
Beam Dynamics, leaders in technology lifecycle management, has implemented its Data Improvement Platform (DIP) at NMR Events, a major American industrial staging and events business. The installation provides immediate data and continual development within the R2 database from Unique Business Systems.
NMR Events is based in New Jersey, with six other locations across the country including a major facility in Las Vegas, Nevada. Across these facilities, NMR maintains a floating inventory of over 450,000 assets. The inventory contains everything a customer would need for a major trade event, convention or launch.
To manage its inventory, NMR uses UBS' R2 Rental Software which is widely regarded as an industry standard with more than 35 years of successful deployments. While R2 addressed NMR's rental management needs, like with most inventory management systems it lacks built-in asset data crucial to NMR's operations. NMR turned to Beam's DIP to fill its data gap.
Beam maintains a massive, industry-wide asset database of over 500,000 assets from over 7000 manufacturers. This data covers everything from physical dimensions to firmware updates, to model lifecycle statuses to product recalls. Beam's DIP integrates with NMR's R2 instance and automatically enriches asset listings with relevant data. Going a step further, Beam continually updates its dataset, ensuring that all of NMR's stakeholders have access to up-to-date information.
The value for NMR has been immense. In the past, we would have had to manually search for and maintain asset data and it often wouldn't get done. Beam saved us hundreds of man-days of repetitive work in data entry, said Chris Budin, Director of Rental Systems at NMR. Now everyone in the business has direct access to every fact we might need, whether that is weights and dimensions for shipping or if we need to make time for a software upgrade.
Beam has also given us a data standard across sites and systems, he added. In the past a single asset could have multiple names depending on who you asked, with Beam every asset has the same name and specs no matter where across the organization.
"Perhaps most importantly, NMR can now be confident in the accuracy of its forms and printouts, which is essential for a rental business. Let s say we don t enter a weight and dimensions on 200 items. That s meaningful because there are forms and printouts that are tallying these values all the time and formulas that are using these values. With Beam, I am confident that those forms and printouts are accurate and being tabulated based on real data.
Ryan DeMars, Co-Founder and COO of Beam added NMR Events is a great example of how complex our technology inventories really are, and why you need intelligent, tailored support not just to know what you have but to get the best out of it. NMR's business is in procuring the right equipment and renting it out as often as possible to earn a fair return.
With our DIP, they start with comprehensive information on every single asset, and see their knowledge base continue to grow drawing on their own real-world experiences, he said. That leads directly to an even better service for their clients as well as ever-tighter business control.
Beam can be contacted for InfoComm meetings and further information at beamdynamics.io
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
09/10/2026
September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026
New Sports Intelligence helps providers better unders...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Marshall Electronics, a globally recognized provider of high-performance video solutions for broadcast, streaming, AV and professional production, will exhibit ...
07/10/2026
New all-in-one scoring package incoming
EastWest's latest release brings together an eclectic mix of sampled instruments in an attempt to provide compos...
07/10/2026
Granular process features graph-based sequencer
The latest addition to Baby Audio's ever-expanding collection of plug-ins is a new time-bending effect b...
07/10/2026
Iconic inventor & designer passes away
Mike Beigel, the inventor and designer who co-founded Musitronics, has sadly passed away aged 79. Mike was responsibl...
07/10/2026
Combines filtering & wavefolding
Kreuzberg Audio have recently introduced a plug-in that combines filtering and wavefolding in a way that allows the two pro...
07/10/2026
Recreates the ultra-rare Gleeman Pentaphonic
Cherry Audio's latest soft synth faithfully recreates the Gleeman Pentaphonic, a vintage synth that was kno...
07/10/2026
Statement on the passing of Richard Morecroft
7 October, 2026
Media releases
Statement by SBS Managing Director, Jane Palfreyman
SBS is deeply saddened...
07/10/2026
The National Film and Video Foundation (NFVF) is pleased to announce the extensi...
07/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/10/2026
Sacramento Production Services has completed a major wireless audio overhaul at Sutter Health Park, current home of the Athletics (A's) professional basebal...
07/10/2026
Cobalt Digital to Bring End-to-End ST 2110/IPMX Solutions and Practical Tools to...
07/10/2026
Sanbila Lets Video Editors Import Rushes From a WeTransfer Link and Edit Them Fr...
07/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/10/2026
UK-based broadcast engineer Andrew Kemp has chosen a dhd.audio SX2 and XS3 as the basis of a transportable media-training resource. With a quarter-century of ex...
07/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/10/2026
Cobalt Digital to Bring End-to-End ST 2110/IPMX Solutions and Practical Tools to NAB Show New York
Highlights include complete path from SDI to IP, C-band tran...
07/10/2026
Deerstalker Pictures The Exorcism of Nixie Shot With Blackmagic Cameras
Brie Clayton October 6, 2026
0 Comments
Fantasy series relied on Blackmagic ca...
07/10/2026
Nevion announces Providius NVRT integration with eMerge switches for expanded br...
07/10/2026
DriveShelf - A Filmmaker's Mac App for Finding Footage on Unplugged Drives
Brie Clayton October 6, 2026
0 Comments
DriveShelf for Mac catalogs eve...
07/10/2026
COW Jobs: Cinematographer, Video Editor - Baltimore, MD
Brie Clayton October 7, 2026
0 Comments
Cinematographer / Video Editor
September 23, 2026 ...
07/10/2026
Behind the Scenes at Berklee Homecoming 2026 Follow Marley Striem BM '25 behind the scenes as she manages a team of students and liaises with artists duri...
07/10/2026
Berklee College of Music and Berklee Valencia Named to Billboards 2026 List of T...
07/10/2026
At a Microsoft event in San Francisco on Wednesday, Jensen Huang and Satya Nadel...
07/10/2026
The six-part series will launch on free-streaming service U in 2027.
A set of first look images have been released for The Cadburys (6x60'), the upcoming s...
07/10/2026
Wednesday 7 October 2026
Sky Sports to broadcast England's ODI tri-series a...
07/10/2026
When the EBU and AMWA launched the Joint Task Force on the Dynamic Media Facility (JT-DMF) at IBC2025, the DMF was largely a concept. Twelve months on, the conv...
07/10/2026
Even the Digital Government Needs a Plan B
AFCEA study National Security Ecosystem 2030 presented at the Bonn IT Dialogue. Arvato Systems / AFCEA Bonn e. ...
07/10/2026
This development extends certification beyond individual Retail Media Networks a...
07/10/2026
RT has been informed that, as stated in Budget 2027, the Government has made the decision to cut the agreed public funding of RT by 20 million for 2027.
In ...
07/10/2026
Undercover filming shows add-on treatments with potential safety concerns on sal...
07/10/2026
Join Emma Doran, Justine Stafford, Killian Sundermann, Se n Burke and Michael Fry on RT 2 and RT Player tomorrow at 10.30pm
A host of guest stars include Siob...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/10/2026
A response to Mark Turner and the SVG AI Innovation Lab
SVG AI Innovation Lab Program Director Mark Turner's How Broadcast Sports Can Apply the Newsroom S...
06/10/2026
Cobalt Digital will exhibit at NAB Show New York 2026 (Booth 226, Javits Center, October 21-22), demonstrating its ST 2110/IPMX product line alongside solutions...