Wednesday 14 October 2015
Seasonal change will be reflected in Golds on and off-air branding, as well as EPG
Good Food will also be renamed Christmas Food throughout December for first time
UKTVs flagship comedy channel Gold, is to be rebranded Christmas Gold this December to reflect its extended festive season and new content including an exclusive new episode of Legends of Standup & Bernard Righton, starring John Thomson.
The seasonal rename - a first for Gold - will be reflected through on and off-air branding and on the EPG from Tuesday 1 December until Sunday 3 January 2016. The channel will also enhance and reflect Golds hugely popular festive programming season called 25 Days of Christmas, which will this year run from the earlier time of 7pm each day (previously 10pm).
Due to its focus on serving up the perfect blend of TV favorites, Gold is frequently the UKs most watched pay entertainment channel on Christmas day. Last year it again held this title, with viewing up 171%*.
Golds General Manager Steve North said,
With the very best in comedy classics, Christmas specials and funny films, Gold is naturally the nations first choice during the festive period. By renaming the channel to Christmas Gold and extending our themed programming in December, were providing the perfect destination for viewers to put their feet up and enjoy their favourite shows with family and friends.
Award-winning media company UKTVs new in-house creative team working with Ink & Giants Motion Graphics and Animation studio has created new Christmas Gold on-air assets, including a bespoke logo, idents, BEOPS (Beginning And End Of Parts) and bumpers. Golds website (goldtv.co.uk) and social media platforms will also receive the festive shake-up.
Key programmes to feature in this years festive line-up include a Miranda special, Still Open All Hours special, Catherine Tates Nan special, as well as a raft of Christmas staples including Only Fools and Horses, The Vicar of Dibley, The Royle Family, and Wallace and Gromit. In addition, classic film titles such as Waynes World, Nutty Professor and The Naked Gun have also been added to the schedule, giving viewers even more reason to stay tuned this December.
Last month, Gold achieved its most-watched day of 2015, as well as its biggest non-Christmas-or-Python-Day since January 2014. British comedy classics such as Mrs Browns Boys, The Royle Family, Blackadder and Only Fools and Horses drew particularly big audiences in September.
This is not the first time UKTV has temporarily rebranded a channel. Earlier this year, the network celebrated the launch of new David Hasselhoff-fronted show Hoff the Record on Dave by renaming the channel David.
UKTV gives Gold a festive makeover
CHRISTMAS FOOD UKTVs leading Lifestyle channel, Good Food, is also due for a festive re-vamp and will be called Christmas Food throughout December, to highlight it as a home for stellar food content presented by much-loved chefs.
UKTV has also created a set of new on-air assets for Christmas Food in house, with the seasonal channel name appearing in the EPG from Tuesday 1 December until Sunday 3 January 2016.
Key programmes that will be featured on the channel include, Nigellas Christmas Kitchen, Jamies Best Ever Christmas, Nigel Slaters Christmas Suppers, Hairy Bikers Christmas Party, River Cottage Christmas Fayre and Rick Steins Far Eastern Christmas.
Back-to-back festive content for Christmas Food will air from 28 November until 24 December, providing the destination choice for foodies this festive season.
ENDS
Excluding movie channels ** Average 000s for January - November 2015 average
Notes to Editors For more information please contact:
Lara Feinstein, Network Communications Executive 0203 752 7721 |
Lara Feinstein, Corporate Communications Executive Nicola Rowley, Group Publicity Manager
About Gold (Sky 110, Virgin 126, TalkTalk 408, Top-Up TV 20) Dedicated to celebrating the best of British comedy, Gold is the nations favourite comedy channel. Much-loved comedy series such as Only Fools and Horses, The Vicar of Dibley and Outnumbered sit alongside successful commissions including Porridge: Inside Out, The Comic Strip Presents: Five Go To Rehab (starring Dawn French and Jennifer Saunders), You, Me and Them, Bring Me Morecambe and Wise, Monty Python Live (mostly): One Down Five to Go and the ultimate Python documentary Monty Python: The Meaning of Live. The perfect tonic to make you laugh whatever the time of day, Gold shows universally funny content that everyone can enjoy. Gold.uktv.co.uk / @goldtvchannel
About Good Food HD
Sky / HD 247, Virgin 260
Good Food features all the biggest names in food, including Jamie Oliver, Nigella Lawson, James Martin, Rachel Allen, Madhur Jaffrey and The Hairy Bikers. Appealing to both the expert cook and those who enjoy food-led entertainment, Good Food delivers exciting originations such as Choccywoccydoodah, The Roux Scholarship, Perfect, Valentine Warner: Coast to Coast, Madhur Jaffreys Curry Nation and Monster Munchies! Alongside overseas titles such as Man v Food, Luke Nguyens Vietnam and Top Chef, Good Food is the UKs leading pay TV food channel with access to the best culinary talent and a passion for all things in the kitchen.
goodfoodchannel.co.uk
About UKTV UKTV is the multi-award winning media company that reaches 42 million viewers a month.
UKTVs eleven imaginative brands - UKTV Play, Dave, Watch, Gold, Alibi, Yesterday, Drama, Really, Home, Eden and Good Food - include the most popular non-PSB channel in the UK and account for 9% of the British commercial TV market. The companys most recent financial results showed record-breaking year-end revenue of £283m and EBITDA of £74.1m. It invested £123m in programming and related launches last year, and is becoming an increasingly significant investor in UK creati
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Wednesday 14 October 2015 
