
Compromiso de IBC con la paridad de g nero en la industriaEn esta edici n de IBC, un 37% de las conferencias est n protagonizadas por mujeres, una cifra muy por encima del 14% que supon a hace apenas un a o.
Michael Crimp, CEO de IBC; Roger Thornton, Chairman IBC Exhibition Committee y Jaisica Lapsiwala, directora de contenidos de IBC han hecho balance este s bado de la edici n de 2018.
Crimp ha destacado que la feria impulsada por entidades como IABM, Royal Television Society, SCTE, SMPTE, BTS (IEEE Broadcast Technology Society) e IET (Institut od ENgineering and Technology) se est desarrollando con total xito tanto por el n mero de visitantes (de los que informar n al acabar la feria) como por la entrada de nuevos expositores, con nombres tan interesantes como Alibaba (la sexta mayor compa a de Internet) y tecnolog as relacionadas con telecoms, cloud, m vil, OTT, AR y VR.
El CEO de IBC tambi n ha querido destacar que msterdam se est perfilando con un punto geogr fico estrat gico para muchas empresas del sector, subrayando que compa as como Panasonic o DAZN hayan desplazado sus oficinas europeas a la capital holandesa.
IBC 2018 cuenta con un total de quince pabellones repletos de expositores. En total la edici n de este a o ocupa 53.710 m , 667 m2 m s que en 2017.
En lo que a difusi n de conocimiento se refiere, IBC supone cuatro d as en los que se abordar n m s de 60 temas candentes en la industria a lo largo de presentaciones de veinte minutos.
Jaisica Lapsiwala ha destacado, por otro lado, que pese a ser un sector predominantemente masculino (solo hay que pasearse por el RAI Center para percatarse) el peso de las mujeres es cada d a mayor. La organizaci n, ha se alado Lapsiwala, est haciendo una gran esfuerzo por la paridad de g nero y en esta edici n un 37% de las conferencias est n protagonizadas por mujeres, una cifra muy por encima del 14% que supon a hace apenas un a o.
Joan Ganz CooneyIBC ha querido reconocer en esta ocasi n el papel de una mujer pionera en la industria: Joan Ganz Cooney. La cofundadora de Barrio S samo (Sesame Street) se convertir as en la primera mujer que recibe el premio m s importante del certamen, el IBC International Honour for Excellence.
En v speras del 50 aniversario del longevo formato, la cofundadora recibir el galard n por cambiar las vidas de los ni os a trav s de los medios de comunicaci n .
Sesame Street apareci por primera vez en televisi n en los Estados Unidos en noviembre de 1969. Cooney sigue siendo miembro de la junta directiva y presidenta del Comit Ejecutivo de su productora, Children's Television Workshop, hoy Sesame Workshop.
El premio se entregar en el marco de la ceremonia de entrega de los Premios IBC el domingo 16 de septiembre a las 18:30 horas. El director de Operaciones de Sesame Workshop, Steve Youngwood ser el encargado de hacerle entrega del galard n acompa ado de un invitado muy especial de Barrio S samo.
Acceso al ESPECIAL IBC 2018 en Panorama
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