
FOX Sports Takes Virtual Production to New Heights With Groundbreaking Basilica of Soccer' Set for EURO 24, Copa America Coverage Virtual environment merges LED and AR to create immersive production environment By Jason Dachman, Editorial Director, U.S.
Friday, June 14, 2024 - 1:35 pm
Print This Story | Subscribe
Story Highlights
After launching groundbreaking studio projects in recent years with its NASCAR virtual studio in Charlotte, NC; LED-fueled FOX NFL Sunday studio in L.A.; and AR-powered 2022 FIFA World Cup set in Doha, FOX Sports is changing the game once again with a new 360-degree immersive XR studio environment for its coverage of the Euro 24 and Copa America.
With every project, we get better, and this project provides a genuine blank canvas for us to work with, says Gary Hartley, EVP/creative director, FOX Sports. Between the power of the technology and the creativity of the design, I think the sky's the limit in terms of what we can do now.
The two-story virtual studio based at FOX's cutting-edge Stage A in L.A. boasts 5,130 sq. ft. of LED space and is anchored by extended-realty (XR) multicam technology driven by Unreal Engine, Vizrt, and Stype. Working with New Zealand-based architecture firm Architecture van Brandenburg, FOX Sports designed a virtual set for its coverage of the two tournaments; the set features a full 360-degree immersive environment live from Stage A.
Whenever we are [evaluating new technologies], we often talk about UVD - unique visual difference - and this is the epitome of that, says Zac Fields, SVP, graphic tech and innovation, FOX Sports. Our studio here in L.A. is LED-based. Typically, we use AR and XR only as a set extension above the LED, but, with this 360-degree environment, we have the best of both worlds: we can leverage all the LED firepower from our state-of-the-art stage and facility here in L.A. but also extend the volume via AR in all directions.
Match Made in Creative Heaven: Integrating the Set and the Animations With EURO 24 and Copa America taking place across two continents, FOX opted to host its studio coverage for both tournaments from this central set on the FOX Studio Lot in Los Angeles. Inspired by beautiful palaces around the world, the set's new technology allows the production to move through various areas with eye-catching imagery and graphics showcasing team colors, matchups, player stats, and more. The dynamic backgrounds will feature the cities where the matches are played, fully immersing audiences into the cities across Germany and the U.S. for the two tournaments.
This project - more than any other that we've done so far with AR, VR, and XR - tightly integrates our animation and our set, says Michael Dolan, SVP, Design, FOX Sports. We're literally painting the set with country colors and matchups and player graphics. The architecture is essentially the carrier for all the graphic design. As opposed to just floating [graphics] up in space, which is what we would typically do, we can now take over an entire room and drape it with [graphics] related to the topic.
Inside the Tech: Sprawling Virtual World Driven by Unreal Engine The floor area of interior volume is 56,840 sq. ft. (290 x 196 ft.); the central hall of the environment is 165 ft. long x 125 ft. wide x 65 ft. high.
The [aspect] that takes this to another level is the enormous scale of it, says Fields. We built this out with specific segments in mind for the production team to use. We will have an area for formations, an area to come back for the halftime score, an area for a sit-down interviews - those were presented to the architect early on. It's probably one of the reasons the location ended up being so enormous: they were essentially building rooms that were designated for specific [show segments].
A whopping 23 Unreal Engines provide the stunning AR and XR visuals, and the show is controlled via Erizos Studio software. With 5,130 sq ft of LED wall and floor panels, the full LED size is 19 ft. 8 in. high x 46 ft. wide x 24 ft. 7 in. deep.
Stage A is outfitted with a 24-ft. Technocrane, and FOX deploys Stype camera-tracking systems and the StypeLand plugin for Unreal Engine to enable VR creation with its own chroma-keyer software.
Using Ghost Frame technology, FOX has provided the director up to six virtual cameras to produce the show within the 360 environment (the system is capable of up to six virtual cameras). FOX marries the tracking data from the camera with the data from the Unreal scene to allow the director to fly around from one set location to the next.
The question became how we could get from one space to another so it feels like we're truly utilizing the entire 56,000-sq.-ft. environment, says Fields. That's where we started having conversations about using virtual cameras to merge what's real and what's [virtual]. The virtual cameras allow us to fly in and out of sets.
There are multiple exterior shots that reflect time of day - daytime, dusk, nighttime, etc. - in this environment, representing Miami and Germany, he continues. This will allow us to go outside the set and show a logo bump while going to break or an interesting cityscape coming back from commercial. You can do that only with a virtual camera because you're traveling a great distance within that [virtual space].
Inside the control room, the production resembles a traditional operation with a standard front bench running the show. In addition, two set-content operators drive all the content, including environmental, data, and animations. In addition, two set-content producers work closely with these operators to create elements during the show.
That choreography comes from all the experience we have doing it in Charlotte, says Hartley. I can't emphasize enough the value of th
More from Sports Video Group
03/04/2026
Michigan's Fab Five will reunite for an alternate presentation of the Mich...
03/04/2026
Avid will exhibit at NAB Show 2026 (April 18-22, Booth N2226, Las Vegas Convention Center), demonstrating its Content Core platform and new AI-driven workflow c...
03/04/2026
Mark Roberts Motion Control (MRMC) has announced the appointment of Nick Barthee as Chief Operating Officer.
The announcement follows MRMC's transition fro...
03/04/2026
Interra Systems has announced that Elite Media Technologies has selected its BATON file-based QC solution for media workflows. Elite Media Technologies speciali...
03/04/2026
Ateme has announced that Moldtelecom has deployed Ateme technologies across its streaming workflow, covering encoding, delivery, operations, and analytics.
Mol...
03/04/2026
Grass Valley will demonstrate Framelight X, its content management platform, at NAB Show 2026. The platform connects capture, ingest, editing, and publishing in...
03/04/2026
Encompass Digital Media and Techex have announced a cloud-native Master Control ...
03/04/2026
Live Vertical Video automatically track the action on the court via AI technology and delivers a fully optimized, 9 16 live feed for viewers...
03/04/2026
As the Illini make their first trip to college basketball's biggest stage si...
03/04/2026
After last summer's Softball National Championship victory and last week'...
03/04/2026
The University of Arizona's Men's Basketball team has only loss twice th...
03/04/2026
Eight games across four tournaments will be played in three venues; accommodatio...
03/04/2026
The Ottawa Senators and Bell Media have announced a long-term rights extension for regional Ottawa Senators games on TSN and RDS. TSN Radio 1200 remains the exc...
03/04/2026
Massive production in Phoenix running out of Flagship Mobile unit, Features 50+ ...
02/04/2026
HBO and NFL Films have announced Hard Knocks: Training Camp with the Seattle Sea...
02/04/2026
Haivision has announced the Makito ONE, a single-blade video encoding and decoding platform, at NAB Show 2026. The platform combines dual-channel video encoding...
02/04/2026
Telestream has introduced UP.Lens, a cloud-based multiviewer and monitoring serv...
02/04/2026
Mark Roberts Motion Control (MRMC) will exhibit at NAB Show 2026 (Booth C5220, April 19-22, Las Vegas Convention Center), marking the company's 60th anniver...
02/04/2026
Net Insight has introduced programmable Trust Boundaries, a feature integrated i...
02/04/2026
Bitmovin has announced support for SGAI (Server-Guided Ad Insertion) in its playback products, using HLS interstitials. SGAI combines elements of client-side an...
02/04/2026
Riedel Communications' SimplyLive RiMotion R12 replay system is supporting B...
02/04/2026
LTN, a managed IP video transport company, and Ateme, a video compression and de...
02/04/2026
Harmonic has announced that TDF, a broadcast infrastructure operator in France, has deployed Harmonic's XOS Advanced Media Processor and ProStream X Video S...
02/04/2026
Eluvio and the United Rugby Championship (URC) have announced first-year results...
02/04/2026
The Kansas City Current and Scripps Sports have announced that ION will broadcas...
02/04/2026
ESPN will debut Courtside at the Women's Final Four Presented by AT&T, an alt-cast airing Friday, April 3 at 7 p.m. and 9:30 p.m. ET on ESPN2, and Sunday, A...
02/04/2026
The Professional Audio Manufacturers Alliance (PAMA) and Shure Incorporated are ...
02/04/2026
ESPN's MegaCast Coverage of 2026 NCAA Women's Final Four Begins Friday, ...
02/04/2026
DAZN has announced the launch of DAZN Playmakers, a global influencer program designed to build a network of sports content creators. The programme will give cr...
02/04/2026
Tony Cole, Jessica Lee shift into new roles reporting to ESPN SVP/Content Operations Chris Calcinari....
02/04/2026
Michigan's Fab Five will reunite for an alternate presentation of the Mich...
02/04/2026
Real-time tracking, virtual production, and Pixar storytelling converge for Apri...
02/04/2026
NASA's long-awaited Artemis II mission has launched four astronauts on a 10-day journey around the moon, marking the first manned launch toward the moon sin...
01/04/2026
As sports media organization continue to seek out new ways to streamline their p...
01/04/2026
The SVG GFX Forum hit New York City earlier this month for a day packed with sessions focused on the creative strategy and technology behind today's cutting...
31/03/2026
MeyerPro delivered the LED production for the Microsoft Ignite 2025 keynote at Chase Center in San Francisco, using more than 2,700 ROE Visual panels across mul...
31/03/2026
The Media Coding Industry Forum (MC-IF) is expanding membership outreach in 2026...
31/03/2026
ViewLift and MyOutdoorTV (MOTV) have announced the launch of ViewLift Conversational AI Search on the MyOutdoorTV platform. The feature enables natural language...
31/03/2026
The Atlanta Braves and Gray Media have announced a multi-year agreement to simul...
31/03/2026
Gravity Media has delivered broadcast services for TAB Golden Slipper Day at Rosehill Gardens on March 21 and will now cover The Star Championships at Royal Ran...
31/03/2026
Synamedia has announced that Mileto Tecnologia, a Brazilian pay-TV operator, has selected the Synamedia Go platform for its OTT expansion. Mileto is also deploy...
31/03/2026
KMH Integration will attend NAB Show in Las Vegas with a focus on what the company calls AV Casting - an approach built on the idea that professional AV and bro...
31/03/2026
Prime Video will carry live coverage of the first and second rounds of the 2026 Masters Tournament, beginning at 1:00 p.m. ET on Thursday, April 9 and Friday, A...
31/03/2026
The NHL and its U.S. and Canadian broadcast partners have announced a collaborat...
31/03/2026
Daktronics has partnered with Wake Forest to manufacture and install a new end z...
31/03/2026
The National Football League has announced that Las Vegas will host Super Bowl LXIII in 2029 at Allegiant Stadium. The announcement was made at the NFL Annual M...
31/03/2026
The NFL has announced a partnership with TMRW Sports to develop and operate a professional flag football league for women and men. The league will launch with i...
31/03/2026
Sennheiser's Spectera wideband bidirectional wireless system was used by bot...
31/03/2026
Sports Studio Inc., the company behind Free Live Sports, has announced the formation of an Advisory Board with five media and technology executives.
Each of o...
31/03/2026
PSSI and Appear have announced a new phase in their collaboration, with PSSI deploying Appear's X Platform to upgrade its mobile fleet and PSSI Internationa...