
SBS today announced John Godfrey as SBS's new Head of Commissioning, stepping into a newly created role to oversee the network's unscripted and scripted commissioned content slate, with Joseph Maxwell promoted to Head of SBS Unscripted.
Godfrey has led commissioning across SBS's unscripted slate for the last six years, during which SBS has expanded and diversified its offering across both television and digital. He first joined SBS in 2008 and has been instrumental in positioning SBS as a leader in impactful documentaries including award-winning programs Go Back to Where You Came From, First Contact and Filthy Rich and Homeless, as well as overseeing the introduction of new factual formats like Mastermind, The Cook Up with Adam Liaw and Celebrity Letters and Numbers.
Godfrey has also played a leading role in the ongoing development of initiatives and opportunities designed to support career pathways for screen practitioners from under-represented communities, and SBS's approach to inclusion in the sector through its Commissioning Equity & Inclusion Guidelines introduced earlier this year.
Joseph Maxwell, SBS's Head of Documentaries, has also been promoted to Head of SBS Unscripted, which sees him overseeing documentaries as well as entertainment, food commissions and online content, including SBS Voices.
Since joining SBS in 2012, Joseph has delivered a number of SBS's most successful and impactful documentaries that underpin the network's position as a leader in compelling and distinctive original Australian storytelling, including landmark programs See What You Made Me Do, Who Do You Think You Are?, Addicted Australia, and most recently, The Australian Wars.
As Head of Unscripted, Joseph will continue to oversee SBS's documentaries slate which over the year ahead includes a diverse collection of programs that will challenge, inform and entertain audiences, including one of its most ambitious projects ever undertaken in Alone Australia.He'll also lead the delivery of SBS'sbroader unscripted slate which in 2023 includes highlights like 40 years of Eurovision on SBS, and a number of new and returning food series exploring culture through cuisine.
Bernadine Lim also becomes Senior Commissioning Editor in the unscripted commissioning team, continuing to take a leading role across key original documentaries for SBS.
Julie Eckersley continues as Head of SBS Scripted as SBS expands its commitment to original Australian drama with three prime-time series set to premiere in a year for the first time in 2023 in Safe Home, Erotic Stories and While the Men Are Away. Under Eckersley's leadership, SBS's scripted offering also continues to focus on supporting and progressing screen creatives currently under-represented in the sector, providing a platform for a new guard of contemporary Australian storytellers. This includes the successful Digital Originals initiative with Screen Australia, with the latest project, Latecomers, premiering on SBS VICELAND and SBS On Demand on 3 December.
Kathryn Fink, Director of Television, SBS, said: SBS is delivering our biggest ever original Australian content line-up over the year ahead, with an innovative and dynamic pipeline of projects in development. We're bringing together our scripted and unscripted commissioning teams into one creative powerhouse, overseen by John Godfrey has Head of Commissioning, to support our plans for the year ahead, and ambition for the future.
I'm delighted to have John taking on this important role at this pivotal and exciting time for SBS, and to also have Joseph, who has been key in cementing SBS's position as a leader in compelling and impactful documentaries, extend his remit to oversee all of SBS's unscripted offering.
Our content plans for the year ahead are unlike anything else on offer, underpinned by our unique purpose at SBS, and delivering more for Australians. We want to continue raising the bar, and I look forward to working closely with John, Joseph and the wider commissioning team to continue pushing boundaries.
The appointments come into effect from today.
For a PDF version of this media release, click here.
About John Godfrey
As Head of Commissioning at SBS, John Godfrey oversees SBS's distinctive commissioned content offering across original unscripted and scripted programming.
Prior to his appointment in this role in November 2022, John was Head of Unscripted for SBS, overseeing commissioned documentaries, factual entertainment, food and entertainment across SBS channels and platforms. This includes everything from the Eurovision Song Contest, Mastermind and The Cook Up with Adam Liaw, to the broad range of original SBS standalone documentaries and series.
He joined SBS in 2008 and during his time with the network has been responsible for some of SBS's highest rating and iconic programs, including Go Back to Where You Came From, First Contact, Struggle Street, and Filthy Rich and Homeless.
John has been in Australia since 2003, working in the UK prior to that for 10 years, series/exec producing for Channel 4 and BBC2.
About Joseph Maxwell
Joseph joined SBS in January 2012 as Commissioning Editor before becoming Head of Documentaries in 2016, and then Head of Unscripted in 2022. His slate of shows at SBS ranges from returning series such as Who Do You Think You Are?, Filthy Rich and Homeless and Every Family Has a Secret, to landmark documentary series such as Addicted Australia, See What You Made Me Do and the recent SBS series, The Australian Wars. He has also overseen the launch of a new single documentary strand Australia Uncovered, now in its second season, and from which a number of films have been recognised with critical acclaim and major industry awards, including Strong Female Lead and Our African Roots.
Most recent headlines
09/11/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
08/11/2025
While most station groups reported major declines in ad revenue in the third quarter, thanks to a steep decline in political advertising compared to a year ago,...
08/11/2025
NEW YORK Nielsen has announced that it has started releasing rankings of the most watched college football teams. In its first ranking, through the first 10 wee...
08/11/2025
LOS ANGELES OpenDrives recently hosted an event at its headquarters here marking the soft launch of Astraeus, its new data services platform....
08/11/2025
Capitol Broadcasting Company Director of Technology Peter Sockett was honored on October 29, 2025, with the Wade H. Hargrove Community Leadership Award from the...
08/11/2025
Berklee Artists Return to Perform at Boston Snowport Holiday Market The performances, a weekly highlight of the holiday market, are the result of a partnershi...
08/11/2025
Berklees 2026 Alumni Grammy Nominees: See the Full List From R&B and Americana to gospel, jazz, and game scoring, Berklee talent was recognized across a range...
07/11/2025
SVG Sit-Down: Athlos NYC CMO Kayla Green on Building the Brand of the Young Trac...
07/11/2025
SVG Sit-Down: Inside Wasabi's Egress-Fee-Free Cloud Offering with Mike Welts...
07/11/2025
PGA TOUR On the Road: How NEP Supports the TOUR's Spectacular Centralized Fa...
07/11/2025
Analysis: No matter the sport, women need a fair share of the biggest stages By Callum McCarthy, Editor-at-Large
Tuesday, November 4, 2025 - 10:19
Print Th...
07/11/2025
DAZN to stream first live football match on TikTok By George Bevir
Friday, November 7, 2025 - 09:55
Print This Story
DAZN has partnered with TikTok to str...
07/11/2025
SVG Sit Down: E1 Founder/CEO Rodi Basso on the Future of E1 Series and Bringing ...
07/11/2025
TNT Sports Puts Multi-Feed Production Model Front and Center for Largest College...
07/11/2025
Kahlil Joseph attends the 2025 Sundance Film Festival BLKNWS: Terms & Condition...
07/11/2025
By Alexis Neophytides
For Jay and me, filmmaking wasn't just a response to crisis, it was a way through it.
I first met Jay in the summer of 2019. He was ...
07/11/2025
Word of mouth has always been at the heart of the Spotify experience, with people sharing music, podcasts, and audiobooks with friends and family millions of ti...
07/11/2025
A Statement from L3Harris Chair and CEO Chris Kubasik on the Secretary of War...
07/11/2025
Fincons Group, a leading international business consulting and system integrator firm, releases its free white paper, Unlocking GenAI's Potential for Appli...
07/11/2025
The European Broadcasting Union (EBU), the world's leading alliance of public service media, has awarded LiveU a five-year contract to deliver 24/7 live new...
07/11/2025
Atomos introduced Ninja TX GO, a new HDMI monitor-recorder that brings the performance of the acclaimed Ninja TX to an even wider community of filmmakers and cr...
07/11/2025
Visual Data Media Services, a global leader in content localisation and media supply chain services, today announced the completion of its acquisition of Sound ...
07/11/2025
When NBC Sports' Director of Remote Technical Operations for Motorsports Matt Hogencamp walks onto a NASCAR track, he's not thinking about lap times or ...
07/11/2025
When it comes to outfitting complex, multi-venue reality shows with flawless audio capture, few do it better than Headroom Productions. Based in Canada and led ...
07/11/2025
The European Handball Federation (EHF) will introduce Riedel's RefCam and Easy5G systems at the final weekend of the Men's EHF EURO 2026. The RefCam, a ...
07/11/2025
Leading systems integrator Broadcast Solutions is taking a forward-looking approach and expanding its management team. Effective from 1 November 2025, Stefan Br...
07/11/2025
Calrec is set to make a major impact at Tonmeistertagung 2025, featuring its cutting-edge broadcast audio solutions including the German debut of its brand new ...
07/11/2025
Grass Valley will showcase its latest advancements in live production, networking, playout, and media management at Inter BEE 2025, taking place November 19 21 ...
07/11/2025
IABM continues to strengthen its presence in the Asia-Pacific region at Inter BEE 2025 with a dedicated IABM Hub including member pavilion, the IABM Industry Im...
07/11/2025
Following a successful IBC Amsterdam in September and NAB New York in October, Ikegami will demonstrate examples from its wide range of broadcast television pro...
07/11/2025
Pixellot, the largest streamer of global youth and amateur sports, today announced a five-year extension of its partnership with PlayOn Sports, the premier fan ...
07/11/2025
ES Media Group, which specialises in providing professional services to the broadcast industry, has announced the hire of industry heavyweight Brian Clark as Gl...
07/11/2025
Boston Conservatory at Berklee Presents Opera Adaptation of Little Women Marc Adamo's acclaimed opera brings Louisa May Alcott's beloved story to life...
07/11/2025
Amplify Berklee Gala Raises $1.4 Million for Berklee City Music Students This year's event featured performances from student K-pop group B-Girls, the Ove...
07/11/2025
NEW YORK DoubleVerify has launched a streaming TV offering designed to give advertisers greater transparency, control and efficiency across their streaming TV i...
07/11/2025
PARIS Ateme said it has been working with Spain-based multinational telco Telef nica to deploy a cloud-native media processing platform for next-generation vide...
07/11/2025
The Society of Motion Picture and Television Engineers has announced it will hold its annual meeting on Wednesday, Dec. 10, via a Zoom webinar at 11 a.m. ET....
07/11/2025
NEW YORK The Coalition for Innovative Media Measurement (CIMM) and TVB have released a study examining how local viewing is measured across television, mobile d...
07/11/2025
LONG ISLAND CITY, N.Y. Altice USA announced it will change its corporate name to Optimum Communications Inc., effective Nov. 7. The company will cease trading u...
07/11/2025
07 11 2025 - Media release Screen Australia announces Gillian Moody-Ardler as Head of First Nations Content
Gillian Moody-Ardler. Photo credit: Sally Flegg. ...
07/11/2025
SLEIGH BELLS RING ARE YOU WINNING?
THE LATE LATE TOY SHOW BIG BIG TICKET GIVEAWAY EXCLUSIVE ACROSS RT CHANNELS
On Friday 21 November, listeners across all R...
07/11/2025
X-Rite to Acquire Select Assets of Rutherford Graphic Products (RGP), LLC (USA) ...
07/11/2025
As audiences consume media across more platforms than ever, advertisers are demanding outcome-driven, cross-platform campaign strategies. But fragmented and out...
07/11/2025
November 7th, 2025 Tribeca Festival Returns to Art Basel Miami Beach for Fourth Annual Edition
Two Nights of Live Performances at the Miami Beach Bandshell ...
07/11/2025
Friday 7 November 2025
Lioness and Arsenal forward Alessia Russo launched the f...
07/11/2025
Back to All News
The Night My Dad Saved Christmas 2, Starring Santiago Segura, ...
07/11/2025
-- Building on last year's success at COP29, the three initiator organizati...
06/11/2025
Media organisations from across the globe are uniting to promote media and information literacy (MIL) to help ensure their future survival and win back the trus...
06/11/2025
SVG Sit-Down: Athlos NYC CEO Kayla Green on Building the Brand of the Young Trac...
06/11/2025
ESPN Exits ESPN BET Deal With PENN, Goes Into Business With DraftKingsDraftKings will integrate innovative fan experiences' across ESPN platforms and DTC s...