
Editor's note: This post is a part of our Meet the Omnivore series, which features individual creators and developers who use NVIDIA Omniverse to accelerate their 3D workflows and create virtual worlds.
Rafi Nizam 3D artist Rafi Nizam has worn many hats since starting his career as a web designer more than two decades ago, back when designing for the web was still wild, as he put it.
He's now becoming a leader in the next wave of creation - using extended reality and virtual production - with the help of NVIDIA Omniverse, a platform for building and connecting custom 3D pipelines.
The London-based showrunner, creative consultant and entertainment executive previously worked at advertising agencies and led creative teams at Sony Pictures, BBC and NBCUniversal.
In addition to being an award-winning independent animator, director, character designer and storyteller who serves as chief creative officer at Masterpiece Studio, he's head of story at game developer Opis Group, and showrunner at Lunar-X, a next-gen entertainment company.
Plus, in recent years, he's taken on what he considers his most important role of all - being a father. And his art is now often inspired by family.
Being present in the moment with my children and observing the world without preconceptions often sparks ideas for me, Nizam said.
His animated shorts have so far focused on themes of self care and finding stillness amidst chaos. He's at work on a new computer-graphics-animated series, ArtSquad, in which fun-loving, vibrant 3D characters form a band, playing instruments made of classroom objects and solving problems through the power of art.
The myriad of 3D apps in my animation pipeline can sync and come together in Omniverse using the Universal Scene Description framework, he said. This interoperability allows me to be 10x more productive when visualizing my show concepts - and I've cut my outsourcing costs by 50%, as Omniverse enables me to render, lookdev, lay out scenes and manipulate cameras by myself.
From Concept to Creation Nizam said he often starts his projects with good ol' pencil and paper on a Post-it note or napkin, whenever inspiration strikes.
He then takes his ideas to a drawing desk, where he creates a simple sketch before honing in on pre-production using digital content-creation apps like Adobe Illustrator, Adobe Photoshop and Procreate.
Nizam next creates 3D production assets from his 2D sketches, manipulating them in virtual reality using Adobe Substance 3D Modeler software.
Things start to move pretty rapidly from here, he said, because VR is such an intuitive way to make 3D assets. Plus, rigging and texturing in the Masterpiece Studio creative suite and Adobe Substance 3D can be near automatic.
The artist uses the Omniverse Create XR spatial computing app to lay out his scenes in VR. He blocks out character actions, designs sets and finalizes textures using Unreal Engine 5, Autodesk Maya and Blender software.
Performance capture through Perception Neuron Studio quickly gets Nizam close to final animation. And with the easily extensible USD framework, Nizam brings his 3D assets into the Omniverse Create app for rapid look development. Here he enhances character animation with built-in hyperrealistic physics and renders final shots in real time.
Omniverse offers me an easy entry point to USD-based workflows, live collaboration across disciplines, rapid visualization, real-time rendering, an accessible physics engine and the easy modification of preset simulations, Nizam said. I can't wait to get back in and try out more ideas.
At home, Nizam uses an NVIDIA Studio workstation powered by an NVIDIA RTX A6000 GPU. To create on the go, the artist turns to his NVIDIA Studio laptop from ASUS, equipped with a GeForce RTX 3060 GPU.
In addition, his entire workflow is accelerated by NVIDIA Studio, a platform of NVIDIA RTX and AI-accelerated creator apps, Studio Drivers and a suite of exclusive creative tools.
When not creating transmedia projects and franchises for his clients, Nizam can be found mentoring young creators for Sony Talent League, playing make believe with his children or chilling with his two cats, Hamlet and Omelette.
Join In on the Creation Creators and developers across the world can download NVIDIA Omniverse for free, and enterprise teams can use the platform for their 3D projects.
Check out artwork from other Omnivores and submit projects in the gallery. Connect your workflows to Omniverse with software from Adobe, Autodesk, Epic Games, Maxon, Reallusion and more.
Follow NVIDIA Omniverse on Instagram, Medium, Twitter and YouTube for additional resources and inspiration. Check out the Omniverse forums, and join our Discord server and Twitch channel to chat with the community.
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
15/06/2025
July 2025 in Dublin, Berlin, Amsterdam & London
Photo: Thea Martre
Music Production for Women (MPW) have announced that they will be running a series of fo...
15/06/2025
Composer/producer launches free virtual instruments
Sulcata Sound is the latest venture of Jason Graves, a two-time British Academy Award-winnning composer,...
14/06/2025
NEW YORK Pluto TV and the All Womens Sports Network have launched a free ad-supported streaming TV (FAST) AWSN channel in the U.S., Canada, the U.K. and the Nor...
14/06/2025
NEW YORK and CINCINNATI E.W. Scripps has announced a new, multiyear agreement with the WNBA that will continue Ions regular-season coverage of the league on Fri...
14/06/2025
WASHINGTON The National Association of Broadcasters highlighted the hidden importance of spectrum in the production of major sporting events and described wha...
14/06/2025
WASHINGTON Sunsetting ATSC 1.0, expanding business opportunities for NextGen Broadcast and increasing international adoption of the ATSC 3.0 standard were top o...
14/06/2025
SAN FRANCISCO Samba TV and Acxiom have announced that they will dramatically expand their longstanding relationship....
14/06/2025
July 2025 in Dublin, Berlin, Amsterdam & London
Photo: Thea Martre
Music Production for Women (MPW) have announced that they will be running a series of fo...
14/06/2025
San Francisco State University's School of Cinema Uses Blackmagic Design
Brie Clayton June 13, 2025
0 Comments
More than 40 Blackmagic Design came...
14/06/2025
Boris FX Mocha Pro Adds New AI Tools To Tackle VFX Tasks Fast
Jessie Electa Petrov June 13, 2025
0 Comments
The 2025.5 release helps artists work more...
14/06/2025
AJA Debuts DRM2-Plus Mini-Converter Frame at InfoComm 2025
Brie Clayton June 13, 2025
0 Comments
Next-gen frame addresses diverse rackmount needs wit...
13/06/2025
(L-R) Lindsay Utz, Michelle Walshe, and The Right Honourable Dame Jacinda Ardern attend the 2025 Sundance Film Festival premiere of Prime Minister at Eccles T...
13/06/2025
Photo credit: Atsushi Nishijima
If you're a true lover of rom-coms, chances...
13/06/2025
Pure Drama and Fierce Rivalries set to dominate the world's most iconic spor...
13/06/2025
Johannesburg, 12 June 2025 - The National Film and Video Foundation (NFVF), an a...
13/06/2025
ABILENE. Texas A severe storm knocked down the tower and severely damaged the news studio and main facility of Sinclair-owned KTXS here on Sunday, June 8....
13/06/2025
Berklee's Music Business/Management Department Recognized by the Music Biz A...
13/06/2025
WASHINGTON The ATSC, the Broadcast Standards Association, honored veteran technologist Aldo Cugnini and Clarence Hau, Senior Vice President of Standards, Policy...
13/06/2025
(Editor's note: The 2025 UFL Championship Game between the D.C. Defenders and Michigan Panthers kicks off Saturday, June 14, at 8 p.m. Eastern. The game wil...
13/06/2025
New iPad/iPhone synth App announced
Following on from last year's release of Gradient Synth - which reached #6 on the App Store's Paid Music charts ...
13/06/2025
LONDON Warner Bros. Discovery has announced that HBO Max will launch direct-to-consumer in multiple new countries this July as the streamer becomes available in...
13/06/2025
AI voice transcription and captioning platform Verbit has added a new feature to its Captivate ASR solution the ability to identify specific features in automat...
13/06/2025
WASHINGTON Federal Communications Commission member Anna Gomez has wrapped up two weeks in California visiting broadcasters, television studio executives, enter...
13/06/2025
WASHINGTON The U.S. House of Representatives voted mostly along party lines to approve a rescission package that would cancel $9.4 billion in previously approve...
13/06/2025
At InfoComm 2025, AJA Video Systems announced DRM2-Plus, an intuitive, high-capacity 3RU frame that can neatly house up to 24 AJA Mini-Converters. Tailored to s...
13/06/2025
Cinema advertising leader to leverage AOS and suite of AI-enabled solutions to optimize forecasting, yield management, and streamlined ad sales and operations a...
13/06/2025
Manfrotto has launched the ONE Hybrid Tripod, a new support system designed specifically for professional content creators working with mirrorless cameras acros...
13/06/2025
Leading video software provider, Synamedia, today announced that its Media Edge Gateway (MEG), an ATSC 3.0 software-based IRD, now supports Device Security requ...
13/06/2025
LiveU, the global leader in live IP-video contribution, production and distribution solutions, is deepening its commitment to the German-speaking market with th...
13/06/2025
Chaos, the leader in architectural visualisation software, today announces Chaos Corona 13, giving archviz designers new ways to add eye-catching style and flai...
13/06/2025
PALI's Nena Music Video Shot with Blackmagic Design
Brie Clayton June 12, 2025
0 Comments
Blackmagic Cinema Camera 6K and DaVinci Resolve Studio b...
13/06/2025
OddBeast Powers Up iRobot's Newest Roombas with Suite of CGI Launch Assets
Brie Clayton June 12, 2025
0 Comments
The motion design and production ...
13/06/2025
On Chick Coreas Birthday, a Newly Uncovered Archival Release The Visitors, composed by Corea and performed by vibraphonist Gary Burton and pianist Kirill Gers...
13/06/2025
In fulfilment of a recommendation by the Government's Expert Advisory Commit...
13/06/2025
SVG Sit-Down: Backblaze's Gleb Budman Talks Products, Partnerships, and the ...
13/06/2025
SVG Sit-Down: DAZN's Walker Jacobs Calls Streaming the FIFA Club World Cup ...
13/06/2025
New Sponsor Spotlight: Vecima Networks' Paul Strickland on How Improving QoE...
13/06/2025
Pitch Perspective: Where's Next for Specialty Cameras in Soccer? Leaders from Sky Austria and ACS discuss the possibilities of camera placement pitchside B...
13/06/2025
Premiership Rugby Final 2025: Vintage clash between Bath and Leicester gets full...
13/06/2025
Premiership Rugby Final 2025: TNT Sports gears up for Bath vs Leicester battle w...
13/06/2025
NCAA Men's College World Series: ESPN Adds Two-Point SupraCam, Invests in Ne...
13/06/2025
New FSWX signal and spectrum analyzer with novel architecture overcomes limits o...
13/06/2025
Apple today announced the addition of iPad to Self Service Repair, providing iPad owners with access to repair manuals, genuine Apple parts, Apple Diagnostics t...
13/06/2025
CUPERTINO, CALIFORNIA Apple today previewed iOS 26, a major update that brings a beautiful new design, intelligent experiences, and improvements to the apps use...
13/06/2025
At Apple's Worldwide Developers Conference (WWDC), Apple unveiled Apple Games, an all-new destination designed to help players jump back into the games they...
13/06/2025
Industrial AI isn't slowing down. Germany is ready.
Following London Tech Week and GTC Paris at VivaTech, NVIDIA founder and CEO Jensen Huang's Europea...
12/06/2025
In 2018, Spotify launched Heart & Soul, a mental health initiative developed to ...
12/06/2025
50 Years Strong: SBS and NITV Supercharge NAIDOC Week 2025 in a joint 50th celeb...