Lries Awards Winners 05

Winners of the 37th Annual Loeries Awards, which took place 16 August 2015 at the Durban ICC, have been announced. For the first time in 2015 winners from across the Africa and the Middle East region were announced together in each category.

One of the highlights of Sunday nights ceremony was the surprise appearance by South African hip-hop kingpin AKA, performing the first official Loeries song, No.

This year also saw the addition of two new categories - music videos and service design. The Service Design category is a new one, but a very relevant one given the increasing demand for brands to create meaningful engagement with their customers. I see this category growing from strength to strength. I was very impressed with a few pieces from the Middle East, and a number of the entries displayed super fresh thinking, a big wow factor and tight alignment and relevance to the brand. It was also pleasing to see a strong contingent of work from Africa that showcased creativity and demonstrated significant business results. From a South African perspective there were a few stand-out pieces that really captured the essence of what great service design is about, in that the brand was seamlessly merged into the customer experience and demonstrated the value the brand plays in the consumers life in highly innovative ways, said Gareth Leck, Loeries Jury Chairman for the service design category.

The other new category added this year was the Music Videos category, sponsored by Songstruct. Music video production in the region has seen tremendous growth in both quality and creativity over the last number of years, and this category recognises exceptional work and talent in this sphere.

Only two Grand Prix were awarded this year:

From South Africa, a Grand Prix was awarded to KFC and Ogilvy & Mather Johannesburg, for SoundBite in the Applications, Games & Interactive tools category.

From United Arab Emirates, another Grand Prix was awarded to Loto Libanais and IMPACT BBDO Dubai for Black Cats On Holiday in the Branded Content Video category.

Special awards

Effective Creativity Award

Introduced in 2013, the Effective Creativity category, sponsored by Woolworths, allows previous Loerie winning entries to be measured for effective business results. Two Gold Loeries were awarded: from South Africa, Gold was awarded to Coca-Cola and FCB South Africa for Coke Bobby; and from the United Arab Emirates, to Sawamninjah and Geometry Global for Dubai Rescue Radio The Rescue Continues.

Loeries Hall of Fame - Tony Koenderman

Tony Koenderman, editor of AdReview, and associate editor of Finweek, was inducted into the Loeries Hall of Fame, for his outstanding contribution to the industry.

Adams & Adams Young Creatives Award

The award, for exceptional achievement at the age of 27 or younger, went to Melusi Mhlungu and Saf Sindhi. They each received a Gold Loerie plus R50,000, courtesy of Adams & Adams.

For the full list of Winners, continue to http://www.bizcommunity.com/Article/196/614/133096.html

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