Racquet Studios & Panalux Join Forces to Offer Virtual Production Services in New Partnership
Brie Clayton July 5, 2024
0 Comments
Developing opportunities for film & TV production, technical innovation for the Motion Picture, TV and broadcast industries
Following the recent launch of the new, purpose-built Panalux London headquarters and coinciding with the group's 70th anniversary in the Motion Picture industry, Panalux breaks new ground revealing a new Virtual Production department in partnership with the pioneering creative and technical team from Racquet Studios.
The new specialist department has been developed to support existing production companies through technical innovation, integrating with traditional filmmaking practices to produce world-class creative content that's greater than the sum of its parts.
From 3rd July 2024, the experienced digital creative and technical team from Racquet Studios will be available to support any type and size of production, offering flexible, dynamic solutions, whether serving the West London production corridor within Panalux' Island Studios complex, on location, or within any viable third-party facilities across the UK, Europe, and beyond.
Real flexibility is the key to unlocking the power of VP and the objective of the new alliance is to offer virtual film production services as they are required and as they are useful within the traditional production process. This approach offers bespoke solutions for productions to benefit schedules and budgets, whether full-blown sci-fi stages, car rigs, advertising, TV stages, or pick-ups.
Why Virtual Production? As one of the most exciting developments in the film and TV arenas in recent years, Virtual Production techniques fuse camera-tracking technology with state-of-the-art video game engine-developed creatives, powerful graphics servers, high-resolution LED panels and green screens to create versatile 360-degree, photorealistic environments for cinematic content creation, immersive red carpet experiences and more. It enables filmmakers to visualise digital elements, live-action footage and virtual set extensions together in real-time like never before.
The blend of these technologies, now available from within the brand new department, creates the perfect environment for film and high-end TV production with leading-edge technical ecosystems, whilst allowing advertisers, games developers, and live event producers access to the very latest virtual production technologies and talent. Clients can be assured of a complete, end-to-end service, with every project being meticulously designed and fully tested ahead of installation, with each production being developed for optimum performance with trusted logistics and management to ensure the perfect installation and experience.
Michele Channer, Managing Director, at Panalux, said: We're excited to be joining forces with Racquet Studios in this exciting new technical department. We are keen to push boundaries in the burgeoning world of virtual production and to bolster the market-leading services that our customers have come to expect from all areas of the Panavision group. Who better to embark on this journey with than the genre-defining team at Racquet Studios?
Sustainability, Time & Budget Benefits The appetite for virtual productions has seen rapid growth with advanced technologies allowing productions to capture scenes and environments within studio spaces instead of travelling to remote locations or the need to build expensive physical sets. The in-house team and facilities are skilled in producing out of this world' environments that are impossible to create within traditional film set environments. This is complemented by a market-leading digital twin' offering, which sees the replication of physical environments and objects through high-end photogrammetry and lidar processes. Perfect for pick-ups and syncing production across multiple locations, these processes have been developed to deliver a major benefit for the environment and for budgets as well as enable film & events production to continue to produce stunning content regardless of travel or environmental restrictions.
With the ability to boost the yield of content from a range of productions, this new venture promises to deliver great economy in terms of time and budget, whilst promoting environmentally sustainable productions that are future-proofed in service to the new partnership's carbon-neutral objectives.
Simon Skinner, Managing Director, Racquet Studios, Said: Having spent years establishing best practice in VP workflows, product and software development, Racquet Studios emerged from an established creative agency. This new and exciting partnership with the Panavision Group represents an opportunity for Racquet Studios to expand beyond its Sussex base and to be on hand for all of Panavision, Panalux and Island Studios' clients to ensure an excellent experience with exceptional results with emerging technologies and creative processes.
The launch event, which takes place today at the demo room at Panalux' new facility; Pasadena Centre, Pasadena Close, Hayes UB3 3NQ, UK. While the team at Racquet Studios offer a dynamic solution to create the best results in virtual production for any production requirement, the stage that was developed for the demonstration included ROE Diamond LED panels, Quasar Science Double Rainbow and Litepanels Gemini 1 1 Hard lights, with a Sony Venice camera, Panavision Panaspeed prime lenses and a stYpe camera tracking solution.
July 9, 2024COW Job Listing: Freelance Producerhttps://jobs.creativecow.net/job/310-nutrition-freelance-freelance-producer/ Enjoying the news? Sign up for the Creative COW Newsletter! Sign
July 9, 2024Imagine Entertainment, Adobe and The Film Zone Announce From Minute
Most recent headlines
09/11/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
15/10/2025
One of humanity's most profound questions continues: Is there any place in our galaxy suitable for life beyond Earth? NASA intends to find out, with the hel...
15/10/2025
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
15/10/2025
Scality, a global leader in cyber-resilient storage software for the AI era, today announced the advancement of its comprehensive AI ecosystem certification pro...
15/10/2025
The Hollywood Professional Association (HPA) today unveiled key highlights of the 2026 HPA Tech Retreat, scheduled for Feb. 15 19 at the Westin Rancho Mirage Go...
15/10/2025
At NAB Show New York 2025 (Stand 244), Interra Systems will showcase the future of media QC, monitoring, and captioning, highlighting its award-winning, AI- and...
15/10/2025
Grass Valley today announced that RMC BFM, part of the CMA-CGM Group and France's third-largest private media group, has chosen Grass Valley's productio...
15/10/2025
Appear, the global leader in live production technology, will demonstrate how its powerful hardware and software innovations are shaping the future of hybrid, s...
15/10/2025
Rakim to Join Berklee's Hip-Hop Hall of Fame at Signature Series Concert The rap icon becomes the latest inductee, following luminaries such as Roxanne Sh...
15/10/2025
Berklee Brings Live Music to the Head of the Charles Student artists will perform on multiple riverfront stages during the 60th anniversary of the world's...
15/10/2025
CobbTV, the government access television channel for Cobb County, Ga. recently acquired an automated playout system from Pebble, a global provider of automation...
15/10/2025
OSLO, Norway Appear, the global leader in live production technology, will demonstrate how its powerful hardware and software innovations are shaping the future...
15/10/2025
NEW YORK The NBA is making major changes to the NBA App and NBA TV as it takes control of them from TNT Sports, which has long managed the league's digital ...
15/10/2025
SAN MATEO, Calif. In what promises to be a major expansion of interactive features and personalized content on the DirecTV platform, the operator and Glance hav...
15/10/2025
SAN JOSE, Calif. Roku has launched changes to its user interface (UI) that the streaming platform says will better showcase original programming on the platform...
15/10/2025
LOS ANGELES Software-defined data storage and data services provider OpenDrives has elevated Alex Dunfey to chief technology officer, responsible for driving th...
15/10/2025
Back to All News
Revenge Series The Resurrected' Captivates Audiences Across Asia
Entertainment
15 October 2025
GlobalTaiwan
Link copied to clipboard
...
15/10/2025
Back to All News
Bringing the Best in VFX and Virtual Production Together as Eyeline
Jeffrey Shapiro
CEO, Eyeline
Business
15 October 2025
GlobalCanadaInd...
15/10/2025
Deployed by Astound Business Solutions, Harmonic's Primary Distribution Solution Ensures Outstanding Video Quality and Seamless Ad Insertion at the Edge
SA...
15/10/2025
Collaboration extends a trusted relationship as RMC BFM invests in scalable, fut...
15/10/2025
Series coming in 2026 stars Tom Vaughan-Lawlor, Justine Mitchell and Jason O'Mara released today
RT today released first look images of new comedy-drama ...
14/10/2025
SVG Europe Summit 2025: All Sessions Now Available to Watch on SVG PLAYNetworking event that preceded IBC2025 shone a light on elite live sports innovation acro...
14/10/2025
SVG Sit-Down: Author Rich Podolsky on Writing Madden & Summerall: How They Revo...
14/10/2025
SVG All-Stars: Michael Reiners, Coordinating Producer, FloRacingThe Illinois State grad steers a vast schedule of motorsports events at tracks across the countr...
14/10/2025
Content protection: Getting the right management for your DRM By Neal Romanek
Friday, October 10, 2025 - 10:11
Print This Story
Eluvio power the EPCR'...
14/10/2025
As League Takes Over Ops, NBA TV and NBA App Add 60 Games, Weekday Studio Show, ...
14/10/2025
Time and effort: World's largest student-led broadcast prepares to go On Air...
14/10/2025
(L-R) Guest, Kimberly Robinson Jones, Geeta Gandbhir, Pamela Dias, and Takema Ro...
14/10/2025
Lossless ist jetzt mit Spotify Premium verf gbar.
Verlustfreies Audio war eine...
14/10/2025
La qualit Lossless est disponible sur Spotify Premium.
Le format sans perte de...
14/10/2025
For the seventh edition of Spotify and FC Barcelona's artist jersey series, ...
14/10/2025
Spotify is committed to bringing the best listening experience to all our users, and that includes parents and families. That's why we're expanding mana...
14/10/2025
Since its debut, the Spotify Original podcast Caso 63 has been more than just a story; it's been a cultural sensation. The science fiction thriller captivat...
14/10/2025
Desde su debut, el podcast original de Spotify Caso 63 ha sido mucho m s que una historia: se ha convertido en un fen meno cultural. Este thriller de ciencia fi...
14/10/2025
Lossless p Spotify Premium r h r.
Lossless-ljud har varit en av de mest efterl ngtade funktionerna p Spotify och nu, ntligen, har den b rjat rullas ut til...
14/10/2025
Early next year, your favorite video podcasts are getting a bigger stage. Spotify and Netflix are teaming up to bring sports, culture, lifestyle, and true crime...
14/10/2025
Last week, the 4th global Safety Day took place at all SGL Carbon sites.
This years Safety Day focused on hazardous substances. Various information events, wor...
14/10/2025
From bowser to basket, 9 in 10 Aussies are feeling the impact of rising prices
26% of households earn over $160k, but are still concerned about rising prices...
14/10/2025
New players take a bite out of big bank share as consumers increasingly value tr...
14/10/2025
56% of Aussies are looking for a coastal holiday, while 40% are planning a road ...
14/10/2025
51% of Aussies want a hybrid car and 36% want a full EV
Toyota leads the market
75% research online before a new car purchase
Sydney - October 14, 2025 - Aus...
14/10/2025
Unilever leads the market
Beverages, smartphones, and food dominate category sp...
14/10/2025
Top insurance advertisers
Biggest growth categories
Sector ad spend up 4.7...
14/10/2025
WAYNE, Pa. Private-equity firm Saothair Capital Partners said it has completed the acquisition of GatesAir through a newly-formed affiliate....
14/10/2025
Media Excel, a leading provider of encoding and transcoding solutions, today announced that Space Norway, a leading provider of satellite services and operator ...
14/10/2025
Jason Tyler has joined ZTransform, a leader in media environment innovation, as Inside Sales and Procurement Manager bringing commercial and operational focus t...
14/10/2025
14 10 2025 - Media release Tiny toys, big missions: Knee High Spies launches on ABC this November
Knee High Spies
Kids, assemble! The ABC and Screen Australi...
14/10/2025
Abu Dhabi, UAE October 14, 2025: Space42 (ADX: SPACE42), the AI-powered SpaceT...
14/10/2025
Abu Dhabi, UAE October 14, 2025: Space42 (ADX: SPACE42), the UAE-based AI-powered SpaceTech company with a global reach, has signed a Memorandum of Understand...
Racquet Studios & Panalux Join Forces to Offer Virtual Production Services in New Partnership 
