
When alumna Jasmine Kok M.M. '18 began her coursework at Berklees campus in Valencia, Spain, she noticed something: there were no female faculty members and very few female students in Berklee's Music Production, Technology, and Innovation (MPTI) program. Inspired to create a space where women could share their experiences and challenges in the music industry, Kok cofounded She Knows Tech, which seeks to close the gender gap in music technology. In January 2020, right before the Grammy Awards, the group released a video titled It's Time -a one-shot production featuring a wide range of women playing every single role in a live studio session.
Watch the Its Time video:
We spoke to Kok about the inspiration behind the video, the work of She Knows Tech, and why it's important for women to be able to see themselves in every part of the music industry.
Tell us about the inspiration behind She Knows Tech. The idea came about when I was a graduate student at Berklee Valencia, and I noticed the lack of female faculty members in my program. The male-to-female ratio among MPTI students was almost four to one. (This was an improvement over the previous year-it had been 10 to one!) I was surprised to hear from my faculty advisor that women simply aren't applying for these programs. I wondered: does that mean we are not interested? Or not confident?
I wanted to do something, and my program director recommended I form a team. I worked with two other graduate students, Lillian Gagnon and Anna Parry. I couldn't have done it without them. We started as a student activity/peer-to-peer platform. We hosted workshops and interviewed female guests from the industry who came to campus. Most of the women we interviewed were producers, engineers, and technologists, and it was great-but I started to wonder: how effective were these workshops? Were we really making a difference? How could we develop a more sustainable program?
What did you do next? I started talking to a bunch of the female MPTI students about an idea for a mentorship program. We got commitments from five graduate students to mentor four undergraduate students each, offering seven sessions instead of a one-off like a workshop (though we kept doing those, too). I was surprised-we got almost 40 applicants for our first class. We were able to take 20, and almost half of last year's mentees are now in tech-related majors at Berklee.
What has been the impact on the mentees? There are several impacts. First, there's this buzz of excitement that permeates the entire semester-I recorded a track! I learned how to make a beat! The program provides a place to learn skills and share them and be encouraged. The most powerful thing the mentees are walking away with is not the technical knowledge, but the confidence they were able to mirror from their mentors. I've certainly seen that in my own experience-my mentors have helped me by modeling, and I've gained confidence by watching them.
Tell us about the process behind the It's Time video. It's funny-that came about because I was applying for a business internship in Europe, and to complete that application, I had to shoot a video. So I pulled a bunch of students and staff together and had them narrate the impact I hope to make in the industry through She Knows Tech.
I really love that there are a huge range of women in the video: different accents, ages, races, and voices. I was adamant about getting a lot of women of color to participate, because so often the women you do see in the industry are white. I wanted to do it in one shot and make it powerful. Everything in your news feed online is a video, and I wanted people to watch the whole thing.
When you visualize women in the studio, you often see the artist, the artist's girlfriend, a secretary, or a studio manager. I thought, What if we put together a team of women setting up a session? We are more than just those roles. We threw some different thoughts and statistics into the video, too. I wanted to end it with women who are very experienced in this industry anchoring the facts and voices, so we featured several faculty members. And the young girl at the end is one of my piano students from here in Valencia. I'm so glad she and her mom said yes to participating-there's a future element to this work. It doesn't just impact women now, but the future of the industry.
What's next for She Knows Tech? We are in the process of getting registered as a company. Lots of festivals and conferences are getting canceled this spring because of the coronavirus (COVID-19), but I want to continue reaching out to those events to carve out a spot for women to go-to nerd out, basically. When I was at ADE 2019 [the Amsterdam Dance Event, a huge electronic music conference], to my surprise, master classes were mostly attended by men. The youngest was 8 years old! I wanted to create a space where women could inspire each other to own this space. Whether you are confident or not-just to come together and own it.
I also want to collaborate with higher education institutions to help them set up a tech training program. I want to encourage them to open doors for women-the other 50 percent of their clientele! I started doing this work because I was hoping someone would have done it for me. We can wait, or we can all do something.
Related categories:
News
Related Reading
Berklee Online Increases Rates of Female Students, Staff, and Instructors In the last two years, female enrollment at Berklee Online has increased by 65 percent.
Dee Dee Bridgewater Urges Women to Lift Each Other Up The jazz icon joined several Berklee faculty members for a panel discussion on the challenges and triumphs of being a woman in the music industry.
Meet Seven Students from Berklee's Class of 201
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
16/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/06/2026
Free Program Supports IPMX Education from Foundational Concepts Through System and Network Design
The Alliance for IP Media Solutions (AIMS) today announced t...
16/06/2026
Share your views on Screen Australia and the future of the industry 15 June 2026
Your feedback matters.
Following the instrumental insights provided in 2025,...
15/06/2026
One of the more exciting internal video production divisions within a college at...
15/06/2026
The deal valued at $22 Billion is expected to close in the first half of 2027...
15/06/2026
Golf Channel and the Arnold Palmer Cup have announced a partnership to livestream the 2026 Arnold Palmer Cup on Golf Channel Mobile and GolfChannel.com. The tou...
15/06/2026
TikTok and Panini have announced a partnership to bring a digital collectible ca...
15/06/2026
Cosm and Monster Energy have announced the debut of the first full-dome immersiv...
15/06/2026
Real American Freestyle (RAF) and Fox Nation have announced an exclusive streaming agreement for three RAF international events, beginning with RAF Georgia on J...
15/06/2026
FanConnect has announced a partnership with Extreme Networks integrating FanConn...
15/06/2026
Ten Emerging Filmmakers Ages 18 to 25 Will Start Fellowship Year at Ignite Lab from June 14-19
LOS ANGELES, CA, June 15, 2026 - The nonprofit Sundance Institut...
15/06/2026
Innovative three-band soft synth introduced
UVI's latest synth takes an interesting approach to synthesis, offering a trio of synth engines that each op...
15/06/2026
Applications now open for 2026
The Oram Awards have returned for 2026 to celebrate the unusual, unique and unfiltered creative worlds of women and gender-di...
15/06/2026
New intelligent auto-fader plug-in revealed
PSPaudioware's latest release offers automatic level adjustment and provides more detailed control than many...
15/06/2026
4.78M AUSSIES TUNE IN FOR SOCCEROOS WIN OVER T RK YE ON SBS
15 June, 2026
Media releases
Match had a Total TV average audience of 3.035 million, with over ...
15/06/2026
SBS Head of Commissioning John Godfrey to depart after 18 years
15 June, 2026
Media releases
SBS Head of Commissioning John Godfrey will depart the broadca...
15/06/2026
Greater Manchester Police installs Rohde & Schwarz security scanner for custody ...
15/06/2026
Insights from NAGRAVISION's latest industry webinar featuring One Hungary, Liberty Global and Media Press Group
In this blog, Laura Rognoni explores the k...
15/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/06/2026
Clear-Com has introduced Avalon , a purpose built 1RU IP intercom communication platform for modern networked production, designed to simplify and scale workfl...
15/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/06/2026
MiLB Club Deploys LDX 110 Cameras at CarMax Park to Deliver A New Standard in Engaging Fan Experience
Grass Valley today announced that the Richmond Flying Sq...
15/06/2026
Detach from Direct-Attached: How Remote Editing with EVO Keeps Creative Teams Mo...
15/06/2026
Techtel Completes Media Production Setup for a major AFL sporting organisation
Sports
15 June Written By Suzanne Costello
(Sydney, Australia 15 June 2026)...
15/06/2026
Monday 15 June 2026
Sky News takes viewers inside Minab in new film investigati...
15/06/2026
Fox Corporation to Acquire Roku, Inc. Combination Creates a Scaled Media and Technology Platform with Superior Reach, Engagement and Monetization Capability
...
14/06/2026
Library captures 1960s R&B/pop drum sound
Following on from their recent wave of plug-in effects, Iconic Instruments have just launched an all-new virtual d...
14/06/2026
HBO Comedy Rooster Shot with URSA Cine 17K 65
Brie Clayton June 14, 2026
0 Comments
Large format brings viewers intimately close to characters.
Black...
13/06/2026
Latest expansion pack includes 252 presets
Devious Machines have recently introduced another expansion for their powerful multi-effects plug-in, Infiltrator...
13/06/2026
Create custom DAW/plug-in controllers using prompts
MetaGrid have recently introduced an all-new AI Builder function to their touchscreen-based control surf...
13/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
YES Network and The Gotham Sports App will air seven Athletes Unlimited Softball...
12/06/2026
The United Football League will host its FAST Innovation Suite at the 2026 United Bowl presented by Credit One Bank on Saturday, June 13 at 3:00 p.m. ET at Audi...
12/06/2026
PTZOptics and LayerJot will present live demonstrations at InfoComm 2026 showing how natural-language AI prompting, robotic camera control, and on-device comput...
12/06/2026
MultiDyne Video and Fiber Optic Systems will exhibit at InfoComm 2026, featuring...
12/06/2026
Ateme has announced that Eurovision Services is using Ateme's software-based frame-rate conversion technology for international live event workflows. The de...
12/06/2026
Bitmovin and Simplestream have announced a partnership with Xperi to simplify the launch of OTT streaming services on TiVo OS smart TVs and devices. The collabo...
12/06/2026
Net Insight has announced that a multinational technology company is deploying a...
12/06/2026
MLB Players Inc., the business arm of the MLB Players Association, has announced a partnership with Athletes First to develop and sell brand partnerships across...
12/06/2026
Guntermann and Drunck (G&D) and VuWall have announced the CommandKeyboard-Advanc...
12/06/2026
Comcast Smart Solutions announces a new smart technology deployment with Major L...
12/06/2026
Elevation Worship completed the initial leg of its Elevation Nights 2026 tour ...