National Geographic Takes Planet or Plastic? Initiative Back-to-School

National Geographic Kids and National Geographic Education Team Up to Offer Easy Ways to Help Families Go Single-Use-Plastic Free As They Kick Off New School Year

Kids Invited to Help Solve the Issue with Kids vs. Plastic, 2018 GeoChallenge and September's Explorer Classroom Programs

WASHINGTON (Aug. 24, 2018)- As the amount of plastic in the ocean continues to grow, National Geographic asks kids and families to join them in tackling the pressing plastic problem as they head back to school.

Launched in May, National Geographic's Planet or Plastic? campaign - a multiyear initiative aimed at raising awareness of this challenge and reducing the amount of single-use plastic that enters in the world's oceans - has already made headlines in asking consumers to make a choice: Choose the planet over single-use plastic. Now, with the launch of Kids vs. Plastic, a Tackling Plastic! GeoChallenge and a special September Explorer Classroom program, National Geographic is asking kids to join the effort. National Geographic Kids and National Geographic Education have teamed up to offer a variety of ways for families to make a dent in the more than 8 million tons of plastic that end up in the ocean each year.

Kids and parents can learn more about the plastic pollution problem at natgeokids.com/KidsVsPlastic and begin making changes with:

A kid-friendly pledge to reduce their plastic footprint

A back-to-school toolkit

The Plastics Quiz Whiz and the Save the Earth Personality Quiz

An interactive Recycle Roundup Game

A make-your-own-lunch-bags craft(no more plastic bags needed!), with additional Nat Geo craft challenges coming

10 simple tips for families

Students also are invited to team up with classmates around the country for the 2018 GeoChallenge: Tackling Plastic! Students can sign up to collaborate, research and come up with real-world solutions to today's plastic waste problem, with guidance from National Geographic Explorer Kakani Katija.

Additionally, National Geographic Education is dedicating its September theme of the Explorer Classroom program to Ocean Plastics. Through Explorer Classroom, students from around the world will connect digitally with the National Geographic Explorers on the front lines of the ocean plastic issue. Students will learn about the Explorers' work, ask questions and find out how they can help.

By joining the Planet or Plastic? effort, kids and families play an important role in reducing the plastic pollution that marine animals ingest or become suffocated by or entangled in. By reducing the amount of single-use plastic they are taking back to school, kids also will be actively contributing to a healthier planet and investing in their own futures.

National Geographic's Planet or Plastic? will continue to provide more resources for families and consumers throughout the year.

Useful Links:

Get the latest updates on Planet or Plastic? HERE and join the conversation on social via #planetorplastic.

Read more about plastic in the June issue of National Geographic magazine HERE.

Take the pledge for adults HERE.

Access media opportunities and a summary of magazine content HERE.

View the media tool kit HERE.

Learn more about the science and exploration efforts aimed at reducing single-use plastic HERE.

About National Geographic Partners LLC

National Geographic Partners LLC (NGP), a joint venture between National Geographic and 21st Century Fox, is committed to bringing the world premium science, adventure and exploration content across an unrivaled portfolio of media assets. NGP combines the global National Geographic television channels (National Geographic Channel, Nat Geo WILD, Nat Geo MUNDO, Nat Geo PEOPLE) with National Geographic's media and consumer-oriented assets, including National Geographic magazines; National Geographic studios; related digital and social media platforms; books; maps; children's media; and ancillary activities that include travel, global experiences and events, archival sales, licensing and e-commerce businesses. Furthering knowledge and understanding of our world has been the core purpose of National Geographic for 130 years, and now we are committed to going deeper, pushing boundaries, going further for our consumers and reaching millions of people around the world in 172 countries and 43 languages every month as we do it. NGP returns 27 percent of our proceeds to the nonprofit National Geographic Society to fund work in the areas of science, exploration, conservation and education. For more information visit natgeotv.com or nationalgeographic.com, or find us on Facebook, Twitter, Instagram, YouTube, LinkedIn and Pinterest.

LINK:	http://press.nationalgeographic.com/2018/08/24/national-geographic-tak...
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