
Attack Mode: Little Dot Studios on developing a successful net-zero formula for sports production By Will Strauss, Editor
Thursday, August 11, 2022 - 14:15
Print This Story
Photo: Andy Hone/LAT Images. Courtesy of Formula E
There is no industry that is taking [environmental sustainability] seriously enough. The industries that talk about it the most are the ones not doing enough. The media sector needs to be more aware of the role that it has both as a communicator but also operationally and logistically.
Strong words from Saunders Carmichael-Brown, a creative producer, digital presenter and, crucially, sustainability ambassador at All3Media-owned content agency and media network Little Dot Studios.
His job is to lead the company's drive to become a more responsible producer and distributor of sports content.
Speaking to SVG Europe earlier this month, he outlined the environmental sustainability efforts that the company has gone to so far, offered up some advice for others in similar situations, and detailed Little Dot's plans for the future.
While he acknowledges that the wider industry needs to up its game, he and Little Dot are certainly doing their bit.
Offsetting should always be the last resort. I am very aware. And I communicated it from the first meeting. Offsetting is plugging a hole. The priority is reduction.
In February, the company was verified as carbon neutral to Future Net Zero (FNZ) standard across its organisational and operational output, making it one of the first production companies to achieve that status. Not only that, it has increased its offsetting efforts to account for its historical emissions going all the way back to the company's inception in 2013.
Similarly, the company has signed onto the UN Sports For Climate Action Framework and is committed to using its voice in the sports sector to drive positive change and awareness on-screen as well as reduce emissions from its operations.
It also has strong links to sustainability-conscious sports, working with Formula E, Extreme E and most recently the eSkootr Championship. Which is no coincidence.
The company's aim, or certainly Carmichael-Brown's aim, is to become the go to' agency for electric and sustainability-conscious motorsport, and indeed other sports.
How did the company get to the position where they are recognised as a responsible agency? For Carmichael-Brown (pictured, above), it began quite small.
The sustainability angle started out as interest about four or five years ago, and then the interest became a passion and then an obsession, he says. And then I needed to study it and know the facts around it, in order to have a bit more of a comprehensive understanding of what it actually means and what progress is.
I was getting really frustrated with not being able to cut through greenwashing, for example, being manipulated and falling for the same traps.
In response, he did an 18-month global impact science course with the University of Pennsylvania. This provided him with science-based targets and the background story of what climate change really is, how the weather works and, crucially, how this is affecting economics around the world.
All I've been wanting to do since getting involved in this is find a way to make my impact greater and, if I can do that within a company [Little Dot], and one that is part of a new even bigger group [All3Media], it's a win-win.
It certainly dovetailed nicely with Little Dot CEO Dan Jones' desire to establish a sustainability vision for the agency.
Little Dot already had a really good social sustainability policy in terms of hiring and in terms of staff culture, continues Carmichael-Brown. So I was focused on sorting out the carbon impact.
I spent about six months going around every different angle of the business, talking to different teams and finding out how their operations work and then from that assessing where the emissions were
This included a wide variety of facets from office power, employee initiatives and ways of working, to how its productions are created and facilitated.
Then it was about calculating that impact, he continues. I tried to do this myself for a long time but I realised that the way that this works in terms of hitting any achievement targets, such as accreditation or evaluation, you need third parties.
They know the process, and you can save a lot of time and kind of streamline the process. So I got a third party involved [called Inteb] and they helped me get more accurate readings, and helped me to look at some things that I hadn't thought about or hadn't considered. Then we built an incredibly accurate emissions [report].
Extreme E: An AFC Energy container during the Desert X-Prix at AlUla in AlUla, Saudi Arabia
Photo by Sam Bloxham / LAT Images
And from then it was about understanding, firstly, where the key impact areas were. Travel is huge. But because Little Dot Studios work is content and channel management and digital reappropriation of existing content, as well as production, it actually means the operational missions were far greater the production emissions.
The first goal, therefore, was to achieve carbon neutrality. They scoped it out based on 2020.
Working with this third party, we were able to achieve carbon neutrality for 2020 and when we had the figures back we had an understanding of the emissions and the month-by-month breakdown, so we knew how and where to make improvements for this year and next year and the years that followed.
But, for Carmichael-Brown, that wasn't enough. Which is where the idea for going back to the launch of the company came from.
It didn't feel like a big enough learning curve. I didn't feel that we were holding ourselves accountable for the impact we had. We decided to get as much infor
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
09/06/2026
Media buyers and sellers can now compare YouTube reach from computer, mobile, an...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
A project aimed at modernizing scheduling operations across Mediaset's channel portfolio
Mediagenix, a global leader in smart content solutions to profitab...
09/06/2026
tvONE, an ACT Entertainment brand, debuts its most powerful video processor ever built: the 4RU CALICO PRO (C7-PRO-4200), at InfoComm 2026 (Booth N6813). Engine...
09/06/2026
Composer and Conductor Eric Whitacre to Receive Honorary Doctorate at Berklee Va...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Technology collaboration to validate AMPP and Lawo HOME orchestration integration, showcasing Dynamic Media Facility principles in practice.
Grass Valley and ...
09/06/2026
Bitmovin, a leading provider of video streaming solutions, today announced that Axel Springer SE, international media and technology company, has deployed Playe...
09/06/2026
LiveU, the global leader in live IP-video solutions, today announced a landmark deployment with the Oceania Football Confederation (OFC) that has brought Video ...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/06/2026
Two Alumni Win Tony Awards Mike Morris and Cedric Leiba Jr. won awards for Best Orchestrations and Best Play, respectively.
June 8, 2026
By
Tori Donahue
...
09/06/2026
Enni Continues to Rely on Arvato Systems - And Will Be Using AEP.EnerS4 Billing Solution
Arvato Systems to implement transformation project for SAP S/4HANA Ut...
09/06/2026
These special programmes will highlight RT 's connection with the Irish diaspora
This year, RT is marking 100 years of public broadcasting in Ireland with...
08/06/2026
The two execs discuss the goals and the challenges of building a huge multi-cult...
08/06/2026
This industry legend has been a road warrior since the early '90s and is, today, a lynchpin on College GameDay
The sports-production industry continues to ...
08/06/2026
DAZN has agreed a multi-year rights partnership with Extreme Fighting Championship (EFC), expanding its global combat sports portfolio.
DAZN will broadcast EFC...
08/06/2026
As fans move across broadcast, streaming, social, mobile and creator-led platforms, and they expect every angle, in real time, TVU Networks has released a new e...
08/06/2026
Infront has further strengthened the 2026 Diamond League's international bro...
08/06/2026
Grass Valley has announced the appointment of Sam Craig as Vice President, Global Pre-Sales. Based in the United States, Craig will lead Grass Valley's glob...
08/06/2026
SMPTE has announced its summer 2026 education lineup covering IP networking and SMPTE ST 2110, including two standalone courses, a 13-week boot camp, and a hand...
08/06/2026
Sportradar Group AG has announced a multi-year global agreement with Kalshi, a p...
08/06/2026
FIFA and Gamefam have announced the launch of a FIFA World Cup 2026 event on Roblox, running June 5 through July 31, 2026. The event centers on FIFA Super Socce...
08/06/2026
A collaboration of NHL Productions, Monumental Sports, and Michael Levitt Produc...
08/06/2026
CBS Sports production staffer Bryce Adair has died at the age of 31 after sustaining injuries during a car accident on Wednesday while in Ohio working the the P...
08/06/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, including new deals, departures, and assignments compiled from press releases and repo...
08/06/2026
WMT Digital today announced the launch of WMT Fan Intelligence, designed to unif...
08/06/2026
The Heat are the seventh NBA team to air their games over-the-air next season...
08/06/2026
Paramount and UFC have announced an expansion of their media rights partnership making Paramount the exclusive home of UFC Numbered Event main cards in Canada ...
08/06/2026
The Qatar Football Association (QFA), in cooperation with Sponix and broadcaster...
08/06/2026
Project B has announced the appointment of Host Broadcast Services (HBS) as Offi...
08/06/2026
The Buckeyes now produce and stream upwards of 200 sports events annually with a...
08/06/2026
At Spotify, our commitment to the LGBTQIA community is year-round. Through GLOW, our global music program, we celebrate and amplify the contributions of queer ...
08/06/2026
Get Hands-on With Keyboard & Synth Brands
GearExpo UK wouldn't be complete without some synth action, and we've got some of the industry's most ...
08/06/2026
50 popular in-ear monitoring system profiles added
The latest update for IK Multimedia's headphone-correction system has just arrived, and introduces ca...
08/06/2026
Manny Marroquin signature cans upgraded with SLAM Technology
The flagship model in Audeze's Manny Marroquin Signature Series has just been treated to an...
08/06/2026
Air domain supremacy redefined - New counter UAS, space solutions and directiona...
08/06/2026
he BBC and BritBox have announced that Edward Bluemel (We Might Regret This, My ...
08/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...