
Editor's note: This post is a part of our Meet the Omnivore series, which features individual creators and developers who use NVIDIA Omniverse to accelerate their 3D workflows and create virtual worlds.
Rafi Nizam 3D artist Rafi Nizam has worn many hats since starting his career as a web designer more than two decades ago, back when designing for the web was still wild, as he put it.
He's now becoming a leader in the next wave of creation - using extended reality and virtual production - with the help of NVIDIA Omniverse, a platform for building and connecting custom 3D pipelines.
The London-based showrunner, creative consultant and entertainment executive previously worked at advertising agencies and led creative teams at Sony Pictures, BBC and NBCUniversal.
In addition to being an award-winning independent animator, director, character designer and storyteller who serves as chief creative officer at Masterpiece Studio, he's head of story at game developer Opis Group, and showrunner at Lunar-X, a next-gen entertainment company.
Plus, in recent years, he's taken on what he considers his most important role of all - being a father. And his art is now often inspired by family.
Being present in the moment with my children and observing the world without preconceptions often sparks ideas for me, Nizam said.
His animated shorts have so far focused on themes of self care and finding stillness amidst chaos. He's at work on a new computer-graphics-animated series, ArtSquad, in which fun-loving, vibrant 3D characters form a band, playing instruments made of classroom objects and solving problems through the power of art.
The myriad of 3D apps in my animation pipeline can sync and come together in Omniverse using the Universal Scene Description framework, he said. This interoperability allows me to be 10x more productive when visualizing my show concepts - and I've cut my outsourcing costs by 50%, as Omniverse enables me to render, lookdev, lay out scenes and manipulate cameras by myself.
From Concept to Creation Nizam said he often starts his projects with good ol' pencil and paper on a Post-it note or napkin, whenever inspiration strikes.
He then takes his ideas to a drawing desk, where he creates a simple sketch before honing in on pre-production using digital content-creation apps like Adobe Illustrator, Adobe Photoshop and Procreate.
Nizam next creates 3D production assets from his 2D sketches, manipulating them in virtual reality using Adobe Substance 3D Modeler software.
Things start to move pretty rapidly from here, he said, because VR is such an intuitive way to make 3D assets. Plus, rigging and texturing in the Masterpiece Studio creative suite and Adobe Substance 3D can be near automatic.
The artist uses the Omniverse Create XR spatial computing app to lay out his scenes in VR. He blocks out character actions, designs sets and finalizes textures using Unreal Engine 5, Autodesk Maya and Blender software.
Performance capture through Perception Neuron Studio quickly gets Nizam close to final animation. And with the easily extensible USD framework, Nizam brings his 3D assets into the Omniverse Create app for rapid look development. Here he enhances character animation with built-in hyperrealistic physics and renders final shots in real time.
Omniverse offers me an easy entry point to USD-based workflows, live collaboration across disciplines, rapid visualization, real-time rendering, an accessible physics engine and the easy modification of preset simulations, Nizam said. I can't wait to get back in and try out more ideas.
At home, Nizam uses an NVIDIA Studio workstation powered by an NVIDIA RTX A6000 GPU. To create on the go, the artist turns to his NVIDIA Studio laptop from ASUS, equipped with a GeForce RTX 3060 GPU.
In addition, his entire workflow is accelerated by NVIDIA Studio, a platform of NVIDIA RTX and AI-accelerated creator apps, Studio Drivers and a suite of exclusive creative tools.
When not creating transmedia projects and franchises for his clients, Nizam can be found mentoring young creators for Sony Talent League, playing make believe with his children or chilling with his two cats, Hamlet and Omelette.
Join In on the Creation Creators and developers across the world can download NVIDIA Omniverse for free, and enterprise teams can use the platform for their 3D projects.
Check out artwork from other Omnivores and submit projects in the gallery. Connect your workflows to Omniverse with software from Adobe, Autodesk, Epic Games, Maxon, Reallusion and more.
Follow NVIDIA Omniverse on Instagram, Medium, Twitter and YouTube for additional resources and inspiration. Check out the Omniverse forums, and join our Discord server and Twitch channel to chat with the community.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/08/2026
Latest free Vaults instrument released
The Crow Hill Company's Vaults collection offers a continually rotating selection of virtual instruments and samp...
01/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/08/2026
COW Jobs: Lead Generation Representative - Animation Services
Brie Clayton July 31, 2026
0 Comments
Lead Generation Representative - Animation Service...
01/08/2026
Emilie Lowe Shoots Award Winning Short Film Where Dead Things Grow with Blackmag...
01/08/2026
Early Registration Opens for the 2026 SMPTE Media Technology Summit
Brie Clayton July 31, 2026
0 Comments
Initial Program Announced Alongside New Medi...
31/07/2026
With an emphasis on local, the league is looking beyond the initial four teams t...
31/07/2026
The 2026 Sundance Institute Directors Lab fellows in Estes Park, Colorado (Photo by Gabe Rovick)
Dear Friends,
This has been an extraordinary year for our ar...
31/07/2026
Offers 360-degree sound placement in any DAW
Audiocube have just announced the launch of a new plug-in that embeds a complete 3D acoustic environment inside...
31/07/2026
10 new Chinese C-Pop voices introduced
While Sonarworks are best known to many for their room-correction software, their product range also includes an inno...
31/07/2026
Reimagines the vintage BBD sound character
PSPaudioware have now officially launched the new delay plug-in that they were previewing at GearExpo UK. Said to...
31/07/2026
The Savannah Bananas has built its reputation on refusing to play baseball by traditional rules, and the team's production arm Banana Ball TV (BTV) has draf...
31/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
31/07/2026
SMPTE, the home for media professionals, technologists and engineers, today opened early registration for the 2026 Media Technology Summit (MTS) and announced i...
31/07/2026
Clear-Com announced that Central Christian Church has transformed communication across its live production operations by implementing Clear-Com's LQ Seri...
31/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
31/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
31/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
31/07/2026
IBC has unveiled the finalists for the IBC2026 Innovation Awards, recognising collaborative projects from around the world that solve real-world challenges and ...
31/07/2026
From focus puller to colourist
Caroline Shawley July 30, 2026
0 Comments
Ana Mar a Ormaza shares her story of instinct, storytelling and finding a cre...
31/07/2026
Amazon Prime Documentary Andata e Ritorno Relies on Blackmagic Design
Brie Clayton July 30, 2026
0 Comments
DaVinci Resolve Studio and Blackmagic Clou...
31/07/2026
Krotos Launches Video to Sound Plugin for DaVinci Resolve
Brie Clayton July 30, 2026
0 Comments
AI-assisted workflow helps editors add synchronized, p...
31/07/2026
Athletics, Camogie, the Dublin Horse Show, the FAI Cup, Golf, Hockey, the UEFA C...
31/07/2026
Luxembourg, July 31, 2026 - Pursuant to the liquidity contract entered into by SES with BNP Paribas as of 7 April 2026, please see the below update on the progr...
31/07/2026
Luxembourg, July 31, 2026 - SES today published a restatement of its FY2025 EU Taxonomy (Article 8) disclosure. The restatement updates the FY2025 EU Taxonomy d...
31/07/2026
RT Commercial has today announced Mercedes-Benz Ireland will return as the offi...
31/07/2026
RT Supporting the Arts is delighted to spotlight a diverse range of arts, culture and heritage events taking place across Ireland this August. From major festi...
30/07/2026
CP Communications provided RF audio, RF video, communications, RF coordination, ...
30/07/2026
OpenDrives has been included in CRN's 2026 Storage 100 list in the Software-Defined Storage category. The annual list, selected by the CRN editorial team, r...
30/07/2026
LATAM Airlines has selected SES to provide multi-orbit inflight connectivity to its fleet of Airbus and Embraer aircraft. More than 60 aircraft - including Airb...
30/07/2026
Tagboard has launched the Producer API, an open interface that allows key commands in Tagboard's live production environment to be triggered from external d...
30/07/2026
FOX Sports and the New York Racing Association (NYRA) have announced a multi-year agreement with Del Mar Thoroughbred Club that will make FOX Sports the exclusi...
30/07/2026
ABC Commercial has launched four free ad-supported streaming television (FAST) channels on LG Smart TVs across North America, Great Britain, and select countrie...
30/07/2026
The Six Kings Slam exhibition tennis tournament will return to Riyadh on October 21, 22, and 24, streaming live on Netflix at no additional cost to subscribers....
30/07/2026
Central Christian Church in Mt. Vernon, Illinois has deployed Clear-Com's LQ...
30/07/2026
Blackmagic Design has released the UltraStudio Express 3G family, a pair of USB4 capture and playback devices compatible with Mac, Windows, and Linux computers ...
30/07/2026
ESPN has reached a media rights agreement with the Women's Pro Baseball League (WPBL), making ESPN the national streaming home of the league's 2026 seas...
30/07/2026
Most Valuable Promotions (MVP) and the Professional Fighters League (PFL) have announced a merger that will operate under the MVP banner. PFL CEO John Martin wi...
30/07/2026
The Columbus Blue Jackets will simulcast all game broadcasts across television and radio beginning with the 2026-27 NHL season. Under the new format, the televi...
30/07/2026
TMRW Sports has selected Populous as architect for a purpose-built stadium for its professional flag football league, being developed in partnership with the NF...
30/07/2026
SiriusXM has announced SiriusXM Sports Pass, a new subscription plan launching September 1 that bundles the company's sports audio programming into a single...
30/07/2026
Leagues, broadcasters, and technologists gather to tackle cloud economics, distr...
30/07/2026
A major player in the cloud-based solutions, Amazon Web Services (AWS) has conti...