2013 AICP Show & Next Awards Campaigns Launch NEW YORK, February 14, 2013 AICP has launched two distinct ad campaigns in support of both the AICP Show and the AICP Next Awards. This bifurcated approach reflects the growth of the Next Awards and aims to attract work from various facets of the industry. This year the Next Awards will be a standalone event with its own debut night and reception (June 4th) at the Skirball Center at New York University, rather than a daytime event leading up to the AICP Show. The AICP Show will have its premiere (as it has since 1992) at The Museum of Modern Art (MoMA), on June 6th. Both events anchor the newly launched AICP Week, a celebration of creativity and thought leadership.
The campaigns were created by student teams at the VCU Brandcenter, which for the past eight years has partnered with AICP on its advertising for the AICP Show and AICP Next Awards. Full credits are below. The deadline to enter the AICP Show and the AICP Next Awards is March 1, 2013.
The AICP Show: BOOYAH! - If You've Got, Show it.
The concept behind the campaign is that everyone has a ritual when they achieve a creative breakthrough (no matter their vocation). In advertising, people can be a bit more expressive. This moment of epiphany might be a dance, a fist pump, a bell ring, or perhaps a more introverted sense of satisfaction.
To help illustrate the idea, AICP and the VCU Brandcenter turned to industry luminaries to share their Booyah moments, now showcased in a short film found on http://www.allartisadvertising.com (be sure to check out the bonus extra on the site, showcasing some more personal tricks to find the Booyah moment). Those participating include: Susan Credle, Chief Creative Officer, Leo Burnett; Ellen Kuras, Director, Gorgeous; David Lubars, Chairman/Chief Creative Officer, BBDO; Tor Myhren, President & Chief Creative Officer, Grey; Jonathan Notaro, Executive Creative Director/ Director, Brand New School; Patrick O'Neill, Executive Creative Director, TBWA/Chiat/Day; Justin Reardon, Director, Station Film; Tiffany Rolfe, Partner/Chief Content Officer, Co:Collective; and Tom Scherma, Editor, Cosmo Street. Their personal celebrations range from high kicks to singing to subtle head nods. The film closes on an invitation to submit entries, along with the AICP Show tagline for the past three years: All art is advertising. Is your advertising art?
The film invites industry professionals from all walks to find out if their booyah moment translates to a winning idea of course reminding would-be entrants that it is time to submit their work to the AICP Show. If selected, the honored work becomes a part of the archives of the Department of Film at MoMA.
THE NEXT AWARDS: Innovation Has No Formula
The Next Awards, now entering its seventh year, recognize outstanding work and the creative forces behind it, but are much more than an Awards competition it is a platform for thought leadership and analysis by those pushing boundaries and raising the bar higher on marketing content outside the traditional context. Like work honored in the AICP Show, all Next winners are made a part of the Department of Film at MoMA.
The campaign from the team at VCU presents a series of infomercial -style short films (available at http://www.aicpnext.com) for EureeCorp, which purports to sell innovation to interested users. The films play on the stereotype that products sold via infomercial may not work to the extent that they are billed and even have a supporting toll-free number - to illustrate that innovation has no formula. In the first piece (two more will be released), a 114-degree shower is supposed to transmit great ideasp, but instead sets the user's head on fire. Each film ends with the AICP Next Awards tagline: Recognizing Art in its Most Modern Form.
CREATIVE CREDITS
The AICP Show: BOOYAH! - If You've Got, Show it.
VCU BrandCenter: Concept
Art Director: Parker Bell
Christina Chen: Developer
Video: Station Film
Joseph Biancaniello: Cameraman
Anthony Rescigno: Cameraman/Editor
Adam Richards: Producer/Cameraman
Additional Video: STORY
Mark Androw: Executive Producer
Cliff Grant: Executive Producer
John Komnenich: Director
Title Design: Brand New School
Music: COPILOT Strategic Music + Sound
Composer: Ravi Krishnaswami
Executive Producer: Jason Menkes
Audio Mix: by Color
Kevin Halpin: Audio Mixer/Partner
Josh Abbey: Audio Mixer /Partner
Jeff Rosner: Executive Producer/Partner
Josh Heilbronner: Technical Producer
THE AICP NEXT AWARDS: Innovation Has No Formula
Agency: VCU Brandcenter
Copywriters: Gary L. Baker II; Zac Milner
Art Directors: Zack Madrigal; Cory Tyler Bowles
Creative Technologist: John Briney
Production Company: Schrom & Company
Director / Cameraman: Michael Schrom
Executive Producer: Carl Sturges
Production Manager: Pamela Crawshaw
Design & Post Production: Ladies & Gentlemen
Creative Director: Christopher Fung
Designer / Compositor: Marco Giampaolo
Animator: Tiffany Chung
Executive Producer: Jojo Mu
Music & Sound Design: Yessian Music
Composer: Yessian Music
Sound Designer: Scotty Gatte o
Producer: Mike Dragovic
Executive Producer: Marlene Bartos
Chief Creative Officer: Brian Yessian
Voice: Randy West
www.tvrandywest.com
ABOUT AICP WEEK
AICP Week is a celebration of creativity and thought leadership. The Week is anchored by the Premieres of The AICP Next Awards and the AICP Show: The Art and Technique of the American Commercial, the latter culminating with the most anticipated celebrations in the industry: The gala at the Museum of Modern Art. Additionally, in each year, various educational seminars and events highlighting the state of marketing in the motion image are staged.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
27/01/2026
Click for Japanese version
Tokyo, Japan - January 27, 2026 - Akamai Technolo...
27/01/2026
L-R: Jonathan Cuchacovich, Sonia Kennebeck, Alan Fischer, Daeil Kim, Andrew Sta...
27/01/2026
Today, Spotify is proud to support our partner Backline, an industry-leading men...
27/01/2026
With nearly 29 million monthly listeners and clear momentum on Spotify, Net n Ve...
27/01/2026
January 14, 2026
We are proud to share that 25 Ontario, First Gulf's commercial project located just two minutes from our head office, has been recognized ...
27/01/2026
January 22, 2026
First Gulf is excited to share that a full-building lease has been secured at 625 Bronte Rd in Oakville, part of Bronte Station Business Park,...
27/01/2026
January 23, 2026
First Gulf continues to demonstrate its commitment to high-performance, sustainable real estate with 351 King Street East achieving BOMA BEST ...
27/01/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
27/01/2026
Nielsen will continue to drive growth and provide local audience measurement
in...
27/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
27/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
27/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
27/01/2026
Amagi Media Labs Limited, the only cloud-native SaaS provider offering end-to-end solutions across live production, content preparation, distribution, and monet...
27/01/2026
Miri Technologies Inc. today unveiled its V410 live 4K video encoder/decoder for streaming, IP-based production workflows and AV-over-IP distribution. Designed ...
27/01/2026
The Paul E. Tsongas Center at UMass Lowell in Massachusetts has chosen Ikegami cameras for incorporation into its broadcast-quality television production facili...
27/01/2026
SipRadius, specialists in secure, low latency media transport, will show the pro AV community its end-to-end solution for high quality content distribution and ...
27/01/2026
Hiltron will highlight the fruits of its 45-plus years of experience in satellite communications system integration and product development at the annual GovSat...
27/01/2026
Klvr will demonstrate how its Charger Pro solution is delivering cost reduction and performance benefits for live entertainment and pro AV markets at ISE 2026 (...
27/01/2026
Amino, a global media technology leader in enterprise video and digital signage, today announced that its Integrated Systems Europe (ISE) 2026 booth (4N700) wil...
27/01/2026
ANI, India's leading news agency and a major content provider across the Asia Pacific region, today announced a significant expansion of its long standing p...
27/01/2026
Independent analysis confirms faster encoding, lower CPU usage, and improved perceptual quality compared to CBR and CRF
VisualOn, a leader in multimedia playba...
27/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
27/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
27/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
27/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
27/01/2026
New agreement for uninterrupted UHF connectivity for Australian Defence Force through 2033, With Options Extending to 2041
Luxembourg, January 13, 2026 - Satel...
27/01/2026
Tuesday 27 January 2026
SNL UK creative team expands as Pauli Lovejoy, Annie Ha...
27/01/2026
Back to All News
When It Feels Real, Is It Still a Lie? The Art of Sarah' ...
27/01/2026
Back to All News
That Night premiering on Netflix March 13
Entertainment
27 January 2026
GlobalSpain
Link copied to clipboard
DOWNLOAD THE KEY ART
DOWNLO...
27/01/2026
Back to All News
Netflix Revealed the Future of Mexican Stories Coming in 2026
Entertainment
27 January 2026
GlobalMexico
Link copied to clipboard
Among t...
27/01/2026
Back to All News
Four New Japan Titles Announced for 2026: Viral Hit', On...
27/01/2026
Back to All News
What's Next on Netflix from Japan: Expanding the Possibili...
27/01/2026
AI, graphics and virtual software power new production capabilities...
27/01/2026
RT Supporting the Arts is delighted to support a dynamic programme of cultural events taking place across Ireland this February. From visual art, film, music, ...
26/01/2026
Music videos play a huge part in how fans connect with their favorite songs, but...
26/01/2026
NAIDOC launches 2026 theme 50 Years of Deadly , marks major milestone
25 January, 2026
Media releases
The National NAIDOC Committee has today unveiled its...
26/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
26/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
26/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
26/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
26/01/2026
Advanced Systems Group (ASG) today announced an exclusive partnership with Nu Studio, the company behind the first modular, portable studio designed for immersi...
26/01/2026
OpenDrives, the leader in high-end video data management and workflow solutions, today announced an add-on investment to its previous funding rounds, led by IAG...
26/01/2026
SmallHD today announced a major update to its award-winning PageOS software, introducing Fleet Control, Portrait Mode, expanded Camera Control features, and Dow...
26/01/2026
Whether rigging a PTZ on a truss, sliding a Blackmagic camera across a mezzanine railing, or capturing the mayhem from inside a drum, Filipic delivers visuals t...
26/01/2026
Wuppertal January 26, 2026
Riedel and Media Tailor Deliver Unified Broadcast a...
2013 AICP Show & Next Awards Campaigns Launch NEW YORK, February 14, 2013 AICP has launched two distinct ad campaigns in support of both the AICP Show and the AICP Next Awards. This bifurcated approach reflects the growth of the Next Awards and aims to attract work from various facets of the industry. This year the Next Awards will be a standalone event with its own debut night and reception (June 4th) at the Skirball Center at New York University, rather than a daytime event leading up to the AICP Show. The AICP Show will have its premiere (as it has since 1992) at The Museum of Modern Art (MoMA), on June 6th. Both events anchor the newly launched AICP Week, a celebration of creativity and thought leadership.
