At BVE, AmberFin & ATG Broadcast Jointly Promote DPP-Focused Approach to File-based Workflows in UK

At BVE, AmberFin & ATG Broadcast Jointly Promote DPP-Focused Approach to File-based Workflows in UK 11 Feb 2014

At BVE (stand N45), AmberFin, a leading developer of file-based media ingest, transcoding and quality control solutions for content owners, broadcasters, sports organizations and post-production houses, will come together with its regional channel partner, broadcast systems integrator, ATG Broadcast, to jointly promote an approach to the adoption of digital file-based workflows that focuses on the Digital Production Partnership (DPP) initiative in the UK.

Also being showcased at BVE 2014, AmberFin iCR's new affordable Transcode Farm Controller enables the creation of transcode farms that are scalable from one to many nodes whilst always providing fault tolerant operation. With AmberFin iCR, media facilities of all sizes, scales and business models can scale up an initial proof of concept to whatever system capacity they require without needing any kind of external orchestration system and in doing so dynamically support their business development strategy with minimum capital expenditure.

The new iCR Transcode Farm Controller functionality builds on AmberFin's market leading multi-format transcode capabilities. It significantly increases the flexibility and versatility of a multi-node transcode environment, bringing improved resilience and robustness whilst simultaneously bringing cost savings through more versatile network licensing capabilities.

Final BVE before DPP deadline day

From its outset, AmberFin has been a strong supporter of the DPP initiative because it promises Open Standards interoperability and this dovetails neatly with the company's strategic development goals. The DPP's self-imposed deadline of 1 October 2014, where file-based content delivery becomes the preferred exchange format for almost all major UK broadcasters is less than nine months away and still most facilities and production companies are a long way from finalizing their DPP adoption strategies, so BVE 2014 will be an important event, helping them firm up their implementation plans.

At BVE, ATG Broadcast and AmberFin are sharing a platform where they will showcase one of the market's most elegant and sophisticated DPP platforms. AmberFin has developed DPP specific media ingest workstations and file transcoders: designated iCR-100-DPP (transcoder), iCR-300-DPP (media ingest workstation) and iCR-500-DPP (media ingest, transcode, playback, metadata entry and QC review), these products reflect AmberFin's aim of addressing the broadest range of media organizations with enterprise level solutions that are designed to meet their specific business needs. In the UK, these products are available through AmberFin's channel partner ATG Broadcast.

The iCR-300-DPP media ingest workstation and the iCR-100-DPP transcoder are both designed specifically to create high-quality MXF-wrapped AVC-Intra or D10 assets compliant with the AMWA AS-11 specification and DPP guidelines from tape or line sources. Available as a standalone workstations or scalable enterprise solutions, both systems reflect a design that is optimized for easy integration and operation with proven interoperability in multi-vendor environments. The workstations offer clearly defined, documented and extensible APIs. They benefit from AmberFin's Unified QC (UQC) approach, providing automated and manual quality control operation.

The iCR-500-DPP is the complete workstation for the creation and preparation of AMWA AS-11, DPP compliant assets. The iCR-500-DPP combines ingest, transcode and playback functionality with metadata entry and validation, QC review, mark-up and segmentation.

The widespread adoption of the DPP specification will be an incredibly important event in the UK broadcast industry and many other geographic regions are watching its progress very closely, comments Bruce Devlin, Chief Technology Officer at AmberFin. DPP will be a defining moment when all the hard work that has been put into standards such as MXF come to fruition and we see the many significant benefits that file-based workflows can bring to broadcast operations of all sizes and scales. This year, BVE will be a critical event: AmberFin and ATG Broadcast are focussed on this key area at this critical time in DPP's evolution.

LINK:	http://www.theiabm.org/article.php?group_id=10905...
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