Sam Mart n has been managing VSN's branding for more than four years. Born and raised in Terrassa (Barcelona), he focused his university studies on UX/UI, graphic design and web design, specializing in branding and usability. After different experiences in other companies, Sam arrived at VSN to boost the corporate image and user experience of its products, along with improving impact and presence in digital environments. In this article, he details all the processes he has undertaken so far.
Question: After more than four years, How has the company's branding changed? Sam Martin: It has been a progressive change. In the beginning, we realized our branding used complex and very techie designs. Obviously, we were aware that we were a software company and that we couldn't simplify everything. However, we tried to create a connector wire using vivid and more conceptual images combined with solid and creative slogans.
In addition, we believed it was necessary to boost our digital branding, which is our main focus nowadays. We focused on this strategy and, step by step, we transformed VSN's branding. I think we've created an esthetic consistency and a cleaner, younger and modern image that fits with the company's values.
Q: You started with the website, how was this process? What did you change? S: That's correct! It was my first big project at VSN and an enormous professional challenge. The website of a technological company is the front face and introduction letter for the clients, partners and all the industry.
I wasn't alone and the entire team participated in this process. Thanks to them, we carried out a deep analysis of the design of other websites. From this point, we identified what was useful for us, and we started developing our idea.
The result is a cleaner, simpler and more consistent website. We used to have a page with black as the primary color, very technical language, and poor navigation. Now, we have a clean white website with an expanded chromatic range and direct and simple slogans. Furthermore, we put some order into our products and solutions to improve the user experience. All these factors represented an impulse to our branding.
Q: And then, the new logo. What changes did the old one require? S: VSN is more than 30 years old. Our logo was known and recognized in the Media & Broadcast industry but didn't fit with our new branding. It needed more strength and was limited in some respects. For example, we always needed to use the acronym of VSN.
We needed a step further with a visible and multipurpose logo, adaptable to physical actions like our trade show booths and digital environments. I believe we achieved this goal with the new logo.
Q: How was the process of creating the new logo? S: It was a slow process, as we knew everything was at stake. The change affected not only our corporate image but also our products. In the first drafts, we took a conservative path similar to changes made by other companies. Very soon, we realized we needed something different. We created more than 60 drafts from paper and pencil, then we selected some finalists that were digitalized and, finally, we picked up the winner.
To avoid a radical change, we tried to preserve and simplify some esthetic points from our old logo. We removed the tagline and bet on a conceptual and straightforward geometric shape, open to different uses and interpretations. We decided to use a visual typography to add strength to the logo.
Q: However, the logo and the website wasn't your only projects. Did you also participated in the product design? S: We achieved many advances in VSNCrea but also on our MAM system, VSNExplorer MAM. Hand by hand with our Product Manager, Toni Vilalta, we set the goal to achieve an improved user experience. We want a fresh and clean image for our products, with simple processes and, above all, consistent with the new branding. It's clear that this is a continuous work that never ends, but we can say that we have achieved significant advances so far.
Q: As a branding professional, which are the keys for you for a great design? S: Since my early days as a designer, I always have two guidelines in my head: Less is more and a picture is worth a thousand words .
Personally, I believe that consistency, simplicity and empathy are the keys to a good design, plus having clear the concept and message to convey. At the same time, it is essential to identify the target of the design. I always try to add that emphatic touch because, in the end, the public needs to identify themselves with the design.
In the current society, we are all consumers and we all know that a consistent and honest branding gives us confidence in something unknown. Choosing a good typo, picking up the right colors, achieving visual harmony and usability or just giving a hierarchy to our content are small actions that create a successful branding. Therefore, the visibility of our company will be better and notorious in comparison with the competitors.
There is no math formula for this. It's all about daily work, daily lessons, and always keeping in mind that the design is the silent ambassador of your company and needs to be valued.
Q: Finally, which are the future challenges for VSN's design? S: Our current reality is that VSN branding has nothing to envy from other companies with endless resources and we are proud of that. The key for the future is to keep that quality and continue building an innovative and clean image. The challenge is to involve all the company in achieving a consistent work.
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
06/12/2025
In a live broadcast from the Reagan National Defense Forum, L3Harris Chair and CEO Christopher Kubasik joined Morgan Brennan on CNBCs Closing Bell: Overtime. Ku...
06/12/2025
FORT LAUDERDALE, Fla. A new survey from Pixitmedia by Datacore revealed a major shift in the Media & Entertainment industry in media archiving, with 85% of resp...
06/12/2025
HACKENSACK, N.J. LiveU has announced that the national public broadcaster Czech Television has completed one of the largest LiveU live production deployments fo...
06/12/2025
NEW YORK The National Academy of Television Arts and Sciences (NATAS) presented the Excellence in Production Technology Emmy Award to NASA+ and Dr. Tom Leight...
05/12/2025
2025 Sports Broadcasting Hall of Fame: Curt Gowdy Jr. - Master Storyteller, Nati...
05/12/2025
SVG Sit-Down: Veritone's Sean King on the Power of Mining Video, Audio DataThe company's Data Refinery offers users total control and governance over da...
05/12/2025
Platinum White Paper: Inside the Nashville Predators' Unified, Flexible, Sca...
05/12/2025
Netflix Reaches Agreement To Acquire Warner Bros. Following Planned WBD SplitThe deal does not include WBDs sports assets like TNT Sports (US, UK, LatAm), Euros...
05/12/2025
FOX Sports Returns to Indianapolis for Primetime Broadcast of Big Ten Championsh...
05/12/2025
SVG Summit 2025 Preview: Digital Engagement & Monetization Workshop Tackles the ...
05/12/2025
Atlanta United Lights Up New Emory Healthcare Studio With First Live Broadcast f...
05/12/2025
As Messi Takes the Pitch, MLS, Apple, NEP Roll Out Largest MLS Cup Production Ev...
05/12/2025
ESPN Enters College Football's Most Intense Month With Elevated Workflows fo...
05/12/2025
It's about that time! Awards season is in full swing, and the Film Independe...
05/12/2025
Every year, Spotify Wrapped offers a personalized look back at the audio that defined your year. It's a snapshot of your listening habits, designed to tell ...
05/12/2025
In 2025, Spotify's EQUAL, GLOW, and RADAR programs celebrated women, LGBTQIA , and emerging artists who turned moments into milestones. From breaking record...
05/12/2025
In our latest blog, we explain how Wi-Fi 7 rollouts can drive consumer loyalty with value-add services such as consumer cybersecurity. We also explore how this ...
05/12/2025
LOS ANGELES Netflix announced it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Nielsens Gracenote has launched Gracenote Content Connect, a new ad platform that provides agencies, brands, supply-side platforms (SSPs) and demand-si...
05/12/2025
NEW YORK In an most important update to the workings of deal-based programmatic advertising, IAB Tech Lab has released version 1.0 of its Deals API for public c...
05/12/2025
NEW YORK Pass the turkey. Pass the stuffing. Pass the cranberry sauce. All are common requests of Americans celebrating Thanksgiving Day with family and f...
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
HOLLYWOOD, Calif. Netflix announced today that it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
WASHINGTON The Federal Communications Commission has approved AT&T's $1.02 billion acquisition of spectrum from UScellular in a decision that was issued sho...
05/12/2025
The Best Coldplay Songs: 21 Tracks That Shoot for the Stars From Yellow to Viva La Vida, Fix You to Paradise, this playlist goes back to the start.
December ...
05/12/2025
Zafris Lecture Series Brings Nabil Ayers to Berklee The 32nd annual James G. Zafris Distinguished Lecture series was held on Thursday, November 13, with guest...
05/12/2025
Back to All News
Netflix Unveils the First Look for Land of Sin' - Premier...
05/12/2025
Introducing New Perks to Help You Get Even More from LinkedIn Premium Published on Dec 5, 2025 Categories: Company News, Product News
LinkedIn Corporate Co...
05/12/2025
Friday 5 December 2025
A new Game of Thrones Tale: Official trailer for Sky Exc...
05/12/2025
Back to All News
Don Lee, Lee Jin-uk, and Lalisa Manobal to Star in Netflix Act...
05/12/2025
Tis the season of giving once again and this year we've taken our Give Back Fridays' concept and turned it on its head.
In the autumn we were approach...
05/12/2025
Brayden Gogis doesn't remember a time when he wasn't completely fixated on games in all forms. In preschool, when they asked us to dress up as what we ...
05/12/2025
The Grinch steals the spotlight as the theme for The Late Late Toy Show 2025
Tune in tonight at 9:35pm on RT One and worldwide on RT Player
#LateLateToyShow...
05/12/2025
RT Announces New Presenters of Flagship News Programmes
New RT Six One News co-presenter Tommy Meskill
Sarah McInerney & Justin McCarthy join Morning Ir...
04/12/2025
ToolsOnAir Blackmagic Design HyperDeck Event Presets for just:in mac pro 2025 & ...
04/12/2025
ToolsOnAir AJA Ki Pro Event Presets for just:in mac pro 2025 & just:in linux
More Details:Starting with version 5.5, both just:in mac pro and just:in linux sol...
04/12/2025
Wangu Kanuri from Kenya and Godwin Asediba from Ghana are two of this years finalists for Thomsons Young Journalist of the Year Award. The pair are runners-up i...
04/12/2025
SVG Sit-Down: ProximaVision's Claudio Lisman on Why Tethered Drones Could Be...
04/12/2025
SVG Campus Shot Callers: Imry Halevi, Senior Associate Director of Athletics, Co...
04/12/2025
Platinum White Paper: LiveU Lightweight Sports Production: A Step Change in Spor...
04/12/2025
London to Riyadh: DAZN brings the boxing glamour to new production levels for Be...
04/12/2025
Analysis: Paramount bets on the battering ram' with Champions League play By Callum McCarthy, Editor-at-Large
Tuesday, December 2, 2025 - 10:12
Print ...
04/12/2025
Space City Home Network Launches SCHN DTC App for Astros and RocketsThe Rockets and Astros were previously the lone NBA and MLB teams without a DTC appBy Jason...
04/12/2025
SVG Summit 2025 Preview: Content Workflows Workshop Spotlights Evolution of Spor...
04/12/2025
New Sponsor Spotlight: Geotech's Patrick Wambold On the Unreal Engine Revolu...
04/12/2025
Curt Gowdy Jr. - Master Storyteller, Nationally and RegionallyBy Jason Dachman, Editorial Director, U.S.
Thursday, December 4, 2025 - 1:52 pm
Print This Sto...
04/12/2025
(L-R) Rebecca Lichtenfeld, Mohammadreza Eyni, Sara Khaki, and Judith Helfand att...
Sam Mart n has been managing VSN's branding for more than four years. Born and raised in Terrassa (Barcelona), he focused his university studies on UX/UI, graphic design and web design, specializing in branding and usability. After different experiences in other companies, Sam arrived at VSN to boost the corporate image and user experience of its products, along with improving impact and presence in digital environments. In this article, he details all the processes he has undertaken so far. 
