
LGBTIQ entrepreneurs: Unlocking the PLUS withinPLUS is an LGBTI Business Network that was founded in 2017 as Africa's very first LGBTIQ chamber of commerce.
by Mambaonline.com
09-11-2022 07:49
in LGBTQIA
Amidst a progressive legal and constitutional landscape for sexual minorities, LGBTIQ entrepreneurs and workers still face barriers to accessing economic opportunities across the business landscape. Photo: PEXELS
PLUS. The LGBTI Business Network was founded in 2017 - with the backing of America's National LGBT Chamber of Commerce and the Other Foundation - as Africa's first LGBTIQ chamber of commerce.
--
Supporting South African LGBTIQ businesses and entrepreneurs, in particular its members, is the core mission and vision of the organisation. It has hosted several successful networking events around the country, including four ground-breaking LGBTIQ Business Summits in Sandton, attending by leading corporations. A focus of the events has been to advocate for LGBTIQ inclusion in companies' supply chains to promote inclusive economic growth.
PLUS also seeks to address the broader economic ecosystem to create a more inclusive business environment for South African LGBTIQ businesses and entrepreneurs and advocates for the review of empowerment and other policies in government and business that can unlock the potential of LGBTIQ entrepreneurs.
ALSO READ: 5 Historical figures that were LGBTQ
--
Identifying the challenges for LGBTIQ companies Amidst a progressive legal and constitutional landscape for sexual minorities, LGBTIQ entrepreneurs and workers still face barriers to accessing economic opportunities across the business landscape. It goes without saying that this discrimination is based on negative views about sexual orientation and harmful perceptions about gender identity and expression.
For example, according to a 2016 Other Foundation report, seven out of 10 South Africans felt strongly that homosexual sex and breaking gender dressing norms were simply wrong' and disgusting.'
While an LGBTIQ owned business may do well when it launches, this can easily change when the owner comes out, especially in some more conservative African markets. Being open about one's sexuality or gender identity can lead to isolation and a decline in business.
--
Zimkhitha Guma, the Manager of PLUS, cites the example of a chef who ran a successful food business. After he came out as LGBTIQ , support for the business began to drop, showing that there is still a high level of discrimination against LGBTIQ entrepreneurs, which negatively impacts their business.
The marginalisation is not only a current reality in South Africa but also is a historical problem. During the pre-democracy years, LGBTIQ people were criminalised, were even more likely to be socially stigmatised and had no protections against discrimination. For black entrepreneurs who are still grappling with economic exclusion and inequality created by Apartheid, being openly LGBTIQ can be a double whammy.
Guma believes that companies that don't consider the LGBTIQ community do so at their own risk. They fail to build relationships with LGBTIQ consumers (who are estimated to represent up to R204 billion in spending power) and potentially miss out on LGBTIQ talented employees who will seek more affirming companies to work in.
It is quite evident that a large number of businesses and companies have not seriously considered the economic costs and consequences of LGBTQIA stigma and discrimination, says Gum. This makes it an all the more important agenda to facilitate the implementation and inclusion of LGBTIQ people in government's strategic plans and policy reviews.
To understand the extent of the negative impact of LGBTIQ economic exclusion, we need to look at some statistics. According to a 2019 Williams Institute School of Law report, the economic cost due to LGBT stigma and discrimination in South Africa is staggering.
The report found that LGB gender nonconforming individuals in South Africa were less likely to be employed than cisgender people and that the salaries of gender-nonconforming gay and bisexual men were, on average, 30% lower than that of gender-conforming heterosexual men.
The institute calculated that this wage discrimination and underemployment related to sexual orientation and gender expression cost the country a whopping US$ 316.8 million annually.
The annual cost to the South African economy of health disparities experienced by LGBT people is estimated at US$ 3.2 billion to US$ 19.5 billion, while between US$ 10.5 million and US$ 64.8 million is lost because of sexual assault disproportionately experienced by LGBT adults.
Identifying the possibilities In its call for corporate action, PLUS places great emphasis on inclusive economic growth and development approaches that leave no one behind. The organisation believes it is vital for government and stakeholders to review and implement policies that will create an enabling environment for LGBTIQ entrepreneurs to succeed.
Guma argues that regulations and policies should be drafted and implemented to ensure that 20% of suppliers are sourced by big business from LGBTIQ entrepreneurs or LGBTIQ-owned enterprises.
PLUS is working to build a vetted and comprehensive LGBTIQ suppliers database, which is accessible to affiliated corporates, one of the organisation's biggest selling points for members. We as PLUS will be ready to connect corporates with those entrepreneurs because they are already there, says Guma.
Apart from big business, Guma also believes that government is not doing enough in working towards great LGBTIQ inclusion and participation in the economy.
The government needs to get on board and seize the opportunity to create inclusive business and workplace polici
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
01/05/2026
BKB Bare Knuckle Boxing ( BKB ), today announced the appointment of Will Wright ...
01/05/2026
Lawo has been at the center of the industry's transition to IP and other next-generation technologies. At NAB 2026, its story was the Edge One AV stagebox, ...
01/05/2026
HBA Media, acting on behalf of NBC Sports and Churchill Downs Incorporated, has announced broadcast and streaming distribution for Kentucky Derby 152, taking pl...
01/05/2026
By Bailey Pennick
One of the most exciting things about the Sundance Film Festi...
01/05/2026
Florals for spring? Groundbreaking. But a playlist that tells you which The Devi...
01/05/2026
One of the world's biggest popstars is headed to El Cl sico. Later this mont...
01/05/2026
Limited-edition model celebrates 15th anniversary
Heritage Audio's range of monitor controllers has just gained a new member, the Baby RAM Black Edition...
01/05/2026
Dumble recreation now available as UAD plug-in
Along with their renowned processing plug-ins, Universal Audio have been steadily introducing emulations of c...
01/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/05/2026
To celebrate the opening of its new showroom and office, Lightware UK hosted a dedicated launch event at the new London location. The event welcomed partners, c...
01/05/2026
Choice without compromise
The broadcast industrys transformation is accelerating, and traditional broadcasters are having to fundamentally reinvent how they o...
01/05/2026
Beam Dynamics will return to MPTS 2026 with its asset intelligence platform, helping systems integrators, live production teams, media facilities and profession...
01/05/2026
Best-in-class UX design and rapid, scalable delivery for next-generation viewing experiences
Leading video software provider, Synamedia, today announced a coll...
01/05/2026
Compact new cforce MAX lens motor brings unrivaled speed and responsiveness to t...
01/05/2026
Panavision welcomes Fritz Heinzle as Vice President of Sales
Brie Clayton May 1, 2026
0 Comments
Heinzle will support Panavision's global growth s...
01/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/05/2026
LONDON, APRIL 30, 2026 The Post Republic London's Re-recording Mixer and Dialogue Editor Dan Johnson has built a reputation for clean, emotionally resonan...
01/05/2026
Adobe Unveils Powerful New Innovations in Photoshop & Lightroom
Deepa Subramaniam April 30, 2026
0 Comments
Your most tedious creative tasks just got ea...
01/05/2026
Berklee Partners with Santander US to Establish Global Opportunity Fund The $400,000 grant offers students access to experiential learning opportunities withi...
01/05/2026
Student Spotlight: Keziah Thomas The Indian composer, who was named the 2026 student commencement speaker for Berklee College of Music, talks about how shes p...
01/05/2026
Friday 1 May 2026
Hannah Waddingham and Ncuti Gatwa to host the series final tw...
01/05/2026
Friday 1 May 2026
Got plans? Cancel them. Sky Sports Big Weekend is coming
Sky Sports is preparing for a bumper weekend of live action, including Manchester ...
01/05/2026
Friday 1 May 2026
Sky Sports to broadcast all matches from World Sevens Football London edition
Sky Sports will be the exclusive UK broadcaster of the women...
01/05/2026
Back to All News
NIAJ Fest Gets Los Angeles In on the Joke With Free Pop-Up Events
Entertainment
01 May 2026
GlobalUnited States
Link copied to clipboard
...
01/05/2026
RT Sport awarded first pick free-to-air on Wednesday nights
Champions League and Super Cup finals
Highlights on Wednesday nights
RT today (Thursday 30 Apri...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
30/04/2026
The Professional Women's Hockey League (PWHL) concluded its third regular season on Saturday, reporting growth across attendance, viewership, digital engage...
30/04/2026
NBC Sports will air national MLB coverage on Sundays beginning May 3, with MLB Sunday Leadoff on Peacock and NBCSN at 12:30 p.m. ET, followed by the debut of th...
30/04/2026
Clear-Com has appointed Brian Grahn as Market Outreach Manager of the Americas and Ben Turnwell as Business Development Manager for EMEA live.
Grahn joined Cle...
30/04/2026
ARRI has introduced the cforce MAX, a new lens motor for the Hi-5 lens control system. The cforce MAX is twice as fast as the cforce plus motor it replaces whil...
30/04/2026
Knuerr, Voxtronic, and IHSE will jointly present an integrated control room solu...
30/04/2026
The CW Network and ESPN have announced an agreement to make the ESPN App the exclusive streaming home for all CW Sports live events. CW Sports will continue to ...
30/04/2026
Ed Sheeran's The Loop' tour launched in Auckland in January 2026 before moving on to Australia, with South America and the United States to follow late...
30/04/2026
Audinate has announced Dante Preset Creator, a free online tool for configuring Dante network settings before hardware is available on site. Presets created in ...
30/04/2026
Yahoo Sports has announced the appointment of Jarrod Schwarz as General Manager of Yahoo Sports. Schwarz will oversee product, design, and technology; revenue a...
30/04/2026
Nielsen has released a new report, Get Ready with Media Intelligence: 2026 FIFA World Cup Edition, examining U.S. soccer viewership trends, fan engagement, and ...
30/04/2026
USA Lacrosse and SportsEngine have announced an expanded partnership, naming Spo...
30/04/2026
Telos Alliance will participate in the 2026 Media Production and Technology Show (MPTS), taking place May 13-14 at Olympia London. Rather than exhibiting from a...