This is a pivotal moment. March marks a full year of living with the pandemic, which has, among many other things, threatened to roll back the progress our world has made toward closing the gender gap.
Humankind is facing many challenges together, but it's a chance to change our mindset to be more inclusive and change the trajectory of gender parity, said Sandra Sims-Williams, SVP, Diversity, Equity and Inclusion at Nielsen and executive sponsor of the Women in Nielsen Business Resource Group.
As a company, Nielsen recognizes that it has a larger role to play in the industry and in the broader community to ensure equal representation and counting of women and across all diversity and inclusion factors.
The launch of Gracenote Inclusion Analytics is one way we're enabling the media industry to create more inclusive content, powered by diverse content creators. With this solution, studios and brands can see how and how often women and other multicultural groups are portrayed on screen. They can then choose to challenge these narratives, which can ultimately challenge our cultural norms.
This month Nielsen will release a report on women over the age of 50, who particularly go unseen. Women overall have a 38% share of screen, for those over 50 that share of time on-screen plummets to just 8%. The report uses solutions from across Nielsen to create more color and context for this underrepresented group.
Being seen is one thing, but being seen in a light that reflects my reality, and not a Hollywood trope, is what's important, added Sims-Williams. Choosing to challenge isn't just about today-it's something that we need to do every day in the industry, in our communities and within ourselves.
Choosing to challenge isn't just about today-it's something that we need to do every day in the industry, in our communities and within ourselves.
Sandra Sims-Williams, SVP, Diversity, Equity and Inclusion at Nielsen Recognizing that the conversation about women should extend beyond March, Nielsen also launched a new webpage For Women, It's Past Time to be Seen. This site will serve as a hub for our research into gender parity moving forward. You can expect to see more research from across our business highlighted here, from women in sports to how women consume news and podcasts.
Nielsen is also choosing to challenge itself as a company to close the gap in gender parity. Over the past year, the company has re-focused its efforts and priorities around pay equity, doubled its parental leave, created new norms around work flexibility, as well as expanded its mental health and employee assistance programs, among other initiatives. The Company has also committed to increasing women's senior leadership levels from 39% to 46% by 2023. While there is still much progress to be made, these efforts have helped to catapult Nielsen from #100 to #7 on Equileap's Gender Equality Global Report and Ranking between 2020 and 2021.
It feels as if the culture in media and entertainment on the precipice of change, and internally, Nielsen is shifting its culture too. Our events this month go beyond spotlighting examples of female empowerment. We are also creating space for real dialogue about our intersectionality and unique challenges, which will ultimately guide our roadmap towards gender parity, said Sophie Harris, Women in Nielsen (WIN) North America Regional Co-Lead and Sales Manager Media, Gracenote. At WIN, we are challenging ourselves to work together to increase the diverse representation of women in mid to senior levels of the organization, reduce gender bias and improve policies for women globally.
The WIN Business Resource Group in North America worked with a committee of volunteers to spearhead a series of internal events that included panels, videos and conversations around how the company, its employees and WIN can work together to #choosetochallenge.
Most recent headlines
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Scripps Research study links sleep variability with sleep apnea and hypertension How consumers' digital activity trackers could enable personalized health s...
23/12/2025
How guilas Cibae as Dominican Winter League Games Are Locally Produced for Glob...
23/12/2025
BitFire's Jim Akimchuk on Supplying Scalability and Customization in the Clo...
23/12/2025
CAMB.AI Enables European Athletics to Offer Multi-Language SupportPlan is to eventually offer translation into all languages spoken in EuropeBy Ken Kerschbaumer...
23/12/2025
Analysis: As sports media values trend negative, scarcity and quality are king By Callum McCarthy, Editor-at-Large
Monday, December 22, 2025 - 14:08
Print ...
23/12/2025
ESPN, Disney, and NBA Return to the Animated Altcast Fray With Second Edition of...
23/12/2025
End the Year on a High Note and Donate to the Sports Broadcasting Fund Today! By Ken Kerschbaumer, Editorial Director
Tuesday, December 23, 2025 - 12:25 pm
...
23/12/2025
The year is winding down, the weather outside is frightful, and it's the perfect time to escape into a story that warms the heart. For listeners looking for...
23/12/2025
A Zeus motor is hot fire tested at L3Harris' Camden, Arkansas, solid rocket ...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Lightware will exhibit several major product innovations at ISE 2026, including the new USB-C BOOSTER-V1, Google Meet. integration for various Taurus UCX models...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Taking the Stage at Carnegie Hall-On a Global Scale Boston Conservatory Orchestra students reflect on their epic concert marking the 80th session of the UN Gene...
23/12/2025
Experience the power of WO Automation for Radio's newest service, the System Effectiveness Review. Designed to help you achieve more, a System Effectiveness...
23/12/2025
23 Dec 2025
VEON's Beeline Kazakhstan and Rakuten Symphony Collaborate to A...
23/12/2025
Back to All News
How Steamy Can It Get? Single's Inferno' Season 5 Pre...
23/12/2025
Back to All News
33 Million Global Viewers on Netflix Watched Jake Paul vs. Ant...
23/12/2025
New technique lights up where drugs go in the body, cell by cell Scripps Research scientists developed a technique that maps drug binding in individual cells th...
22/12/2025
SVG New Sponsor Spotlight: Presidio's Neerav Shah on the Role of Its Captiva...
22/12/2025
Hitting the bullseye: Sky Sports readies itself for the biggest PDC World Darts ...
22/12/2025
Unique skillset: Bringing new directors to the world of darts at The Worlds with...
22/12/2025
Gravity Media prepares for a flight of fancy with the PDC World Darts Championsh...
22/12/2025
One hundred and eighty: Gravity Media on hitting the production bullseye at the ...
22/12/2025
The Famous Group's Jon Slusser on Fascinating Fans Through Immersive Content...
22/12/2025
ESPN's Meg Aronowitz on Continuing High-Quality Broadcasts of Collegiate Spo...
22/12/2025
ESPN Takes Data-Driven Storytelling to New Heights with MNF Playbook with Next ...
22/12/2025
For a decade, popular German podcast Fest & Flauschig has hosted an annual Chris...
22/12/2025
Paramount Scores Largest Share Increase Among Distributors as Paramount and CBS...
22/12/2025
New multi-year deal integrates Roku's data to fuel Nielsen's measurement suite
Roku gains access to Nielsen's streaming ratings, showing The Roku C...
22/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
22/12/2025
Berklee Wrapped 2025: Our Top News and Stories A look back at a year highlighted by faculty milestones, major film and television projects, Bob Dylan's ho...
22/12/2025
The works of Plato state that when humans have an experience, some level of change occurs in their brain, which is powered by memory - specifically long-term me...
22/12/2025
Partnership integrates complementary satellite data and AI analytics to enhance security, infrastructure, and environmental monitoring solutions for global cust...
22/12/2025
Workflows allow you to create a sequence of planned events which may be added to your template(s) or inserted directly into your sequential or background playli...
22/12/2025
Monday 22 December 2025
Sky extends PGA TOUR partnership until 2029, as Sky Spo...
22/12/2025
Back to All News
Global Anime Hits and New Releases Take Center Stage at Jump Festa 2026
Entertainment
22 December 2025
GlobalJapan
Link copied to clipboar...
22/12/2025
Siobh n McSweeney, Rory McIlroy, Elon Musk, Catherine Connolly, Jim Gavin, Ivan Yates and Traitor Paudie Moloney lead new characters for Callan Kicks the Year 2...
22/12/2025
Winner announced in the picturesque surroundings of Wicklow's Avondale Tower and Treetop Walk
Andrew Trimble wins the show in his first series as coach
Th...
22/12/2025
The 2025 winners have been announced today, Sunday 21 December, for Ireland's largest choral competition Choirs for Christmas hosted by RT lyric fm.
Ove...
21/12/2025
Back to All News
Legoshi and Haru's Story Reaches Its Finale: BEASTARS Fin...
This is a pivotal moment. March marks a full year of living with the pandemic, which has, among many other things, threatened to roll back the progress our world has made toward closing the gender gap. 
