
LGBTIQ entrepreneurs: Unlocking the PLUS withinPLUS is an LGBTI Business Network that was founded in 2017 as Africa's very first LGBTIQ chamber of commerce.
by Mambaonline.com
09-11-2022 07:49
in LGBTQIA
Amidst a progressive legal and constitutional landscape for sexual minorities, LGBTIQ entrepreneurs and workers still face barriers to accessing economic opportunities across the business landscape. Photo: PEXELS
PLUS. The LGBTI Business Network was founded in 2017 - with the backing of America's National LGBT Chamber of Commerce and the Other Foundation - as Africa's first LGBTIQ chamber of commerce.
--
Supporting South African LGBTIQ businesses and entrepreneurs, in particular its members, is the core mission and vision of the organisation. It has hosted several successful networking events around the country, including four ground-breaking LGBTIQ Business Summits in Sandton, attending by leading corporations. A focus of the events has been to advocate for LGBTIQ inclusion in companies' supply chains to promote inclusive economic growth.
PLUS also seeks to address the broader economic ecosystem to create a more inclusive business environment for South African LGBTIQ businesses and entrepreneurs and advocates for the review of empowerment and other policies in government and business that can unlock the potential of LGBTIQ entrepreneurs.
ALSO READ: 5 Historical figures that were LGBTQ
--
Identifying the challenges for LGBTIQ companies Amidst a progressive legal and constitutional landscape for sexual minorities, LGBTIQ entrepreneurs and workers still face barriers to accessing economic opportunities across the business landscape. It goes without saying that this discrimination is based on negative views about sexual orientation and harmful perceptions about gender identity and expression.
For example, according to a 2016 Other Foundation report, seven out of 10 South Africans felt strongly that homosexual sex and breaking gender dressing norms were simply wrong' and disgusting.'
While an LGBTIQ owned business may do well when it launches, this can easily change when the owner comes out, especially in some more conservative African markets. Being open about one's sexuality or gender identity can lead to isolation and a decline in business.
--
Zimkhitha Guma, the Manager of PLUS, cites the example of a chef who ran a successful food business. After he came out as LGBTIQ , support for the business began to drop, showing that there is still a high level of discrimination against LGBTIQ entrepreneurs, which negatively impacts their business.
The marginalisation is not only a current reality in South Africa but also is a historical problem. During the pre-democracy years, LGBTIQ people were criminalised, were even more likely to be socially stigmatised and had no protections against discrimination. For black entrepreneurs who are still grappling with economic exclusion and inequality created by Apartheid, being openly LGBTIQ can be a double whammy.
Guma believes that companies that don't consider the LGBTIQ community do so at their own risk. They fail to build relationships with LGBTIQ consumers (who are estimated to represent up to R204 billion in spending power) and potentially miss out on LGBTIQ talented employees who will seek more affirming companies to work in.
It is quite evident that a large number of businesses and companies have not seriously considered the economic costs and consequences of LGBTQIA stigma and discrimination, says Gum. This makes it an all the more important agenda to facilitate the implementation and inclusion of LGBTIQ people in government's strategic plans and policy reviews.
To understand the extent of the negative impact of LGBTIQ economic exclusion, we need to look at some statistics. According to a 2019 Williams Institute School of Law report, the economic cost due to LGBT stigma and discrimination in South Africa is staggering.
The report found that LGB gender nonconforming individuals in South Africa were less likely to be employed than cisgender people and that the salaries of gender-nonconforming gay and bisexual men were, on average, 30% lower than that of gender-conforming heterosexual men.
The institute calculated that this wage discrimination and underemployment related to sexual orientation and gender expression cost the country a whopping US$ 316.8 million annually.
The annual cost to the South African economy of health disparities experienced by LGBT people is estimated at US$ 3.2 billion to US$ 19.5 billion, while between US$ 10.5 million and US$ 64.8 million is lost because of sexual assault disproportionately experienced by LGBT adults.
Identifying the possibilities In its call for corporate action, PLUS places great emphasis on inclusive economic growth and development approaches that leave no one behind. The organisation believes it is vital for government and stakeholders to review and implement policies that will create an enabling environment for LGBTIQ entrepreneurs to succeed.
Guma argues that regulations and policies should be drafted and implemented to ensure that 20% of suppliers are sourced by big business from LGBTIQ entrepreneurs or LGBTIQ-owned enterprises.
PLUS is working to build a vetted and comprehensive LGBTIQ suppliers database, which is accessible to affiliated corporates, one of the organisation's biggest selling points for members. We as PLUS will be ready to connect corporates with those entrepreneurs because they are already there, says Guma.
Apart from big business, Guma also believes that government is not doing enough in working towards great LGBTIQ inclusion and participation in the economy.
The government needs to get on board and seize the opportunity to create inclusive business and workplace polici
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
31/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
31/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
31/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
31/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/01/2026
Top L-R: The Friend's House is Here, Josephine, The Lake, Bedford Park, Who Killed Alex Odeh?
Second Row L-R: Take Me Home, American Pachuco: The Legend of...
30/01/2026
Spotify, Haziran ay sonunda kadar stanbul'da yeni bir ofis a aca n ve T rkiye pazar n y netmek zere yeni bir atama ger ekle tirdi ini duyurdu. Bu kaps...
30/01/2026
The Artemis II wet dress rehearsal will simulate the launch countdown, fully loading fuel and verifying systems ahead of the first SLS and Orion crewed flight....
30/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/01/2026
Grass Valley , the leading technology provider for live production solutions, and NETGEAR Inc. (NASDAQ: NTGR), a global leader in network solutions, today anno...
30/01/2026
tvONE, a leading video processor, signal distribution technology and media server developer, announces the expansion of Amit Singh's role to Regional Sales ...
30/01/2026
With a career that spans four decades across television, film and post-production, Freelance Sound Designer and Post-production Sound Mixer Mike Aiton has built...
30/01/2026
DPA Microphones will feature its new, fully integrated wireless microphone ecosystem, designed to let audio professionals work faster, cleaner and with total co...
30/01/2026
As the Middle East continues to accelerate investment in next-generation media, broadcast, and immersive content technologies, Ventum Tech today announced a str...
30/01/2026
Mark Roberts Motion Control (MRMC), a Nikon company and global leader in robotic camera systems, today announced its participation at Integrated Systems Europe ...
30/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/01/2026
Boston Conservatory at Berklee Hosts the National Opera Association's 2026 C...
30/01/2026
Student Spotlight: Sriram Narayanan The classical pianist shares his experience growing up with a language disability and finding his voice through music.
Ja...
30/01/2026
Heading into 2026, the pace of change across radio, TV, and digital media is reaching an inflection point. Audience behaviors continue to evolve, measurement mo...
30/01/2026
30 Jan 2026
VEON Partners with MindBridge to Enhance Financial Analytics, Audit...
30/01/2026
Introducing the NEW Techtel.tv! | FEB 5% OFF Offer
30 Jan Written By Suzanne Costello
Our Website & Online Store: Now Unified for a Seamless Experience.We...
30/01/2026
Friday 30 January 2026
Easels at the ready! All new judging line up for series ...
30/01/2026
Friday 30 January 2026
Britain can switch off terrestrial TV in the 2030s, with...
30/01/2026
Back to All News
The Danish Crime Series The Asset' Returns for a Second Season
Entertainment
30 January 2026
GlobalDenmark
Link copied to clipboard
...
30/01/2026
Two key themes came through strongly:
Inconsistent measurement remains a major barrier to comparing performance across Retail Media Networks
Independent cer...
29/01/2026
The National Film and Video Foundation (NFVF), in collaboration with a distribut...
29/01/2026
Michele Fracchiolla Succeeds Andrew Barr as President of EMEA region from April 1, 2026
London, January 29, 2026
Hitachi Europe Ltd. today announces the appoi...
29/01/2026
MELBOURNE, Fla., January 29, 2026 - L3Harris Technologies (NYSE: LHX) reports fu...
29/01/2026
Bluey' Wins Second Consecutive Top Streaming Title of the Year with 45 Billi...
29/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/01/2026
Boston Conservatory Orchestra Presents East Coast Premiere of Peter and Leonardo...
29/01/2026
29 Jan 2026
Kyivstar Announces Pricing of Secondary Offering of Common Shares Held by VEON NEW YORK, New York, January 29, 2026 -- VEON Ltd. (Nasdaq: VEON), a ...
29/01/2026
Mercedes-Benz is marking 140 years of automotive innovation with a new S-Class b...
29/01/2026
X-Rite Pantone Appoints Cindy Cooperman as Vice President and General Manager of...
29/01/2026
New two-part true crime documentary, OUTBACK TERROR: THE FALCONIO MURDER, aims to shed new light on a case that continues to intrigue on both sides of the world...
29/01/2026
Back to All News
Love is Blind: Sweden Returns for a Third Season - Premiering ...
29/01/2026
Back to All News
Unmask Bridgerton' Season 4 With Our Complete Coverage Guide
Yerin Ha as Sophie Baek and Luke Thompson as Benedict Bridgerton in Season ...
29/01/2026
Back to All News
Extraordinary Crime Mysteries, Mythical Worlds and High-Stakes...
29/01/2026
FOX Sports Unveils Historic FIFA World Cup 2026 Broadcast Schedule Monumental Slate Features 340 Hours of Live First-Run Programming Across FOX Sports Platfo...