
AUDIENCES TV - 2017 : ANNEE RECORD POUR CNN AUX ETATS-UNIS Wednesday, December 20, 2017
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En 2017, CNN US affiche son plus haut niveau daudience en journ e jamais enregistr aupr s des adultes de 25-54 ans (29% de part d'audience des cha nes info du c ble) et de lensemble des t l spectateurs (23% de part d'audience des cha nes info du c ble). En prime time, le network conna t galement sa deuxi me ann e record depuis 2008 aupr s de ces m mes cibles.
CNN cl ture lann e 2017 au 7 me rang du Top 10 des cha nes du c ble aux Etats-Unis. Pour la quatri me ann e cons cutive, la cha ne d'information du groupe Turner devance MSNBC en journ e sur les 25-54 ans (259k t l spectateurs vs. 206k pour MSNBC / +11% vs 2016).
Sur la tranche du prime time aupr s des adultes 25-54 ans, CNN a r uni en moyenne 379k t l spectateurs durant cette premi re ann e de mandat du Pr sident Donald Trump, soit 44% de plus que l'ann e qui a vu l' lection du Pr sident Barack Obama en 2009 (264k), et 103% de plus qu'en 2013 (187k).
En comparaison 2016, plusieurs programmes phare de CNN r alisent le double de leurs audiences aupr s des adultes de 25-54 ans et de l'ensemble du public tels que : New Day avec Chris Cuomo et Alisyn Camerota, The Lead avec Jake Tapper, The Situation Room avec Wolf Blitzer, Erin Burnett Outfront, Anderson Cooper 360 et CNN Tonight avec Don Lemon.
Cette ann e, CNN a connu des audiences record sans pr c dent sur le c ble am ricain notamment lors des primaires pr sidentielles, caucus, conventions, d bats et town halls. CNN tait galement la cha ne d'info du c ble la plus suivie de toute l'histoire (aupr s des 25-54 ans et de l'ensemble du public) pendant la nuit de l' lection du Pr sident Trump.
GE MEDIAN : L'audience de CNN est plus jeune en 2017, avec en moyenne cinq ans de moins que ses concurrents directs Fox News et MSNBC pendant la journ e. Sur le prime time, les t l spectateurs de CNN ont sept ans de moins que sur Fox News, et six ans de moins que sur MSNBC.
REACH : Cette ann e, CNN a touch 76 millions de t l spectateurs soit 9% de plus que Fox News (70 millions) et 29% de plus que MSNBC (59 millions). Sur la cible pris e des 25-54 ans, CNN est suivie par 28,9 millions de personnes ; 19% de plus par rapport Fox News (24,3 millions) et 35% de plus que MSNBC (21,3 millions).
Pour toutes les audiences d taill es de CNN US en 2017 : 2017 Is CNN's Most Watched Year Ever
Source: The Nielsen Company via NPower
CONTACT PRESSE :
Julien TAN
julien.tan@turner.com | +33 1 72 25 18 10
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