Sony Pixel Power calrec Sony

We're Commemorating a Decade of Spotify Wrapped With Our Best and Boldest Wrapped Yet

04/12/2024

Since its inception, Spotify Wrapped has continued to evolve, and every year it reaches more fans around the world. Over the past decade, we've learned that our users crave a unique, personalized way to reflect on their listening habits each year-and artists and creators want to learn more about how their fans streamed.

Whether it's building a seamless experience that makes it easier than ever to engage with Wrapped, delivering global data stories through the lens of local culture, creating real-life experiences that surprise and delight, or introducing fresh and unique ways for users to engage with their year in listening, we've continually innovated and iterated Wrapped so that we can keep offering a unique perspective on emerging trends-catching the beat before it goes mainstream.

Our annual thank-you to fans around the world, Spotify Wrapped has become deeply ingrained in the lives of music fans worldwide, said Marc Hazan, Vice President, Partnerships and Marketing at Spotify. What started as a look back at the music and audio that defined the year has become a global cultural phenomenon in its own right, a moment driven by the passion of hundreds of millions of fans. We're thrilled to debut 2024 Spotify Wrapped to more fans than ever before this year, celebrating the hundreds of millions of ways that they've streamed.

Here's what we've accomplished in that time:

2015

We launched a first iteration of Wrapped, bringing together the best of our previous end-of-year retrospectives in a three-tiered global campaign: Spotify's year in review (top lists), fans' year in review, and artists' year in review. This set the tone for the Wrapped experience fans have come to know and love, attracting more than 5 million unique users to called Spotify Year in Music.

2016 We rebranded the Year in Music as Wrapped and launched the fast-growing Your Top Songs playlist. As a result, we differentiated our moment from other brand retrospectives.

2019

We built Wrapped directly into the Spotify app, maximizing self-discovery.

2021

We debuted Audio Aura, Wrapped Blend, and videos from fans' top artists, enhancing self-expression and product awareness.

2023

With new features like Sound Town and Me in 2023, Wrapped engaged a record 227 million monthly active users.

This year's Wrapped campaign is all about celebrating the ways artists and creators have shaped fans' lives one note, one voice, one idea at a time.

How 2024 Wrapped came to life

As we mark a tenth year of Wrapped, we're enhancing the experience with features like Your Music Evolution and Your Spotify Wrapped AI Podcast and introducing a bold and vibrant design to every element of the campaign.

We're always striving to elevate how Spotify Wrapped comes to life visually, exploring fresh and exciting ways to serve up our biggest campaign of the year. This year, Spotify Wrapped will reach fans in 184 markets around the world, and its design has something for everyone, everywhere.

The 2024 Wrapped design is the result of a tremendous collaborative effort, and we're incredibly proud of the final outcome, said Rebecca Lim, Global Brand Design Director at Spotify. While we say this every year, this year's design truly stands apart from anything we've done bef

ore. It's bold, vibrant, and full of elements that are guaranteed to catch the eye.

This year's Spotify Wrapped design is inspired by the ways pop culture thrives in a beautiful cycle of reinvention, constantly evolving and surprising us. Unexpected genres emerge and merge, timeless influences meet fresh ideas, and what once was niche now shapes pop culture. This insight inspired an art direction that loops, transforms, and celebrates the energy of this unique moment in time. Vibrant color combinations, playful layouts, and lively animations bring the design to life.

2024 Wrapped exemplifies the culmination of Spotify's evolved brand identity, reflecting a more expressive and open Spotify at the center of culture. Earlier this year we introduced a new typeface-Spotify Mix-and to tease the campaign, Spotify positioned its logo with unique imagery on social media and in other marketing inspired by 2024's biggest musical moments.

The final design direction evolves in a dynamic, high-energy color palette that celebrates the year's momentum, said Rebecca. Layers blend and shift, creating something entirely new that scales exponentially. The bold, attention-grabbing hyperloops' of 2 and 4 propel us forward in vivid technicolor, symbolizing our journey toward the future. This motif, combined with a striking logo lockup, establishes Wrapped as the definitive stamp of what's to come.

Fans, artists, and creators will see the 2024 Wrapped design reflected across the in-app experience, across social, and on billboards around the world.

NEXT

We hear from fans that Wrapped has almost become a cultural report card of their year in streaming. This year, we expect to engage more listeners than ever before across even more markets, and we are thrilled to celebrate another year of Spotify Wrapped.

Explore your personalized 2024 Wrapped and learn more about this year's campaign and experience on our 2024 Wrapped hub.
LINK: https://newsroom.spotify.com/2024-12-04/10-years-spotify-wrapped/...
See more stories from spotify

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

07/08/2026

Diversified Appoints Pete Emminger as Global Chief Technology Officer

Diversified has appointed industry veteran Pete Emminger as global chief technology officer. Emminger will lead the company's global go-to-market technology...

07/08/2026

Release Rundown: What to Watch in August, From American Doctor to Idiots

O'Shea Jackson Jr., Dave Franco, and Mason Thames appear in Idiots by Macon Blair, an official selection of the 2026 Sundance Film Festival. (Courtesy of ...

07/08/2026

Sonuscore release The Sculpture

An instrument made for the adventurous composer Described as an instrument made for the adventurous composer , Sonuscore's latest sample library has b...

07/08/2026

Synchron Solo Violin 2 & Viola (sordino) join VSL line-up

Latest solo Synchron libraries arrive VSL have just released the final two instalments in their range of muted solo string libraries. Recorded in the large ...

07/08/2026

GC Audio's new Producer Channel

Channel strip offers plug-in control & recall Along with some new additions to their Inherit modular preamp system, GC Audio's announcements for NAMM 20...

07/08/2026

Opening Statement: Public hearing of the Inquiry into Racism, Hate and Violence Directed at Aboriginal and Torres Strait Islander People

Opening Statement: Public hearing of the Inquiry into Racism, Hate and Violence ...

07/08/2026

Nielsen to Acquire DoubleVerify, Creating a Leading, Independent Media Intelligence Platform

DoubleVerify Shareholders to Receive $13.60 Per Share in Cash, Representing a 30...

07/08/2026

Lawo To Highlight Dynamic Media Facility Support At IBC 2026

Share Copy link Facebook X Linkedin Bluesky Email...

07/08/2026

MediaKind To Feature Unified Product Portfolio At IBC 2026

Share Copy link Facebook X Linkedin Bluesky Email...

07/08/2026

ACT Entertainment Honored with Neutrik Group Americas Par...

The Award Recognizes ACT's Outstanding Sales Performance, Marketing Collaboration and Long-standing Commitment to the NEUTRIK Brand ACT Entertainment, one ...

07/08/2026

Beamr Brings NVIDIA Video Super Resolution to Live Sports...

Beamr Imaging Ltd. (Nasdaq: BMR), a leader in video optimization technology and solutions, today announced it is bringing AI upscaling to live sports, broadcast...

07/08/2026

Berklee City Music Presents Nine Scholarships and Awards at Annual Concert

Berklee City Music Presents Nine Scholarships and Awards at Annual Concert Student recipients from seven states and Canada received scholarships, housing awar...

07/08/2026

Lawo To Highlights Dynamic Media Facility Support At IBC 2026

Share Copy link Facebook X Linkedin Bluesky Email...

07/08/2026

Kevin Trueblood to Return as SBE President

Share Copy link Facebook X Linkedin Bluesky Email...

07/08/2026

Riedel To Demo 'Live Production Experience At IBC 2026

Share Copy link Facebook X Linkedin Bluesky Email...

07/08/2026

LTN Enhances Live Event Master Control Capabilities

Share Copy link Facebook X Linkedin Bluesky Email...

07/08/2026

AI-Native Film Studio Launches in Toronto

Share Copy link Facebook X Linkedin Bluesky Email...

07/08/2026

Judge Orders Removal of Nexstar Employees from Tegna Board

Share Copy link Facebook X Linkedin Bluesky Email...

07/08/2026

Riedel Communications at IBC2026 Live Production Experien...

Riedel Communications at IBC2026: Live Production Experience Showcasing Integrated IP Production Workflows At IBC2026, Riedel Communications will bring modern ...

07/08/2026

Shotoku Showcases Expanding Aura PTZ Ecosystem and Award-...

Shotoku Showcases Expanding Aura PTZ Ecosystem and Award-Winning Swoop Robotic Crane at IBC2026 Shotoku Broadcast Systems will officially introduce its Aura fa...

07/08/2026

Cobalt Digital to Bring New and Enhanced Practical Soluti...

Highlights will include new Dante fiber connectivity, expanded IPMX capabilities and award-winning signal processing solutions Cobalt Digital, the leading des...

07/08/2026

Bob Moses Concert at Red Rocks Captured with URSA Cine 12K LF

Bob Moses Concert at Red Rocks Captured with URSA Cine 12K LF Brie Clayton August 6, 2026 0 Comments PYXIS 12K and URSA Cine 12K LF enable cinematic c...

07/08/2026

Use It or Else Is Not an AI Implementation Strategy

Use It or Else Is Not an AI Implementation Strategy Andy Marken August 6, 2026 0 Comments Source - Hitchhikers Guide to the Universe, Touchstone Pi...

07/08/2026

Heated Rivalry will return to Sky and NOW in Spring 2027 exclusively in the UK and Ireland, with new additions to its lead cast

Friday 7 August 2026 Heated Rivalry will return to Sky and NOW in Spring 2027 e...

07/08/2026

Major transformation of UK digital radio platform

Migration of more than 1,000 radio services delivers improved resilience, efficiency and sustainability 07 August 2026, Winchester, UK Arqiva, the UK's l...

07/08/2026

Commission accelerates IRIS deployment with enhanced security and expanded satellites network

On 6 August, the European Commission and the SpaceRISE consortium concluded nego...

07/08/2026

A date worth betraying your plans for The Traitors Ireland returns to screens Sunday, 30 August

The Traitors Ireland Uncloaked is also back with all the behind the scenes drama...

06/08/2026

USA Sports Rolls Into 2026 NASCAR Season With First Pace-Car Analyst on Selected Races

The broadcaster's 14-race schedule begins in Iowa and ends in November with ...

06/08/2026

SVG GameDay, Ep. 25: Chicago Bears Katlin Strange - Serving the Masses in the Windy City

In-venue and creative video staffers at the professional and collegiate level ha...

06/08/2026

Warner Bros Discovery's Anne Graham Details the Organization's Media-Ops and Metadata Consolidation Across Sports and Entertainment

As media organizations consolidate teams, technology platforms, and content libr...

06/08/2026

Dolby Vision 2 Begins Rollout on Selected 2026 Hisense TVs

Firmware updates introduce Dolby's next-generation picture engine, content-aware optimization, and new motion and ambient-light tools...

06/08/2026

TNT Sports Preps Wall-to-Wall Coverage of FIBA Women's Basketball World Cup 2026 from Sept. 4-13

TNT Sports will have wall-to-wall coverage of the upcoming FIBA Women's Bask...

06/08/2026

IBC 2026: swXtch.io Introduces groundSwXtch Software-Defined Multicast Overlay

swXtch.io (Stand 5.MR13) has unveiled groundSwXtch for Audio over IP (AoIP), a software application that lets broadcasters and media organizations move audio in...

06/08/2026

IBC 2026: Riedel Communications Showcases Integrated IP Production Workflows

At IBC2026, Riedel Communications (Stands: 10.A24, 10.A31, 10.A38) will bring modern media production to life with the Live Production Experience - a connected ...

06/08/2026

Sandy Grossman's Legacy as a Pioneering Director Earns Pro Football Hall of Fame's Pete Rozelle Award

The first live-sports director to receive the prestigious honor, eight-time Emmy...

06/08/2026

NBC Sports, Maryland Jockey Club Continue Partnership To Present Preakness Stakes Through 2032

NBC Sports will continue to present the Preakness Stakes on NBC and Peacock thro...

06/08/2026

IBC 2026: Cobalt Digital Brings New Practical Solutions to Evolving Broadcast Workflows

Cobalt Digital (Stand 8.F90) continues to reinforce its commitment to delivering...

06/08/2026

Wave Central Elevates Jeff Daubert to Director of Sales, Americas

Wave Central has promoted promotion Jeff Daubert to Director of Sales, Americas. In his expanded role, Daubert will lead Wave Central's sales strategy and ...

06/08/2026

KMH Integration Adds Architect Keith Hanadel to Expanding Full-Services Team

KMH Integration is expanding its ability to serve media, broadcast, and IT organizations by adding Keith Hanadel, an accomplished architect with decades of indu...

06/08/2026

Advanced Systems Group Promotes Michele Ferreira to Chief Business Officer

Advanced Systems Group (ASG) has promoted Michele Ferreira from Vice President of its Systems Integration team to the newly created position of Chief Business O...

06/08/2026

IBC2026: Appear Expands X, VX Platforms for Hybrid Live-Production Workflows

Demonstrations will include new JPEG XS, Dolby audio, cloud-gateway, stream-processing, and distribution capabilities...

06/08/2026

Live Media Group Acquires Gravity Media's U.S. Mobile-Production Assets, Adds Eight Units to Fleet

The deal includes three premium mobile units, engineering personnel, existing br...

06/08/2026

Broadcast Management Group, LiveU Power Vertical REMI Production for Amazon Prime's Obsessed Fest on TikTok

Broadcast Management Group produced Amazon Prime's inaugural Obsessed Fest a...

06/08/2026

IBC2026: Ikegami to Showcase Expanded UNICAM Camera and Monitoring Lineup

Exhibit will feature new variable-ND functionality, OLED viewfinders, remote-camera tools, and UHD production monitors...

06/08/2026

Sony Introduces FE 100-400mm Super-Telephoto Zoom Lens

Compact full-frame E-mount lens targets sports, wildlife, and other long-range shooting applications...

06/08/2026

Tennis Channel Lands Exclusive U.S. Coverage of 2026 International Tennis Hall of Fame Induction Ceremony

Live broadcast will honor Roger Federer and Mary Carillo on Aug. 29, with onsite...

06/08/2026

UTEP Upgrades Sun Bowl Stadium Video Display With Daktronics

End-zone board receives higher-resolution LED technology and an updated Show Control system ahead of the 2026 football season...