
--
Hue&Cry, a Richmond based-creative studio, in collaboration with New York-based creative agency VaynerMedia, have unveiled a handful of simple, vibrant new spots showcasing the added upgrades to Chase's Freedom Unlimited card. The ads, which have launched as part of the bank's larger campaign for its cash back rewards credit card, reinforces Chase's brand positioning that with every product and interaction, the banking institution constantly helps people with their financial decisions.
Highlighting even more new ways to earn on everyday, real-life purchases, Hue&Cry helps present the benefits of the Chase Freedom Unlimited credit card in a delightful, fun on-brand and customer-centric way that tells a story around the dynamic power of the purchase experience. Created by VaynerMedia, the stop-motion ad campaign is compounded by four animated films that strengthen Chase Bank's Make More Of What's Yours concept whether it's dining, travel, or even a drugstore errand. With household and consumer saving hitting an all-time high as a result of this year's Coronavirus lockdown and the holiday season approaching, the bank's campaign arrives at a time where earning more from daily spending has significant more meaning to consumers. Until recently, Chase's Freedom Unlimited card gave consumers no annual fee, a flat rate of 1.5% cash back on all purchases without a spending limit, and flexible redemption policies. With the new spots, Chase shows how it's improved on that deal and bumped up the reward rates on travel (5%), dining (3%), and drugstore purchases (3%).
The stop motion animated project was created in two weeks during Covid-19 on a tight 9-week production schedule. Hue&Cry, known for creating simple and effective messaging for brands, steadfastly got to work and creative in artfully showing how the Chase Freedom Unlimited card delivers. By using purchase categories as scene inspiration, the studio designed a simple yet lively world around customers' spending power that takes the viewer on a journey. Anthem, Travel, Dining, and Drugstore, were all created to feature the card's potential in an uncomplicated, upbeat way by using real-life props that people consume everyday - like everyone's new staple of hand sanitizer, a mealtime favorite of tacos, chips & salsa, and even a duffle bag packed ready for that next travel adventure.
The studio deployed multiple employees to scavenge the city sourcing the best real-life items locally while the production team simultaneously shot for all the aspect ratios at once. Utilizing the magic of After Effects and clever camera angles, the spots come to life and provide awareness of the brand's message to consumers: shopping with the Chase Freedom Unlimited card yields new various reward percentages earned on all purchases and still has no annual fee. Taking all necessary precautions in producing a shoot amid the Covid-19 pandemic sweeping the globe, Hue&Cry shot all the ads remotely for Chase. The production team diligently and carefully adhered to all Coronavirus recommended restrictions and protocols by utilizing a skeleton crew on their own in-studio stage. Each production member conducted testing, wore masks, kept their distance, and sanitized scenes before and after each shot.
We are always very excited as a studio to be able to create work for a client like JPMC. Chase Bank cards are among the most advantageous currently in the marketplace. With this campaign, we wanted to help illustrate all the benefits of the card in a relatable, easy-to-understand, light way to consumers, says Scott Friske, Executive Producer of Hue&Cry.
Building on the brands animation style from previous campaigns, our goal was to use the charm of stop motion to breathe life into various products related to the Chase Freedom Unlimited cards benefits. Going the extra mile to capture all of our props in frame together helps the scene feel more tangible - creating a more relatable visualization for consumers to engage with, states Director Ryan Musselman of Hue&Cry. The true fun for any project, of course, is finding creative solutions to technical problems. One of our most challenging goals was to shoot stop motion, but in a way that allowed for a greater degree of flexibility in compositing. Our solution was to shoot our animation on a white background and capture our background textures separately - allowing for a faster shoot schedule and the repositioning and scaling of objects in post if needed.
Hue&Cry Director and Senior Animator Zack Williams adds, The best part of the Chase project for me was collaborating with this new team in a format where Ive spent the bulk of my career. Stop motion animation was the foundation of my early days and having the opportunity to flex that muscle with Hue&Cry was a gift.
The spots are currently live and can be seen nationally on social and digital platforms including Amazon, Hulu, and Roku.
###
About Hue&Cry
Hue&Cry is an award-winning motion design studio with a deep passion for animation and design. Located in Richmond, Virginia, their tight-knit team of 13 specializes in creating animated content with heart and craft. From traditional cel to cutting edge 3D, they create soul-moving character-based work for clients like Oreo, Uber, Chevy, and more.
###
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
27/08/2026
ESPN and Disney are launching College Football Saturdays, adding two college football games per week to Disney for U.S. subscribers as part of their existing ...
27/08/2026
Zixi will exhibit at IBC2026 (Hall 5, Stand 5.A76, RAI Amsterdam, September 11-14), demonstrating the Zixi Platform and the latest release of Zixi Broadcaster, ...
27/08/2026
NDI has announced that its ecosystem has surpassed 1.2 million NDI-enabled hardware nodes worldwide, spanning products from more than 200 hardware brands across...
27/08/2026
Clear-Com conducted a pre-launch field trial of FreeSpeak Cell during Carnival 2026 in Rio de Janeiro, in partnership with Brazilian systems integrator Savana C...
27/08/2026
BHV returns to IBC 2026 with an important milestone for its own SportsBox: the broadcast industry's smallest remote vision mixer and format processor has mo...
27/08/2026
TOGETHXR and Snapchat have announced the second cohort of their Snap the Gap content creator program, welcoming nine athletes as Snap Stars. The program provide...
27/08/2026
MediaKind has announced that CNBC UK has selected Beam to modernize its contribution and distribution infrastructure for live broadcast operations. The deployme...
27/08/2026
Monitor engineer Chris Dwight has deployed Sennheiser's Spectera wideband bi...
27/08/2026
Telestream has announced an expansion of its UP cloud-native platform, adding capabilities for orchestrating Telestream services, third-party technologies, and ...
27/08/2026
Swerve TV has signed a multi-year partnership with GLORY Kickboxing, bringing live GLORY events and library programming to Swerve Combat, Swerve TV's free a...
27/08/2026
Dalet has announced a new integrated content experience with Agence France-Presse (AFP) in Dalet Flex, designed to bring AFP's editorial metadata into the p...
27/08/2026
Grass Valley will demonstrate an integrated live production environment at IBC2026 (Booth 9.A01, RAI Amsterdam, September 11-14), combining K-Frame, Maverik X, ...
27/08/2026
The National Women's Soccer League and Roku have announced an expanded partnership, with the Roku Sports Channel becoming the exclusive streaming home of ei...
27/08/2026
FuboTV has announced the launch of ACC Network Extra (ACCNX) and SEC Network (SECN ) on the Fubo streaming service at no additional cost to subscribers with En...
27/08/2026
Sports marketers have entered the experiential age. Today, sports teams, leagues, and venues are increasingly using immersive interactions and real world events...
27/08/2026
MultiDyne will introduce the MDoG-8800 at IBC2026 (Stand 11.C12, RAI Amsterdam, September 11-14), extending its openGear portfolio with a high-density fiber tra...
27/08/2026
The Joint Task Force on the Dynamic Media Facility (JT-DMF), an initiative of AMWA and the EBU, will host a series of informal Ask Me Anything sessions during...
27/08/2026
Homestream, a mobile app that automatically syncs a team's local radio broad...
27/08/2026
A packager for TNT Sports, Kwokman Productions is on hand for the unique event w...
27/08/2026
After more than 3,000 games, five members of YES Network's original staff re...
27/08/2026
Physical modelling orchestral instrument announced
Following their recent cryptic hints, Dreamtonics have officially revealed the latest addition to their s...
27/08/2026
M5 Ultra-equipped Studio most powerful Mac to date
Apple have just announced a design refresh which they say makes the Mac mini fiercer and more versatil...
27/08/2026
Sampler receivers major upgrades
Bitwig's latest DAW update brings some major changes to the Sampler device, kitting it out with new slicing options, tw...
27/08/2026
Designed specifically for hard-hitting modern bass
Designed specifically for bass-heavy electronic music, the latest plug-in from Arturia aims to offer an a...
27/08/2026
Advertisers gain granular CTV targeting and turnkey reporting across eligible in...
27/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/08/2026
Profuz Digital makes a mark by launching a powerful upgrade to its Profuz LAPIS digital media management platform this IBC in Amsterdam at Stand 8.A88. The late...
27/08/2026
DHD.audio has chosen IBC 2026 as the launch venue for what it defines as one of the most radical advances in the companys 30 year history.
Every broadcast trad...
27/08/2026
Direct connectivity between planning, production and graphics for creativity and streamlined workflows...
27/08/2026
New Photoshop innovations bring you more choice and control at every stage of yo...
27/08/2026
First Two Seasons of Vertical Series Vultures Shot on Blackmagic Design Cameras
Brie Clayton August 27, 2026
0 Comments
Director and DoP of Vultures ...
27/08/2026
For years, the media and entertainment industry has hesitated to use AI-voiced dubbing due to concern for audience experience. New data from 3Play Media, a glob...
27/08/2026
Starfish Technologies has announced the forthcoming V9 release of its Advantage AD workstation, adding support for voice synthesis services and giving Audio Des...
27/08/2026
Lightware's UBEX is a powerful AV-over-IP product well suited for rental and staging workflows where systems must be fast to deploy, easy to repurpose, and ...
27/08/2026
Lightware has expanded the scalability of its 10G TPN AV-over-IP platform with the introduction of the new TPN-MMU-X100 Matrix Management Unit, enabling systems...
27/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/08/2026
PlayBox Neo Stand 7.C29 IBC2026 - 11 14 September
Well-established global specialists in media playout, automation, and streaming solutions, PlayBox Neo ...
27/08/2026
Rise Academy, the broadcast and media skills charity dedicated to delivering practical media technology learning experiences, careers resources and work experie...
27/08/2026
Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, will showcase the latest evolution of its ...
27/08/2026
Screen Australia opens applications for Global Fellowships Program 27 August 2026
Applications are now open for the Screen Australia Global Fellowships progra...
27/08/2026
Thursday 27 August 2026
Sir Grayson Perry and Rebecca Lucy Taylor (aka Self Est...
27/08/2026
Wuppertal August 27, 2026
Riedel Evolves Leadership and Global Go-to-Market OrganizationRiedel Communications is strengthening its leadership and global go-to...
27/08/2026
More Sasquatch, more fun: Today, the sneakiest crossover of the summer lands exc...