
--
Hummingbird Productions, a renowned, multi-award winning film and sound production company which has built its reputation as one of Americas leading producers of commercials, sound design and original music, has achieved a truly rare accomplishment - it's 40th Anniversary milestone this month. The company's celebratory party was held at the company's headquarters in Nashville on October 20, 2016.
Founded by iconic advertising industry ad man and music composer Bob Farnsworth in 1976, the company has established itself as the longest standing music commercial house in Nashville, TN, and the Southern U.S. Hummingbird Productions is the second oldest such company in the nation.
Regarding his company's 40th anniversary, Farnsworth said, I am ridiculously thrilled and delighted to have been spearheading Hummingbird Productions for four decades! Our team and I have worked with the most wonderful creatives in the world on thousands of national, regional and local campaigns for every conceivable product, service and brand across every media platform. I consider myself blessed to have reached this milestone, both on a professional, as well as a personal, level.
Farnsworth's encouragement to the artistic world is this: I think I have made about every mistake there is to make on this journey, from my first commercial, which was so crazy that I literally got thrown out of the agency, to falling off the Conductor's Podium - flat on my face - in front of the entire Philadelphia orchestra while rehearsing the commission I had composed for them. But you just have to get up (literally in that case) and keep on going, because someone out there loves you.
Seen in accompanying Group Photo, Hummingbird Productions Team Members: Joshua Stark, Michael Carnes, Evan Weaver, Dylan Steppeler, Haley Bussell, Aaron Howard, Bob Farnsworth, Kimberly Kolber, Chris Esposito, Willo Collins, Karen Espenant, and Matt Thompson. Farnsworth is presently working on a book, entitled 40 Years On Music Row. His book will be a collection of his strange experiences that demonstrate how - much like in sports - It ain't how many times you get knocked down. It's how many times you can get back up. Concurrently, Farnsworth will soon be launching, on November 1st, Bobcasts, a brand new online blog and podcast series which will present crazy, funny and poignant stories that all relate to the idea of perseverance. The entries featured within Bobcasts will be culled from chapters of his upcoming book.
Hummingbird Productions, which, in addition to its history of providing original music and sound design also produces commercials, web content and corporate communications, spearheads these projects by integrating its team of directors, sound designers, and its music group, using the Hummingbird's FUSIC production process, which integrates the sound and music from the VERY INCEPTION of an idea through to the end.
Hummingbird boasts membership in the Clio Hall of Fame for its Budweiser Frogs commercial - renowned as one of the Top Ten TV spots of all time - and its many other award winning ads for companies like Coca-Cola, Dodge, Oscar Meyer, Wrigley's gums, Kellogg's, Target, and a host of other international, national, regional and local businesses. The Clios are the esteemed international awards for the creative business, founded in 1959 to celebrate high achievement in advertising that pushes boundaries and establishes new precedent. Hummingbird is renowned in the industry as a leader of that charge, winning awards year after year throughout the course of its forty-year history.
Expanding upon his unique business style, Farnsworth adds, Basically, we take a team approach to every project by bringing together directors, sound designers and composers to work in tandem throughout the production process. Historically, everyone has tended to be compartmentalized. With what we call our FUSIC process (the fusion of film and music), we bring everyone around the same table, right from the very beginning. Hummingbird's goal for future TV and web advertising campaigns is to create true moments of FUSIC: to strive for at least one such moment in every piece of film and music work they do. Hummingbird demonstrates their FUSIC process dramatically - and regularly, around the United States - with directors who think audio and with composers who think visuals, and with content creators who always start a project with the importance of sound at top of mind.
RECENT FUSIC PROJECTS:
Among Hummingbird's recent FUSIC projects are:
** Dolby Atmos: Dolby's promotion of Dolby Atmos is the newest technology of speakers for movie theaters. Hummingbird was chosen to carefully integrate - or Fuse - sound with promotional video, directed by Hummingbird's Garrett Nantz. Dolby took this promotional video all over the world to demonstrate the best audio visual movie theater experience possible. Hummingbird created the con- summate FUSIC piece, blending multi-directional sound and top quality video. Please see: https://vimeo.com/116592767
** I Am Israel documentary: Hummingbird has teamed with its award winning director David Kiern to score the entire score for this documentary, which the Knesset plans to air for the 50th anniversary of the Unification of Israel. Hummingbird has scored two other full documentaries with Mr. Kiern, including Journey to Everest and Living Hope. See: David Kiern's Missions reel: https://vimeo.com/105199225 and Journey to Everest Trailer: https://vimeo.com/25041130
** St. Thomas Hospital system (Clio Award nominee): Hummingbirds full orchestra score was a major contribution in the BOHAN Agency winning Gold in the Addys, and also being a Clio Award contender for this Nothing Shall be Impossible campaign. The remarkable thin
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
17/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/06/2026
Montr al, Quebec, June 11, 2026 Kiloview, a leading provider of AV-over-IP and NDI -based video transmission solutions, today announced a distribution partner...
17/06/2026
Changsha, China, June 15, 2026 Kiloview officially announced the launch of U4 IP Video Dock, a compact IP video decoder and output dock designed to bring prof...
17/06/2026
Calibr-Skaggs awarded $5.1M by NIH to develop long-acting hepatitis B virus therapy A new program aims to replace a daily HBV drug with once-monthly or even qua...
16/06/2026
Thomson's highly regarded expert-led online learning courses are now easier to access on the go via our new App.
Available now on Google Play Store, the J...
16/06/2026
Neumann.Berlin has released firmware version 2.0 for the MT 48 audio interface, adding plugin compatibility, expanded Dante networking options, broadcast encode...
16/06/2026
TVNewsCheck has announced that nominations are now open for its 2027 Women in Technology Awards, to be presented at NAB Show 2027 on Tuesday, April 6 in the Med...
16/06/2026
Clear-Com has announced Avalon, a 1RU IP intercom platform for broadcast, live events, and production environments. Designed for IP-only workflows, Avalon suppo...
16/06/2026
SNS has published a guide to remote video editing workflows using its EVO shared storage platform and companion tools, covering use cases ranging from home edit...
16/06/2026
Grass Valley has announced that the Richmond Flying Squirrels, a Minor League Baseball affiliate of the San Francisco Giants, have deployed five Grass Valley LD...
16/06/2026
The Alliance for IP Media Solutions (AIMS) has announced the launch of the Official IPMX Training Series, a free online program covering the design, configurati...
16/06/2026
Swerve TV has announced distribution agreements with Fubo, Plex, Amazon Fire TV,...
16/06/2026
ATP and TikTok have announced an expansion of their global content partnership, extending the ATP's TikTok hub powered by TikTok GamePlan to cover all nine ...
16/06/2026
Network's LA facility serves as the heart of a sprawling operation built to ...
16/06/2026
At Pico, the network's media-management team is supporting a flood of HBS fe...
16/06/2026
The NHL will no longer air on CBC after the pulic broadcasters and national rights-holder Rogers Sportsnet were unable to come to agreement.
After a successfu...
16/06/2026
As live sports broadcasters continue to seek new ways to make complex action mor...
16/06/2026
Built with the 2026 FIFA World Cup in mind, these small but mighty IP-based tran...
16/06/2026
Boasts individual synths for each band
UVI's latest synth takes an interesting approach to synthesis, offering a trio of synth engines that each operate...
16/06/2026
New intelligent auto-fader plug-in unveiled
PSPaudioware's latest release offers automatic level adjustment and provides more detailed control than many...
16/06/2026
New performance-focused library announced
Crystal Pads is the latest addition to The Crow Hill Company's ever-growing product range, and according to th...
16/06/2026
Developed in partnership with Sequential
In recent years, GForce Software have branched into official emulations of classic hardware synths, delivering a ha...
16/06/2026
Designed specifically for live performance monitoring
beyerdynamic's latest announcement sees the company introduce an affordable in-ear monitoring syst...
16/06/2026
Official emulation celebrates iconic synth's 40th anniversary
Cherry Audio have just introduced Ensoniq ESQ-1, an official recreation of the 1986 polyph...
16/06/2026
Australians place growing trust in SBS News
16 June, 2026
Media releases
SBS has been recognised as one of Australia's most trusted news providers, ran...
16/06/2026
Rohde & Schwarz achieves highest number of GCF validated 3GPP NR NTN test cases ...
16/06/2026
Bydgoszcz to Become a Local Centre of Excellence for Advanced Rail Technologies....
16/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/06/2026
87 Percent of Creators Who Use Creative AI Say It Is Growing Their Business and ...
16/06/2026
Historic Zhuque-3 Reusable Rocket Test Mission Captured with URSA Cine Immersive
Brie Clayton June 16, 2026
0 Comments
Apple Immersive Video puts view...
16/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/06/2026
Rise WIB, the award-winning advocacy group championing gender diversity and career progression across the broadcast and media technology industry, today announc...
16/06/2026
Limecraft today announced the availability of Limecraft 2026.4, the fourth of eight planned platform releases this year. The update introduces Team-Based Access...
16/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/06/2026
Free Program Supports IPMX Education from Foundational Concepts Through System and Network Design
The Alliance for IP Media Solutions (AIMS) today announced t...
16/06/2026
Share your views on Screen Australia and the future of the industry 15 June 2026
Your feedback matters.
Following the instrumental insights provided in 2025,...
16/06/2026
Enterprises are moving agentic AI from proof of concept to production - and the next generation of AI factories are built for the era of agents.
At HPE Discove...
16/06/2026
AI runs at the speed of light. More and more, that light is made in Texas.
Cohe...
16/06/2026
Techtel Supports T-Motion RCCP-2A Controller Upgrade for Major Australian Broadc...
16/06/2026
Tuesday 16 June 2026
Record audiences tune in for opening weekend of ICC Women&...
16/06/2026
Every breakthrough AI model starts the same way: with a training run. The infrastructure running those training jobs shapes everything: how fast teams can itera...
15/06/2026
One of the more exciting internal video production divisions within a college at...
15/06/2026
The deal valued at $22 Billion is expected to close in the first half of 2027...