
--
Artists at international visualization studio THE THIRD FLOOR, Inc. have received this year's Visual Effects Society (VES) Award for Outstanding Virtual Cinematography in a Photoreal Project for Marvel's Guardians of the Galaxy Vol. 2 - Groot Dance/Opening Fight. The award was presented to nominees James Baker (previs/postvis supervisor) and Steven Lo (previs lead) of THE THIRD FLOOR and nominees Alvise Avati (animator) and Robert Stipp (lighting technical director) of Framestore, representing the companies' extensive digital cinematography work.
James Baker (L), visualization supervisor from The Third Floor, and Robert Stipp (R), lighting technical director from Framestore, represented the Guardians of the Galaxy Vol. 2 teams in a win in the VES Awards Virtual Cinematography category.
While it features the smallest character, the Groot Dance/Opening Fight presented some of the film's biggest challenges. This included a largely virtual, two-and-a-half-minute one'r shot of Baby Groot dancing his way through a battle scene. THE THIRD FLOOR team visualized the sequence, blocking action, camera moves, visual gags and music timing to meet the vision of director James Gunn. THE THIRD FLOOR also worked with departments from visual effects to editing to stunts to create techvis and postvis.
Visual effects and animation were done end to end at Framestore, with artists led by Framestore visual effects supervisor Jonathan Fawkner, working with production visual effects supervisor Christopher Townsend and the filmmakers. The visual effects team approached the Groot Dance sequence by creating a seamless series long visual effects takes, each also featuring multiple digital characters set into custom virtual environments with interactive lighting and simulation effects.
The sheer fun and creativity of the sequence motivated everyone to bring out their best, said James Baker, THE THIRD FLOOR. It's amazing to be recognized among the year's outstanding work and thanks go out to Marvel, the filmmakers, our many colleagues, and, of course, the artists within the teams who put much time and love into realizing a technically complex scene with literally so much character!
We are so proud of the awardees for Guardians of the Galaxy Vol. 2! said Chris Edwards, CEO, THE THIRD FLOOR, Inc. It's great to see visualization and virtual cinematography continue to be recognized in the industry and a privilege to be able to contribute to projects that elevate the bar through collaborative virtual techniques.
THE THIRD FLOOR also received VES Award nominations in Outstanding Virtual Cinematography for Disney's Beauty and the Beast (Be Our Guest), Star Wars Episode VIII: The Last Jedi (Crait Surface Battle) and Thor: Ragnarok (Valkyrie's Flashback). Nominees Shannon Justison and Casey Schatz represented THE THIRD FLOOR's creative and on-set technical visualization for Beauty and the Beast with the Framestore animation, lighting and visual effects teams represented by CG supervisor Neil Weatherley and lighting technical director Claire Michaud. THE THIRD FLOOR previs supervisor Albert Cheng joined Virtual Cinematography nominees from Industrial Light forStar Wars: The Last Jedi while Casey Schatz, virtual production supervisor at THE THIRD FLOOR, received a nomination alongside nominees from visual effects company Rising Sun Pictures.
THE THIRD FLOOR was recipient of the VES Virtual Cinematography award in 2015 forX-Men: Days of Future Past.
# # #
About THE THIRD FLOOR
THE THIRD FLOOR is a visualization studio dedicated to designing and producing next-generation media for feature films, television, video games, virtual reality and theme park attractions. Working hand in hand with directors, producers and key crew, the company's artists use specialized skills in storytelling and computer animation to create digital versions of shots and scenes that streamline physical production and post. Since its founding in 2004, THE THIRD FLOOR has contributed to breakthrough projects such asAvatar and Gravity. Recent credits include Star Wars: The Last Jedi, Thor: Ragnarok, Guardians of the Galaxy: Vol. 2, Beauty and the Beast, Wonder Woman andSeasons 4 through 8 of Game of Thrones. THE THIRD FLOOR has won three Emmy Awards, as well as numerous awards from the Visual Effects Society, the Themed Entertainment Society, Hollywood Post Alliance and SIGGRAPH. For further information and credits, visit www.thethirdfloorinc.com.
###
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
03/02/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/02/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/02/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/02/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/02/2026
Berklee Alumni Recognized at the 2026 Grammy Awards Winners took home trophies in nine categories, including Best Traditional Pop Vocal Album and Songwriter o...
02/02/2026
SBS's High-Flying Drama The Airport Chaplain casts Hugo Weaving alongside Th...
02/02/2026
The National Film and Video Foundation (NFVF), in partnership with the French Institute of South Africa (IFAS), is calling for applications from experienced Sou...
02/02/2026
Photo Credit: NASA. Space Launch System (SLS) rocket and Orion Spacecraft rollou...
02/02/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/02/2026
Hewshott, an industry leading global AV, IT, Theatre, and Acoustics consultancy firm has completed a global transition with current UK Managing Director, Daniel...
02/02/2026
Public Media Management (PMM) today announced LTN as the technology partner for PMM Cloud, its new managed, cloud-based master control solution purpose-built fo...
02/02/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/02/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/02/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/02/2026
XR, the leading platform powering advertising operations, today announced the acquisition of Telly Traffic, a UK-based business affairs specialist with nearly t...
02/02/2026
Big Blue Marble, a provider of broadcast-grade, cloud-native video solutions for broadcasters, service providers, and content owners, has become a launch partne...
02/02/2026
February 2 2026, 20:30 (PST) Mahindra launches XUV 7XO as Indias first vehicle ...
02/02/2026
Teaser available to view HERE
Damien Molony as Jim Bergerac
Ahead of the hotly anticipated return of Bergerac to U and U&DRAMA in the Spring, a teaser has bee...
02/02/2026
Rohde & Schwarz reshapes mid-range market with new 44 GHz FPL spectrum analyzer ...
02/02/2026
Back to All News
Cesc Gays New Film Premieres March 27 on Netflix
Entertainment
02 February 2026
GlobalSpain
Link copied to clipboard
Download the first i...
02/02/2026
In addition to DPA Microphones, the company will also be acquiring Wisycom and Austrian Audio. The acquisition is now being filed for regulatory approval and sh...
02/02/2026
Arvato Systems launches a flexible and standardized billing solution
New SAP S/4HANA Utilities master system combines standardization, economies of scale, and...
31/01/2026
Spotify's annual Best New Artist celebration returned to Los Angeles last ni...
31/01/2026
The Navy's Air Test and Evaluation Squadron (HX) 21 launch a Long Range Attack Missile from an AH-1Z off coast of Virginia in late 2025. This demonstration ...
31/01/2026
DigitalGlue, creator of the award-winning creative.space Platform, has announced the release of creative.space OS 3.0.5, the latest software update within the ...
31/01/2026
ES Broadcast Hire, the long-established hire arm of ES Media Group, has spent the last few months busily preparing and sending out high-quality equipment for a ...
31/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
31/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
31/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
31/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/01/2026
Top L-R: The Friend's House is Here, Josephine, The Lake, Bedford Park, Who Killed Alex Odeh?
Second Row L-R: Take Me Home, American Pachuco: The Legend of...
30/01/2026
Spotify, Haziran ay sonunda kadar stanbul'da yeni bir ofis a aca n ve T rkiye pazar n y netmek zere yeni bir atama ger ekle tirdi ini duyurdu. Bu kaps...
30/01/2026
The Artemis II wet dress rehearsal will simulate the launch countdown, fully loading fuel and verifying systems ahead of the first SLS and Orion crewed flight....
30/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/01/2026
Grass Valley , the leading technology provider for live production solutions, and NETGEAR Inc. (NASDAQ: NTGR), a global leader in network solutions, today anno...
30/01/2026
tvONE, a leading video processor, signal distribution technology and media server developer, announces the expansion of Amit Singh's role to Regional Sales ...
30/01/2026
With a career that spans four decades across television, film and post-production, Freelance Sound Designer and Post-production Sound Mixer Mike Aiton has built...
30/01/2026
DPA Microphones will feature its new, fully integrated wireless microphone ecosystem, designed to let audio professionals work faster, cleaner and with total co...
30/01/2026
As the Middle East continues to accelerate investment in next-generation media, broadcast, and immersive content technologies, Ventum Tech today announced a str...
30/01/2026
Mark Roberts Motion Control (MRMC), a Nikon company and global leader in robotic camera systems, today announced its participation at Integrated Systems Europe ...
30/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/01/2026
Boston Conservatory at Berklee Hosts the National Opera Association's 2026 C...