
When alumna Jasmine Kok M.M. '18 began her coursework at Berklees campus in Valencia, Spain, she noticed something: there were no female faculty members and very few female students in Berklee's Music Production, Technology, and Innovation (MPTI) program. Inspired to create a space where women could share their experiences and challenges in the music industry, Kok cofounded She Knows Tech, which seeks to close the gender gap in music technology. In January 2020, right before the Grammy Awards, the group released a video titled It's Time -a one-shot production featuring a wide range of women playing every single role in a live studio session.
Watch the Its Time video:
We spoke to Kok about the inspiration behind the video, the work of She Knows Tech, and why it's important for women to be able to see themselves in every part of the music industry.
Tell us about the inspiration behind She Knows Tech. The idea came about when I was a graduate student at Berklee Valencia, and I noticed the lack of female faculty members in my program. The male-to-female ratio among MPTI students was almost four to one. (This was an improvement over the previous year-it had been 10 to one!) I was surprised to hear from my faculty advisor that women simply aren't applying for these programs. I wondered: does that mean we are not interested? Or not confident?
I wanted to do something, and my program director recommended I form a team. I worked with two other graduate students, Lillian Gagnon and Anna Parry. I couldn't have done it without them. We started as a student activity/peer-to-peer platform. We hosted workshops and interviewed female guests from the industry who came to campus. Most of the women we interviewed were producers, engineers, and technologists, and it was great-but I started to wonder: how effective were these workshops? Were we really making a difference? How could we develop a more sustainable program?
What did you do next? I started talking to a bunch of the female MPTI students about an idea for a mentorship program. We got commitments from five graduate students to mentor four undergraduate students each, offering seven sessions instead of a one-off like a workshop (though we kept doing those, too). I was surprised-we got almost 40 applicants for our first class. We were able to take 20, and almost half of last year's mentees are now in tech-related majors at Berklee.
What has been the impact on the mentees? There are several impacts. First, there's this buzz of excitement that permeates the entire semester-I recorded a track! I learned how to make a beat! The program provides a place to learn skills and share them and be encouraged. The most powerful thing the mentees are walking away with is not the technical knowledge, but the confidence they were able to mirror from their mentors. I've certainly seen that in my own experience-my mentors have helped me by modeling, and I've gained confidence by watching them.
Tell us about the process behind the It's Time video. It's funny-that came about because I was applying for a business internship in Europe, and to complete that application, I had to shoot a video. So I pulled a bunch of students and staff together and had them narrate the impact I hope to make in the industry through She Knows Tech.
I really love that there are a huge range of women in the video: different accents, ages, races, and voices. I was adamant about getting a lot of women of color to participate, because so often the women you do see in the industry are white. I wanted to do it in one shot and make it powerful. Everything in your news feed online is a video, and I wanted people to watch the whole thing.
When you visualize women in the studio, you often see the artist, the artist's girlfriend, a secretary, or a studio manager. I thought, What if we put together a team of women setting up a session? We are more than just those roles. We threw some different thoughts and statistics into the video, too. I wanted to end it with women who are very experienced in this industry anchoring the facts and voices, so we featured several faculty members. And the young girl at the end is one of my piano students from here in Valencia. I'm so glad she and her mom said yes to participating-there's a future element to this work. It doesn't just impact women now, but the future of the industry.
What's next for She Knows Tech? We are in the process of getting registered as a company. Lots of festivals and conferences are getting canceled this spring because of the coronavirus (COVID-19), but I want to continue reaching out to those events to carve out a spot for women to go-to nerd out, basically. When I was at ADE 2019 [the Amsterdam Dance Event, a huge electronic music conference], to my surprise, master classes were mostly attended by men. The youngest was 8 years old! I wanted to create a space where women could inspire each other to own this space. Whether you are confident or not-just to come together and own it.
I also want to collaborate with higher education institutions to help them set up a tech training program. I want to encourage them to open doors for women-the other 50 percent of their clientele! I started doing this work because I was hoping someone would have done it for me. We can wait, or we can all do something.
Related categories:
News
Related Reading
Berklee Online Increases Rates of Female Students, Staff, and Instructors In the last two years, female enrollment at Berklee Online has increased by 65 percent.
Dee Dee Bridgewater Urges Women to Lift Each Other Up The jazz icon joined several Berklee faculty members for a panel discussion on the challenges and triumphs of being a woman in the music industry.
Meet Seven Students from Berklee's Class of 201
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
10/01/2026
By Bailey Pennick
One of the most exciting things about the Sundance Film Festi...
10/01/2026
This year, podcasts are making their Golden Globes debut with a new category honoring the medium's leading shows and creators. To mark the occasion, Spotify...
10/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
10/01/2026
Back to All News
Connection and Youth Defined: The Ramparts of Ice Brings a Hea...
09/01/2026
Rock-It Sports' Deron Brown & Laura Rowlands on Launching a New Brand, Suppl...
09/01/2026
Warner Bros. Discovery's Chris Brown on the Broadcaster's First French O...
09/01/2026
NFL Playoffs 2026: CBS Sports Travels to Jacksonville With Packed Arsenal of Pro...
09/01/2026
NFL Playoffs 2026: NBC Sports Is Set To Roll Out New Scorebar, Insert Graphics T...
09/01/2026
NFL Playoffs 2026: Prime Video Production Team Caps Historic Season With Iconic ...
09/01/2026
NFL Playoffs 2026: FOX Sports Kicks Off Postseason Slate With Two-Game Wild Card...
09/01/2026
NFL Playoffs 2026: ESPN's Run Brings Monday Night Football' Flagship Op...
09/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
09/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
09/01/2026
SMPTE , the home of media professionals, technologists, and engineers, today introduced the board officers and regional governors who will serve terms beginning...
09/01/2026
Globecast, the leading provider of broadcast, media and entertainment managed services, today announced the appointment of Chris Pulis as Group Chief Technology...
09/01/2026
The Hollywood Professional Association (HPA) today announced several updates to its board of directors. As part of HPA s annual governance cycle, new leadership...
09/01/2026
SDVI, the leading platform provider for cloud-native media supply chains, today announced that Simon Eldridge has been appointed chief operating officer. In thi...
09/01/2026
Cobalt Digital, the leading designer and manufacturer of award-winning ST 2110 and SDI signal processing products, and a founding partner in the openGear initi...
09/01/2026
iWedia, a global leader in connected TV software solutions, announces that its market-proven ATSC 3.0 software stack is powering the broadcast functionality of ...
09/01/2026
Amino, a global leader in enterprise video and digital signage technology, today announced a strategic partnership with Xibo, a leading global digital signage s...
09/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
09/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
09/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
09/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
09/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
09/01/2026
RT Player has 157 million streams, up 10% year-on-year
An increase on 2024, RT...
09/01/2026
RT 2FM has today announced the highly anticipated list of 2FM Rising Artists for 2026, kicking off 2FM Rising week for the eighth year on The Tracy Clifford Sh...
09/01/2026
RT to Host the 2026 RTS Ireland Awards
Thursday, 16 April 2026 | Dublin Royal Convention Centre
The RTS Ireland Television Awards 2026 | Gradaim RTS 2026 | R...
09/01/2026
Every that was easy shopping moment is made possible by teams working to hit s...
08/01/2026
An evidence-based analysis on disinformation and information manipulation in Sudan's ongoing conflict is published today. (January 8th 2026).
Thomson Found...
08/01/2026
At CFP Semifinals, ESPN Again Flexes Its Operational Muscle With 20+ MegaCast Vi...
08/01/2026
SVG Students To Watch: Sophie Fowler, University of OregonThe Portland product has honed her skills as a producer, director, and TD at Quack VideoBy Brandon Cos...
08/01/2026
Follow the Money, Episode 3: Inside the Sports-Media Biz With Sam McCleery and K...
08/01/2026
SVG New Sponsor Spotlight: Qualstar's Jeff Sengpiehl on the Enduring Power a...
08/01/2026
Legendary February: Production Leaders at NBC Sports Pull Back the Curtain on Ol...
08/01/2026
In 2025 we launched the Spotify Partner Program to give creators more ways to tu...
08/01/2026
On Wednesday in Los Angeles, Spotify welcomed creators and press to a brunch cel...
08/01/2026
The Hollywood Professional Association (HPA) today announced several updates to its Board of Directors. As part of HPA's annual governance cycle, new leader...
08/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
08/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
08/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
08/01/2026
Spain's national public broadcaster, RTVE, has upgraded one of its main television production facilities in Madrid with the installation of two Alfalite NEO...
08/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
08/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
08/01/2026
Maxon's new release of Cinebench features performance enhancements and adds support for the latest Nvidia and AMD GPUs as well as Apple Silicon.
Maxon is t...
08/01/2026
Zixi, the industry leader in IP-based video transport and orchestration, today announced the appointment of Heather Mellish as Vice President, Global Sales.
In...