
--
Hummingbird Productions, a renowned, multi-award winning film and sound production company which has built its reputation as one of Americas leading producers of commercials, sound design and original music, has achieved a truly rare accomplishment - it's 40th Anniversary milestone this month. The company's celebratory party was held at the company's headquarters in Nashville on October 20, 2016.
Founded by iconic advertising industry ad man and music composer Bob Farnsworth in 1976, the company has established itself as the longest standing music commercial house in Nashville, TN, and the Southern U.S. Hummingbird Productions is the second oldest such company in the nation.
Regarding his company's 40th anniversary, Farnsworth said, I am ridiculously thrilled and delighted to have been spearheading Hummingbird Productions for four decades! Our team and I have worked with the most wonderful creatives in the world on thousands of national, regional and local campaigns for every conceivable product, service and brand across every media platform. I consider myself blessed to have reached this milestone, both on a professional, as well as a personal, level.
Farnsworth's encouragement to the artistic world is this: I think I have made about every mistake there is to make on this journey, from my first commercial, which was so crazy that I literally got thrown out of the agency, to falling off the Conductor's Podium - flat on my face - in front of the entire Philadelphia orchestra while rehearsing the commission I had composed for them. But you just have to get up (literally in that case) and keep on going, because someone out there loves you.
Seen in accompanying Group Photo, Hummingbird Productions Team Members: Joshua Stark, Michael Carnes, Evan Weaver, Dylan Steppeler, Haley Bussell, Aaron Howard, Bob Farnsworth, Kimberly Kolber, Chris Esposito, Willo Collins, Karen Espenant, and Matt Thompson. Farnsworth is presently working on a book, entitled 40 Years On Music Row. His book will be a collection of his strange experiences that demonstrate how - much like in sports - It ain't how many times you get knocked down. It's how many times you can get back up. Concurrently, Farnsworth will soon be launching, on November 1st, Bobcasts, a brand new online blog and podcast series which will present crazy, funny and poignant stories that all relate to the idea of perseverance. The entries featured within Bobcasts will be culled from chapters of his upcoming book.
Hummingbird Productions, which, in addition to its history of providing original music and sound design also produces commercials, web content and corporate communications, spearheads these projects by integrating its team of directors, sound designers, and its music group, using the Hummingbird's FUSIC production process, which integrates the sound and music from the VERY INCEPTION of an idea through to the end.
Hummingbird boasts membership in the Clio Hall of Fame for its Budweiser Frogs commercial - renowned as one of the Top Ten TV spots of all time - and its many other award winning ads for companies like Coca-Cola, Dodge, Oscar Meyer, Wrigley's gums, Kellogg's, Target, and a host of other international, national, regional and local businesses. The Clios are the esteemed international awards for the creative business, founded in 1959 to celebrate high achievement in advertising that pushes boundaries and establishes new precedent. Hummingbird is renowned in the industry as a leader of that charge, winning awards year after year throughout the course of its forty-year history.
Expanding upon his unique business style, Farnsworth adds, Basically, we take a team approach to every project by bringing together directors, sound designers and composers to work in tandem throughout the production process. Historically, everyone has tended to be compartmentalized. With what we call our FUSIC process (the fusion of film and music), we bring everyone around the same table, right from the very beginning. Hummingbird's goal for future TV and web advertising campaigns is to create true moments of FUSIC: to strive for at least one such moment in every piece of film and music work they do. Hummingbird demonstrates their FUSIC process dramatically - and regularly, around the United States - with directors who think audio and with composers who think visuals, and with content creators who always start a project with the importance of sound at top of mind.
RECENT FUSIC PROJECTS:
Among Hummingbird's recent FUSIC projects are:
** Dolby Atmos: Dolby's promotion of Dolby Atmos is the newest technology of speakers for movie theaters. Hummingbird was chosen to carefully integrate - or Fuse - sound with promotional video, directed by Hummingbird's Garrett Nantz. Dolby took this promotional video all over the world to demonstrate the best audio visual movie theater experience possible. Hummingbird created the con- summate FUSIC piece, blending multi-directional sound and top quality video. Please see: https://vimeo.com/116592767
** I Am Israel documentary: Hummingbird has teamed with its award winning director David Kiern to score the entire score for this documentary, which the Knesset plans to air for the 50th anniversary of the Unification of Israel. Hummingbird has scored two other full documentaries with Mr. Kiern, including Journey to Everest and Living Hope. See: David Kiern's Missions reel: https://vimeo.com/105199225 and Journey to Everest Trailer: https://vimeo.com/25041130
** St. Thomas Hospital system (Clio Award nominee): Hummingbirds full orchestra score was a major contribution in the BOHAN Agency winning Gold in the Addys, and also being a Clio Award contender for this Nothing Shall be Impossible campaign. The remarkable thin
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
30/08/2025
WASHINGTON The Federal Communications Commission has adopted its FY 2025 Regulatory Fees Order that establishes the regulatory fee rates for the broadcast stati...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
29/08/2025
L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...
29/08/2025
BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...
29/08/2025
NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...
29/08/2025
SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...
29/08/2025
NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...
29/08/2025
Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...
29/08/2025
Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...
29/08/2025
In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...
29/08/2025
Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+
Technology solu...
29/08/2025
Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show
Disguise, the industry-leading tech...
29/08/2025
STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...
29/08/2025
LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...
29/08/2025
DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...
29/08/2025
NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...
29/08/2025
FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...
29/08/2025
29 Aug 2025
Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...
29/08/2025
More than half of all NFL games live on Sky for the first timeFriday 29 August 2025
Sky Sports has announced a new three-year deal with the NFL, extending its ...
29/08/2025
Back to All News
RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...
29/08/2025
Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...
29/08/2025
RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...
28/08/2025
By Kristin Feeley, Director, Documentary Film & Artist Programs
If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...
28/08/2025
Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...
28/08/2025
Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...
28/08/2025
Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...
28/08/2025
Earlier this month, we promised our Verano Forever party would bring the heat, a...
28/08/2025
L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....
28/08/2025
Bilbao, August 26, 2025 - AgileTV, an international television and video technol...
28/08/2025
Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...
28/08/2025
NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....
28/08/2025
NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...
28/08/2025
Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...
28/08/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...
28/08/2025
AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...
28/08/2025
Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...
28/08/2025
To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...
28/08/2025
Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...
28/08/2025
Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...
28/08/2025
Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...
28/08/2025
Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering
Nixer Pro Au...
28/08/2025
Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...
28/08/2025
Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...
28/08/2025
Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland
Broadpeak, a leader in streaming and moneti...
28/08/2025
Leading video software provider, Synamedia, today announced that 24 Frames Digital, one of India's leading live event streaming service providers, has chose...
28/08/2025
Meet VisualOn at IBC2025: See What's Next in AI-Powered Video Streaming Join VisualOn at IBC2025 and discover how our AI-driven Optimizer and advanced media...