Siemens Convergence Creators and Imagine Communications announce strategic partnership

Siemens Convergence Creators and Imagine Communications announce strategic partnership for end-to-end OTT solutions

Integration of Siemens Convergence Creators' Smart Video Engine and Imagine Communications' CloudXtream solutions suite to be showcased at IBC2016

Vienna/Dallas, 8 Sept. 2016: Siemens Convergence Creators, a global multi-industry company providing, among other things, end-to-end OTT and TV everywhere solutions, and Imagine Communications, empowering the media and entertainment industry through transformative innovation, today announced a far-reaching strategic partnership that will allow the signees to join forces to deliver a comprehensive solution designed to assist content owners and video service providers (VSPs) in maximizing the revenue potential of their OTT video services.

A pillar of the deal is the integration of the Smart Video Engine, Siemens Convergence Creators' modular and open online video platform, with Imagine Communications' CloudXtream media and ad delivery solutions to enable a complete, end-to-end solution for service providers. The combined solution delivers to VSPs a one-stop shop for offering VOD, live/linear and cloud DVR services using subscription, targeted ad-supported or hybrid monetization models.

The level of cooperation extends well beyond complementing Imagine Communications' industry-leading suite of transcoding, ad insertion and cloud DVR products and solutions with Siemens Convergence Creators technology.

Bringing together the best to deliver just what the industry needs

The collaboration brings together the Smart Video Engine suite, which includes Business Management System (BMS), Data Hub and Applications modules, with Imagine Communications' CloudXtream solutions for live, cloud DVR and VOD services, all supported by targeted dynamic ad insertion. The integration creates a multi-language, multi-currency, end-to-end offering with a sophisticated subscriber management backend and client apps to support truly global OTT services. The integrated solution will be offered by Imagine Communications through its global sales channels.

Imagine Communications and Siemens Convergence Creators at IBC2016

To illustrate the transformative potential of the combined solution, Imagine Communications at IBC2016 will host a Siemens Convergence Creators product demo showcasing the solution, core offering and architecture behind the technology at its booth at the Amtrium, Stand 4.A01. In addition to its presence at Imagine Communications' booth, Siemens Convergence Creators will be located at Stand 14.K18 to provide more in-depth information on and interaction with the Smart Video Engine.

The Smart Video Engine integrated with Imagine's CloudXtream offerings opens up new perspectives not only for broadcasters but for virtually every company having a stake in media. This strategic partnership has been a perfect fit from the beginning as it further enables a framework that encourages quick adaptation of the technologies needed to deliver content according to today's and tomorrow's demands. We invite everyone in the industry to visit us at IBC2016 to see for themselves how the joint offering will help them realize the most agile, versatile and future-proof operation environment available today, says Sean Parkinson, CEO of Siemens Convergence Creators USA.

This strategic pairing holds the potential to transform the OTT operations of VSPs around the world, says Imagine Communications CEO Charlie Vogt. Siemens Convergence Creators' middleware and backend integration expertise is the perfect complement to our encoding, processing and delivery technologies, as well as Imagine's revenue-generating targeted ad insertion capabilities.

About the Smart Video Engine

The Smart Video Engine is Siemens Convergence Creators' online video platform that powers OTT and TV everywhere businesses operating worldwide and maximizes revenue streams for the valuable content of video service providers. It offers maximum flexibility for business models, product bundling, and content packaging.

The Smart Video Engine's advanced data analysis and recommendations provide sophisticated business intelligence and monetization options. Its unparalleled modular, unbound and open design allows for systems ranging from end-to-end solutions to best-in-breed ecosystem integration.

For more information about the Smart Video Engine, please visit www.smart-video-engine.com

About Siemens Convergence Creators

Siemens Convergence Creators GmbH, headquartered in Vienna, provides their customers with innovative products, turnkey solutions and services in the fields of communication networks, service and customer management, public safety and security, multimedia infotainment, as well as space technology.

Among the most important customers are the top players in their respective industrial sectors, i.e. telecommunications, media (TV, publishing houses), transport (railways, aircraft manufacturers, airlines and airports), space, public safety (action forces) and energy (wind power, oil and gas).

Siemens Convergence Creators presence in emerging and mature markets like Central and Eastern Europe, Germany, USA, India, and China together with their powerful network of partners provide a strong basis for activities all over the world.

For more information about Siemens Convergence Creators please visit

www.convergence-creators.siemens.com

About Imagine Communications

Imagine Communications empowers the media and entertainment industry through transformative innovation. Broadcasters, networks, video service providers and enterprises around the world rely on our optimized, future-proof, multiscreen video and revenue enablement solutions every day to support their mission-critical operations. Today, nearly half of the world's

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