Since its inception, Spotify Wrapped has continued to evolve, and every year it reaches more fans around the world. Over the past decade, we've learned that our users crave a unique, personalized way to reflect on their listening habits each year-and artists and creators want to learn more about how their fans streamed.
Whether it's building a seamless experience that makes it easier than ever to engage with Wrapped, delivering global data stories through the lens of local culture, creating real-life experiences that surprise and delight, or introducing fresh and unique ways for users to engage with their year in listening, we've continually innovated and iterated Wrapped so that we can keep offering a unique perspective on emerging trends-catching the beat before it goes mainstream.
Our annual thank-you to fans around the world, Spotify Wrapped has become deeply ingrained in the lives of music fans worldwide, said Marc Hazan, Vice President, Partnerships and Marketing at Spotify. What started as a look back at the music and audio that defined the year has become a global cultural phenomenon in its own right, a moment driven by the passion of hundreds of millions of fans. We're thrilled to debut 2024 Spotify Wrapped to more fans than ever before this year, celebrating the hundreds of millions of ways that they've streamed.
Here's what we've accomplished in that time:
2015
We launched a first iteration of Wrapped, bringing together the best of our previous end-of-year retrospectives in a three-tiered global campaign: Spotify's year in review (top lists), fans' year in review, and artists' year in review. This set the tone for the Wrapped experience fans have come to know and love, attracting more than 5 million unique users to called Spotify Year in Music.
2016 We rebranded the Year in Music as Wrapped and launched the fast-growing Your Top Songs playlist. As a result, we differentiated our moment from other brand retrospectives.
2019
We built Wrapped directly into the Spotify app, maximizing self-discovery.
2021
We debuted Audio Aura, Wrapped Blend, and videos from fans' top artists, enhancing self-expression and product awareness.
2023
With new features like Sound Town and Me in 2023, Wrapped engaged a record 227 million monthly active users.
This year's Wrapped campaign is all about celebrating the ways artists and creators have shaped fans' lives one note, one voice, one idea at a time.
How 2024 Wrapped came to life
As we mark a tenth year of Wrapped, we're enhancing the experience with features like Your Music Evolution and Your Spotify Wrapped AI Podcast and introducing a bold and vibrant design to every element of the campaign.
We're always striving to elevate how Spotify Wrapped comes to life visually, exploring fresh and exciting ways to serve up our biggest campaign of the year. This year, Spotify Wrapped will reach fans in 184 markets around the world, and its design has something for everyone, everywhere.
The 2024 Wrapped design is the result of a tremendous collaborative effort, and we're incredibly proud of the final outcome, said Rebecca Lim, Global Brand Design Director at Spotify. While we say this every year, this year's design truly stands apart from anything we've done bef
ore. It's bold, vibrant, and full of elements that are guaranteed to catch the eye.
This year's Spotify Wrapped design is inspired by the ways pop culture thrives in a beautiful cycle of reinvention, constantly evolving and surprising us. Unexpected genres emerge and merge, timeless influences meet fresh ideas, and what once was niche now shapes pop culture. This insight inspired an art direction that loops, transforms, and celebrates the energy of this unique moment in time. Vibrant color combinations, playful layouts, and lively animations bring the design to life.
2024 Wrapped exemplifies the culmination of Spotify's evolved brand identity, reflecting a more expressive and open Spotify at the center of culture. Earlier this year we introduced a new typeface-Spotify Mix-and to tease the campaign, Spotify positioned its logo with unique imagery on social media and in other marketing inspired by 2024's biggest musical moments.
The final design direction evolves in a dynamic, high-energy color palette that celebrates the year's momentum, said Rebecca. Layers blend and shift, creating something entirely new that scales exponentially. The bold, attention-grabbing hyperloops' of 2 and 4 propel us forward in vivid technicolor, symbolizing our journey toward the future. This motif, combined with a striking logo lockup, establishes Wrapped as the definitive stamp of what's to come.
Fans, artists, and creators will see the 2024 Wrapped design reflected across the in-app experience, across social, and on billboards around the world.
NEXT
We hear from fans that Wrapped has almost become a cultural report card of their year in streaming. This year, we expect to engage more listeners than ever before across even more markets, and we are thrilled to celebrate another year of Spotify Wrapped.
Explore your personalized 2024 Wrapped and learn more about this year's campaign and experience on our 2024 Wrapped hub.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
02/03/2026
NBC Sports selected Imaginary Forces to create the main title sequence for the M...
02/03/2026
The NFL announces the launch of the NFL Draft Innovation Challenge, a new crowds...
02/03/2026
The World Teleport Association (WTA) has named Skyline Communications' DataMiner SatOps solution as a finalist for the 2026 Teleport Technology of the Year ...
02/03/2026
Ventum Tech announces a strategic partnership with Pixotope, a real-time graphic...
02/03/2026
Victory , a free, ad-supported sports streaming service, announces the launch of...
02/03/2026
Global powerhouse Delta Goodrem to represent Australia at this year's Eurovi...
02/03/2026
SBS brings together prominent voices to discuss rising social division and seek ...
02/03/2026
NITV Unveils Wednesday Night Sport Night
Media releases
A Midweek Hub for Blak Sport
Flagship NRL program Over The Black Dot moves to Wednesdays at 9:30pm
...
02/03/2026
Rohde & Schwarz demonstrates FR1-FR3 carrier aggregation, advancing 6G readiness Rohde & Schwarz and Qualcomm Technologies, Inc. have reached another pivotal ...
02/03/2026
MELBOURNE, Fla., March 2, 2026 - L3Harris Technologies (NYSE: LHX) today announc...
02/03/2026
Harvey Norman tops New Zealand's biggest ad spenders as retail leads and telcos and beverages sure Auckland March 3, 2026 - Nielsen's New Zealand'...
02/03/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, and Arqit Quantum Inc. (Nasdaq: ARQQ, A...
02/03/2026
Advanced Systems Group, LLC (ASG), a technology and services provider for media creatives and content owners, has appointed Jody Boatwright as Chief Strategy Of...
02/03/2026
Lightware, an industry leader in signal management, is reinforcing its commitment to simplifying complex AV environments with the continued evolution of its TPN...
02/03/2026
ZEISS Cinema opens its doors to an exclusive screening, filmmakers Q&A and hands-on showcase of the new ZEISS Aatma lens family on Tuesday, March 10, 6:00-9:00 ...
02/03/2026
To expand the creative potential of the compact Astera QuikBeam, DoPchoice introduces the SNAPBAG Round. The new light-shaping accessory transforms the powerfu...
02/03/2026
Douglas Dubler
On a rooftop in New York City, veteran photographer Douglas Dubler watched the sun's angle shift across the urban landscape, his internal cl...
02/03/2026
ZEISS is expanding its Otus ML lens family with the introduction of the new ZEISS Otus ML 1.4/35. This manual-focus lens is designed for photographers who live ...
02/03/2026
Matthews Studio Equipment now offers the new Dinkum Systems White FlexiMount and Phone Mount Kit, a compact, highly adaptable setup for mobile content creation...
02/03/2026
Luxembourg, February 26, 2026 - SES and Africa Mobile Network (AMN) have expande...
02/03/2026
02 03 2026 - Media release Ausfilm and Screen Australia launch joint UK market initiative
Ausfilm and Screen Australia have announced Partner with Australia (...
02/03/2026
Monday 2 March 2026
Saturday Night Live UK announces writing team
L-R: Jonno Johnson; Charlie Skelton; Celya AB; Omar Badawy; Gr inne Maguire; Laura Claxton; ...
02/03/2026
Back to All News
Netflix Unveils the Trailer for 53 Sundays, the New Film by Cesc Gay
Entertainment
02 March 2026
GlobalSpain
Link copied to clipboard
Dis...
28/02/2026
With two features seen in Formula 1 coverage, the broadcaster aims to bring view...
28/02/2026
Secretary of War Pete Hegseth addresses a crowd of approximately 1,500 L3Harris employees in Camden, Arkansas, as part of his Arsenal of Freedom tour....
28/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/02/2026
Berklee Presents Mambo Mania: Eguie Castrillo and the Berklee All-Stars Big Band...
28/02/2026
Berklee Announces Two New Summer Programs in Los Angeles The Berklee Music Business Program and Electronic Music Production and Sound Design Workshop bring imme...
28/02/2026
AI-RAN is moving from lab to field, showing that a software-defined approach is ...
28/02/2026
Autonomous networks - intelligent, self-managing telecommunications operations -...
28/02/2026
Back to All News
Final Trailer for BEASTARS Final Season Part 2' Roars Tow...
28/02/2026
New way to intentionally discover molecular glues could expand drug discovery Scripps Research scientists and colleagues show how drugs that eliminate certain d...
27/02/2026
The E.W. Scripps Company names Oliver Gray as Vice President, Network Sports and...
27/02/2026
The Gotham Sports App, the exclusive direct-to-consumer streaming home of MSG Networks and the YES Network, is now available for purchase through Prime Video fo...
27/02/2026
ESPN and the Horizon League announce a new multi-year, multi-platform media rights agreement, continuing a 38-year collaboration that began with the 1988 Midwes...
27/02/2026
At the 2026 NAB Show in Las Vegas, NETGEAR will highlight its new switch models and major updates to its Engage Controller software. The company's network d...
27/02/2026
Riedel Communications announces that Fondazione Teatro alla Scala has deployed a...
27/02/2026
Lyuno specializes in media localization, including translation, dubbing, subtitling, and voice-over services for a wide array of entertainment content. The comp...
27/02/2026
Chyron Weather 2.3, the latest edition of Chyron's weather visualization suite for broadcasters and meteorologists, recently launched.
The release includes...
27/02/2026
Telestream, which concentrates in media workflow technologies, announces expanded practical AI enhancements across its Vantage, Vantage Cloud, EDC, Stanza, and ...
Since its inception, Spotify Wrapped has continued to evolve, and every year it reaches more fans around the world. Over the past decade, we've learned that our users crave a unique, personalized way to reflect on their listening habits each year-and artists and creators want to learn more about how their fans streamed. 
