NEW YORK A new Nielsen report highlights how Asian American, Native Hawaiian and Pacific Islander (AANHPI) consumers are driving major shifts in digital commerce, sports engagement and media. Data shows the audience segment consists of avid consumers of sports programming, spending 15% more time watching live sports than the general population. The report also found that streaming now accounts for more than half of the time members of the demo spend watching TV.
Nielsen: Asian Americans Stream More, Watch More Sports
29/04/2025
NEW YORK A new Nielsen report highlights how Asian American, Native Hawaiian and Pacific Islander (AANHPI) consumers are driving major shifts in digital commerce, sports engagement and media. Data shows the audience segment consists of avid consumers of sports programming, spending 15% more time watching live sports than the general population. The report also found that streaming now accounts for more than half of the time members of the demo spend watching TV.
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