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Madrid bid to boost tourism audiovisual production

22/01/2019

Madrid bid to boost tourism audiovisual production Landing-Madrid, un evento organizado por Turismo del Ayuntamiento de Madrid conjuntamente con el CIFFT (International Committee of Tourism Film Festivals) y Terres Landscape & Travel Communication, dedicar cuatro jornadas a las mejores pr cticas y la reflexi n sobre el peso creciente del audiovisual en la comunicaci n tur stica.

Coinciding with the celebration in Madrid FEATURES, la mayor cita para el sector tur stico, la capital se convertir en el escenario de presentaci n de las campa as m s exitosas de comunicaci n digital tur stica con la celebraci n de la first edition of Landing-Madrid.

Este evento, organizado por Turismo del Ayuntamiento de Madrid conjuntamente con el CIFFT (International Committee of Tourism Film Festivals) y Terres Landscape & Travel Communication, dedicar cuatro jornadas a las mejores pr cticas y la reflection on the growing importance of audiovisual communication in tourism. La cita tambi n cuenta con la colaboraci n de Ciudad de Madrid Film Office.

Con este apoyo, Madrid materializa su apuesta por impulsar la producci n audiovisual de turismo, donde la ciudad ocupa un lugar privilegiado. El a o pasado, el video Flamenco Madrid, con el que se promocionan los atractivos de la ciudad y el festival anual Flamenco Madrid, consigui 17 premios internacionales. Esta pieza, producida por Madrid Destino, fue reconocida como el segundo mejor video de turismo del mundo y el mejor video de turismo urbano del mundo.

Entre el 22 y el 25 de enero, Landing-Madrid organizar conferencias, mesas redondas, proyecciones y workshops con algunos de los profesionales m s reputados del g nero audiovisual tur stico, entre otras actividades. Cineteca y el Centro Cultural Conde Duque, espacios municipales que gestiona Madrid Destino, junto a Fitur y el espacio Xperience Madrid de B the travel brand ser n los escenarios donde ir n desfilando expertos en el uso del v deo en marketing tur stico, como el brit nico Chris Torres, o personalidades con una larga trayectoria en el sector, como el realizador griego Theo Papadoulakis.

Presence in FITUR and Gastrofestival Uno de los objetivos de Landing-Madrid es generar sinergias con FITUR, una de las ferias m s destacadas del sector tur stico a nivel mundial y con la que coincide en las fechas de celebraci n. De hecho, uno de los elementos principales del evento ser una competici n para reconocer a los mejores v deos de promoci n de los destinos presentes en los estands de FITUR 2019.

Adem s, Madrid City Film Office coordinate in Who Fitur la nueva secci n monogr fica de esta edici n dedicada al turismo cinematogr fico, la actividad Actores y estrategias de la comunicaci n del turismo cinematogr fico. Se realizar el jueves 24 de enero a las 16:30 horas y consistir en una conferencia y dos casos de estudio sobre estrategias de promoci n del turismo cinematogr fico.

Tambi n Landing-Madrid se unir con otra de las grandes citas del mes de enero en Madrid, Gastrofestival.

El jueves 24 tendr lugar en el Centro Cultural Conde Duque una proyecci n de producciones audiovisuales de promoci n de destinos gastron micos.

More information, here.
LINK: https://www.panoramaaudiovisual.com/en/2019/01/18/madrid-impulsar-prod...
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