A combined print and Digital Edition total to be shown on ABC certificates
The ABC Board has announced a significant change to the way ABC data will be reported for Regional Publications. From audit periods ending July 2014, Regional Publications will be able to report a combined print and Digital Edition figure on ABC Regional Publication certificates and in the published ABC Regional Publications report.
These changes are in line with ABC's vision of delivering buyers and publishers greater flexibility in the way they analyse and present ABC data across multiple platforms.
When print and digital edition copies are claimed, the Regional Publications certificate will be renamed Combined Total Circulation Certificate.' A full breakdown between print and digital copies is shown as well as a statement of the total average number of print and Digital Edition bundles, sold for at least 120% of the full print price.
Last year ABC introduced a number of initiatives to introduce more flexible circulation reporting and cost savings for the Regional Publications sector. These included the option for publishers to choose the reporting frequency (monthly, six monthly or annual) that suited their individual brands and the requirements of their advertisers.
With audiences interacting with media brands in many different ways, media owners want and need to demonstrate a broader view of their overall performance. Digital Editions are increasingly becoming an important platform for the industry. ABC Standards cover a wide range of platforms including; Digital Editions, Digital Publications (e.g. Apps), websites, social media, print, exhibitions, email, newsletters and many more.
Jerry Wright, Chief Executive, ABC comments: ABC is constantly innovating to meet the needs of the entire media industry and this agreement by the ABC Board is an example of that. As the prominence of new platforms increases, ABC remains committed to delivering industry-owned media brand certification across multiple channels.
Steve Goodman, Managing Director of Print Trading, Group M comments: The media industry has changed significantly. With so many platforms available, it is crucial to us, as buyers and planners, to be able to understand where our audience is. This is an incredibly important development from ABC formed with the consensus of all parties for the good of the industry.
Alan Tyldesdey, Newspaper Sales Director - Regional Publications, Trinity Mirror comments: Trinity Mirrors regional titles were the first within the regional newspaper industry to adopt monthly reporting in early 2013. Reporting sales data on a monthly basis supports the media buyers in providing a competitive advantage, and brings the regionals market in line with the nationals market, enabling us to offer a unique audience package. Providing industry-agreed data to media buyers is crucial for us to maintain valuable advertising revenue. We welcome the opportunity to demonstrate the breadth of our brands across print and digital formats. It is an excellent example of the industry coming together to facilitate significant change in the Regional Publications sector.
Contact info@abc.org.uk to register your Digital Edition now
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A combined print and Digital Edition total to be shown on ABC certificates
