
£1M Grant Allows for 45+ New, Highly Skilled Jobs in Wales and Accelerates European Market Roll-Out SALT LAKE CITY, UT (April 4, 2016) Sorenson Media, the innovator and market leader of next generation television solutions, has announced the receipt of a £1M (approx. $1.4M) grant as part of ongoing support from Welsh Government to expand, create 45 highly skilled jobs, and fuel product development and European growth.
The £1M grant was distributed in four stages over the course of approximately 18 months as Sorenson Media established and grew its European operation based out of Cardiff, Wales. Sorenson Media has delivered on job creation and investment, and created more than 45 highly skilled positions to Wales. In addition, the grant helped speed the opening of its new office in Cardiff and the development of new product offerings.
Economy Minister Edwin Hart said, Sorenson Media operates in one of our fastest growing sectors and I am delighted support from the Welsh Government helped it establish its European headquarters in Cardiff where it is delivering highly skilled jobs. The company's knowledge and competence in the field of next generation television, coupled with the pan-European scope of their offerings for the broadcast industry, provides a strong foundation for continued job creation and technology development in Wales.
In a formal process, Sorenson Media worked with the Welsh government to establish a strong and promising business case, attracting favorable investment based around job creation and training in the Creative Industries sector a key focus area for growth and support in Wales. Over the course of nine months, Sorenson Media demonstrated its innovation and expertise in the broadcast landscape, its ability to secure funding, as well as promising growth opportunities.
Sorenson Media offers comprehensive next generation television solutions through its Spark platform, providing television broadcasters with detailed viewing analytics, as well as personalization and interactive capabilities needed to improve the viewing experience, earn better ratings, and increase revenue.
The Welsh Government grant was invaluable in supporting the growth of our Cardiff-based team and consequently the development of Sorenson Media's products, and our expansion into the European market, said Marcus Liassides, President and CEO of Sorenson Media. We have had a great and long standing relationship with the Welsh Government and we look forward to our continued growth in Wales as we expand our European operations.
More from Sorenson
21/09/2018
Sorenson Media and dataxu have partnered to deliver targeted linear TV advertisi...
08/08/2018
During the bustling and busy holiday season, we sometimes miss opportunities to truly share the holiday joy. This year, Sorenson Media employees worked to chang...
08/08/2018
Sorenson Addressable is first to give advertisers, networks and broadcasters the...
29/05/2018
Nola to oversee all aspects of company growth strategy to strengthen its position as leader in emerging addressable TV industry Nola to oversee all aspects of c...
24/03/2018
The following was published by Arkansas Business on Feb 5, 2018
Nielsen, Meet Sorenson: TV Ratings Tools Grow
By Kyle Massey
Nielsen is a fabled name in tele...
14/03/2018
Smart TV ads and analytics company signs pledge to support and encourage women i...
14/12/2017
Innovator of addressable TV advertising honored multiple times in 2017 through employee surveys
Sorenson Media, a leading technology provider of addressability...
10/11/2017
ITV, the UK's biggest commercial broadcaster, today announced a new partnership with Sorenson Media, a leader in addressable advertising solutions for linea...
10/11/2017
Four Hundred and Twenty-Six Percent Revenue Growth Demonstrates Rapid Adoption o...
05/10/2017
SAN FRANCISCO & SALT LAKE CITY - Inscape, the leading provider of ACR data from ...
15/08/2017
Company Hires Key Staff to Support its Rapid European Growth
SALT LAKE CITY, UT...
28/06/2017
Industry Veteran Brings More Than 20 Years of Marketing Experience
SALT LAKE CITY, UT - Today, Sorenson Media, the innovator and market leader of next generati...
16/06/2017
Sorenson Media accepted the Most Significant Newcomer Award at the 2016 TV of Tomorrow Show in San Francisco. TVOT is an annual international gathering of lea...
16/06/2017
Company is recognized as one of the highest-scoring businesses with standout employee engagement
SALT LAKE CITY, UT - Sorenson Media, the innovator and market...
01/06/2017
Company is recognized as one of the highest-scoring businesses with standout employee engagement
SALT LAKE CITY, UT - Sorenson Media, the innovator and market...
09/05/2017
Company opens office in Seoul and hires Product Development Director to oversee operations in Asia
SEOUL, KOREA - May 9, 2017 - Sorenson Media, the innovator a...
20/04/2017
Woodward joins other recently hired executives to help fuel the company's growth
SALT LAKE CITY, UT - April 20, 2017 - Sorenson Media, the innovator and ma...
02/09/2016
Wales Online recently published an article featuring Sorenson Media's new, larger office space located in Cardiff.
The piece featured an interview with Mar...
31/08/2016
Wales Online recently published an article featuring Sorenson Media's new, larger office space located in Cardiff.
The piece featured an interview with Mar...
21/06/2016
Sorenson Media accepted the Most Significant Newcomer Award at the 2016 TV of Tomorrow Show in San Francisco. TVOT is an annual international gathering of lea...
28/04/2016
The industry's most powerful video encoder takes another leap forward.
Sorenson Media is proud to announce the release of Squeeze Desktop 11 and Server 4....
27/04/2016
Sorenson Media is proud to announce the release of Squeeze Desktop 11 and Server 4. We've updated our codecs for increased speed, added support for64-bit pr...
05/04/2016
£1M Grant Allows for 45+ New, Highly Skilled Jobs in Wales and Accelerates Europ...
14/07/2015
Why Linear TV Is Here to Stay and 4 Other Takeaways from TV of Tomorrow' Marcus Liassides, Sorenson Media's CEO, recently wrote a blog post that was fe...
01/07/2015
Marcus Liassides, Sorenson Media's CEO, recently wrote a blog post that was featured on the industry trade site Broadcasting & Cable with his key takeaways ...
09/06/2015
Smart TV Innovator Will Lead European Expansion and Roll Out
SALT LAKE CITY, UT (June 3, 2015) - Today, Sorenson Media announced that Albert Mombarg joined t...
14/04/2015
Smart Broadcast shows potential to drive tune-in decisions and Smart TV purchase...
25/02/2015
Leading consulting firm to provide counsel and consumer insights. Companies will present research findings on Advanced TV - Consumer Perceptions & Attitudes ...
18/01/2015
With new support for VP9 and HEVC (x.265), and the ability to swap wrappers without re-encoding your video, Squeeze 10 Pro cements its claim to top dog in the t...
15/01/2015
Former Vindico President Brings Wealth of TV and Video Ad Expertise to Sorenson Media SALT LAKE CITY, UT (January 14, 2015) - Sorenson Media announced today tha...
12/01/2015
New Partnership Adds Further Scope and Depth to Sorenson Media's TV Analytics & Insights Platform SALT LAKE CITY, UT-January 8th, 2015 Sorenson Media, whi...
05/01/2015
Leading Broadcast Groups and Ad Agencies to rollout commercially in 2015 across ...
21/11/2014
SALT LAKE CITY (BUSINESS WIRE) Sorenson Media today announced it is launching a new product, Squeeze 360 - an end-to-end video platform for broadcasters that wi...
27/03/2014
Sorenson Media to Focus on Product Development at NAB Leading Video Encoding Provider to Hold Private Customer Feedback Meetings and Host Industry Mixer
SALT L...
08/10/2013
Tuesday, October 8, 2013
Sorenson Media Appoints Digital Media Industry Veteran Marcus Liassides as CEO Former Specific Media and Move Networks Executive Bri...
20/06/2013
Thursday, June 20, 2013
Sorenson Media Wins Streaming Media European Readers&...
06/05/2013
Monday, May 6, 2013
Sorenson Media Hires Action Sports & Digital Marketing V...
08/04/2013
Monday, April 8, 2013 Source
Sorenson Media Launches Squeeze 9 with Industry-F...
18/03/2013
Monday, March 18, 2013 Source
Sorenson Media to Showcase Major New Product Laun...
05/03/2013
Tuesday, March 5, 2013 Source
Sorenson Media Announces Partnership with Sony C...
05/11/2012
Innovative Broadcast Solutions Provider iStreamPlanet Taps Industry's Perenn...
01/11/2012
Readers' Choice Awards Include Best Enterprise Transcoding Software for Sque...