Spotify To Acquire Music Trivia Sensation Heardle

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If you love that you can recognize hundreds of songs within a few opening bars, you're not alone. Passion for music runs deep-and so does showing off those skills in musical trivia. Millions do just that with Heardle, a daily music game. And at Spotify, we love all things music-and all things music trivia-which is why we're excited to announce that the beloved interactive music trivia game will be joining Spotify.

We see Heardle as more than a trivia game: It's also a tool for musical discovery. Playing Heardle might just help you to rediscover old tracks you may have thought you'd forgotten, discover amazing new artists, or finally put a title to that wordless melody you've had caught in your head forever.

Heardle is a simple but endlessly challenging game. Players are tasked with guessing a song based on its opening notes. They get six guesses, with each hint giving a few more seconds of music to inform their next answer. Ultimately, they get a chance to discover the song in its entirety, whether or not they guessed it correctly.

We are always looking for innovative and playful ways to enhance music discovery and help artists reach new fans, commented Jeremy Erlich, Global Head of Music, Spotify. Heardle has proven to be a really fun way to connect millions of fans with songs they know and love and with new songs . . . and a way to compete with their friends as to who has the best musical knowledge. Since its debut, the game has quickly built a loyal following, and it aligns with our plans to deepen interactivity across the Spotify ecosystem.

For existing Heardle players, the look and feel of the game will stay the same, and it'll remain free to play for everyone. And effective today, players can listen to the full song on Spotify at the end of the game.

Looking ahead, there are some exciting opportunities to come. Today, we're starting with users in the U.S., U.K., Ireland, Canada, Australia, and New Zealand. And soon, hundreds of millions more people around the world will have the opportunity to play and enjoy the game in their native language. Further down the road, we are also planning to integrate Heardle and other interactive experiences more fully into Spotify to allow music lovers to connect more deeply with artists and challenge friends-and have some fun in the process.

LINK:	https://newsroom.spotify.com/2022-07-12/spotify-to-acquire-music-trivi...
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