Welcome to the user-centric era, a time when the power dynamics in media and entertainment are shifting dramatically. At the heart of this transformation lies the concept of radical collaboration and AI-driven innovation. These themes were vividly explored by Evan Shapiro, the self-proclaimed "unofficial cartographer of the Media Universe," during his recent roundtable discussion at IBC 2024 with Ateliere CEO Dan Goman.
https://www.youtube.com/shorts/BCO7YLQfhoU?feature=share
MAPPING THE MEDIA UNIVERSE Evan Shapiro, an Emmy and Peabody Award-winning producer and professor at NYU and Fordham business schools, has dedicated his career to understanding and mapping the media landscape. Shapiro has become a pivotal figure in understanding the media ecosystem s dynamics. His work involves meticulously mapping the tech and entertainment sectors, providing valuable insights into how these industries are changing. These maps are not just symbolic; they represent hours of data analysis from multiple partners. This detailed approach allows Shapiro to foresee trajectories and predict industry shifts. His hand-drawn maps reveal the dominance of big tech in media, showcasing how a few players control the majority of market capitalization.
Consider this startling statistic six tech giants command $14.5 trillion, or 73.5% of the media tech universe s value. Furthermore, 99.9% of smartphone users globally are controlled by just two companies Apple and Alphabet. These figures underscore the overwhelming influence of big tech on the media landscape. With such control over market capitalization, these "big tech death stars" dictate the direction of the media universe, limiting what other companies can achieve. This concentration of power means that media and entertainment companies must pivot from the top-down, gatekeeper models of the past. Instead, they need strategies that prioritize the user experience, leveraging technology to empower consumers rather than control them.
Shapiro s maps are dynamic, evolving to reflect the current state of the media ecosystem. For instance, a recent collaboration with the Royal Television Society highlights Google s massive influence in the UK television market. Despite the strong presence of traditional players like BBC and ITV, the financial muscle of tech companies is undeniable.
Take this example. In 2019, when companies like Disney went direct-to-consumer, it signaled a new era where users dictate terms. Media entities must now create content and experiences that resonate with a diverse, global audience. With two-thirds of the world s population under 40, the challenge is to connect with younger audiences while addressing the economic concerns of aging populations in regions like Europe.
A DATA-DRIVEN APPROACH To thrive, media professionals must adopt radical collaboration. This involves breaking down silos, sharing data seamlessly, and deploying AI to gain insights into user behavior, preferences, and emerging trends. AI doesn t just automate tasks; it empowers organizations to anticipate needs and customize offerings.
Shapiro s methodology stands out for its objectivity. Unlike many in the industry who approach research with preconceived notions, Shapiro lets the data lead. By avoiding confirmation bias, he uncovers genuine trends and insights. This underscores the importance of letting data inform strategy, a lesson media professionals can benefit from.
THE RULES OF THE ROAD The message from Shapiro s presentation is clear embrace change and leverage technology to remain competitive. Leaders in the M&E industry must recognize the power dynamics in the industry and adapt their strategies accordingly. By fostering collaboration and harnessing AI, they can create a future that benefits all stakeholders.
Shapiro provides a roadmap for success in this user-centric world:
Start with the User - Understand who they are, their demographics, and preferences.
Leverage Technology - Use AI and data analytics to predict trends and deliver personalized experiences.
Collaborate Radically - Share knowledge and innovate collectively across industries and regions.
Be Agile - Adapt quickly to changing consumer demands and technological advancements.
THE PATH FORWARD Those who prioritize the user experience and harness technology s potential will not just survive, but thrive in today's media landscape. The future belongs to those willing to collaborate radically and innovate boldly. Are you ready to adapt and lead in the user-centric era? Engage with us today to explore how you can transform your media strategy and connect with your audience like never before. Join the conversation, learn from industry leaders like Evan Shapiro, and ensure your organization is prepared for the future.
https://www.ateliere.com/videos/radical-collaboration-ai-driven-transformation-user-centric-era
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
06/07/2026
Long-developed relationships and informal access, three production models, and c...
06/07/2026
The deal follows Lumine's recent acquisition of Synamedia's video-networ...
06/07/2026
This former SportsCenter producer is shaping local-team studio coverage to surro...
06/07/2026
IMS Productions and FOX Sports deployed more than 100 cameras, 32 onboard feeds,...
06/07/2026
Lumine Group Inc. has announced the completion of its acquisition of the Video Network Business from Synamedia. The business will operate as a standalone compan...
06/07/2026
NASCAR has announced a content and commercial partnership with Motorsport Network, a motorsports and automotive media platform, to distribute NASCAR original co...
06/07/2026
Versant Media Group has announced a definitive agreement to acquire Full Swing, a sports technology company, from Bruin Capital and a group of minority investor...
06/07/2026
DAZN has announced global broadcast rights to 3ICE, a professional hockey format featuring three skaters and a goalkeeper per side, with no power plays or offsi...
06/07/2026
Bundle gains 100 new synths & more
Synth Anthology 5 the largest and most feature-packed edition of UVI's hardware synth emulation bundle, bringing toge...
06/07/2026
Available now via free firmware update
MOTU have just announced that three of their popular audio interfaces now boast official Milan Certification. The 16A...
06/07/2026
Rohde & Schwarz completes Hunter Preliminary Design Review for the Integrated Co...
06/07/2026
The R&S IMAGER from Rohde & Schwarz uses millimeter wave imaging to inspect the ...
06/07/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
06/07/2026
Digital Domain Appoints Industry Veteran Patrick Davenport as Executive Vice Pre...
06/07/2026
Gravity Media USA appoints Brittney Boston as Head of Business Development
Brie Clayton July 6, 2026
0 Comments
The strategic new appointment supports...
06/07/2026
Remote Editing Without Cloud Storage in Resolve
Michael Cioni July 6, 2026
0 Comments
This is a step-by-step guide that demonstrates how to setup your...
06/07/2026
Automatic Caption Translation in Adobe Premiere Pro
Colin Smith July 6, 2026
0 Comments
Here I showcase the innovative automatic caption translation f...
06/07/2026
Flavor's First Ever Managing Director Neal Cohen Retires; Longstanding Execu...
06/07/2026
How Adam Rosenwach Pivoted from Music to Medtech Without Missing a Beat What do the rehearsal room and the boardroom have in common? More than you might think...
06/07/2026
Zhongyi Optics unveils the Dreamy Zone T1 FF Cine Lens Series on Indiegogo with ...
06/07/2026
Techtel debuts insyght: making ST 2110 media discovery easy
intellisphereinsyght2026
6 July Written By Suzanne Costello
Sydney, Australia - 06 July 2026 T...
06/07/2026
Monday 6 July 2026
Sky agrees to acquire ITV Media & Entertainment, creating a ...
06/07/2026
Fresh from his World Cup heroics with Cabo Verde, Roberto Pico' Lopes will join the RT panel for Argentina v Egypt tomorrow and for the England v Norway q...
06/07/2026
Nations have long invested in domestic infrastructure to advance their economies, protect and use their data, and take advantage of technology opportunities in ...
06/07/2026
Every year, the International Conference on Machine Learning (ICML) reveals where thousands of AI researchers have decided to put their work.
This year's ...
06/07/2026
A death can be unsuspicious, but it has to be explained
What happened to Ke...
05/07/2026
We've gone to another level of integrating the graphics into the set architecture' - Zac Fields, SVP, Graphic Technology and Integration, FOX Sports...
05/07/2026
Browser-based and desktop apps available
Digital Sunset Studios have been busy working on an interesting project: a free software tool that provides compute...
04/07/2026
When Canada qualified for the FIFA World Cup 2026, OneSoccer knew this wasn'...
04/07/2026
Celebrates company's 80th anniversary
Rhodes have recently revealed that they will be producing a limited run of electric pianos in celebration of their...
04/07/2026
Blackmagic Design Cameras Empower Youth Broadcasting Program
Brie Clayton July 3, 2026
0 Comments
Blackmagic Pocket Cinema Camera 6K Pro and Blackmagi...
04/07/2026
iZotope Joins Boris FX
Boris Yamnitsky July 3, 2026
0 Comments
iZotope, the team behind RX and Ozone, is joining Boris FX. A letter from founder Boris...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
03/07/2026
New bundle & three Single Packs
Continuing to expand their already sizeable orchestral collection, VSL's latest release introduces three new Single Pack...
03/07/2026
Venue installs new ATC-equipped control room
LSO St Luke's, a unique music venue that also serves as the home of the London Symphony Orchestra, have rec...
03/07/2026
Caden Pearson appointed new Commissioning Editor for NITV
3 July, 2026
Media releases
National Indigenous Television (NITV) has strengthened its commitment...
03/07/2026
1 February 2023
SHARE Facebook Twitter Linkedin Email
Munich, Germany, 1st February 2023: Cinegy GmbH, the premier provider of software technology for digit...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Death Star
Andy Marken July 2, 2026
0 Comments
Look, I can't get involved. I've got work to do. It's not that I like the Empire; I hate i...
03/07/2026
Berklee's New Visual Identity: Honoring Our History, Building for What's...
03/07/2026
Scripps Research scientists awarded $2M to advance global disease surveillance Two Gates Foundation grants will expand wastewater surveillance and AI-driven dis...
03/07/2026
Joan Pulupa joins Scripps Research faculty to study the organization of DNA in brain cells and its links to neurodegeneration Using smell-sensing neurons and ad...
02/07/2026
Entering her senior year, this hometown girl is paving a career in live sports production gaining experience in replay and audio and as a TD
In the live-sports...
02/07/2026
In-venue and creative video staffers at the professional and collegiate level ha...
Welcome to the user-centric era, a time when the power dynamics in media and entertainment are shifting dramatically. At the heart of this transformation lies the concept of radical collaboration and AI-driven innovation. These themes were vividly explored by Evan Shapiro, the self-proclaimed "unofficial cartographer of the Media Universe," during his recent roundtable discussion at IBC 2024 with Ateliere CEO Dan Goman.
