AOL Platforms reinforces commitment

AOL Platforms, a division of AOL, has added its weight to the industry drive to ensure brand safety for online advertisers. The ad placement policies and processes of Adap.tv, Advertising.com and Adlearn Open Platform (AOL's DSP) have been verified by independent industry auditor ABC resulting in the award of the JICWEBS Digital Trading Standards Group (DTSG) seal of compliance.

The DTSG Good Practice Principles aim to inject greater transparency into the UK digital display market to reassure brands that their advertising is more likely to reach the right audience and is not associated with content that could jeopardise their reputation. They supersede the IPA-ISBA Brand Safety Initiative.

Graham Moysey, Head of International, AOL, explains: Brand safety and bringing greater transparency and accountancy to ad buyers and sellers lies at the heart of what we do. We continually look for opportunities to drive up standards, for example with the launch earlier this year of the Adap.tv Advertising Assurance technology that addresses the issues of fraud, viewability and placement accuracy. The DTSG seal of compliance is further proof of our commitment to this core area.

As a JICWEBS approved Verification Provider, ABC supplies the online media industry with a trusted and robust currency on which media space can be bought and sold. Jerry Wright, ABC Chief Executive, said: We are delighted to have verified the brand safety policies and practices of Advertising.com, Adlearn Open Platform and Adap.tv. ABC's verification service gives our industry confidence about compliance with JICWEBS industry-agreed standards and raises the bar in the important area of brand safety, a key milestone in the evolution of digital display advertising.

LINK:	http://www.abc.org.uk/-News-And-Views-/News/AOL-Platforms-reinforces-c...
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