--
Hue&Cry, a Richmond based-creative studio, in collaboration with New York-based creative agency VaynerMedia, have unveiled a handful of simple, vibrant new spots showcasing the added upgrades to Chase's Freedom Unlimited card. The ads, which have launched as part of the bank's larger campaign for its cash back rewards credit card, reinforces Chase's brand positioning that with every product and interaction, the banking institution constantly helps people with their financial decisions.
Highlighting even more new ways to earn on everyday, real-life purchases, Hue&Cry helps present the benefits of the Chase Freedom Unlimited credit card in a delightful, fun on-brand and customer-centric way that tells a story around the dynamic power of the purchase experience. Created by VaynerMedia, the stop-motion ad campaign is compounded by four animated films that strengthen Chase Bank's Make More Of What's Yours concept whether it's dining, travel, or even a drugstore errand. With household and consumer saving hitting an all-time high as a result of this year's Coronavirus lockdown and the holiday season approaching, the bank's campaign arrives at a time where earning more from daily spending has significant more meaning to consumers. Until recently, Chase's Freedom Unlimited card gave consumers no annual fee, a flat rate of 1.5% cash back on all purchases without a spending limit, and flexible redemption policies. With the new spots, Chase shows how it's improved on that deal and bumped up the reward rates on travel (5%), dining (3%), and drugstore purchases (3%).
The stop motion animated project was created in two weeks during Covid-19 on a tight 9-week production schedule. Hue&Cry, known for creating simple and effective messaging for brands, steadfastly got to work and creative in artfully showing how the Chase Freedom Unlimited card delivers. By using purchase categories as scene inspiration, the studio designed a simple yet lively world around customers' spending power that takes the viewer on a journey. Anthem, Travel, Dining, and Drugstore, were all created to feature the card's potential in an uncomplicated, upbeat way by using real-life props that people consume everyday - like everyone's new staple of hand sanitizer, a mealtime favorite of tacos, chips & salsa, and even a duffle bag packed ready for that next travel adventure.
The studio deployed multiple employees to scavenge the city sourcing the best real-life items locally while the production team simultaneously shot for all the aspect ratios at once. Utilizing the magic of After Effects and clever camera angles, the spots come to life and provide awareness of the brand's message to consumers: shopping with the Chase Freedom Unlimited card yields new various reward percentages earned on all purchases and still has no annual fee. Taking all necessary precautions in producing a shoot amid the Covid-19 pandemic sweeping the globe, Hue&Cry shot all the ads remotely for Chase. The production team diligently and carefully adhered to all Coronavirus recommended restrictions and protocols by utilizing a skeleton crew on their own in-studio stage. Each production member conducted testing, wore masks, kept their distance, and sanitized scenes before and after each shot.
We are always very excited as a studio to be able to create work for a client like JPMC. Chase Bank cards are among the most advantageous currently in the marketplace. With this campaign, we wanted to help illustrate all the benefits of the card in a relatable, easy-to-understand, light way to consumers, says Scott Friske, Executive Producer of Hue&Cry.
Building on the brands animation style from previous campaigns, our goal was to use the charm of stop motion to breathe life into various products related to the Chase Freedom Unlimited cards benefits. Going the extra mile to capture all of our props in frame together helps the scene feel more tangible - creating a more relatable visualization for consumers to engage with, states Director Ryan Musselman of Hue&Cry. The true fun for any project, of course, is finding creative solutions to technical problems. One of our most challenging goals was to shoot stop motion, but in a way that allowed for a greater degree of flexibility in compositing. Our solution was to shoot our animation on a white background and capture our background textures separately - allowing for a faster shoot schedule and the repositioning and scaling of objects in post if needed.
Hue&Cry Director and Senior Animator Zack Williams adds, The best part of the Chase project for me was collaborating with this new team in a format where Ive spent the bulk of my career. Stop motion animation was the foundation of my early days and having the opportunity to flex that muscle with Hue&Cry was a gift.
The spots are currently live and can be seen nationally on social and digital platforms including Amazon, Hulu, and Roku.
###
About Hue&Cry
Hue&Cry is an award-winning motion design studio with a deep passion for animation and design. Located in Richmond, Virginia, their tight-knit team of 13 specializes in creating animated content with heart and craft. From traditional cel to cutting edge 3D, they create soul-moving character-based work for clients like Oreo, Uber, Chevy, and more.
###
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
06/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/04/2026
Dalet Showcases Dalia Agentic AI and End-to-End Media Workflows at NAB Show 2026
Brie Clayton April 6, 2026
0 Comments
Dalet, a leading technology and...
06/04/2026
OpenDrives Shows Off Sports Expertise in Sports Business Hub located in NAB Show...
06/04/2026
Proton to Demonstrate 3D Application at NAB 2026
Brie Clayton April 6, 2026
0 Comments
Yet further creative potential unleashed through innovation in ...
06/04/2026
Autoscript Highlights Voice-Driven Prompting and PTZ Solutions at NAB 2026
Brie Clayton April 6, 2026
0 Comments
Experience Autoscript Voice, PTZ prom...
06/04/2026
Mediaproxy Highlights Significant Enhancements to its LogServer suite at NAB Sho...
06/04/2026
Back to All News
Netflix Expands Kids Entertainment Lineup With Playground App ...
05/04/2026
Tackles all reported bugs!
SoundBridge have just announced the launch of a new update that introduces a couple of minor changes to their remote collaboratio...
04/04/2026
The University of Arizona's Men's Basketball team has only loss twice th...
04/04/2026
1080p HDR arrives, a new generation of storytelling tools takes center stage, an...
04/04/2026
Michigan legends bring a new voice to the broadcast as TNT Sports and CBS Sports...
04/04/2026
Faster, cleaner and more intuitive than ever
The control software for Flock Audio's digitally controlled patchbay systems has just been treated to an up...
04/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/04/2026
DHD Introduces AI-Based Audio Noise Reduction to XD3 IP Core
Brie Clayton April 3, 2026
0 Comments
The accompanying image shows the rear panel of the ...
04/04/2026
Macnica Redefines ST 2110 Flexibility with Two Speeds on One Card
Brie Clayton April 3, 2026
0 Comments
New for NAB Show 2026, MEP100 SmartNIC now sup...
04/04/2026
Unified Media Workflows for Story-Centric Production
Brie Clayton April 3, 2026
0 Comments
Framelight X unifies field capture, editing and publishing ...
03/04/2026
Michigan's Fab Five will reunite for an alternate presentation of the Mich...
03/04/2026
Avid will exhibit at NAB Show 2026 (April 18-22, Booth N2226, Las Vegas Convention Center), demonstrating its Content Core platform and new AI-driven workflow c...
03/04/2026
Mark Roberts Motion Control (MRMC) has announced the appointment of Nick Barthee as Chief Operating Officer.
The announcement follows MRMC's transition fro...
03/04/2026
Interra Systems has announced that Elite Media Technologies has selected its BATON file-based QC solution for media workflows. Elite Media Technologies speciali...
03/04/2026
Ateme has announced that Moldtelecom has deployed Ateme technologies across its streaming workflow, covering encoding, delivery, operations, and analytics.
Mol...
03/04/2026
Grass Valley will demonstrate Framelight X, its content management platform, at NAB Show 2026. The platform connects capture, ingest, editing, and publishing in...
03/04/2026
Encompass Digital Media and Techex have announced a cloud-native Master Control ...
03/04/2026
Live Vertical Video automatically track the action on the court via AI technology and delivers a fully optimized, 9 16 live feed for viewers...
03/04/2026
As the Illini make their first trip to college basketball's biggest stage si...
03/04/2026
After last summer's Softball National Championship victory and last week'...
03/04/2026
The University of Arizona's Men's Basketball team has only loss twice th...
03/04/2026
Eight games across four tournaments will be played in three venues; accommodatio...
03/04/2026
The Ottawa Senators and Bell Media have announced a long-term rights extension for regional Ottawa Senators games on TSN and RDS. TSN Radio 1200 remains the exc...
03/04/2026
Massive production in Phoenix is run out of Game Creek Video Flagship mobile uni...
03/04/2026
Iconic guitar pedals now available in plug-in form
Guitar effects experts Electro-Harmonix have teamed up with MixWave to turn a collection of their most pr...
03/04/2026
New multi-band AUv3 plug-in announced
Fred Anton Corvest (FAC) offer an extensive range of AUv3 plug-ins and iOS/iPadOS Apps, and their multiband effects pr...
03/04/2026
Just 84 units to be released in the US
Experimental synthesizer and sound-machine extraordinaires SOMA Laboratory have revealed an upcoming special-edition ...
03/04/2026
Emulates the input section of an Ampex 350
One of the latest arrivals to the Iconic Instruments range delivers a new tube preamp plug-in inspired by the cir...
03/04/2026
New York April 2, 2026 TelevisaUnivision, the world's leading Spanish-la...
03/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
-- 
