
When alumna Jasmine Kok M.M. '18 began her coursework at Berklees campus in Valencia, Spain, she noticed something: there were no female faculty members and very few female students in Berklee's Music Production, Technology, and Innovation (MPTI) program. Inspired to create a space where women could share their experiences and challenges in the music industry, Kok cofounded She Knows Tech, which seeks to close the gender gap in music technology. In January 2020, right before the Grammy Awards, the group released a video titled It's Time -a one-shot production featuring a wide range of women playing every single role in a live studio session.
Watch the Its Time video:
We spoke to Kok about the inspiration behind the video, the work of She Knows Tech, and why it's important for women to be able to see themselves in every part of the music industry.
Tell us about the inspiration behind She Knows Tech. The idea came about when I was a graduate student at Berklee Valencia, and I noticed the lack of female faculty members in my program. The male-to-female ratio among MPTI students was almost four to one. (This was an improvement over the previous year-it had been 10 to one!) I was surprised to hear from my faculty advisor that women simply aren't applying for these programs. I wondered: does that mean we are not interested? Or not confident?
I wanted to do something, and my program director recommended I form a team. I worked with two other graduate students, Lillian Gagnon and Anna Parry. I couldn't have done it without them. We started as a student activity/peer-to-peer platform. We hosted workshops and interviewed female guests from the industry who came to campus. Most of the women we interviewed were producers, engineers, and technologists, and it was great-but I started to wonder: how effective were these workshops? Were we really making a difference? How could we develop a more sustainable program?
What did you do next? I started talking to a bunch of the female MPTI students about an idea for a mentorship program. We got commitments from five graduate students to mentor four undergraduate students each, offering seven sessions instead of a one-off like a workshop (though we kept doing those, too). I was surprised-we got almost 40 applicants for our first class. We were able to take 20, and almost half of last year's mentees are now in tech-related majors at Berklee.
What has been the impact on the mentees? There are several impacts. First, there's this buzz of excitement that permeates the entire semester-I recorded a track! I learned how to make a beat! The program provides a place to learn skills and share them and be encouraged. The most powerful thing the mentees are walking away with is not the technical knowledge, but the confidence they were able to mirror from their mentors. I've certainly seen that in my own experience-my mentors have helped me by modeling, and I've gained confidence by watching them.
Tell us about the process behind the It's Time video. It's funny-that came about because I was applying for a business internship in Europe, and to complete that application, I had to shoot a video. So I pulled a bunch of students and staff together and had them narrate the impact I hope to make in the industry through She Knows Tech.
I really love that there are a huge range of women in the video: different accents, ages, races, and voices. I was adamant about getting a lot of women of color to participate, because so often the women you do see in the industry are white. I wanted to do it in one shot and make it powerful. Everything in your news feed online is a video, and I wanted people to watch the whole thing.
When you visualize women in the studio, you often see the artist, the artist's girlfriend, a secretary, or a studio manager. I thought, What if we put together a team of women setting up a session? We are more than just those roles. We threw some different thoughts and statistics into the video, too. I wanted to end it with women who are very experienced in this industry anchoring the facts and voices, so we featured several faculty members. And the young girl at the end is one of my piano students from here in Valencia. I'm so glad she and her mom said yes to participating-there's a future element to this work. It doesn't just impact women now, but the future of the industry.
What's next for She Knows Tech? We are in the process of getting registered as a company. Lots of festivals and conferences are getting canceled this spring because of the coronavirus (COVID-19), but I want to continue reaching out to those events to carve out a spot for women to go-to nerd out, basically. When I was at ADE 2019 [the Amsterdam Dance Event, a huge electronic music conference], to my surprise, master classes were mostly attended by men. The youngest was 8 years old! I wanted to create a space where women could inspire each other to own this space. Whether you are confident or not-just to come together and own it.
I also want to collaborate with higher education institutions to help them set up a tech training program. I want to encourage them to open doors for women-the other 50 percent of their clientele! I started doing this work because I was hoping someone would have done it for me. We can wait, or we can all do something.
Related categories:
News
Related Reading
Berklee Online Increases Rates of Female Students, Staff, and Instructors In the last two years, female enrollment at Berklee Online has increased by 65 percent.
Dee Dee Bridgewater Urges Women to Lift Each Other Up The jazz icon joined several Berklee faculty members for a panel discussion on the challenges and triumphs of being a woman in the music industry.
Meet Seven Students from Berklee's Class of 201
Most recent headlines
09/11/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
30/10/2025
WASHINGTON Federal Communications Commission Chair Brendan Carr has called for an end to the government shutdown while providing some updates on the agency'...
30/10/2025
WASHINGTON Federal Communications Commission Chair Brendan Carr has announced that he has circulated a proposal for the FCC to auction additional mid-band spect...
29/10/2025
MLS, EDGE Sound Research To Debut Immersive Embodied Sound' at LAFC vs. Aus...
29/10/2025
SVG Remote Production Forum 2025: All Sessions Now Available to Watch on SVG PLA...
29/10/2025
World Series 2025: How Audio Is Transported Around the Sites and BeyondThe signals also move not just between two countries but around the globeBy Dan Daley, Au...
29/10/2025
A still from 306 Hollywood, a film by sibling filmmakers Jonathan Bogar n and El...
29/10/2025
New research shows sense of belonging is growing stronger among multilingual Aus...
29/10/2025
SBS, NITV and Screen Australia announce2025 Digital Originals Shortlist
29 October, 2025
Media releases
SBS, NITV and Screen Australia are excited to unvei...
29/10/2025
It's not the wonders of the world that make a place; it's the people. As...
29/10/2025
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...
29/10/2025
NAB New York 2025 Preview | October 22-23 | Booth 544 | Javits Center, New York We're looking forward to meeting up with customers and partners at NAB New Y...
29/10/2025
WUPPERTAL, Germany Riedel Communications has hired Ulrich Voigt as director, live production solutions, taking over the leadership of its SimplyLive business fr...
29/10/2025
OKLAHOMA CITY and TULSA, Okla. Sinclair has named Mark Martin as vice president and general manager of KOKH-KOCB Oklahoma City and KTUL Tulsa....
29/10/2025
BELLEVUE, Wash. Julie Van Ullen has joined cross-platform TV ad measurement company iSpot as president and chief revenue officer....
29/10/2025
Brutal g et, a Swiss broadcast services provider, has rolled out a state-of-the-art outside broadcast (OB) vehicle built on a Lawo AoIP (audio-over-internet pro...
29/10/2025
WASHINGTON FCC Commissioner Olivia Trusty has announced a temporary staff change in her office....
29/10/2025
Berklee Valencia Talent Helps Score Alejandro Amen bar's El cautivo Faculty and alumni from Berklee Valencia's scoring for film, television, and video...
29/10/2025
The Walt Disney Company today announced they have closed their transaction to combine Fubo's business with Disney's Hulu + Live TV business....
29/10/2025
WUPPERTAL, Germany Riedel Communications has hired Ulrich Voigt as director, live production solutions, taking over the leadership of its SimplyLive business fr...
29/10/2025
LOS ANGELES Major League Soccer will introduce a broadcast audio enhancement tonight during the LAFC vs. Austin FC playoff match....
29/10/2025
ESPN said it will produce animated telecasts for NFL, NHL, NBA and WNBA games across The Walt Disney Co. and ESPN platforms during the 2025-26 season under an a...
29/10/2025
WASHINGTON Despite the government shutdown, the Federal Communications Commission has passed, with some revisions, a previously announced Notice of Proposed Rul...
29/10/2025
29 10 2025 - Media release SBS, NITV and Screen Australia announce 2025 Digital Originals Shortlist
The 2025 Digital Originals shortlisted teams. Photo credit...
29/10/2025
October 29 2025, 17:00 (PDT) Hyundai Motor Group Brings Dolby Atmos to Elexio, ...
29/10/2025
Wuppertal October 29, 2025
Riedel Communications Appoints Ulrich Voigt as Dire...
29/10/2025
Back to All News
Start of Filming for Daniel S nchez Ar valos New Netflix Movie
Entertainment
29 October 2025
GlobalSpain
Link copied to clipboard
The fil...
29/10/2025
Comscore's 2025 State of Streaming Report Reveals Surging Growth of Both Ad-...
29/10/2025
RT PUBLISHES 2024 ANNUAL REPORT
RT REPORTS NET SURPLUS OF 5.5 MILLION IN 2024
A YEAR WITH MANY SPECIAL EVENTS UEFA EUROS 2024, THE OLYMPICS AND PARALYMP...
29/10/2025
Editor's note: This post is part of Into the Omniverse, a series focused on ...
28/10/2025
ESPN Announces Monsters Funday Football', Its Latest Real-Time Animated Bro...
28/10/2025
SVG All-Stars: Catherine Chalfant, Manager, Remote Operations, ESPNThe Ole Miss alum is an operational force behind ESPN's extensive college-football catalo...
28/10/2025
Elevating the experience: AI and data take Ryder Cup to the next level By Joe OHalloran
Tuesday, October 28, 2025 - 10:25
Print This Story
NBC produced th...
28/10/2025
Conquering the Air (waves): Taking a close up look at the IBC Accelerator Priva...
28/10/2025
World Series 2025: Spectrum SportsNet LA Brings Dodgers Fans Closer to the Actio...
28/10/2025
Dylan Southern and Benedict Cumberbatch at the premiere of The Thing with Feathers (photo by George Pimentel / Shutterstock for Sundance Film Festival)...
28/10/2025
For three weeks in Lagos, Spotify's Greasy Tunes Caf pop-up brought the cit...
28/10/2025
Once a niche subculture, German rap has evolved into an influential cultural movement. Now, Spotify is giving the genre a new home with OFFCULT, a playlist dedi...
28/10/2025
Shane Delia's Malta serves up the Mediterranean this summer
28 October, 2025
Media releases
Feast on 9,000 years of culinary history Mondays from 24 No...
28/10/2025
SBS's global sporting festival continues with the FIVB Beach Volleyball Worl...
28/10/2025
Bilbao, October 28, 2025 - AgileTV, a leading technology solutions company for t...
28/10/2025
Disney, NBCUniversal, FOX, Paramount Each Achieve Double-Digit Monthly Growth
...
28/10/2025
CINCINNATI The E.W. Scripps Company has announced an agreement to sell WRTV, its local ABC-affiliated station in Indianapolis, to Circle City Broadcasting for $...
28/10/2025
Berklee College of Music and Berklee Valencia Named to Billboards 2025 Top Music...
28/10/2025
NEW YORK As AI usage continues to spike, a new study from IAB delves into an important aspect of how AI is transforming the advertising business with new data s...
28/10/2025
Charlie Jablonski, a broadcast tech pioneer who helped shape the modern era of Olympics television coverage, died Oct. 25 at his home in Lake George N.Y., the N...
28/10/2025
VIENNA, Austria Bitmovin has launched Bitmovin Observability, a new stand-alone video data solution that delivers real-time insights into video playback. The so...
28/10/2025
LOS ANGELES LucidLink, the file streaming platform, has announced a Frame.io integration and expanded mobile capabilities at Adobe Max....
28/10/2025
Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, today announced that it has joined the Ama...
28/10/2025
Lightware, an industry leader in connectivity and signal management solutions, has announced a major update to its Taurus
platform, which now delivers flawless...