Riyadh, Saudi Arabia & Montreal, Canada - May 12, 2025 - Arabsat, a leading global satellite operator and the primary provider of satellite services across the Arab world, has partnered with Grass Valley, the technology leader in live production solutions, to launch a new suite of cloud-based broadcast services. Powered by Grass Valley AMPP OS (Agile Media Processing Platform), the new Playout X offering introduces a scalable, cloud-native media platform designed to meet the evolving needs of broadcasters across the Middle East, Africa, and beyond.This strategic collaboration, formalized at CABSAT 2024, marks a significant milestone in Arabsat's digital transformation journey. Traditionally reliant on on premises infrastructure, Arabsat has stepped up its video distribution with a state-of-the-art cloud-based architecture-offering clients more flexibility, faster deployment, and enhanced operational efficiency.
The Playout X suite features three tailored service tiers:
TV Pinnacle Package - A premium playout option with multiple live sources with switching capabilities, advanced graphics and subtitling, Dolby support, and full operator assistance.
Advanced Package - A balanced solution with essential live capabilities, native graphics, and operator support.
TV Starter Package - A streamlined entry-level tier focused on core broadcast needs.
At Arabsat, we are committed to staying ahead of industry demands and delivering cutting-edge media services to our customers, said Eng. Alhamedi Alanezi, CEO & President of Arabsat. By leveraging Grass Valley AMPP, we're enabling a new generation of agile, multitenant, cloud-based services that support our video customers' growth and innovation across the region.
AMPP, Grass Valley's cloud-native platform, was selected for its scalability, secure multitenancy features, and seamless integration into Arabsat's private cloud. Together, the two companies have completed extensive technical validation,
customizing AMPP to meet Arabsat's operational standards and security requirements while ensuring high-quality broadcast delivery.
This collaboration with Arabsat is a major step forward for Grass Valley in the MENA region, said Jon Wilson, CEO at Grass Valley. Arabsat's vision aligns perfectly with AMPP's strengths offering broadcasters the flexibility, performance, and reliability needed to succeed in today's fast-evolving media landscape.
As Arabsat begins commercial rollout following CABSAT 2025, broadcasters across the region will benefit from faster service launches, lower hardware infrastructure dependency, and seamless access to next-generation broadcast capabilities-all from a trusted regional provider.
Grass Valley and Arabsat will be jointly showcasing their partnership at CABSAT 2025.
Visit Arabsat Booth S2-D10 in Hall 2 to see live demonstrations of the new Playout X services powered by GV AMPP and explore how to seamlessly schedule, program, and brand your channels from anywhere, using file-based content and live feeds.
Visit Grass Valley at Booth S1-H10, where the company will showcase groundbreaking camera-to-consumer solutions that blend live production, network infrastructure, playout, and remote production into a seamless, efficient ecosystem highlighting the power of an integrated end-to-end workflow built on AMPP.
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About Arabsat
Arabsat's vision is to be an empowering force behind the world's ability to connect. Arabsat is dedicated to be the catalyst for connectivity, by leveraging its heritage and unique capabilities in satellite communications. Guided by a deep commitment to cultural unity and the power of human connections, Arabsat is empowering futures and enabling a world of infinite possibilities.
As industry pioneer, founded in 1976 by the 21 member-states of the Arab League, Arabsat is one of the world's leading satellite services organizations, and by far the largest, most experienced operator in the MENA region. Arabsat's commitment to being a global leader in satellite communications is fueled by a passion for innovation and strategic partnerships.
With 8 advanced satellites equipped with state-of-the-art technologies, Arabsat provides an extensive suite of services, from TV and radio broadcasting to enterprise broadband and secure government networks. Arabsat's end-to-end solutions and tailored offering meets the full spectrum of market needs for any video and data transmissions.
Today, Arabsat supports over 6 encrypted television networks, and provides services to more than 650 FTA TV channels, including over 160 HD channels, and 245 radio stations worldwide. Arabsat ensures that over 300 million viewers stay connected with content that matters to them.
For Media inquiries:
Elodie Nicole Maurer
ElodieM@ARABSAT.com
Director of Marketing and Corporate Communication
About Grass Valley
Grass Valley empowers over 90% of the world's top media brands to create and deliver compelling stories that captivate audiences. At the heart of its solutions is the GV Media Universe (GVMU), combining advanced hardware solutions, with the agility, elasticity, and adaptability of the AMPP Media Operating System. Together, they form a seamless, scalable ecosystem for efficient and innovative workflows.
With a portfolio spanning from camera to consumer, Grass Valley provides the flexibility to build solutions for every need - from a single creative harnessing immense production power to globally distributed teams collaborating seamlessly. This breadth of capability enables customers to craft efficient workflows that inspire and engage their audiences.
With over 65 years of expertise, Grass Valley has consistently driven the evolution of live content creation and storytelling. Headquartered in Montreal and supported by Black Dragon Capital, the co
