I-COM Summit Experience 2022 contar con l deres de opini n cuyo expertise proporcionar un conocimiento exhaustivo del comportamiento del consumidor de hoy Madrid, 7 de junio Nielsen, compa a l der mundial en informaci n, datos y an lisis de audiencias, ha anunciado que patrocina I-com, el evento que re ne a los principales l deres del sector de Marketing y Publicidad con el objetivo de generar conocimiento a trav s de sinergias. Bajo el tema la gran transformaci n el evento analizar los principales cambios que ha experimentado la industria del marketing estos ltimos a os.
La 13 edici n de I-COM Summit Experience tendr lugar en la Costa Brava del 6 al 9 de junio en el ic nico hotel de cinco estrellas Grand Luxe, el Hostal de La Gavina, donde Nielsen contar con la presencia de Roberta De Martino, Responsable de marketing y comunicaci n para el sur de Europa, Ana Aldana, Google Global Growth Manager, Francisco Bernab , Director de ventas de Marketing Effectiveness para el Sur de Europa y Sandra Garc a, Directora client services de Marketing Effectiveness para el Sur de Europa.
La compa a participar en una ponencia centrada en analizar la eficacia del embudo de marketing junto a Bettina Rodriguez, Global Vertical Manager, HPC / FBR de Google. Durante la ponencia se compartir n los resultados de este estudio en el que se observ que la inversi n en las tres etapas del embudo de marketing conduce a un retorno de la inversi n del 45% y a un aumento del 7% en las ventas incrementales frente a un enfoque en una sola etapa destaca Ana Aldanade Nielsen.
Asimismo, Nielsen va a moderar una mesa redonda con James Rees, director de An lisis, Johnson & Johnson en Suiza. El debate girar en torno a c mo las marcas pueden migrar las remuneraciones de sus agencias; El objetivo es compartir el modelo desarrollado por Johnson & Johnson sobre c mo se ide y discuti el programa, c mo se adapt a los objetivos de cada marca, conocer los requisitos operativos y los resultados previos a la implementaci n concluye Sandra Garc a, directora de Marketing Effectiveness para el Sur de Europa.
Nielsen, que presentaba su estrategia empresarial en Espa a el pasado mes, afianza su posici n de liderazgo respaldando su expertise en el sector con sus numerosos estudios presentados en los ltimos a os. Adem s, gracias a la variedad de sus herramientas en Marketing effectiveness la compa a aporta al evento un amplio conocimiento del entorno con el objetivo de ayudar a las empresas a optimizar sus estrategias de marketing para enfocarlas en el prop sito de la marca y en la tica de los datos.
About Nielsen Nielsen da forma a los medios de comunicaci n y a los contenidos del mundo como l der global en medici n de audiencias, datos y an lisis. A trav s de nuestra comprensi n de las personas y sus comportamientos en todos los canales y plataformas, empoderamos a nuestros clientes con inteligencia independiente y procesable para que puedan conectarse y comprometerse con sus audiencias, ahora y en el futuro.
Nielsen (NYSE: NLSN), una empresa del S&P 500, opera en todo el mundo en m s de 55 pa ses. Obtenga m s informaci n en www.nielsen.com o www.nielsen.com/investors y con ctese con nosotros en las redes sociales.
Contact Nielsen
Roberta De Martino
roberta.demartino@nielsen.com
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I-COM Summit Experience 2022 contar con l deres de opini n cuyo expertise proporcionar un conocimiento exhaustivo del comportamiento del consumidor de hoy Madrid, 7 de junio Nielsen, compa a l der mundial en informaci n, datos y an lisis de audiencias, ha anunciado que patrocina I-com, el evento que re ne a los principales l deres del sector de Marketing y Publicidad con el objetivo de generar conocimiento a trav s de sinergias. Bajo el tema la gran transformaci n el evento analizar los principales cambios que ha experimentado la industria del marketing estos ltimos a os.
