Sony Pixel Power calrec Sony

Guest Blog: The branding of VSN's media solutions

03/05/2022

Sam Mart n has been managing VSN's branding for more than four years. Born and raised in Terrassa (Barcelona), he focused his university studies on UX/UI, graphic design and web design, specializing in branding and usability. After different experiences in other companies, Sam arrived at VSN to boost the corporate image and user experience of its products, along with improving impact and presence in digital environments. In this article, he details all the processes he has undertaken so far.

Question: After more than four years, How has the company's branding changed? Sam Martin: It has been a progressive change. In the beginning, we realized our branding used complex and very techie designs. Obviously, we were aware that we were a software company and that we couldn't simplify everything. However, we tried to create a connector wire using vivid and more conceptual images combined with solid and creative slogans.

In addition, we believed it was necessary to boost our digital branding, which is our main focus nowadays. We focused on this strategy and, step by step, we transformed VSN's branding. I think we've created an esthetic consistency and a cleaner, younger and modern image that fits with the company's values.

Q: You started with the website, how was this process? What did you change? S: That's correct! It was my first big project at VSN and an enormous professional challenge. The website of a technological company is the front face and introduction letter for the clients, partners and all the industry.

I wasn't alone and the entire team participated in this process. Thanks to them, we carried out a deep analysis of the design of other websites. From this point, we identified what was useful for us, and we started developing our idea.

The result is a cleaner, simpler and more consistent website. We used to have a page with black as the primary color, very technical language, and poor navigation. Now, we have a clean white website with an expanded chromatic range and direct and simple slogans. Furthermore, we put some order into our products and solutions to improve the user experience. All these factors represented an impulse to our branding.

Q: And then, the new logo. What changes did the old one require? S: VSN is more than 30 years old. Our logo was known and recognized in the Media & Broadcast industry but didn't fit with our new branding. It needed more strength and was limited in some respects. For example, we always needed to use the acronym of VSN.

We needed a step further with a visible and multipurpose logo, adaptable to physical actions like our trade show booths and digital environments. I believe we achieved this goal with the new logo.

Q: How was the process of creating the new logo? S: It was a slow process, as we knew everything was at stake. The change affected not only our corporate image but also our products. In the first drafts, we took a conservative path similar to changes made by other companies. Very soon, we realized we needed something different. We created more than 60 drafts from paper and pencil, then we selected some finalists that were digitalized and, finally, we picked up the winner.

To avoid a radical change, we tried to preserve and simplify some esthetic points from our old logo. We removed the tagline and bet on a conceptual and straightforward geometric shape, open to different uses and interpretations. We decided to use a visual typography to add strength to the logo.

Q: However, the logo and the website wasn't your only projects. Did you also participated in the product design? S: We achieved many advances in VSNCrea but also on our MAM system, VSNExplorer MAM. Hand by hand with our Product Manager, Toni Vilalta, we set the goal to achieve an improved user experience. We want a fresh and clean image for our products, with simple processes and, above all, consistent with the new branding. It's clear that this is a continuous work that never ends, but we can say that we have achieved significant advances so far.

Q: As a branding professional, which are the keys for you for a great design? S: Since my early days as a designer, I always have two guidelines in my head: Less is more and a picture is worth a thousand words .

Personally, I believe that consistency, simplicity and empathy are the keys to a good design, plus having clear the concept and message to convey. At the same time, it is essential to identify the target of the design. I always try to add that emphatic touch because, in the end, the public needs to identify themselves with the design.

In the current society, we are all consumers and we all know that a consistent and honest branding gives us confidence in something unknown. Choosing a good typo, picking up the right colors, achieving visual harmony and usability or just giving a hierarchy to our content are small actions that create a successful branding. Therefore, the visibility of our company will be better and notorious in comparison with the competitors.

There is no math formula for this. It's all about daily work, daily lessons, and always keeping in mind that the design is the silent ambassador of your company and needs to be valued.

Q: Finally, which are the future challenges for VSN's design? S: Our current reality is that VSN branding has nothing to envy from other companies with endless resources and we are proud of that. The key for the future is to keep that quality and continue building an innovative and clean image. The challenge is to involve all the company in achieving a consistent work.
LINK: https://www.vsn-tv.com/en/guest-blog-the-branding-of-vsns-media-soluti...
See more stories from vsn

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

20/03/2026

MRMC Names CP Communications Its Official U.S. Rental, Sales Partner

Share Copy link Facebook X Linkedin Bluesky Email...

20/03/2026

FOR-A To Feature Software-Defined, AI-Driven Solutions At 2026 NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

20/03/2026

2026 NAB Show Exhibitor Insight: Riedel Communications

Share Copy link Facebook X Linkedin Bluesky Email...

20/03/2026

DirecTV Files Suit to Block Nexstar/Tegna Deal

Share Copy link Facebook X Linkedin Bluesky Email...

20/03/2026

Fujifilm Announces Four New Broadcast Zoom Lenses

Share Copy link Facebook X Linkedin Bluesky Email...

20/03/2026

NAB 2026: Software-Defined, AI-Powered Workflow Tells the...

Real-time 9:16 AI-Generated Autocropping; Software-Defined Station in a Box; and Software Switcher with Unlimited Layering Are Among Show Highlights For the fi...

20/03/2026

Signiant Showcases New Content Innovations Driving Visibility, Access, and Action at NAB 2026

Signiant Showcases New Content Innovations Driving Visibility, Access, and Actio...

20/03/2026

Caffeine Relies on DaVinci Resolve Studio for End to End Post Workflow

Caffeine Relies on DaVinci Resolve Studio for End to End Post Workflow Brie Clayton March 19, 2026 0 Comments Blackmagic Cloud helps Mexican post faci...

19/03/2026

The Rise of Streaming, Particularly for Sports, Revives Loudness Issues

Live sports production increases complexity, with dynamic audio levels and an overall philosophy that encourages transient volume spikes Fourteen years ago, Am...

19/03/2026

Advanced Systems Group Names Peter Thordarson as Technical Account Executive

Advanced Systems Group, a technology and services provider for media creatives and content owners, announced the appointment of Peter Thordarson to the newly cr...

19/03/2026

SVG Students To Watch: Arya Taymuree, University of Washington

For this senior from the Bay Area, the speed and pressure of live sports production play right into her strengths In the live-sports-video industry, the future...

19/03/2026

Grass Valley Expands Partnership with University of Pittsburgh Athletics, Upgrading Production Infrastructure to SMPTE ST 2110 IP

Grass Valley has expanded its long-term partnership with University of Pittsburg...

19/03/2026

Audio-Technica Debuts ATV-SG1 and ATV-SG1LE On-Camera Shotgun Microphones

Audio-Technica has released the ATV-SG1 and ATV-SG1LE On-Camera Shotgun Microphones, designed for use with DSLR, mirrorless SLR, and other cameras. The ATV-SG1...

19/03/2026

NAB 2026: Harmonic Enhances XOS Advanced Media Processor to Streamline Next-Generation Broadcast Distribution

Harmonic (booth W2831) announces updates to its XOS Advanced Media Processor aim...

19/03/2026

DAZN and Top Rank Sign Multi-Year Rights Deal to Bring Marquee Events and Historic Archive to the Global Home of Boxing

DAZN and Top Rank have announced a multi-year partnership that will bring Top Ra...

19/03/2026

IHSE and Cyviz Announce Strategic Partnership

IHSE, a provider of KVM systems, has announced a partnership with Cyviz AS, a provider of technology solutions for collaboration and mission-critical operations...

19/03/2026

Net Insight appoints Larissa Grner-Meeus as Chief Product Officer (CPO)

Net Insight has appointed Larissa G rner-Meeus as Chief Product Officer. She joins the company's executive management team. G rner-Meeus holds a Dipl-Ing. ...

19/03/2026

Leader Appoints Rob Stanley as Regional Sales Manager UK & Northern Europe

Leader Electronics of Europe has appointed Rob Stanley as Regional Sales Manager for the UK and Northern Europe. In the role, he will manage key accounts and ha...

19/03/2026

FIFA and YouTube Team Up in FIFA World Cup 2026 Preferred Platform Agreement

FIFA has announced that YouTube will be a Preferred Platform for the FIFA World Cup 2026. Under the agreement, FIFA's Media Partners will be able to publis...

19/03/2026

Upgrade to NCAA March Madness Live App Expands Multi-Game Viewing, Enhances Second-Screen Experience

New features across mobile, connected devices, and automotive platforms undersco...

19/03/2026

PSSI Global Services Welcomes Ben Bradshaw as Director of Product and Network Development

PSSI Global Services has appointed Ben Bradshaw as Director of Product and Netwo...

19/03/2026

NAB 2026: Cobalt Digital to Unveil Additions to End-to-End IPMX and ST 2110 Ecosystem

Cobalt Digital has announced its NAB 2026 product lineup, which includes additio...

19/03/2026

Sportradar Releases Industry Outlook on the Future of U.S. Sports Viewing

Sportradar has released a new report, Innovation in Sports Media: The Next Era of Sports Viewing, examining how the sports viewing experience in the U.S. is evo...

19/03/2026

Matrox Video's ConvertIP Awarded in Rai Framework Agreement Supporting IP Modernization Strategy

Matrox Video has been awarded a three-year framework agreement to supply its Con...

19/03/2026

Controlled Chaos: Inside the Mighty Production Engine Behind the NCAA Men's Basketball Tournament's First Week

CBS Sports' Jason Cohen and TNT Sports' Chris Brown lead the charge on n...

19/03/2026

Loud and Fun Is the Goal for NCAA Tourney Audio

A1 Dave Grundtvig and his team deploy plenty of mics to capture the sounds and energy from the stands as well the court March Madness is a tournament in which ...

19/03/2026

Spotify Marks 5 Years of EQUAL With EQUAL: The Podcast and Global Events

In 2021, we launched EQUAL, a program designed to address an industry reality that persists: Women artists, songwriters, and producers too often face fewer oppo...

19/03/2026

Toontrack release Transistor Organ EKX

Latest EZKeys 2 expansion arrives Toontrack's staggering collection of EZKeys 2 expansions has grown once again, and the latest instalment delivers a on...

19/03/2026

Roland preview Melody Flip

New generative AI plug-in due in May 2026 Roland have announced the upcoming launch of a new generative AI tool created in collaboration with Sony Computer ...

19/03/2026

Native Instruments CEO Statement

Nick Williams updates users on insolvency process Nick Williams, the CEO of Native Instruments, has released the following official statement regarding thei...

19/03/2026

Milab to restart production

Iconic Swedish mic manufacturer back in action Legendary Swedish microphone manufacturer Milab have announced that production is now fully underway, and mic...

19/03/2026

FT1-EMU plug-in from Freqport

Acclaimed saturation unit goes virtual Freqport's Freqtube FT1 (reviewed here in SOS February 2023) offers a convenient way to integrate real valve-base...

19/03/2026

SGL Carbon: Restructuring ensures earnings forecast and creates basis for new growth

The discontinuation of loss-making business activities as part of the restructur...

19/03/2026

Silicon Valley satire The Audacity premieres 15 April on SBS and SBS On Demand

Silicon Valley satire The Audacity premieres 15 April on SBS and SBS On Demand 19 March, 2026 Media releases From one of the writer/producers of Succession...

19/03/2026

SBS brings communities together at Bondi Pavilion for Harmony Week multilingual broadcast

SBS brings communities together at Bondi Pavilion for Harmony Week multilingual ...

19/03/2026

Clarification from SBS regarding Western Sydney expansion

Clarification from SBS regarding Western Sydney expansion 19 March, 2026 Media releases From an SBS spokesperson: SBS wishes to clarify some media coverag...

19/03/2026

Leader appoints Rob Stanley as Regional Sales Manager UK...

Test & measurement innovator, Leader Electronics of Europe, is pleased to announce the appointment of Rob Stanley as Regional Sales Manager - UK & Northern Euro...

19/03/2026

Accedo One and Magine Pro Officially Launch Leyra Deliver...

The recently announced joint venture between Accedo One and Magine Pro has been officially launched as Leyra. The new company will combine the two complementary...

19/03/2026

Lightware matrices are the go-to choice for signal manage...

Budapest, Hungary, March 2026 - Demand for traditional matrix switching remains strong across live events, rental and staging markets. With a reputation for rel...

19/03/2026

DPA Elevates 4097 Micro Shotgun With CORE Technology

DPA Microphones adds to its CORE microphone selection with the 4097 CORE Micro Shotgun, which delivers a new level of clarity, headroom and sonic transparency...

19/03/2026

Starfish highlights flexible TS Splicer releases and new...

Starfish Technologies will present the latest releases of its TS Splicer (Win) and TS Splicer (K8) at NAB Show 2026, together with a new Monitoring Dashboard de...

19/03/2026

TrueVisions Selects Bitmovin Observability

Bitmovin, a leading provider of video streaming solutions, has announced that TrueVisions NOW, a leading streaming platform in Thailand, and part of the TrueVis...

19/03/2026

Harmonic Enhances XOS Advanced Media Processor to Streaml...

Harmonic (NASDAQ: HLIT) today announced significant enhancements to its XOS Advanced Media Processor that lower the cost of broadcast distribution while enablin...

19/03/2026

Cobalt Digital to Unveil Additions to End to End IPMX and...

Cobalt Digital, the leading designer and manufacturer of award-winning signal processing products, and a founding partner in the openGear initiative has announ...

19/03/2026

Magewell Connecting Any Source Anywhere in Any Form Facto...

Magewell a developer of innovative, high-performance video I/O and IP workflow solutions will be at the 2026 NAB Show on booth C6113. In addition to several...