--
Hue&Cry, a Richmond based-creative studio, in collaboration with New York-based creative agency VaynerMedia, have unveiled a handful of simple, vibrant new spots showcasing the added upgrades to Chase's Freedom Unlimited card. The ads, which have launched as part of the bank's larger campaign for its cash back rewards credit card, reinforces Chase's brand positioning that with every product and interaction, the banking institution constantly helps people with their financial decisions.
Highlighting even more new ways to earn on everyday, real-life purchases, Hue&Cry helps present the benefits of the Chase Freedom Unlimited credit card in a delightful, fun on-brand and customer-centric way that tells a story around the dynamic power of the purchase experience. Created by VaynerMedia, the stop-motion ad campaign is compounded by four animated films that strengthen Chase Bank's Make More Of What's Yours concept whether it's dining, travel, or even a drugstore errand. With household and consumer saving hitting an all-time high as a result of this year's Coronavirus lockdown and the holiday season approaching, the bank's campaign arrives at a time where earning more from daily spending has significant more meaning to consumers. Until recently, Chase's Freedom Unlimited card gave consumers no annual fee, a flat rate of 1.5% cash back on all purchases without a spending limit, and flexible redemption policies. With the new spots, Chase shows how it's improved on that deal and bumped up the reward rates on travel (5%), dining (3%), and drugstore purchases (3%).
The stop motion animated project was created in two weeks during Covid-19 on a tight 9-week production schedule. Hue&Cry, known for creating simple and effective messaging for brands, steadfastly got to work and creative in artfully showing how the Chase Freedom Unlimited card delivers. By using purchase categories as scene inspiration, the studio designed a simple yet lively world around customers' spending power that takes the viewer on a journey. Anthem, Travel, Dining, and Drugstore, were all created to feature the card's potential in an uncomplicated, upbeat way by using real-life props that people consume everyday - like everyone's new staple of hand sanitizer, a mealtime favorite of tacos, chips & salsa, and even a duffle bag packed ready for that next travel adventure.
The studio deployed multiple employees to scavenge the city sourcing the best real-life items locally while the production team simultaneously shot for all the aspect ratios at once. Utilizing the magic of After Effects and clever camera angles, the spots come to life and provide awareness of the brand's message to consumers: shopping with the Chase Freedom Unlimited card yields new various reward percentages earned on all purchases and still has no annual fee. Taking all necessary precautions in producing a shoot amid the Covid-19 pandemic sweeping the globe, Hue&Cry shot all the ads remotely for Chase. The production team diligently and carefully adhered to all Coronavirus recommended restrictions and protocols by utilizing a skeleton crew on their own in-studio stage. Each production member conducted testing, wore masks, kept their distance, and sanitized scenes before and after each shot.
We are always very excited as a studio to be able to create work for a client like JPMC. Chase Bank cards are among the most advantageous currently in the marketplace. With this campaign, we wanted to help illustrate all the benefits of the card in a relatable, easy-to-understand, light way to consumers, says Scott Friske, Executive Producer of Hue&Cry.
Building on the brands animation style from previous campaigns, our goal was to use the charm of stop motion to breathe life into various products related to the Chase Freedom Unlimited cards benefits. Going the extra mile to capture all of our props in frame together helps the scene feel more tangible - creating a more relatable visualization for consumers to engage with, states Director Ryan Musselman of Hue&Cry. The true fun for any project, of course, is finding creative solutions to technical problems. One of our most challenging goals was to shoot stop motion, but in a way that allowed for a greater degree of flexibility in compositing. Our solution was to shoot our animation on a white background and capture our background textures separately - allowing for a faster shoot schedule and the repositioning and scaling of objects in post if needed.
Hue&Cry Director and Senior Animator Zack Williams adds, The best part of the Chase project for me was collaborating with this new team in a format where Ive spent the bulk of my career. Stop motion animation was the foundation of my early days and having the opportunity to flex that muscle with Hue&Cry was a gift.
The spots are currently live and can be seen nationally on social and digital platforms including Amazon, Hulu, and Roku.
###
About Hue&Cry
Hue&Cry is an award-winning motion design studio with a deep passion for animation and design. Located in Richmond, Virginia, their tight-knit team of 13 specializes in creating animated content with heart and craft. From traditional cel to cutting edge 3D, they create soul-moving character-based work for clients like Oreo, Uber, Chevy, and more.
###
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
09/10/2026
September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026
New Sports Intelligence helps providers better unders...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
30/09/2026
Schibsted Media, one of Norways largest and most influential digital media publishers and content producers, has invested in mixers and digital signal processor...
30/09/2026
Big Blue Marble announces the addition of live multiview channels to Cloud Video Kit, its broadcast-grade video processing platform. The feature is powered by A...
30/09/2026
Leading video software provider Synamedia today announced that Telekom Slovenije, Slovenia's largest provider of telecommunications and TV services, is open...
30/09/2026
PODCAST EXPO 2026 Recorded Using Blackmagic Design Workflow
Brie Clayton September 29, 2026
0 Comments
Conference featuring 24 sessions over two days ...
30/09/2026
IBC2026 Show Report
David Kirk September 29, 2026
0 Comments
The International Broadcasting Convention has long been Europe's equivalent of the US...
30/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/09/2026
Mavis has launched Mavis Camera 8.2, the latest release of its professional camera app for the iPhone and iPad. This update brings support for iPhone 18 Pro and...
29/09/2026
Oak View Group (OVG) has announced Cisco as an Official Technology Partner, with plans to standardize infrastructure across its venue network on Cisco solutions...
29/09/2026
SportsNet Pittsburgh (SNP) won three honors at the 2026 Mid-Atlantic Emmy Awards.
Program awards went to Bucs BP in the Sports Program Live category (produced ...
29/09/2026
The Professional Women's Hockey League has announced home openers for all 12 teams for the 2026-27 season, along with a broadcast partnership with CBC under...
29/09/2026
Manifold technologies has been recognized as a contributor to the Media eXchange...
29/09/2026
FuboTV has announced My Local Sports, allowing subscribers in select markets to add their local regional sports network (RSN) as an add-on to a Fubo Sports subs...
29/09/2026
Asian News International (ANI), a wire agency and video news provider based in India, has deployed Grass Valley's AMPP Media Operating System and Framelight...
29/09/2026
South African Broadcasting Corporation (SABC) has deployed Ikegami UHK-X600 cameras as part of an upgrade to IP-based production infrastructure. The deployment ...
29/09/2026
REMI, REMCO models will drive the bulk of the broadcaster's NHL productions ...
29/09/2026
Three years in, the facility is supporting more centralized race production, com...
29/09/2026
NBC, Peacock, and NBSN are carrying all four Wild Card series with a production ...
29/09/2026
19 Nonfiction Projects Across All Stages of Production to Receive More Than $1 million in Support as Documentary Film Program Approaches 25th Anniversary
LOS ...
29/09/2026
Two new plug-ins launch alongside updated bundles
Zynaptiq have just announced the launch of two new plug-ins, alongside new and improved versions of two of...
29/09/2026
All-in-one bus processor revealed
Wes Audio's ng product range has come a long way since it was first introduced, and now includes a tasty selection of ...
29/09/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Ikegami announces that the South African Broadcasting Corporation, SABC, has chosen Ikegami UHK-X600 camera systems as part of an advance to IP-based operation ...
29/09/2026
Blendkit Offers 20% Discount to Celebrate Crossing 150K Asset Milestone
Brie Clayton September 29, 2026
0 Comments
Blendkit, the largest 3D asset libr...
29/09/2026
Interactive streaming specialist Ease Live supported more than 76.5 million fan sessions across three major European media operators during this summers FIFA Wo...
29/09/2026
Ease Live has added support for VAST (Video Ad Serving Template) to its graphical overlay technology, opening up new ways for broadcasters, streamers and rights...
29/09/2026
Rise AV has announced the launch of the inaugural Rise AV Awards, a new global awards programme celebrating the women, advocates and organisations across the AV...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Clear-Com announced that First Baptist Nashville has upgraded its production communications with a Clear-Com intercom solution as part of a comprehensive sanct...
29/09/2026
Blackmagic Cinema Camera 6K Captured Action Shots for Sketch
Brie Clayton September 28, 2026
0 Comments
Camera's portable design and dynamic range...
29/09/2026
Kean Production Services Deploys AJA ColorBox to Deliver Consistent, Accurate Co...
29/09/2026
Berklee Alumni and Faculty Nominated for the 2026 Latin Grammy Awards A total of 28 Berklee alumni and faculty earned nominations across 20 categories this ye...
29/09/2026
Berklee's K-Pop & Beyond Explores Connections Between K-Pop and Hip-Hop Now in its fifth year, the series brings together artists, industry leaders, and s...
29/09/2026
NOT FOR RELEASE, PUBLICATION OR DISTRIBUTION IN OR INTO OR TO ANY PERSON LOCATED OR RESIDENT IN, OR AT ANY ADDRESS IN, THE UNITED STATES OF AMERICA, ITS TERRITO...
29/09/2026
We tend to think we live in a digital world, with hopes and fears around artificial intelligence (AI), quantum computing, data centres and the next big technolo...
-- 
