Sam Mart n has been managing VSN's branding for more than four years. Born and raised in Terrassa (Barcelona), he focused his university studies on UX/UI, graphic design and web design, specializing in branding and usability. After different experiences in other companies, Sam arrived at VSN to boost the corporate image and user experience of its products, along with improving impact and presence in digital environments. In this article, he details all the processes he has undertaken so far.
Question: After more than four years, How has the company's branding changed? Sam Martin: It has been a progressive change. In the beginning, we realized our branding used complex and very techie designs. Obviously, we were aware that we were a software company and that we couldn't simplify everything. However, we tried to create a connector wire using vivid and more conceptual images combined with solid and creative slogans.
In addition, we believed it was necessary to boost our digital branding, which is our main focus nowadays. We focused on this strategy and, step by step, we transformed VSN's branding. I think we've created an esthetic consistency and a cleaner, younger and modern image that fits with the company's values.
Q: You started with the website, how was this process? What did you change? S: That's correct! It was my first big project at VSN and an enormous professional challenge. The website of a technological company is the front face and introduction letter for the clients, partners and all the industry.
I wasn't alone and the entire team participated in this process. Thanks to them, we carried out a deep analysis of the design of other websites. From this point, we identified what was useful for us, and we started developing our idea.
The result is a cleaner, simpler and more consistent website. We used to have a page with black as the primary color, very technical language, and poor navigation. Now, we have a clean white website with an expanded chromatic range and direct and simple slogans. Furthermore, we put some order into our products and solutions to improve the user experience. All these factors represented an impulse to our branding.
Q: And then, the new logo. What changes did the old one require? S: VSN is more than 30 years old. Our logo was known and recognized in the Media & Broadcast industry but didn't fit with our new branding. It needed more strength and was limited in some respects. For example, we always needed to use the acronym of VSN.
We needed a step further with a visible and multipurpose logo, adaptable to physical actions like our trade show booths and digital environments. I believe we achieved this goal with the new logo.
Q: How was the process of creating the new logo? S: It was a slow process, as we knew everything was at stake. The change affected not only our corporate image but also our products. In the first drafts, we took a conservative path similar to changes made by other companies. Very soon, we realized we needed something different. We created more than 60 drafts from paper and pencil, then we selected some finalists that were digitalized and, finally, we picked up the winner.
To avoid a radical change, we tried to preserve and simplify some esthetic points from our old logo. We removed the tagline and bet on a conceptual and straightforward geometric shape, open to different uses and interpretations. We decided to use a visual typography to add strength to the logo.
Q: However, the logo and the website wasn't your only projects. Did you also participated in the product design? S: We achieved many advances in VSNCrea but also on our MAM system, VSNExplorer MAM. Hand by hand with our Product Manager, Toni Vilalta, we set the goal to achieve an improved user experience. We want a fresh and clean image for our products, with simple processes and, above all, consistent with the new branding. It's clear that this is a continuous work that never ends, but we can say that we have achieved significant advances so far.
Q: As a branding professional, which are the keys for you for a great design? S: Since my early days as a designer, I always have two guidelines in my head: Less is more and a picture is worth a thousand words .
Personally, I believe that consistency, simplicity and empathy are the keys to a good design, plus having clear the concept and message to convey. At the same time, it is essential to identify the target of the design. I always try to add that emphatic touch because, in the end, the public needs to identify themselves with the design.
In the current society, we are all consumers and we all know that a consistent and honest branding gives us confidence in something unknown. Choosing a good typo, picking up the right colors, achieving visual harmony and usability or just giving a hierarchy to our content are small actions that create a successful branding. Therefore, the visibility of our company will be better and notorious in comparison with the competitors.
There is no math formula for this. It's all about daily work, daily lessons, and always keeping in mind that the design is the silent ambassador of your company and needs to be valued.
Q: Finally, which are the future challenges for VSN's design? S: Our current reality is that VSN branding has nothing to envy from other companies with endless resources and we are proud of that. The key for the future is to keep that quality and continue building an innovative and clean image. The challenge is to involve all the company in achieving a consistent work.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
18/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/03/2026
SMPTE , the home of media professionals, technologists, and engineers, today unveiled its educational presentations for the 2026 NAB Show. This year SMPTE will ...
18/03/2026
Maxon, maker of powerful, approachable software solutions for creators working in 2D and 3D design, motion graphics, visual effects, gaming, and more, today ann...
18/03/2026
Digital Alert Systems
Preview
2026 NAB Show
April 19 - 22
Booth C3452
At the 2026 NAB Show, Digital Alert Systems will showcase Version 6.0 of its DASDEC ...
18/03/2026
Setplex today announced that it will showcase its complete, fully integrated Zapflex platform for the first time at the 2026 NAB Show, introducing powerful new ...
18/03/2026
THIS ANNOUNCEMENT RELATES TO THE DISCLOSURE OF INFORMATION THAT QUALIFIED OR MAY HAVE QUALIFIED AS INSIDE INFORMATION WITHIN THE MEANING OF ARTICLE 7(1) OF THE ...
18/03/2026
COW Jobs: Seeking DP for Low Budget Dramedy - Chicago
Brie Clayton March 17, 2026
0 Comments
Seeking Director of Photography for Low Budget Dramedy Fe...
18/03/2026
COW Jobs: Seeking Gaffer for Low Budget Dramedy - Chicago
Brie Clayton March 17, 2026
0 Comments
Seeking Gaffer for Low Budget Dramedy Feature Film- I...
18/03/2026
COW Jobs: Seeking Location, Sound for Low Budget Dramedy - Chicago
Brie Clayton March 17, 2026
0 Comments
Seeking Location/Sound for Low Budget Dramed...
18/03/2026
COW Jobs: Seeking Child Wrangler for Low Budget Film - Chicago
Brie Clayton March 17, 2026
0 Comments
Seeking Child Wrangler for Low Budget Dramedy Fe...
18/03/2026
Calrec Redefines Broadcast Workflows at NAB 2026 with its Most Powerful Hardware...
18/03/2026
Oscar Nominated Two People Exchanging Saliva Posted with DaVinci Resolve Studio
Brie Clayton March 17, 2026
0 Comments
DaVinci Resolve Studio handle...
18/03/2026
Boston Conservatory Presents Celebrated Musical Satire Urinetown Performances for this Center Stage production will take place at Boston Conservatory Theater ...
18/03/2026
Charlie Puth Joins Switched On Pop at Berklee NYC The Berklee alum spoke with host and Berklee NYC professor Charlie Harding for a live taping, answering audi...
17/03/2026
NASA+'s Rebecca Sirmons and Brittany Brown offer unique look at live streami...
17/03/2026
The transition to IP has fundamentally reshaped professional media infrastructures. Video, audio, and increasingly metadata now circulate as independent, precis...
17/03/2026
Live sports streaming can push every element in your video delivery chain to its limit, exposing every potential weakness in seconds. When the Super Bowl, the O...
17/03/2026
Texas Athletics sought to modernize its media production, enhance fan experience...
17/03/2026
Ikegami USA will demonstrate the latest additions to its wide range of broadcast...
17/03/2026
TNA Wrestling and iHeartMedia announces a new multi-platform collaboration that will integrate iHeartMedia across TNA's premium live events, weekly televisi...
17/03/2026
The goal was to transform Hard Rock Stadium into a global leader in sports and e...
17/03/2026
Spectrum has announced the launch of its new Multiview feature in the Spectrum TV App, giving customers the ability to watch up to four NCAA men's or women&...
17/03/2026
Genius Sports deal also covers data technology, AI, fan engagement, and performance analysis....
17/03/2026
Net Insight is supporting the rollout of a new state-wide centralized operation with Rede Massa, which is an SBT affiliate, the Brazilian regional television ne...
17/03/2026
Featuring audio from practice sessions, qualifying races, and Grand Prix races, the film represents Apple's sports-media ambitions
At Sunday night's Ac...
17/03/2026
Live broadcast has always been one of the most demanding environments in media a...
17/03/2026
DirecTV is introducing several new viewing features, including a multi-screen March Madness Mix channel and an updated Sports Central mobile app hub, ahead of...
17/03/2026
Deltatre has announced a multi-year partnership with ATP Media, the media arm of the ATP Tour, covering broadcast graphics, data, and production across the 2026...
17/03/2026
The Detroit Pistons have announced a third consecutive season partnering with Sc...
17/03/2026
Fresh Finds Africa spotlights emerging artists and movements across the continent and its global diaspora, with listeners tuning in to discover new Afro-forward...
17/03/2026
Last month, more than 60,000 fans piled into Bangkok's Rajamangala National ...
17/03/2026
Vintage-inspired channel strip joins line-up
Black Rooster Audio's latest plug-in provides an all-in-one mixing tool inspired by classic analogue consol...
17/03/2026
Level and EQ voice, reverb and noise independently
The latest plug-in to join Accentize's collection is said to take a new approach to dialogue processi...
17/03/2026
UHF radio mic & IEM bandwidth at risk
Once again, the UHF bandwidth that is currently allocated to RF audio gear is at risk of being reassigned to high-spee...
17/03/2026
Last Friday, the first Plant Fire Department Training Week in Bavaria successf...
17/03/2026
New campaign from NAATI and SBS CulturalConnnect highlights how we all deserve ...
17/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/03/2026
3D streaming infrastructure provider Miris today announced the launch of a public beta for its new 3D asset streaming platform. Miris is building the infrastruc...
Sam Mart n has been managing VSN's branding for more than four years. Born and raised in Terrassa (Barcelona), he focused his university studies on UX/UI, graphic design and web design, specializing in branding and usability. After different experiences in other companies, Sam arrived at VSN to boost the corporate image and user experience of its products, along with improving impact and presence in digital environments. In this article, he details all the processes he has undertaken so far. 
