
--
Artists at international visualization studio THE THIRD FLOOR, Inc. have received this year's Visual Effects Society (VES) Award for Outstanding Virtual Cinematography in a Photoreal Project for Marvel's Guardians of the Galaxy Vol. 2 - Groot Dance/Opening Fight. The award was presented to nominees James Baker (previs/postvis supervisor) and Steven Lo (previs lead) of THE THIRD FLOOR and nominees Alvise Avati (animator) and Robert Stipp (lighting technical director) of Framestore, representing the companies' extensive digital cinematography work.
James Baker (L), visualization supervisor from The Third Floor, and Robert Stipp (R), lighting technical director from Framestore, represented the Guardians of the Galaxy Vol. 2 teams in a win in the VES Awards Virtual Cinematography category.
While it features the smallest character, the Groot Dance/Opening Fight presented some of the film's biggest challenges. This included a largely virtual, two-and-a-half-minute one'r shot of Baby Groot dancing his way through a battle scene. THE THIRD FLOOR team visualized the sequence, blocking action, camera moves, visual gags and music timing to meet the vision of director James Gunn. THE THIRD FLOOR also worked with departments from visual effects to editing to stunts to create techvis and postvis.
Visual effects and animation were done end to end at Framestore, with artists led by Framestore visual effects supervisor Jonathan Fawkner, working with production visual effects supervisor Christopher Townsend and the filmmakers. The visual effects team approached the Groot Dance sequence by creating a seamless series long visual effects takes, each also featuring multiple digital characters set into custom virtual environments with interactive lighting and simulation effects.
The sheer fun and creativity of the sequence motivated everyone to bring out their best, said James Baker, THE THIRD FLOOR. It's amazing to be recognized among the year's outstanding work and thanks go out to Marvel, the filmmakers, our many colleagues, and, of course, the artists within the teams who put much time and love into realizing a technically complex scene with literally so much character!
We are so proud of the awardees for Guardians of the Galaxy Vol. 2! said Chris Edwards, CEO, THE THIRD FLOOR, Inc. It's great to see visualization and virtual cinematography continue to be recognized in the industry and a privilege to be able to contribute to projects that elevate the bar through collaborative virtual techniques.
THE THIRD FLOOR also received VES Award nominations in Outstanding Virtual Cinematography for Disney's Beauty and the Beast (Be Our Guest), Star Wars Episode VIII: The Last Jedi (Crait Surface Battle) and Thor: Ragnarok (Valkyrie's Flashback). Nominees Shannon Justison and Casey Schatz represented THE THIRD FLOOR's creative and on-set technical visualization for Beauty and the Beast with the Framestore animation, lighting and visual effects teams represented by CG supervisor Neil Weatherley and lighting technical director Claire Michaud. THE THIRD FLOOR previs supervisor Albert Cheng joined Virtual Cinematography nominees from Industrial Light forStar Wars: The Last Jedi while Casey Schatz, virtual production supervisor at THE THIRD FLOOR, received a nomination alongside nominees from visual effects company Rising Sun Pictures.
THE THIRD FLOOR was recipient of the VES Virtual Cinematography award in 2015 forX-Men: Days of Future Past.
# # #
About THE THIRD FLOOR
THE THIRD FLOOR is a visualization studio dedicated to designing and producing next-generation media for feature films, television, video games, virtual reality and theme park attractions. Working hand in hand with directors, producers and key crew, the company's artists use specialized skills in storytelling and computer animation to create digital versions of shots and scenes that streamline physical production and post. Since its founding in 2004, THE THIRD FLOOR has contributed to breakthrough projects such asAvatar and Gravity. Recent credits include Star Wars: The Last Jedi, Thor: Ragnarok, Guardians of the Galaxy: Vol. 2, Beauty and the Beast, Wonder Woman andSeasons 4 through 8 of Game of Thrones. THE THIRD FLOOR has won three Emmy Awards, as well as numerous awards from the Visual Effects Society, the Themed Entertainment Society, Hollywood Post Alliance and SIGGRAPH. For further information and credits, visit www.thethirdfloorinc.com.
###
Most recent headlines
09/11/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
15/09/2025
Steve Zahn, Winona Ryder, Ethan Hawke, and Janeane Garofalo star in Ben Stiller&...
15/09/2025
Global K-Pop sensation aespa is redefining what it means to be rich with the r...
15/09/2025
Every day, millions of people around the world turn to Spotify to enjoy the audi...
15/09/2025
After months of intensive planning and implementation, Brembo SGL Carbon Ceramic...
15/09/2025
A U.S. Marine launches a Javelin shoulder-fired anti-tank missile during a training exercise. (Photo credit: U.S. Marine Corps)...
15/09/2025
AMSTERDAM TV Tech has named its Best of Show Awards winners for IBC2025, which wraps up today. Entrants were judged by a panel of industry experts on the criter...
15/09/2025
Unique sports content orchestration platform builds momentum among SES's cus...
15/09/2025
Paris, France - September 15, 2025 -- Space42 (ADX: SPACE42), the UAE-based AI-p...
15/09/2025
Back to All News
The Great Flood' Teaser Trailer Previews A Gripping Struggle for Survival
Entertainment
15 September 2025
GlobalSouth Korea
Link copi...
15/09/2025
Back to All News
From Hardship to Hope: Typhoon Family' Presents a Tale of...
15/09/2025
Back to All News
Gloom Goes Global as Wednesday's' The Doom Tour Hit...
15/09/2025
-- Opens door to growth in renewable energy New Delhi, India - 15th September -- Global business and industry leaders from around the world are joining technol...
14/09/2025
Partnership to address business and technical challenges of DMF adoption
he Advanced Media Workflow Association (AMWA) and the European Broadcasting Union (EBU...
14/09/2025
WARNER BROS. TELEVISION'S THE PITT (HBO MAX) WINS FIVE EMMY AWARDS, INCLU...
14/09/2025
Back to All News
Mantis' Trailer Previews High-Stakes Rivalries to Be No. ...
13/09/2025
ATLANTA Cox Media Group has announced that the company's vice president of news, Misty Turnbull has been inducted into the National Academy of Television Ar...
13/09/2025
AMSTERDAM Shotoku Broadcast Systems, a major developer of robotic systems, has announced plans to take studio robotics to the next level at IBC2025 by debuting ...
13/09/2025
At IBC2025 in Amsterdam, Riedel Communications unveiled Bolero Mini, the company's lightest and flattest wireless intercom beltpack to date. Designed to del...
13/09/2025
Shotoku Broadcast Systems, the international developer of dependable, userfriendly robotic systems, is taking studio robotics to the next level at IBC 2025 with...
13/09/2025
Bitmovin, a leading provider of video streaming solutions, today released the 9th annual Video Developer Report 2025/26, offering an in-depth look at the evolvi...
13/09/2025
Bitmovin, the leading provider of video streaming solutions, today announced a strategic partnership with StreamShark, the trusted video platform for enterprise...
13/09/2025
Ikegami has chosen IBC 2025 in Amsterdam as the launch venue for a major addition to its range of viewfinders. The new VFE-P711AD is a 7-inch high resolution OL...
13/09/2025
Founder-led Merger to Fast Track R&D, Asset Library Upgrades, Tools and More; No Disruption to Pricing or Support for Users
Today, KitBash3D, a pioneer in 3D a...
13/09/2025
With NDI certification, Atomos integration, Grass Valley collaboration, and a new Monitor app, at this year's IBC, Mavis is showcasing a series of powerful...
13/09/2025
Creamsource, maker of artisan LED lighting for film and television, has unveiled the Vortex24 Soft (V24S), a 1950W native soft light and the largest soft source...
13/09/2025
When international sports streaming service DAZN secured the global rights to the 2025 FIFA Club World Cup football tournament, it set out to deliver an unmatch...
13/09/2025
Riedel Communications today announced the acquisition of hi human interface from Broadcast Solutions, bringing a powerful, vendor-agnostic control system to it...
13/09/2025
Building on its long-term relationship with audio metering specialist RTW, Calrec has integrated the company's brand new TMxCore metering platform across it...
13/09/2025
Calrec is expanding its family of future-ready self-contained Argo M control surfaces at IBC2025, with the addition of a brand new powerful 48-fader console. Co...
13/09/2025
Celtic languages - including Cornish, Irish, Scottish Gaelic and Welsh - are the U.K.'s oldest living languages. To empower their speakers, the UK-LLM sover...
13/09/2025
Harmonic's Software-Based XOS Advanced Media Processor Provides Unparalleled Efficiency and Unlocks New Business Models SAN JOSE, Calif. - Sept. 13, 2025 -...
13/09/2025
Researchers find brain region that fuels compulsive drinking Study by Scripps Research scientists shows how the brain learns to seek alcohol for relief, not jus...
12/09/2025
College Football Kickoff 2025: Fox Sports Ups Look as Canon, Sony Power Shallow ...
12/09/2025
ABC/ESPN Excited For WNBA Postseason Coverage In Revamped FormatThe Finals moves to a best-of-seven series in 2025By Mark J Burns, SVG Contributor
Friday, Sep...
12/09/2025
(L-R) Jade Croot, Rosy McEwen, and Bryn Chainey attend the 2025 Sundance Film Festival premiere of Rabbit Trap at Eccles Theatre on January 24, 2025, in Park ...
12/09/2025
For fans, we know how important it is to stay plugged into music culture and dis...
12/09/2025
Link ping, Sweden and Shipley, United Kingdom, September 12, 2025 - Agama, the expert in video observability and analytics for service quality and customer expe...
12/09/2025
IBC2025 began on Sept. 12, with exhibits and conferences running through Sept. 15 at the RAI Amsterdam Convention Center. Explore the full TV Tech coverage of t...
12/09/2025
The Best Fictional Bands (and the Artists Who Make Them Great) With Spinal Tap II: The End Continues hitting theaters and songs from KPop Demon Hunters ruling...
12/09/2025
Industry veteran Tom Baldassare has joined Advanced Systems Group, LLC (ASG), a technology and services provider for media creatives and content owners, as a Se...
12/09/2025
Maxon, maker of powerful, approachable software solutions for creators working in 2D and 3D design, motion graphics, visual effects, and more, today announced a...
12/09/2025
PlayBox Neo, a leading provider of media playout solutions, has partnered with AI-Media, pioneering developers of AI-powered captioning technology, to integrate...
12/09/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
12/09/2025
New alliance strengthens the IT channel in Germany and Switzerland in protecting business-critical SaaS data.
Keepit, the world s only independent, cloud-nativ...
12/09/2025
Fincons Group, an international IT business consultancy and systems integrator company with more than 40 years of experience in the market, is proud to announce...
12/09/2025
Following its acquisition of Telemetrics, EVS continues its push into robotics with an announcement at IBC2025 that it is acquiring XD motion....
12/09/2025
TORONTO The North American Broadcasters Association (NABA) has announced the appointment of Eduardo Ruiz Sanchez, deputy director, broadcast operations at Telev...
12/09/2025
Ed Miller, a longtime broadcast engineer in Ohio and a former national president of the Society of Broadcast Engineers, has died....