Sony Pixel Power calrec Sony

Its Time for Women to Play a Bigger Role in Music Tech

08/04/2020

When alumna Jasmine Kok M.M. '18 began her coursework at Berklees campus in Valencia, Spain, she noticed something: there were no female faculty members and very few female students in Berklee's Music Production, Technology, and Innovation (MPTI) program. Inspired to create a space where women could share their experiences and challenges in the music industry, Kok cofounded She Knows Tech, which seeks to close the gender gap in music technology. In January 2020, right before the Grammy Awards, the group released a video titled It's Time -a one-shot production featuring a wide range of women playing every single role in a live studio session.

Watch the Its Time video:

We spoke to Kok about the inspiration behind the video, the work of She Knows Tech, and why it's important for women to be able to see themselves in every part of the music industry.

Tell us about the inspiration behind She Knows Tech. The idea came about when I was a graduate student at Berklee Valencia, and I noticed the lack of female faculty members in my program. The male-to-female ratio among MPTI students was almost four to one. (This was an improvement over the previous year-it had been 10 to one!) I was surprised to hear from my faculty advisor that women simply aren't applying for these programs. I wondered: does that mean we are not interested? Or not confident?

I wanted to do something, and my program director recommended I form a team. I worked with two other graduate students, Lillian Gagnon and Anna Parry. I couldn't have done it without them. We started as a student activity/peer-to-peer platform. We hosted workshops and interviewed female guests from the industry who came to campus. Most of the women we interviewed were producers, engineers, and technologists, and it was great-but I started to wonder: how effective were these workshops? Were we really making a difference? How could we develop a more sustainable program?

What did you do next? I started talking to a bunch of the female MPTI students about an idea for a mentorship program. We got commitments from five graduate students to mentor four undergraduate students each, offering seven sessions instead of a one-off like a workshop (though we kept doing those, too). I was surprised-we got almost 40 applicants for our first class. We were able to take 20, and almost half of last year's mentees are now in tech-related majors at Berklee.

What has been the impact on the mentees? There are several impacts. First, there's this buzz of excitement that permeates the entire semester-I recorded a track! I learned how to make a beat! The program provides a place to learn skills and share them and be encouraged. The most powerful thing the mentees are walking away with is not the technical knowledge, but the confidence they were able to mirror from their mentors. I've certainly seen that in my own experience-my mentors have helped me by modeling, and I've gained confidence by watching them.

Tell us about the process behind the It's Time video. It's funny-that came about because I was applying for a business internship in Europe, and to complete that application, I had to shoot a video. So I pulled a bunch of students and staff together and had them narrate the impact I hope to make in the industry through She Knows Tech.

I really love that there are a huge range of women in the video: different accents, ages, races, and voices. I was adamant about getting a lot of women of color to participate, because so often the women you do see in the industry are white. I wanted to do it in one shot and make it powerful. Everything in your news feed online is a video, and I wanted people to watch the whole thing.

When you visualize women in the studio, you often see the artist, the artist's girlfriend, a secretary, or a studio manager. I thought, What if we put together a team of women setting up a session? We are more than just those roles. We threw some different thoughts and statistics into the video, too. I wanted to end it with women who are very experienced in this industry anchoring the facts and voices, so we featured several faculty members. And the young girl at the end is one of my piano students from here in Valencia. I'm so glad she and her mom said yes to participating-there's a future element to this work. It doesn't just impact women now, but the future of the industry.

What's next for She Knows Tech? We are in the process of getting registered as a company. Lots of festivals and conferences are getting canceled this spring because of the coronavirus (COVID-19), but I want to continue reaching out to those events to carve out a spot for women to go-to nerd out, basically. When I was at ADE 2019 [the Amsterdam Dance Event, a huge electronic music conference], to my surprise, master classes were mostly attended by men. The youngest was 8 years old! I wanted to create a space where women could inspire each other to own this space. Whether you are confident or not-just to come together and own it.

I also want to collaborate with higher education institutions to help them set up a tech training program. I want to encourage them to open doors for women-the other 50 percent of their clientele! I started doing this work because I was hoping someone would have done it for me. We can wait, or we can all do something.

Related categories:

News

Related Reading

Berklee Online Increases Rates of Female Students, Staff, and Instructors In the last two years, female enrollment at Berklee Online has increased by 65 percent.

Dee Dee Bridgewater Urges Women to Lift Each Other Up The jazz icon joined several Berklee faculty members for a panel discussion on the challenges and triumphs of being a woman in the music industry.

Meet Seven Students from Berklee's Class of 201
LINK: https://www.berklee.edu/news/berklee-now/its-time-women-play-greater-r...
See more stories from berklee

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

17/04/2026

Maintaining America's Undersea Edge: L3Harris Secures Towed Array Production Through 2029

L3Harris towed array systems provide U.S. Navy submarines with extended acoustic...

17/04/2026

Microsoft Previews 2026 NAB Show Trends, Plans

Share Copy link Facebook X Linkedin Bluesky Email...

17/04/2026

2026 NAB Show Exhibitor Insight: LTN

Share Copy link Facebook X Linkedin Bluesky Email...

17/04/2026

Vizrt To Feature Newly Introduced AI Keyer At 2026 NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

17/04/2026

Cobalt Digital and SineSix Media Partner to Transform Acc...

Cobalt Digital and SineSix Media Partner to Transform Accessibility Compliance into a More Engaging Viewer Experience at NAB Show 2026 Collaboration integrates...

17/04/2026

Appear appoints Mike Burk as Vice President of Business D...

Strengthening Appear's North America team with a new Vice President of Business Development Appear ASA (Appear, OSE: APR), a global leader in live producti...

17/04/2026

Wowza Launches Video Intelligence Framework to Turn Live...

New framework helps broadcasters, streaming platforms, and sports organizations apply AI to live video for monetization, metadata, highlights, and downstream wo...

17/04/2026

VisualOn and Cires21 Release Joint Research at NAB 2026 S...

New whitepaper gives broadcasters and OTT operators independent, codec-by-codec evidence that the VisualOn Optimizer transforms viewer quality of experience. V...

17/04/2026

Blackmagic Design Announces New Blackmagic URSA Cine Immersive 100G

Blackmagic Design Announces New Blackmagic URSA Cine Immersive 100G Brie Clayton April 17, 2026 0 Comments World's first immersive cinema camera f...

17/04/2026

NAB 2026: Vubiquity and Eluvio Showcase Streaming Solution that Significantly Reduces Distribution Costs and Time to Market

NAB 2026: Vubiquity and Eluvio Showcase Streaming Solution that Significantly Re...

17/04/2026

What Makes a Good Marathon Running Playlist?

What Makes a Good Marathon Running Playlist? We asked Xander Dawson, an eighth-semester saxophone major at Boston Conservatory running the Boston Marathon thi...

17/04/2026

Wowza Launches Video Intelligence Framework

Share Copy link Facebook X Linkedin Bluesky Email...

17/04/2026

PTZOptics and Moondream to Demo Visual Reasoning for Live...

At NAB Show 2026, PTZOptics (Booth N1902) will showcase a live sports streaming demo created in collaboration with Moondream, offering a new look at how Visual ...

17/04/2026

Eindhoven University of Technology relies on Lightware T...

The Eindhoven University of Technology is a research university in the Netherlands spanning 25 buildings, specialising in engineering, science and technology. D...

17/04/2026

Documentary Editor - US, Remote

Documentary Editor - US, Remote Brie Clayton April 17, 2026 0 Comments Documentary Editor April 13, 2026Freelance Video Cameraman - Los......

17/04/2026

Blackmagic Design Announces New Blackmagic URSA Cine 12K LF 100G

Blackmagic Design Announces New Blackmagic URSA Cine 12K LF 100G Brie Clayton April 17, 2026 0 Comments Revolutionary digital film camera brings cinem...

17/04/2026

IAB: Digital Ad Revenue Hit Nearly $300 Billion in 2025

Share Copy link Facebook X Linkedin Bluesky Email...

17/04/2026

PSSI Global Acquires Beagle Networks

Share Copy link Facebook X Linkedin Bluesky Email...

17/04/2026

FCC Commissioner Gomez to Speak at LPTV Day at 2026 NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

17/04/2026

swXtch.io Introduces the swXtch AI Router for Live Media Workflows

Share Copy link Facebook X Linkedin Bluesky Email...

17/04/2026

Bittree Returns to NAB Show with Diverse Patching Solutions

Share Copy link Facebook X Linkedin Bluesky Email...

17/04/2026

Weigel Broadcasting Taps OpenAP for Advanced Advertising Tools

Share Copy link Facebook X Linkedin Bluesky Email...

17/04/2026

Dubformer and Adapt Power Goalcast Expansion into Global...

Dubformer, the AI-powered dubbing platform, and Adapt, a global leader in AI-driven localization and dubbing solutions, have enabled Goalcast, the inspirational...

17/04/2026

New Mavis Studio App for iPad Redefines Mobile Live Produ...

At NAB 2026, Mavis will launch Mavis Studio, a new live production app for iPad that gives creators, broadcasters, and production teams a powerful new way to bu...

17/04/2026

Avid and Google Cloud Announce Partnership to Bring Agent...

Avid and Google Cloud today announced a multi-year strategic partnership to integrate generative and agentic AI into the media and entertainment industry's...

17/04/2026

LucidLink brings the most complete file streaming platfor...

At NAB Show, LucidLink will showcase how its platform brings content, people and workflows closer together than ever before, with newly available capabilities a...

17/04/2026

Beth Morrison and Moses Pendleton to be Honored at Boston Conservatory at Berklee's Commencement Ceremony

Beth Morrison and Moses Pendleton to be Honored at Boston Conservatory at Berkle...

17/04/2026

Jacob Collier, Jill Scott, and Vinnie Colaiuta to Receive Honorary Doctorates at Berklee College of Music's 2026 Commencement

Jacob Collier, Jill Scott, and Vinnie Colaiuta to Receive Honorary Doctorates at...

16/04/2026

NAB 2026: Appear Announces X5 General Availability, XM Management Tool, and SIx300 Module

Appear ASA (OSE: APR) will announce three additions to its X Platform at NAB Sho...

16/04/2026

CentralCast Deploys Harmonic XOS Media Processor for Public Broadcasting

Harmonic has announced that CentralCast, a centralized master control facility for U.S. public media, has deployed Harmonic's XOS Advanced Media Processor t...

16/04/2026

NAB 2026: Encompass Digital Media Integrates Interra Systems BATON into Cloud-Based Altitude Flow Platform

Interra Systems has announced that Encompass Digital Media has integrated its BA...

16/04/2026

NAB 2026: Grass Valley to Showcase Expanded Media Infrastructure Capabilities

Grass Valley will demonstrate its Media Infrastructure capabilities at NAB Show 2026 (Booth C2408, Central Hall), bringing routing, signal processing, and orche...

16/04/2026

Verizon Readies Robust Network Infrastructure Plans for FIFA World Cup 2026

As preparations ramp up for the FIFA World Cup 2026, Verizon has outlined a sweeping connectivity and infrastructure initiative that will underpin broadcast ope...

16/04/2026

Advanced Image Robotics Joins 2026 MLS Innovation Lab

Advanced Image Robotics (AIR) has announced its selection for the 2026 MLS Innovation Lab. AIR will work with MLS clubs, players, and executives on automated vi...

16/04/2026

NAB 2026: JWX Acquires True Anthem, Adding AI-Powered Social Publishing to Publisher Platform

JWX has announced the acquisition of True Anthem, an AI-powered social publishin...

16/04/2026

Jomboy Media and Fubo Launch 24/7 Creator-Led Channel

Jomboy Media and FuboTV Inc. have launched the Jomboy Media Channel, a 24/7 channel available to FuboTV base plan subscribers. The channel, timed to the start o...

16/04/2026

NAB 2026: Wave Central and EVS Announce SMPTE ST 2110 Interoperability Validation

Wave Central, a Domo Broadcast Company (Booth C2820), and EVS Broadcast Equipmen...

16/04/2026

Tata Communications and Formula 1 Release Race Before the Race, First Film in New Content Series

Tata Communications and Formula 1 have released Race Before the Race, the firs...

16/04/2026

NAB 2026: DPA Microphones N-Series Firmware Update Adds Duplex Gap and Guard Band Access for North American Users

DPA Microphones has released a firmware update for its N-Series Digital Wireless...

16/04/2026

NAB 2026: See Sony's Live Stage Presentations at NAB Show 2026

Sony's Live Stage at NAB Show 2026 is the place to hear directly from the content creators, end users, and technology experts who are pushing boundaries in ...

16/04/2026

Perfect Game and Youth Prospects Announce Broadcast Rights and Content Partnership

Perfect Game and Youth Prospects have announced a partnership covering broadcast...

16/04/2026

National Collegiate Rugby Partners with All Womens Sports Network for 2026 National 7s Championships

National Collegiate Rugby (NCR) has announced a media rights partnership with Al...

16/04/2026

NAB 2026: Audio-Technica Introduces BP350ST-UB and BP350ST-UL Mid-Side Stereo Broadcast Microphones

Audio-Technica has announced two new mid-side (MS) stereo broadcast microphones:...

16/04/2026

NAB 2026: PSSI Global Services Acquires Beagle Networks

PSSI Global Services has announced the acquisition of Beagle Networks, a provider of IT infrastructure and onsite technical support for media and enterprise cus...