
Hiren Hindocha in conversation with TM Broadcast International about AI and Big Data for M&E organizations
Author:TM Broadcast International Answers supplied by Hiren Hindocha, CEO, Digital Nirvana
What does Big Data bring to this sector?
When we talk about big data in broadcast, we're talking about the hundreds of terabytes or even petabytes of data that a system gathers during direct interaction with end users. Typically that happens when broadcasters make their content available through VOD or streaming options. Broadcasters can analyze this big data to understand customers' preferences, which in turn helps them serve better content to viewers and serve the right demographic to advertisers.
Besides the massive amounts of data exchanged between broadcasters and end users, big data also refers to the many content feeds most broadcasters ingest continuously and simultaneously. For example, the volume of incoming video feeds for a news organization is huge -several hundred gigabytes to terabytes on a daily basis.If broadcasters can make sense of that big data, they can use it to help make content.
What are the possibilities of Artificial Intelligence in the broadcast industry?
Applying artificial intelligence across audio and video opens a world of possibilities for the broadcast industry. For example, speech-to-text technology has reached a point where it is better than humans at understanding specific domains. A well-trained speech-to-text engine can provide a very accurate transcript and captions of incoming content. At the same time, other well-trained engines can extract facial recognition, perform on-screen text detection, detect objects in the background, and more.
In the case of multiple and continuous incoming video feeds, artificial intelligence can help describe what is in the feed and make it very easy for editors to find what they're looking for. AI capabilities can also generate metadata that makes the content easily searchable and retrievable, leading to easier content creation and better content publishing decisions.
How can all these technologies enrich the content consumer experience?
Once content providers become more familiar with user preferences,they can bubble up content within their archive that is better-suited to those preferences. They can also use AI to quickly access data that will inform their content feeds, such as in social media channels. Take World Cup soccer, for example. Rightsholder Fox Sports could use AI technology to identify moments in the game that are worthy of viewing, and within a few minutes of the game ending, they can put up those highlights on YouTube. Before AI, this process would have taken a human many hours.
And of course, the more consumers watch content that is in tune with their preferences (action, drama, certain news topics), then the better the system gets at predicting and serving similar content. That's an example of tailoring the content for a better consumer experience.
How should traditional broadcasting adapt to these technologies to get the most out of them?
Broadcasters need a website or platform where users can search, find, and consume content. The smaller the chunks broadcasters produce, the greater the consumption,which means they need to be able to capture all of that consumer information and make it useful. (See examples mentioned before.) To be able to do that at scale, broadcasters have to adopt technologies that can process the information faster and better than employing an army of people.
From what perspective does Digital Nirvana approach the use of technology associated with Big Data?
We don't do anything with big data at this point.
From what perspective does Digital Nirvana approach the possibilities of Artificial Intelligence?
Digital Nirvana believes AI has great potential to accelerate media workflows and make life easier for our clients. To realize that potential, we're always looking for new and better ways to help our clients use artificial intelligence tools like speech to text and facial or object recognition to describe what is in their audio and video.
Digital Nirvana is doing a lot of work on training speech-to-text engines to automatically recognize who is speaking and what they are saying - such as distinguishing one media personality from another and identifying different topics.
How does Digital Nirvana intend to take advantage of the confluence of both technologies?
Our focus right now is to leverage AI technologies in the audio, video, and natural language processing sectors. Natural language processing is the ability to understand what is being said in the content. Not only can we provide a verbatim transcript of what is being said, but then we use natural language processing to figure out who is doing the talking and what the topic and context are.For example, our Trance application uses multiple technologies, including automatic speech to text and an automated translation engine. Our goal is to make sure those engines keep getting better and better.
It has not yet become main stream technology, but there are already many developments and pilot projects. Which ones would you highlight as the most challenging and interesting?
One pilot project we've been working on with a major U.S. broadcaster is automatic segmentation and summarization of incoming news feeds. Suppose the programming in the feed lasts 60-90 minutes and contains multiple segments on different topics. Today in production, we are generating real-time text of that content, but in the future,we'll automatically be able to figure out which people and places are being discussed in that feed, then provide a headline and summary of each of the segments.We'll also be able to detect changes in topics and categorize accordingly. This is not an easy thing to do.
A similar use cas
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
12/03/2026
Modern media operations demand a platform that unites automation, orchestration, and human oversight without compromise. In this post, we explore the six key te...
12/03/2026
A deep dive into the platform
Architecture The Blue Lucy platform follows a distributed microservices architecture, meaning the overall operational capability...
12/03/2026
Orchestration platform enables broadcasters to deploy multiple AI models safely with full auditability, rights protection, and regulatory oversight.
LONDON, En...
12/03/2026
Cost pressures, switching intent and demand for savings and credit products are ...
12/03/2026
For the first time, Nielsen breaks out demographic information about FAST and AV...
12/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/03/2026
Appear's high-performance, ultra-low latency encoding platform augments LTN's fully managed global IP network and orchestration platform
LTN, a leader ...
12/03/2026
2026 NAB Show Exhibitor Preview
April 18-22
Las Vegas
Booth C3519
Summary:
At the 2026 NAB Show in Las Vegas, Boland Communications will be showing the bro...
12/03/2026
Riedel Communications today announced the continued expansion of its Managed Technology Division in the Americas and the appointment of Jan Schaffner as Vice Pr...
12/03/2026
Grass Valley and integration partner Tab M Solutions have completed Phase 1 of a new broadcast production control room for the University of Illinois Division o...
12/03/2026
NAKIVO, a global provider of backup and ransomware recovery solutions, announces the general availability of NAKIVO Backup & Replication v11.2. This release exp...
12/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/03/2026
COW Jobs: Editor de V deo - Direct Response, Performance Ads - Brazil, Remote
Brie Clayton March 11, 2026
0 Comments
Editor(a) de V deo (Direct Respon...
12/03/2026
Avatar: Fire and Ash Graded with DaVinci Resolve Studio
Brie Clayton March 11, 2026
0 Comments
Colorist delivers premium cinematic color across 2D, 3D...
12/03/2026
Boston Conservatory to Timoth e Chalamet: We Care About Ballet and Opera Boston Conservatory at Berklee students and faculty respond to the actors recent comm...
12/03/2026
Editor's note: This post is part of Into the Omniverse, a series focused on ...
12/03/2026
The Late Late Show Show St Patrick's Day special
Dancing with the Stars f...
12/03/2026
GeForce NOW is bringing the game to the Game Developers Conference (GDC), running this week in San Francisco. While developers build the future of gaming, GeFor...
11/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/03/2026
Matrox Video will showcase its vision for the future of live production at NAB 2026 in Las Vegas, April 19-22, highlighting how broadcasters and media organizat...
11/03/2026
Geneva-based technology company, GlobalM SA, is presenting its GMX Distributed Video Gateway, a software-defined IP media transport platform designed to replace...
11/03/2026
Backlight (booth #N2829), the company behind Iconik and Wildmoka, which power video workflows for large media and entertainment organizations, has released the ...
11/03/2026
QuickLink, a leading provider of award-winning video production and remote guest contribution solutions, presents its latest StudioEdge models at The NAB Show ...
11/03/2026
Telestream, a global leader in media workflow technologies, today announced the expansion of Telestream Cloud Services with the introduction of UP, a new cloud-...
11/03/2026
Operative, the preferred advertising management provider for the world's leading media brands, today announced the launch of AOS for digital media, an AI-po...
11/03/2026
Calrec will be located in Central Hall, on Booth C6907
Choice without compromise
The broadcast industry is going through a rapid evolution that s signalling a...
11/03/2026
The new service is hosted and operated entirely in the Netherlands, combining data sovereignty, resilience, scalability, and predictable costs without relying...
11/03/2026
Ease Live, an Evertz company and leader in interactive graphical overlays, today announced the successful deployment of its platform on Red Bull TV for Premier ...
11/03/2026
Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, is advancing its Semantic Intelligence cap...
11/03/2026
Emergent, a leading provider of AI-enhanced media production solutions, today announced the official launch of Fusion, a powerful, no-code application builder d...
11/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/03/2026
Utah Scientific today announced the expansion of its Technology Partner Program with the addition of Audinate, Bitfocus, and Skaarhoj, three industry leaders wh...
11/03/2026
DigitalGlue, creator of the creative.space on-premise managed storage platform, today revealed plans to launch creative.space Intelligence (CSI) at NAB 2026 (Bo...
11/03/2026
Maxon, maker of powerful, approachable software solutions for creators working in 2D and 3D design, motion graphics, visual effects, gaming, and more, has annou...
11/03/2026
Composer and Re-recording Mixer Michael Phillips Keeley has built his career around immersive storytelling. Working from his Dolby Atmos-equipped studio, Sound ...