible for design, programming, implementation and integration of the new light show.
Proteus
The lighting system redesign relies on Elation Proteus Rayzor 760 and Proteus Hybrid moving heads, a pair of IP65-rated luminaires that Stumpp has used extensively on theme park installations the past several years. I'm a huge supporter of the Proteus line, he says, and was happy to get rid of the domes. They are gaudy, and they require filter cleanings 2-3 times a year, bubble cleanings, polishing, and wax treatments so they require a lot of maintenance. I'm thrilled that we now have alternatives to outdoor enclosures. For the price of a light plus the enclosure you can afford Proteus fixtures. Because there is limited year-round support staff at The Wharf to maintain the extensive outdoor rig, he says fixtures that were low maintenance was an absolute requirement. One of the key selling points was the limited cleaning you have to do with a sealed IP65 fixture
Main Street
A variety of retailers on two levels lines both sides of Main Street, a shopping and dining area that can be accessed by land or water. Twelve Proteus Hybrid moving heads project color and beam effects from the second level while, from the lower level, 38 Proteus Rayzor 760s provide mid-air beams, wide wash coverage, or, when needed, sparkle from its SparkLED background illumination system. Custom gobo work, which the Platinum fixtures handled in the old design, is now done with lasers.
Stumpp was an early advocate of the Proteus range and was one of the first to install Rayzor 760s in a large theme park in Orlando. The Proteus fixtures, from delivery to installation, and here in the first several weeks, have worked just as amazingly as the Proteus lights I've extensively used in theme parks, he comments, noting that they were already put to the test at The Wharf when Tropical Storm Cristobal passed through the area in early June. They are easily some of my most trusted and solid fixtures. The designer says that Proteus has helped open up a lot of production and touring companies to using the indoor line of Elation fixtures as well. Because Proteus came along and blew everyone out of the water, I now buy more indoor Elation fixtures. It's been proven and now I feel that every fixture they come out with is a big improvement over the previous. The whole line is solid.
Hibernation Mode
A unique feature of the Proteus line that Stumpp worked with Elation Product Manager Matthias Hinrichs on for theme park installs, and which has come in handy at The Wharf, is a DMX channel Hibernation Mode. Stumpp comments, With outdoor fixtures there is always a debate about whether or not to keep them powered on or powered off. The Elation Hibernation Mode puts them into a sleep mode, which keeps them powered on but in a situation and a state that is safe for continuous power use outdoors. Here, the fixtures are in Hibernation Mode all day long then release from hibernation, automatically strike for the show, and then douse themselves and go back to sleep. It's very hands off. Elation has since rolled out the Hibernation Mode in other fixtures as well.
Paladin
Elation Paladin series, an RGBW series of IP65 wash/blinder/strobe luminaires, are also featured in the new lighting system with Stumpp being the first to use the Paladin Cube and Paladin Panel . The Paladin Cubes are tiny, punchy, and extremely affordable, and they're built like little tanks! You can absolutely use them as a blinder, punch light, strobe, or just a washlight. They're small dots but they still put out a good amount of light. Some 80 Paladin Cubes line the underside of the second floor for chases, strobing and sparkle effects and are also able to
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
29/08/2025
L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...
29/08/2025
BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...
29/08/2025
NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...
29/08/2025
SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...
29/08/2025
NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...
29/08/2025
Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...
29/08/2025
Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...
29/08/2025
In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...
29/08/2025
Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+
Technology solu...
29/08/2025
Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show
Disguise, the industry-leading tech...
29/08/2025
STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...
29/08/2025
LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...
29/08/2025
DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...
29/08/2025
NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...
29/08/2025
FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...
29/08/2025
29 Aug 2025
Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...
29/08/2025
More than half of all NFL games live on Sky for the first timeFriday 29 August 2025
Sky Sports has announced a new three-year deal with the NFL, extending its ...
29/08/2025
Back to All News
RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...
29/08/2025
Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...
29/08/2025
RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...
28/08/2025
By Kristin Feeley, Director, Documentary Film & Artist Programs
If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...
28/08/2025
Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...
28/08/2025
Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...
28/08/2025
Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...
28/08/2025
Earlier this month, we promised our Verano Forever party would bring the heat, a...
28/08/2025
L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....
28/08/2025
Bilbao, August 26, 2025 - AgileTV, an international television and video technol...
28/08/2025
Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...
28/08/2025
NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....
28/08/2025
NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...
28/08/2025
Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...
28/08/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...
28/08/2025
AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...
28/08/2025
Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...
28/08/2025
To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...
28/08/2025
Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...
28/08/2025
Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...
28/08/2025
Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...
28/08/2025
Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering
Nixer Pro Au...
28/08/2025
Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...
28/08/2025
Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...
28/08/2025
Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland
Broadpeak, a leader in streaming and moneti...
28/08/2025
Leading video software provider, Synamedia, today announced that 24 Frames Digital, one of India's leading live event streaming service providers, has chose...
28/08/2025
Meet VisualOn at IBC2025: See What's Next in AI-Powered Video Streaming Join VisualOn at IBC2025 and discover how our AI-driven Optimizer and advanced media...
28/08/2025
IBC stand 5.F81
Wowza to Reveal Next-Gen Video Streaming Innovations at IBC 2025
Amsterdam, August 28, 2025 Wowza, a leader in video streaming infrastructur...
Cue 13 Design reimagines The Wharf using Elation Proteus and Paladin posted: 01/07/2020 
