
FOX Sports Takes Virtual Production to New Heights With Groundbreaking Basilica of Soccer' Set for EURO 24, Copa America Coverage Virtual environment merges LED and AR to create immersive production environment By Jason Dachman, Editorial Director, U.S.
Friday, June 14, 2024 - 1:35 pm
Print This Story | Subscribe
Story Highlights
After launching groundbreaking studio projects in recent years with its NASCAR virtual studio in Charlotte, NC; LED-fueled FOX NFL Sunday studio in L.A.; and AR-powered 2022 FIFA World Cup set in Doha, FOX Sports is changing the game once again with a new 360-degree immersive XR studio environment for its coverage of the Euro 24 and Copa America.
With every project, we get better, and this project provides a genuine blank canvas for us to work with, says Gary Hartley, EVP/creative director, FOX Sports. Between the power of the technology and the creativity of the design, I think the sky's the limit in terms of what we can do now.
The two-story virtual studio based at FOX's cutting-edge Stage A in L.A. boasts 5,130 sq. ft. of LED space and is anchored by extended-realty (XR) multicam technology driven by Unreal Engine, Vizrt, and Stype. Working with New Zealand-based architecture firm Architecture van Brandenburg, FOX Sports designed a virtual set for its coverage of the two tournaments; the set features a full 360-degree immersive environment live from Stage A.
Whenever we are [evaluating new technologies], we often talk about UVD - unique visual difference - and this is the epitome of that, says Zac Fields, SVP, graphic tech and innovation, FOX Sports. Our studio here in L.A. is LED-based. Typically, we use AR and XR only as a set extension above the LED, but, with this 360-degree environment, we have the best of both worlds: we can leverage all the LED firepower from our state-of-the-art stage and facility here in L.A. but also extend the volume via AR in all directions.
Match Made in Creative Heaven: Integrating the Set and the Animations With EURO 24 and Copa America taking place across two continents, FOX opted to host its studio coverage for both tournaments from this central set on the FOX Studio Lot in Los Angeles. Inspired by beautiful palaces around the world, the set's new technology allows the production to move through various areas with eye-catching imagery and graphics showcasing team colors, matchups, player stats, and more. The dynamic backgrounds will feature the cities where the matches are played, fully immersing audiences into the cities across Germany and the U.S. for the two tournaments.
This project - more than any other that we've done so far with AR, VR, and XR - tightly integrates our animation and our set, says Michael Dolan, SVP, Design, FOX Sports. We're literally painting the set with country colors and matchups and player graphics. The architecture is essentially the carrier for all the graphic design. As opposed to just floating [graphics] up in space, which is what we would typically do, we can now take over an entire room and drape it with [graphics] related to the topic.
Inside the Tech: Sprawling Virtual World Driven by Unreal Engine The floor area of interior volume is 56,840 sq. ft. (290 x 196 ft.); the central hall of the environment is 165 ft. long x 125 ft. wide x 65 ft. high.
The [aspect] that takes this to another level is the enormous scale of it, says Fields. We built this out with specific segments in mind for the production team to use. We will have an area for formations, an area to come back for the halftime score, an area for a sit-down interviews - those were presented to the architect early on. It's probably one of the reasons the location ended up being so enormous: they were essentially building rooms that were designated for specific [show segments].
A whopping 23 Unreal Engines provide the stunning AR and XR visuals, and the show is controlled via Erizos Studio software. With 5,130 sq ft of LED wall and floor panels, the full LED size is 19 ft. 8 in. high x 46 ft. wide x 24 ft. 7 in. deep.
Stage A is outfitted with a 24-ft. Technocrane, and FOX deploys Stype camera-tracking systems and the StypeLand plugin for Unreal Engine to enable VR creation with its own chroma-keyer software.
Using Ghost Frame technology, FOX has provided the director up to six virtual cameras to produce the show within the 360 environment (the system is capable of up to six virtual cameras). FOX marries the tracking data from the camera with the data from the Unreal scene to allow the director to fly around from one set location to the next.
The question became how we could get from one space to another so it feels like we're truly utilizing the entire 56,000-sq.-ft. environment, says Fields. That's where we started having conversations about using virtual cameras to merge what's real and what's [virtual]. The virtual cameras allow us to fly in and out of sets.
There are multiple exterior shots that reflect time of day - daytime, dusk, nighttime, etc. - in this environment, representing Miami and Germany, he continues. This will allow us to go outside the set and show a logo bump while going to break or an interesting cityscape coming back from commercial. You can do that only with a virtual camera because you're traveling a great distance within that [virtual space].
Inside the control room, the production resembles a traditional operation with a standard front bench running the show. In addition, two set-content operators drive all the content, including environmental, data, and animations. In addition, two set-content producers work closely with these operators to create elements during the show.
That choreography comes from all the experience we have doing it in Charlotte, says Hartley. I can't emphasize enough the value of th
More from Sports Video Group
04/12/2025
SVG Sit-Down: ProximaVision's Claudio Lisman on Why Tethered Drones Could Be...
04/12/2025
SVG Campus Shot Callers: Imry Halevi, Senior Associate Director of Athletics, Co...
04/12/2025
Platinum White Paper: LiveU Lightweight Sports Production: A Step Change in Spor...
04/12/2025
London to Riyadh: DAZN brings the boxing glamour to new production levels for Be...
04/12/2025
Analysis: Paramount bets on the battering ram' with Champions League play By Callum McCarthy, Editor-at-Large
Tuesday, December 2, 2025 - 10:12
Print ...
04/12/2025
Space City Home Network Launches SCHN DTC App for Astros and RocketsThe Rockets and Astros were previously the lone NBA and MLB teams without a DTC appBy Jason...
04/12/2025
SVG Summit 2025 Preview: Content Workflows Workshop Spotlights Evolution of Spor...
04/12/2025
New Sponsor Spotlight: Geotech's Patrick Wambold On the Unreal Engine Revolu...
04/12/2025
Curt Gowdy Jr. - Master Storyteller, Nationally and RegionallyBy Jason Dachman, Editorial Director, U.S.
Thursday, December 4, 2025 - 1:52 pm
Print This Sto...
03/12/2025
MLS Cup 2025 Production To Feature Four iPhone 17 Pros as Game-Coverage CamerasStay tuned to SVG on Friday for our in-depth story on this year's MLS Cup pro...
03/12/2025
SVG LIVE! 2025: All Sessions Now Available to Watch on SVG PLAYThe inaugural event placed a spotlight on the exciting world of live entertainmentBy SVG Staff
...
02/12/2025
Case Study: How Mid-Atlantic Sports Network Moved to All-IP Distribution in 60 D...
02/12/2025
2025 Sports Broadcasting Hall of Fame: Lee Corso, Coach, Commentator, FirebrandBy Ken Kerschbaumer
Tuesday, December 2, 2025 - 7:00 am
Print This Story | S...
02/12/2025
SVG All-Stars: Dan Nabors, Senior Director, Remote Engineering, TNT SportsThe veteran tech leader is helping guide Warner Bros. Discovery's at-home' re...
02/12/2025
Epic rematch: DAZN on bringing Eubank Jr v Benn II to spectacular life with 1080...
02/12/2025
National Lacrosse League Opens Season With New Cloud-Based Official Replay-Revie...
02/12/2025
Platinum White Paper: The Cinematic Look in Live Production - Bridging Aesthetic...
02/12/2025
SVG India Announces Advisory Board; JioStar's Prashant Khanna Named ChairmanBy Ken Kerschbaumer
Tuesday, December 2, 2025 - 11:15 am
Print This Story |...
02/12/2025
SVG Summit 2025 Preview: New AI Production Tools Workshop' Features ESPN, F...
26/11/2025
SVG Sit-Down: Prime Video EP Mike Muriano Previews Massive Black Friday Slate Fe...
25/11/2025
SVG All-Stars: Blayke Scheer, Senior Director, Creative Content, YES NetworkThe Indiana alum has turned storytelling into an artform for more than two decadesBy...
25/11/2025
Op-Ed: With FCC's C-Band Auction on the Horizon, Broadcasters Need Proven, C...
25/11/2025
Analysis: Is Baller League really the future of sport? By Callum McCarthy, Editor-at-Large
Tuesday, November 25, 2025 - 10:10
Print This Story
With KSI on...
25/11/2025
Platinum Whitepaper: The Growth of Broadcast in the World of Major Large Scale E...
25/11/2025
SVG Summit 2025 Preview: SVG Women's Sports WorkshopBy Samantha Gabay
Tuesday, November 25, 2025 - 10:27 am
Print This Story | Subscribe
Story Highlig...
25/11/2025
SVG New Sponsor Spotlight: CacheFly's Matt Levine on the Evolving Role of th...
25/11/2025
Peacock's EA SPORTS Madden NFL Cast Levels Up on Thanksgiving With SkyCam as...
24/11/2025
HBO's The Shuffle' Reveals Longtime Connection of Sports and Entertainm...
24/11/2025
2025 Sports Broadcasting Hall of Fame: Hiroshi Kiriyama, Sony Broadcast (and Ind...
24/11/2025
SVG Summit 2025 Preview: FIFA, NBC Olympics, Fox Sports, CBS Sports, Netflix, NF...
24/11/2025
Case Study: YES Network Streamlines Broadcast Operations with Beam DynamicsBy SVG Staff
Monday, November 24, 2025 - 11:18 am
Print This Story | Subscribe
...
24/11/2025
Platinum White Paper: More of Everything: How Broadcasters are Changing Their Ap...
24/11/2025
Versant Media USA Sports President Matt Hong on How Versant Has Best of Both Wor...
24/11/2025
SVG Sit-Down: NABA Director-General Rebecca Hanson on How FCC's C-Band Aucti...
24/11/2025
SVG New Sponsor Spotlight: Bolin Technology's Sapan Doshi on the Proliferati...
21/11/2025
Platinum White Paper: Appear Shares Why Media Exchange Is the Missing Link in So...
21/11/2025
NWSL Championship 2025: CBS Sports To Deploy Two-Point FlyCam for Match Coverage...
21/11/2025
NWSL Caps 2025 Season With Awards Show, Skills Challenge ProductionsA team of 70 is on the ground in California to produce both eventsBy Mark J Burns, SVG Contr...
21/11/2025
USL and NEP Ready for Largest USL Championship Final Production EverThe broadcast from Tulsa, OK, will air CBS and TUDN on Saturday at 12 p.m. ETBy Jason Dachma...
21/11/2025
With Two New Teams, PWHL Boosts Production Workforce and Central Review for Seas...
20/11/2025
MLB Media-Rights Shakeup: NBC's New Three-Year Deal Covers Sunday Night Bas...
20/11/2025
MLB Media-Rights Shakeup: New Deal Will Bring 30 National Games to ESPN's Li...
20/11/2025
MLB Media-Rights Shakeup: Netflix Lands Opening Night, Home Run Derby, Field of ...
20/11/2025
MLB Media-Rights Shakeup Overview: ESPN, NBCU, Netflix Ink Three-Year DealsESPN gets new 30-game package, MLB.TV; NBC extends Sunday nights; Netflix adds tentpo...
20/11/2025
SVG Students To Watch: Henry Thuss, Indiana UniversityThe Southern California product has his goals set on the front benchBy Brandon Costa, Director of Digital ...
20/11/2025
Done+Dusted's Guy Carrington on Creating the Spectacular League of Legends W...
20/11/2025
FIA Extreme H World Cup Host Broadcaster Aurora Goes Inside the Production of th...
20/11/2025
Platinum White Paper: Amagi Utilizes Cloud Production for Sports Events - Multi-...
20/11/2025
2025 Sports Broadcasting Hall of Fame: Marc Herklotz, Steady Hand Behind the Sce...
20/11/2025
NFL Deep Dive: How 32 Cameras at Each Stadium Drive Virtual Measurement, Boundar...