
Ericsson acquires more than 2,500 hours of content to nurture their new VOD, Nuvu service These contained acquired to Viacom (MTV, BET, Nickelodeon), MGM, CBS, to the Jazeera, DHX Media and Mattel will feed into the new platform of VOD to operators mobile in markets emerging. Ericsson It announced Thursday that it has signed a series of contracts with the major distributors of face video content to nurture their new service of video on demand (VOD), Nuvu, aimed at emerging markets.
For the moment, has acquired more than 2,500 hours of content to Viacom (MTV, BET, Nickelodeon), MGM, CBS, Al Jazeera, DHX Media and Mattel. Titles include television success as Hawaii Five- or, Next Top Model, CSI: Miami, Bob sponge o Vikings In addition to a number of Hollywood films.
Ericsson has also licensed dozens of Pan-African television series and also hundreds of music videos from the catalog of 960 local such as iRoko, Trace and Agwhyte International distributors content Music Group
Thorsten Sauer, director of broadcast services and media at Ericsson, acknowledges that "we have spent a lot of time working with the distributors at international and local levels in order to nourish our new service of SVOD, Nuvu. Nuvu we have created to help mobile operators in emerging markets to deal with a market untapped in relation to video content. Africa has one of the highest rates of adoption of mobile around the world and there is a great demand of contents of quality by consumers."
Nuvu is a full-service end-to-end of subscription VOD developed by Ericsson for mobile operators in emerging markets, covering both the technology platform and the content license. This service will bring the maximum party to them technologies of management of contents Ericsson Managed Player and to the platform Ericsson MediaFirst TVs face to a distribution efficient to them devices connected.
For a small monthly fee, subscribers will have unlimited access to an initial amount of 3,000 titles premium that can be directly downloaded to their smart phones or tablets without additional cost of data across the network during peak hours and access content offline for up to 30 days after discharge.
La capacidad integrada para distribuir contenidos a los consumidores durante los per odos de menor actividad es una caracter stica fundamental del servicio. Esto reduce al m nimo los costes de datos, tanto para los operarios como para los consumidores, frente al desaf o clave de costos que ha sido hasta ahora un obst culo para la captaci n de VOD en frica. La plataforma tambi n integra plenamente los sistemas de gesti n de relaciones con clientes y de pago del operador. Nuvu est disponible como una aplicaci n para Android para tel fonos inteligentes y en un futuro el servicio estar tambi n disponible en otras plataformas y sistemas operativos.
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