Sam Mart n has been managing VSN's branding for more than four years. Born and raised in Terrassa (Barcelona), he focused his university studies on UX/UI, graphic design and web design, specializing in branding and usability. After different experiences in other companies, Sam arrived at VSN to boost the corporate image and user experience of its products, along with improving impact and presence in digital environments. In this article, he details all the processes he has undertaken so far.
Question: After more than four years, How has the company's branding changed? Sam Martin: It has been a progressive change. In the beginning, we realized our branding used complex and very techie designs. Obviously, we were aware that we were a software company and that we couldn't simplify everything. However, we tried to create a connector wire using vivid and more conceptual images combined with solid and creative slogans.
In addition, we believed it was necessary to boost our digital branding, which is our main focus nowadays. We focused on this strategy and, step by step, we transformed VSN's branding. I think we've created an esthetic consistency and a cleaner, younger and modern image that fits with the company's values.
Q: You started with the website, how was this process? What did you change? S: That's correct! It was my first big project at VSN and an enormous professional challenge. The website of a technological company is the front face and introduction letter for the clients, partners and all the industry.
I wasn't alone and the entire team participated in this process. Thanks to them, we carried out a deep analysis of the design of other websites. From this point, we identified what was useful for us, and we started developing our idea.
The result is a cleaner, simpler and more consistent website. We used to have a page with black as the primary color, very technical language, and poor navigation. Now, we have a clean white website with an expanded chromatic range and direct and simple slogans. Furthermore, we put some order into our products and solutions to improve the user experience. All these factors represented an impulse to our branding.
Q: And then, the new logo. What changes did the old one require? S: VSN is more than 30 years old. Our logo was known and recognized in the Media & Broadcast industry but didn't fit with our new branding. It needed more strength and was limited in some respects. For example, we always needed to use the acronym of VSN.
We needed a step further with a visible and multipurpose logo, adaptable to physical actions like our trade show booths and digital environments. I believe we achieved this goal with the new logo.
Q: How was the process of creating the new logo? S: It was a slow process, as we knew everything was at stake. The change affected not only our corporate image but also our products. In the first drafts, we took a conservative path similar to changes made by other companies. Very soon, we realized we needed something different. We created more than 60 drafts from paper and pencil, then we selected some finalists that were digitalized and, finally, we picked up the winner.
To avoid a radical change, we tried to preserve and simplify some esthetic points from our old logo. We removed the tagline and bet on a conceptual and straightforward geometric shape, open to different uses and interpretations. We decided to use a visual typography to add strength to the logo.
Q: However, the logo and the website wasn't your only projects. Did you also participated in the product design? S: We achieved many advances in VSNCrea but also on our MAM system, VSNExplorer MAM. Hand by hand with our Product Manager, Toni Vilalta, we set the goal to achieve an improved user experience. We want a fresh and clean image for our products, with simple processes and, above all, consistent with the new branding. It's clear that this is a continuous work that never ends, but we can say that we have achieved significant advances so far.
Q: As a branding professional, which are the keys for you for a great design? S: Since my early days as a designer, I always have two guidelines in my head: Less is more and a picture is worth a thousand words .
Personally, I believe that consistency, simplicity and empathy are the keys to a good design, plus having clear the concept and message to convey. At the same time, it is essential to identify the target of the design. I always try to add that emphatic touch because, in the end, the public needs to identify themselves with the design.
In the current society, we are all consumers and we all know that a consistent and honest branding gives us confidence in something unknown. Choosing a good typo, picking up the right colors, achieving visual harmony and usability or just giving a hierarchy to our content are small actions that create a successful branding. Therefore, the visibility of our company will be better and notorious in comparison with the competitors.
There is no math formula for this. It's all about daily work, daily lessons, and always keeping in mind that the design is the silent ambassador of your company and needs to be valued.
Q: Finally, which are the future challenges for VSN's design? S: Our current reality is that VSN branding has nothing to envy from other companies with endless resources and we are proud of that. The key for the future is to keep that quality and continue building an innovative and clean image. The challenge is to involve all the company in achieving a consistent work.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
Blackmagic Design Cameras Empower Youth Broadcasting Program
Brie Clayton July 3, 2026
0 Comments
Blackmagic Pocket Cinema Camera 6K Pro and Blackmagi...
04/07/2026
iZotope Joins Boris FX
Boris Yamnitsky July 3, 2026
0 Comments
iZotope, the team behind RX and Ozone, is joining Boris FX. A letter from founder Boris...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
03/07/2026
New bundle & three Single Packs
Continuing to expand their already sizeable orchestral collection, VSL's latest release introduces three new Single Pack...
03/07/2026
Venue installs new ATC-equipped control room
LSO St Luke's, a unique music venue that also serves as the home of the London Symphony Orchestra, have rec...
03/07/2026
Caden Pearson appointed new Commissioning Editor for NITV
3 July, 2026
Media releases
National Indigenous Television (NITV) has strengthened its commitment...
03/07/2026
1 February 2023
SHARE Facebook Twitter Linkedin Email
Munich, Germany, 1st February 2023: Cinegy GmbH, the premier provider of software technology for digit...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Death Star
Andy Marken July 2, 2026
0 Comments
Look, I can't get involved. I've got work to do. It's not that I like the Empire; I hate i...
03/07/2026
Berklee's New Visual Identity: Honoring Our History, Building for What's...
03/07/2026
Scripps Research scientists awarded $2M to advance global disease surveillance Two Gates Foundation grants will expand wastewater surveillance and AI-driven dis...
03/07/2026
Joan Pulupa joins Scripps Research faculty to study the organization of DNA in brain cells and its links to neurodegeneration Using smell-sensing neurons and ad...
02/07/2026
Entering her senior year, this hometown girl is paving a career in live sports production gaining experience in replay and audio and as a TD
In the live-sports...
02/07/2026
In-venue and creative video staffers at the professional and collegiate level ha...
02/07/2026
BLAST, a competitive entertainment company focused on esports, has announced more than $133 million in revenue for 2025, representing more than 40% year-over-ye...
02/07/2026
Riedel Communications has announced official SKAARHOJ panel support for SimplyLive production workflows, enabled through the SimplyLive 2.1 release. The integra...
02/07/2026
The Fire Rescue Service of the Czech Republic has deployed LiveU video-over-bond...
02/07/2026
Gravity Media USA has announced the appointment of Brittney Boston as Head of Business Development, effective July 1, 2026. Based in Nashville, Tennessee, Bosto...
02/07/2026
TwelveLabs, a video intelligence company, has announced $100 million in Series B funding co-led by NEA and NAVER Ventures, with participation from Amazon, Radic...
02/07/2026
The Pro Padel League (PPL) has announced a broadcast partnership with USA Sports that will air five PPL championship matches on CNBC during the 2026 season, the...
02/07/2026
LiveLike, a digital fan engagement platform, has announced eight confirmed FIFA ...
02/07/2026
Cobalt Digital has received Future's Best of Show Award, presented by AV Technology at InfoComm 2026, for its blueCORE family of standalone signal processor...
02/07/2026
Synamedia has announced the appointment of Dr. Tzvi Gerstl as Chief Executive Officer. Paul Segre, who has served as CEO for the past six years, will transition...
02/07/2026
The Esports Foundation (EF) and Sony Group Corporation have announced an expanded collaboration for the Esports World Cup 2026 (EWC), taking place in Paris, Fra...
02/07/2026
Zee Entertainment Enterprises Ltd. ( Z') has announced exclusive broadcast and digital rights for the Bundesliga in India for five years, beginning with the...
02/07/2026
An effort uniting News, Sports, Local, and Telemundo, the 50+-camera live produc...
02/07/2026
Zoey Deutch, John Slattery, Ken Marino, Miles Gutierrez-Riley, and Ben Wang appe...
02/07/2026
Stammering, stuttering, strangulated tones
The Crow Hill Company's latest creation promises to be the most original sound set they've produced to d...
02/07/2026
A new era in unmixing and spectral editing
The latest version of Steinberg's spectral audio-editing software has just arrived, building on the strength...
02/07/2026
Aims to simplify additive synthesis
Sine Machine is the debut launch from Melatonin, a Vienna-based developer who have spent the past six years creating wha...
02/07/2026
Products to remain fully active & supported
Following the news of Native Instruments joining the inMusic brand line-up, Academy and Emmy Award-winning visua...
02/07/2026
What you missed!
Last weekend, Saturday 27 June 2026, saw the debut of Sound On Sounds new GearExpo UK event, the largest dedicated pro-audio event to take ...
02/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/07/2026
Following the successful launch of its inaugural APAC Mentoring Programme last month, the Rise AV APAC Regional Council will bring the conversation around mento...
02/07/2026
Blackmagic PYXIS 6K Used to Shoot Director Takahisa Zeze's Cry Out
Brie Clayton July 2, 2026
0 Comments
Highly mobile camera supports tense and de...
02/07/2026
Broadcast Solutions acquires BFE, expanding its lead in European broadcast, medi...
02/07/2026
Berklee Alum and Faculty Perform at Boston Public Library's 250th Anniversar...
02/07/2026
Broadcast Solutions GmbH, a leading systems integrator and provider of innovative solutions for the broadcast media industry, is acquiring BFE Studio und Medien...
02/07/2026
Cinegy GmbH, the premier provider of software-defined television technology, has extended the ingest facility at leading Brazilian sports company LiveMode, work...
02/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/07/2026
Standalone processors acknowledged for the innovation and value they bring to Pro AV
Cobalt Digital, a leading designer and manufacturer of signal processing ...
02/07/2026
Synamedia announced today the appointment of Dr Tzvi Gerstl as Chief Executive Officer. Paul Segre, who has served as CEO for the past six years, will transitio...
02/07/2026
Screen Australia backs audience-led filmmaking with new insight-driven initiativ...
02/07/2026
Screen Australia refines guidelines for Narrative Content Development and Docume...
Sam Mart n has been managing VSN's branding for more than four years. Born and raised in Terrassa (Barcelona), he focused his university studies on UX/UI, graphic design and web design, specializing in branding and usability. After different experiences in other companies, Sam arrived at VSN to boost the corporate image and user experience of its products, along with improving impact and presence in digital environments. In this article, he details all the processes he has undertaken so far. 
