
In 2025, Spotify's EQUAL, GLOW, and RADAR programs celebrated women, LGBTQIA , and emerging artists who turned moments into milestones. From breaking records to reaching new audiences, these voices stood tall, unstoppable in their creativity and their connection with fans everywhere.
As we look back on an incredible year of music and discovery, we're spotlighting these three global programs: GLOW, our year-round initiative amplifying LGBTQIA voices; RADAR, our program for the world's next-up talent; and EQUAL, our commitment to advancing equity for women in music. Together, these programs lift artists on- and off-platform through editorial, marketing, and community partnerships, locally and globally.
EQUAL and GLOW are grounded in the daily support we give our ambassadors through editorial and marketing, but this year we also created powerful real-world moments for these communities across the globe, said Bel Aztiria, Lead, Social and Equity Music Programs at Spotify. From EQUAL Day in Mexico to Pride in Stockholm, the CCMAs, songwriter mixers for the queer community, and the EQUAL Festival in Paris, we showed up in ways that truly matter. We believe in carrying our mission both on-platform and off, and in building spaces where all artists can thrive.
Whether streamed, listened to abroad, or first discovered, EQUAL, GLOW, and RADAR artists connected everywhere, and fans kept coming back. Below, meet the artists who defined 2025 across each program.
2025 at a glance In 2025, kwn led GLOW's streaming and discovery while Sophie and the Giants drew the biggest audiences beyond their home country; Gigi Perez swept all three RADAR categories; and Halsey did the same for EQUAL.
These achievements reflect deep fan connection with artists bringing their full selves to their music. Here's how each program helped them shine.
GLOW: LGBTQIA artists moving culture Available in more than 50 countries, the GLOW hub is a home for queer sound and stories year-round. In 2025, GLOW artists showed up as their fullest selves-inventive and grounded in community. Spotify supported ambassadors through marketing, editorial, and partnerships that helped turn streams into real-world impact.
kwn
Most-streamed GLOW spotlight artists of 2025
kwn
Lucy Dacus
Sophie and the Giants
Darin
Irm s de Pau
Nemo
Brenda Fassie
Moonchild Sanelly
Ambr
sarah salola
Since launch, GLOW has uplifted more than 100 LGBTQIA ambassadors. In 2024 alone, the program helped drive more than 30 million artist discoveries, and listeners have generated over 86 million discoveries through GLOW playlists since launch.
With their music, these artists build spaces where listeners can see themselves reflected, without compromise.
Stream our GLOW global playlist to discover more talented LGBTQIA artists.
RADAR: The global home for what's next Launched in 2020, RADAR identifies, nurtures, and amplifies emerging voices around the world and now spans over 1,000 artists across more than 180 countries. In 2025, RADAR artists took creative risks, found new listeners far from home, and turned first discoveries into dedicated fandoms.
Gigi Perez
Most-streamed RADAR artists of 2025
Gigi Perez
Rony Parulian
BOYNEXTDOOR
FOLA
The Lantis
Souly
MEOVV
Glocky
Aftershine
Afusic
It is an incredible honor to be chosen as RADAR's Artist of the Year. I've always been a music fan first, and a major piece of that came from the Spotify experience. I think back to all the artists I found through Spotify and how artist discovery has shaped me as a fan of music, said Gigi. It is a privilege to find my community with the support of Spotify, who has always championed my message. From the feature of my first independent release of Normalcy in early 2024 on Lorem, the support has only continued to grow since then. It means a lot to know how important artist discovery is to the team at Spotify and how impactful it will be for all artists to come.
From playlist placements to international discovery, RADAR artists proved that when new voices get the right support, they can move quickly from next up to can't miss.
Press play on what's next with our global RADAR playlist.
EQUAL: Women at full volume Since 2021, EQUAL has amplified women artists through flagship and local playlists, billboards, and partnerships, advancing equity on- and off-platform. In 2025, EQUAL artists' stories resonated across borders and genres.
Halsey
Most-streamed EQUAL ambassadors of 2025
Halsey
Sezen Aksu
Yuridia
Kenia Os
Asha Bhosle
ELENA ROSE
Belanova
Yeri Mua
Naykilla
Katteyes
2025 has been a reflective, full-circle year for Halsey and her fans, from celebrating the 10-year anniversary of her debut album BADLANDS with a new tour to taking her latest project on the road earlier this year, said Talia Kraines, Editorial Lead, Pop at Spotify. As an EQUAL ambassador, she truly embodies what the program stands for: an artist using her voice with honesty and purpose. Her openness about identity, mental health, women's health, and the realities of being a busy working mom continues to make her a leading advocate for women in music.
In 2025, EQUAL further scaled its impact, supporting more than 1,200 ambassadors worldwide and generating over 1.5 billion editorial streams within artists' first month of joining the program.
Turn up the volume on women artists with our EQUAL global playlist.
As we close out 2025, the artists of GLOW, RADAR, and EQUAL stand as proof that unfiltered voices shape both playlists and culture.
Explore your personalized 2025 Wrapped and learn more about this year's campaign and experience on our 2025 Wrapped hub.
More from Spotify
06/03/2026
Ten years after its release, South African hip-hop artist Kwesta's DaKAR II is still making waves. With 51.8 million streams on Spotify, the album continues...
05/03/2026
A little over a year ago, Spotify introduced the quarterly Creator Milestone Awa...
04/03/2026
For many fans, a song's backstory can be just as compelling as the final pro...
04/03/2026
In 2006, Spotify was founded on the belief that technology could bring artists a...
04/03/2026
Spotify is back on the ground for the Houston Livestock Show and Rodeo, and we...
04/03/2026
Spotify had an energizing week in Sydney, Australia, filled with powerful conver...
04/03/2026
Earlier this year, we launched Directed By, a documentary-style series that pull...
03/03/2026
For many, finding time or headspace to pick up a book can feel out of reach, but...
27/02/2026
Since its inception, Gorillaz has been known for blending art with genre-bending...
27/02/2026
This week, Spotify introduced Audiobook Charts for the U.S. and U.K. The charts make it easy to discover your next favorite book by showing what's popular a...
25/02/2026
It's never been easier to customize your Spotify listening experience. Last year, we introduced more control over the way your playlist sounds, giving Premi...
25/02/2026
Hip-hop thrives on constant reinvention, with bold voices and fearless experimentation continually pushing the genre's boundaries. Every era brings new lead...
24/02/2026
Life needs music. So does the afterlife. That's why Spotify has partnered wi...
24/02/2026
Last weekend, S o Paulo buzzed with energy as Bad Bunny took the stage for two n...
23/02/2026
Prompted Playlist is expanding in beta to Premium listeners in the U.K., Ireland...
23/02/2026
When Spotify launched in Nigeria in February 2021, the very first song a user st...
19/02/2026
Last November, Spotify hosted an unforgettable night with Robyn, where top fans ...
18/02/2026
Following an extraordinary 2025 in which he was named Spotify's Global Top A...
18/02/2026
Despu s de un extraordinario 2025 en el que fue nombrado Top Artista Global de Spotify por cuarta vez, algo sin precedentes (y tras su presentaci n en el halfti...
13/02/2026
This Wednesday in Los Angeles, Spotify brought together a group of podcast creat...
13/02/2026
Yesterday, Spotify and LoveShackFancy hosted a Galentine's and Gents Lunch a...
12/02/2026
Valentine's Day often comes with a soundtrack. In fact, Spotify data shows that more people used Blend, our shared playlist feature, on February 14, 2025, t...
12/02/2026
Some days you want your music to reflect a specific feeling, memory, or vibe that goes beyond a single artist or genre. You want to do more than listen. You wan...
10/02/2026
With a new film adaptation of Wuthering Heights arriving just in time for Valent...
10/02/2026
Today, we announced our fourth quarter 2025 earnings, marking a strong finish to the year with exceptional user growth and continued momentum across the busines...
10/02/2026
I dag redovisar vi v rt resultat f r fj rde kvartalet 2025, vilket markerar ett starkt avslut p ret med robust anv ndartillv xt och fortsatt momentum i hela v...
06/02/2026
Music fans know the feeling: A song stops you in your tracks, and you immediately want to know more. What inspired it, and what's the meaning behind it? We ...
05/02/2026
Since bringing audiobooks to Spotify in 2022, we've helped listeners discove...
05/02/2026
Today, Spotify announced two new updates to give book lovers a more personalized...
04/02/2026
Lyrics are one of Spotify's most popular features, giving fans a richer way to experience the music and artists they love. They're viewed hundreds of mi...
03/02/2026
Spotify's annual Best New Artist celebration returned to Los Angeles last ni...
31/01/2026
Spotify's annual Best New Artist celebration returned to Los Angeles last ni...
30/01/2026
Spotify, Haziran ay sonunda kadar stanbul'da yeni bir ofis a aca n ve T rkiye pazar n y netmek zere yeni bir atama ger ekle tirdi ini duyurdu. Bu kaps...
28/01/2026
Music discovery should feel intuitive and personal. That's why we're continuing to give you more control, so you can ask for what you want, shape what y...
28/01/2026
Today, Charlie Hellman, Spotify's Head of Music, shared the following note on the Spotify for Artists blog that the company paid out more than $11 billion t...
27/01/2026
Today, Spotify is proud to support our partner Backline, an industry-leading men...
27/01/2026
With nearly 29 million monthly listeners and clear momentum on Spotify, Net n Ve...
26/01/2026
Music videos play a huge part in how fans connect with their favorite songs, but...
23/01/2026
Spotify's annual Best New Artist celebration honors the rising stars whose talent, creativity, and dedication have propelled them to the music industry'...
22/01/2026
Last November, Ed Sheeran returned to his musical roots for an intimate, one-nig...
16/01/2026
The start of a new year brings fresh possibilities. Whether you're diving in with big goals or simply setting new intentions, audiobooks can bring inspirati...
16/01/2026
In 2025 we launched the Spotify Partner Program to give creators more ways to tu...
13/01/2026
Some days you want your music to reflect a specific feeling, memory, or vibe that goes beyond a single artist or genre. You want to do more than listen. You wan...
12/01/2026
Spotify's new co-CEOs, Alex Norstr m and Gustav S derstr m, start off the new year with a message of renewed leadership, creative responsibility, and what...
12/01/2026
At Spotify, we listen to a lot of music. And every year, our global editors and artist partnerships teams come together to spotlight the emerging voices we beli...
12/01/2026
Spotify's global editors and Songwriter & Publisher Partnerships team spend their days immersed in new music, tracking the writers behind the songs breaking...
10/01/2026
This year, podcasts are making their Golden Globes debut with a new category honoring the medium's leading shows and creators. To mark the occasion, Spotify...
08/01/2026
In 2025 we launched the Spotify Partner Program to give creators more ways to tu...
08/01/2026
On Wednesday in Los Angeles, Spotify welcomed creators and press to a brunch cel...
07/01/2026
Spotify is launching a week-long celebration spotlighting creators at the center...