MwareTV, a leading provider of IPTV and OTT middleware solutions, has announced an exciting expansion of its TV services by integrating interactive TV games powered by Lala Games. This strategic partnership aims to enhance viewer engagement and provide a new dimension of entertainment for users across various platforms.
Lala Games, powered by Gameflix.TV known for its extensive catalog of hyper-casual TV games, offers a seamless gaming experience optimized for smart TVs. With intuitive controls designed for remote navigation, users can enjoy a diverse range of games without the need for additional hardware or complex setups. MwareTV supports 16 common platforms including mobile devices, tablets, and popular TV apps including AndroidTV, FireTV, Samsung, LG, Vidaa and Titan, ensuring broad accessibility across various ecosystems. The integration with MwareTV's platform ensures that TV operators can effortlessly incorporate gaming into their existing services, creating new revenue streams through ad-supported and subscription-based models.
We are thrilled to collaborate with Lala Games to bring interactive gaming to our TV platform, said Sander Kerstens, CEO at MwareTV. This partnership aligns with our mission to provide innovative and engaging content, allowing TV operators to offer a more immersive experience to their audiences across all devices.
The addition of TV games to MwareTV's offering underscores the company's commitment to evolving entertainment solutions that cater to modern viewing habits. By combining high-quality streaming with interactive gaming, MwareTV continues to redefine the future of television.
Echoing this enthusiasm, Sharon Malkiel, Founder of Lala Games added, Our goal has always been to make gaming accessible and enjoyable for TV audiences. Partnering with MwareTV allows us to reach a broader audience and deliver high-quality, interactive entertainment directly to their screens.
For more information, visit MwareTV and Lala Games.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
31/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
31/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
31/10/2026
Riedel Communications today announced that live event production company FOH Productions has built a portable camera switching and control flypack that uses Rie...
30/10/2026
A highlight clip goes to air after a person says yes. What would it take to say how often that yes had to be earned?
Andreas EhstandA common design for automat...
30/10/2026
SNF's Chiefs-Seahawks leads the week with 26.3 million, Prime Video's Pa...
30/10/2026
The company aims to be more horizontal and not vertical' in managing sports rights and producing events
GRUP MEDIAPRO has begun charting a new course that...
30/10/2026
Player mics, an in-arena drone, enhanced replay operations, and a full onsite pr...
30/10/2026
By Ramona Flume
Each harvest season brings a sense of renewal and possibility. ...
30/10/2026
(L-R) Peter Dinklage, Alexander Skarsg rd, and Olivia Colman attend the Q&A for Wicker by Eleanor Wilson and Alex Huston Fischer, an official selection of the...
30/10/2026
Creates melodies from wavetables
BangZilla is the new plug-in division of The Audio Programmer, and their debut offering comes in the form of Wave Theory, a...
30/10/2026
30 October - 1 November 2026
This years AES Show is just around the corner, with this year's event marking the annual convention's first appearance ...
30/10/2026
Company launch new digitally controlled analogue hardware
Neve have just entered the world of digitally controlled analogue in style with not one, but four ...
30/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/10/2026
GB Labs Wins Future's Best of Show Award for Core.ONE, Presented by TVBEurope at IBC 2026
GB Labs, a leader in scalable, shared storage solutions, has rec...
30/10/2026
Lightware is introducing GPIO Button control for its Microsoft Teams Rooms on Windows (MTRoW) integration, giving users a simple, one-touch way to switch betwee...
30/10/2026
Lightware has added AVIXA Renewal Units (RUs) to its D sseldorf in-person training program, allowing AV professionals to earn recognized professional developmen...
30/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/10/2026
Creative software developer Foundry today announced Nuke Stage now supports macOS, making the end-to-end virtual production and in-camera visual effects (ICVFX)...
30/10/2026
While science fiction lore tells us that humans will meet extraterrestrial life ...
29/10/2026
Jameis Winston and Willie Colon are among current and former players hosting pro...
29/10/2026
After arriving in Fayetteville with dreams of calling games, the Arkansas native found her passion in the control room, building a promising future in replay an...
29/10/2026
The National Hockey League is taking on a larger role in local game production w...
29/10/2026
Media Links has appointed Mikhail Zavalin Market Development Technical Specialis...
29/10/2026
Gravity Media delivered the live broadcast and media infrastructure for the 2026...
29/10/2026
Rise AV has announced the 23 women selected for the second year of its Elevate program, a six-week management and leadership development course. The cohort incl...
29/10/2026
The F d ration Internationale de l'Automobile (FIA) and Amazon Web Services (AWS) have announced a global partnership under which AWS becomes the Official A...
29/10/2026
Advanced Systems Group (ASG) has appointed Bob Daniel Storage and Workflow Solutions Architect within its Enterprise Storage team. Daniel has more than 30 years...
29/10/2026
FloSports and the Pac-12 Conference have entered a media partnership that will b...
29/10/2026
TSN will launch Film Never Lies Grey Cup Playoffs Watchalong, an altcast hosted by TSN football analyst Luke Willson, for two CFL Grey Cup Playoffs games. Wills...
29/10/2026
For decades, broadcasters have designed production around one rule: build for th...
29/10/2026
Live event production company FOH Productions has built a portable camera switch...
29/10/2026
Gravity Media is marking its 25th year facilitating the host broadcast for the M...
29/10/2026
In-venue and creative video staffers at the professional and collegiate level ha...
29/10/2026
LA28 has named film producer Kathleen Kennedy Head of Ceremonies and Content for the LA28 Olympic and Paralympic Games. Kennedy, an eight-time Academy Award nom...
29/10/2026
In-house local telecasts have added new camera angles, graphics package, and dee...
29/10/2026
In this SVG New Sponsor Spotlight, Jake Blount, EVP, Sales, ICAT Logistics, disc...
29/10/2026
Mastering plug-in treated to ground-up rebuild
With a few plug-in releases now under their belt, Musik Hack have revisited their debut offering and kitted i...
29/10/2026
New modular full-range monitoring system arrives
Following a few weeks of teasers, HEDD Audio have just revealed the latest addition to their high-end monit...
29/10/2026
SGL Carbon LLC ( SGL Carbon ) has received an additional order for the supply of nuclear graphite from X-energy Reactor Company, LLC ( X-energy ) in accordance ...
29/10/2026
Rohde & Schwarz introduces MXO AI Connect for AI-assisted oscilloscope workflows Rohde & Schwarz connects AI assistants to its MXO oscilloscopes through MXO A...
29/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/10/2026
When LinkedIn set out to upgrade meeting spaces across nine APAC cities, the goal was clear: employees needed to walk into rooms in Bangalore, Beijing, Hong Kon...
29/10/2026
Lightware has expanded its LARA (Lightware Advanced Room Automation) Wizard platform with a new Elgato Stream Deck integration, allowing supported Stream Deck d...
MwareTV, a leading provider of IPTV and OTT middleware solutions, has announced an exciting expansion of its TV services by integrating interactive TV games powered by Lala Games. This strategic partnership aims to enhance viewer engagement and provide a new dimension of entertainment for users across various platforms.
