Welcome to the user-centric era, a time when the power dynamics in media and entertainment are shifting dramatically. At the heart of this transformation lies the concept of radical collaboration and AI-driven innovation. These themes were vividly explored by Evan Shapiro, the self-proclaimed "unofficial cartographer of the Media Universe," during his recent roundtable discussion at IBC 2024 with Ateliere CEO Dan Goman.
https://www.youtube.com/shorts/BCO7YLQfhoU?feature=share
MAPPING THE MEDIA UNIVERSE Evan Shapiro, an Emmy and Peabody Award-winning producer and professor at NYU and Fordham business schools, has dedicated his career to understanding and mapping the media landscape. Shapiro has become a pivotal figure in understanding the media ecosystem s dynamics. His work involves meticulously mapping the tech and entertainment sectors, providing valuable insights into how these industries are changing. These maps are not just symbolic; they represent hours of data analysis from multiple partners. This detailed approach allows Shapiro to foresee trajectories and predict industry shifts. His hand-drawn maps reveal the dominance of big tech in media, showcasing how a few players control the majority of market capitalization.
Consider this startling statistic six tech giants command $14.5 trillion, or 73.5% of the media tech universe s value. Furthermore, 99.9% of smartphone users globally are controlled by just two companies Apple and Alphabet. These figures underscore the overwhelming influence of big tech on the media landscape. With such control over market capitalization, these "big tech death stars" dictate the direction of the media universe, limiting what other companies can achieve. This concentration of power means that media and entertainment companies must pivot from the top-down, gatekeeper models of the past. Instead, they need strategies that prioritize the user experience, leveraging technology to empower consumers rather than control them.
Shapiro s maps are dynamic, evolving to reflect the current state of the media ecosystem. For instance, a recent collaboration with the Royal Television Society highlights Google s massive influence in the UK television market. Despite the strong presence of traditional players like BBC and ITV, the financial muscle of tech companies is undeniable.
Take this example. In 2019, when companies like Disney went direct-to-consumer, it signaled a new era where users dictate terms. Media entities must now create content and experiences that resonate with a diverse, global audience. With two-thirds of the world s population under 40, the challenge is to connect with younger audiences while addressing the economic concerns of aging populations in regions like Europe.
A DATA-DRIVEN APPROACH To thrive, media professionals must adopt radical collaboration. This involves breaking down silos, sharing data seamlessly, and deploying AI to gain insights into user behavior, preferences, and emerging trends. AI doesn t just automate tasks; it empowers organizations to anticipate needs and customize offerings.
Shapiro s methodology stands out for its objectivity. Unlike many in the industry who approach research with preconceived notions, Shapiro lets the data lead. By avoiding confirmation bias, he uncovers genuine trends and insights. This underscores the importance of letting data inform strategy, a lesson media professionals can benefit from.
THE RULES OF THE ROAD The message from Shapiro s presentation is clear embrace change and leverage technology to remain competitive. Leaders in the M&E industry must recognize the power dynamics in the industry and adapt their strategies accordingly. By fostering collaboration and harnessing AI, they can create a future that benefits all stakeholders.
Shapiro provides a roadmap for success in this user-centric world:
Start with the User - Understand who they are, their demographics, and preferences.
Leverage Technology - Use AI and data analytics to predict trends and deliver personalized experiences.
Collaborate Radically - Share knowledge and innovate collectively across industries and regions.
Be Agile - Adapt quickly to changing consumer demands and technological advancements.
THE PATH FORWARD Those who prioritize the user experience and harness technology s potential will not just survive, but thrive in today's media landscape. The future belongs to those willing to collaborate radically and innovate boldly. Are you ready to adapt and lead in the user-centric era? Engage with us today to explore how you can transform your media strategy and connect with your audience like never before. Join the conversation, learn from industry leaders like Evan Shapiro, and ensure your organization is prepared for the future.
https://www.ateliere.com/videos/radical-collaboration-ai-driven-transformation-user-centric-era
Most recent headlines
25/12/2025
Holiday lights are twinkling, hot cocoa's on the stove and gamers are settling in for a well-earned break.
Whether staying in or heading on a winter getawa...
24/12/2025
What is AI good for? Posted by MTI Film on December 24, 2025
What is AI good for?
What is AI good for?
It's been three years since ChatGPT first cap...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Back to All News
The Boyfriend' Season 2 Unveils Heartwarming Trailer, Key...
24/12/2025
Back to All News
Love, Fights, and Everything in Between: Badly in Love' Returns for Season 2
Entertainment
24 December 2025
GlobalJapan
Link copied t...
24/12/2025
Scripps Research study links sleep variability with sleep apnea and hypertension How consumers' digital activity trackers could enable personalized health s...
23/12/2025
How guilas Cibae as Dominican Winter League Games Are Locally Produced for Glob...
23/12/2025
BitFire's Jim Akimchuk on Supplying Scalability and Customization in the Clo...
23/12/2025
CAMB.AI Enables European Athletics to Offer Multi-Language SupportPlan is to eventually offer translation into all languages spoken in EuropeBy Ken Kerschbaumer...
23/12/2025
Analysis: As sports media values trend negative, scarcity and quality are king By Callum McCarthy, Editor-at-Large
Monday, December 22, 2025 - 14:08
Print ...
23/12/2025
ESPN, Disney, and NBA Return to the Animated Altcast Fray With Second Edition of...
23/12/2025
End the Year on a High Note and Donate to the Sports Broadcasting Fund Today! By Ken Kerschbaumer, Editorial Director
Tuesday, December 23, 2025 - 12:25 pm
...
23/12/2025
The year is winding down, the weather outside is frightful, and it's the perfect time to escape into a story that warms the heart. For listeners looking for...
23/12/2025
A Zeus motor is hot fire tested at L3Harris' Camden, Arkansas, solid rocket ...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Lightware will exhibit several major product innovations at ISE 2026, including the new USB-C BOOSTER-V1, Google Meet. integration for various Taurus UCX models...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Taking the Stage at Carnegie Hall-On a Global Scale Boston Conservatory Orchestra students reflect on their epic concert marking the 80th session of the UN Gene...
23/12/2025
Back to All News
Netflix's The Great Flood and Culinary Class Wars 2 Top Gl...
23/12/2025
Back to All News
Stranger Things By the Numbers: How the Global Phenomenon Shap...
23/12/2025
Experience the power of WO Automation for Radio's newest service, the System Effectiveness Review. Designed to help you achieve more, a System Effectiveness...
23/12/2025
23 Dec 2025
VEON's Beeline Kazakhstan and Rakuten Symphony Collaborate to A...
23/12/2025
Back to All News
How Steamy Can It Get? Single's Inferno' Season 5 Pre...
23/12/2025
Back to All News
33 Million Global Viewers on Netflix Watched Jake Paul vs. Ant...
23/12/2025
New technique lights up where drugs go in the body, cell by cell Scripps Research scientists developed a technique that maps drug binding in individual cells th...
22/12/2025
SVG New Sponsor Spotlight: Presidio's Neerav Shah on the Role of Its Captiva...
22/12/2025
Hitting the bullseye: Sky Sports readies itself for the biggest PDC World Darts ...
22/12/2025
Unique skillset: Bringing new directors to the world of darts at The Worlds with...
22/12/2025
Gravity Media prepares for a flight of fancy with the PDC World Darts Championsh...
22/12/2025
One hundred and eighty: Gravity Media on hitting the production bullseye at the ...
22/12/2025
The Famous Group's Jon Slusser on Fascinating Fans Through Immersive Content...
22/12/2025
ESPN's Meg Aronowitz on Continuing High-Quality Broadcasts of Collegiate Spo...
22/12/2025
ESPN Takes Data-Driven Storytelling to New Heights with MNF Playbook with Next ...
22/12/2025
For a decade, popular German podcast Fest & Flauschig has hosted an annual Chris...
22/12/2025
Paramount Scores Largest Share Increase Among Distributors as Paramount and CBS...
22/12/2025
New multi-year deal integrates Roku's data to fuel Nielsen's measurement suite
Roku gains access to Nielsen's streaming ratings, showing The Roku C...
22/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
22/12/2025
Berklee Wrapped 2025: Our Top News and Stories A look back at a year highlighted by faculty milestones, major film and television projects, Bob Dylan's ho...
22/12/2025
The works of Plato state that when humans have an experience, some level of change occurs in their brain, which is powered by memory - specifically long-term me...
Welcome to the user-centric era, a time when the power dynamics in media and entertainment are shifting dramatically. At the heart of this transformation lies the concept of radical collaboration and AI-driven innovation. These themes were vividly explored by Evan Shapiro, the self-proclaimed "unofficial cartographer of the Media Universe," during his recent roundtable discussion at IBC 2024 with Ateliere CEO Dan Goman.
