Sony Pixel Power calrec Sony

Bernice Chan on How Berklee Helped Jumpstart Her Career as a Publicist

29/03/2023

Bernice Chan on How Berklee Helped Jumpstart Her Career as a Publicist A panelist at Career Jam 2023, the recent alum discusses landing her current position and how shes adjusted to life after graduation.

By

Mirtini Oikonomou

March 28, 2023

Bernice Chan B.M. '22 will speak on a panel at Career Jam on March 31.

Through her work as a publicist at T.C.B. (Taking Care of Business) Public Relations, a company founded by women, Bernice Chan B.M. '22 has worked with a variety of artists such as Duckwrth, Del Water Gap, Lauren Jauregui, and Tamino, and she recently helped promote the score and soundtrack for the Academy Award-winning film smash Everything Everywhere All at Once. Chan has a diverse skill set in management, public relations, A&R, and music journalism, and is particularly passionate about guiding independent artists.

Her musical journey began at a young age in a children's opera company and continued at a performing arts high school in Toronto, Canada. She later studied music business/management at Berklee, where she was introduced to the industry through the A&R club and working as a student employee in the Office of Media Relations. She believes in building genuine relationships in the music industry, and strives to amplify the breadth of artistic talent she sees around her. In this interview, we delve deeper into her experiences and insights regarding the music industry ahead of her appearance on the Bursting the Berklee Bubble panel at Career Jam on Friday, March 31.

What are some of the things you learned at Berklee that you apply to your current job? The job with the Berklee Office of Media Relations definitely helped me with PR projects and pitch language; I think it helped to get the job where I am currently because I had previous PR experience.... You could have the Berklee name on your r sum , but the important thing is what you do with it. I wasnt the typical academic student because I wanted to do more things outside of the classroom. Thats why I joined the A&R club, took the media relations job, and did internships. I used the Berklee network to do that and also utilized the Career Center. I was really focused on how I can use Berklee as a stepping stone to get to where I want to be after graduation.

What piece of advice did you get that really helped? One of the most valuable pieces of advice that really helped me is to find someone who grew up with a similar background that you can relate to and has the lifestyle you want to have-[use] it as a rough guideline, knowing that there is someone like you who has achieved what you want to achieve.

What are some challenges that you have faced in your career so far, and what are some of the skills that helped you get through them? I think once you get yourself in the door you need to build discipline and grit to transition as a student to a full-time employee. Half of my degree was completed during the pandemic so when I started working from home, it was a struggle to figure things out and learn on the job. I had to be okay with making mistakes and learning from them-and at first it didn't feel great because it felt as if I might be bad at this job, but it's all part of a learning experience. Being a musician first and having your success come with your talent and then shifting to a job where you need to have the foundation of a skill set, which includes things that you have to learn-and you are not born with these skills-is tough. Founder Carrie Tolles and vice president Alison Smith at T.C.B. were big mentors for me, and they gave me space knowing that I was young, and they guided me along the way. But a lot of it was on my computer alone figuring out how to maximize the presence of an artist in the media.

As a woman in the music industry do you think there are difficulties starting out? What changes do you hope to see? Being led by a woman and working with so many women, I felt pretty comfortable the whole time, which I'm very grateful for! However, there is so much more work that the industry could be doing, and knowing the experiences that other women have had in the industry are always kind of in the back of my mind. I think because of that, women in the music industry need to work so much harder, and I think there is a lot of pressure.

What are some pieces of advice that Berklee students need to know before they head out into the music world? Use what's available to you, and understand you don't have to make a whole new connection; since the industry is so small you are going to find people who know someone. I had zero connections starting out in the music industry, but the reason I ended up in New York was that I used the Berklee network and found alumni or people who worked in the industry. I messaged people through LinkedIn, asked to interview them or get coffee with them, and asked them, How did you get to where you are? Another key takeaway is to take it one step at a time. A lot of the time we are comparing ourselves to other people and where they are in their careers. Take baby steps and you are going to feel more confident in yourself. Dont forget the reason why you got into music and keep that passion close to your heart because there are a lot of things that may keep you away from that. Finally, try to keep some kind of balance. It is so easy to burn out when you are constantly thinking of how to get ahead.

Related Categories

Keyed In

News

Most Popular

Berklee President Erica Muhl

Image by Kelly Davidson

Berklee to Hold Inauguration of President Erica Muhl in April Muhl is the fourth-and first female-president of Berklee.

Latest

Loretta J. Ross

Image by Dave Green

A Remedy for Cancel Culture MacArthur Fellow Loretta J. Ross spoke about toxic internet culture and the virtues of calling in instead of calling out at a recent campus lecture.

G
LINK: https://www.berklee.edu/berklee-now/news/publicist-bernice-chan-shares...
See more stories from berklee

North America Stories

21/05/2024

COW Job Listing: Expert Viral Editor Viral content

COW Job Listing: Expert Viral Editor Viral content Brie Clayton May 21, 2024 0 Comments Expert Viral Editor Viral content March 6, 2024COW Job Listi...

21/05/2024

AMG Chooses Brightline For Frame' Ad Format

LOS ANGELES Allen Media Group (AMG) has launched an instream Frame ad for advertisers on its The Weather Channel, Local Now and HBCU Go connected TV (CTV) app...

21/05/2024

Wisconsin TV Stations Change Call Signs, Channel Numbers

MILWAUKEE Low power TV (LPTV) station operator Roseland Broadcasting has changed the call sign and the operating channel number of its two Wisconsin stations in...

21/05/2024

U.S. FAST Channels Hit Record Numbers

NEW YORK Despite rapid growth in recent years and worries that the FAST channel market may be reaching saturation, a new report from FASTMaster shows that the t...

21/05/2024

Cineverse to Offer Remastered HD, 4K Episodes of the Bob Rosss 'Joy of Painting

LOS ANGELES Hoping to build on the success of The Bob Ross Channel, Cineverse ha...

21/05/2024

DLT Launches 80's Sitcom Flashback Fast Channel

NEW YORK DLT Entertainment has announced the launch of 80's Sitcom Flashback, a FAST Channel exclusively curated to celebrate the comedies that dominated pr...

21/05/2024

SPL Media House Selects Grass Valley's AMPP

MONTREAL Grass Valley has announced that SPL Media House (SPL MH) in Riyadh, Saudi Arabia has deployed Grass Valley's AMPP SaaS Platform deployment in the r...

21/05/2024

Christ Church Deploys Pliant Technologies Intercoms at West Monroe Location

WEST MONROE, La. Pliant Technologies has announced that Christ Church, which has campuses in West Monroe, Ruston, and Sterlington, has deployed its CrewCom Wire...

21/05/2024

Hollyland Announces Pyro S, a New Wireless 4K Video Monitoring System for Filmmakers

Hollyland Announces Pyro S, a New Wireless 4K Video Monitoring System for Filmma...

21/05/2024

Avid Unveils Revolutionary Post-Production Micro-Certifications with New Learning Partner, Post Super

Avid Unveils Revolutionary Post-Production Micro-Certifications with New Learnin...

21/05/2024

MIX's Carpool Casanova Announces Spirit Award Finalists for Season 3

MIX 101.5's Carpool Casanova will wrap season three this Friday, May 24, 2024, but his final location has yet to be determined. The ultimate Spirit Award W...

21/05/2024

Dr. Ray Seol Awarded Grant for Creative Individuals from Mass Cultural Council

Dr. Ray Seol Awarded Grant for Creative Individuals from Mass Cultural Council The grant will expand his Seu Aprendiz project designed to help individuals bui...

21/05/2024

New Performance Optimizations Supercharge NVIDIA RTX AI PCs for Gamers, Creators and Developers

NVIDIA today announced at Microsoft Build new AI performance optimizations and i...

21/05/2024

NVIDIA Expands Collaboration With Microsoft to Help Developers Build, Deploy AI Applications Faster

If optimized AI workflows are like a perfectly tuned orchestra - where each comp...

21/05/2024

A Superbloom of Updates in the May Studio Driver Gives Fresh Life to Content Creation

Editor's note: This post is part of our In the NVIDIA Studio series, which c...

21/05/2024

May 20, 2024

New method to reveal what drives brain diseases Scripps Research scientists develop CRISPR screen technology to determine disease mechanism from tissues with ac...

20/05/2024

The Tuba Thieves Asks What It Means to Listen

PARK CITY, UTAH - JANUARY 22: The cast and crew of The Tuba Thieves pose during the 2023 Sundance Film Festival The Tuba Thieves premiere at Prospector Squa...

20/05/2024

SPL Media House selects Grass Valley AMPP SaaS Platform to Distribute Live Saudi Pro League Football Matches Globally

AMPP's cloud enabled rapid deployment of live production workflows with dist...

20/05/2024

Sony-Apollo's Bid for Paramount Gets Serious

A bid from Sony Pictures Entertainment and Apollo Global Management to acquire Paramount gained steam late last week, according to a report in the New York Time...

20/05/2024

Vizrt Unveils Viz Libro 8.3 With New Social Media Cropping Function

BERGEN, Norway Vizrt has released Viz Libero 8.3 with the announcement that its latest software version enables users to crop video to various aspect ratios fro...

20/05/2024

The Vampire Next Door Created with Pocket Cinema Camera 6K and DaVinci Resolve

The Vampire Next Door Created with Pocket Cinema Camera 6K and DaVinci Resolve Brie Clayton May 20, 2024 0 Comments Blackmagic Design today announced ...

20/05/2024

Tom Wills To Retire After Nearly 50 Years at WJXT Jacksonville

Tom Wills, long-running anchor at WJXT Jacksonville, Florida, has announced his retirement. He started at WJXT in 1975 and has anchored early-evening news for o...

20/05/2024

AMC Networks Promotes Emily Gotto to Senior VP at Shudder

AMC Networks said it promoted Emily Gotto to senior VP of acquisition and production for Shudder, the company's horror-themed streaming service....

20/05/2024

Paramount Names Jonathan Bingaman President, Domestic Multi-Platform Licensing & Distribution

Jonathan Bingaman has been named president, domestic multi-platform licensing & ...

20/05/2024

DLT Entertainment Gets FAST Laughs With 80's Sitcom Flashback Channel

Producer and distributor DLT Entertainment said it launched a free ad-supported streaming television (FAST) channel called 80's Sitcom Flashback....

20/05/2024

Zeam Media Names Sandie Trombert CMO

Zeam Media said it hired Sandie Trombert as chief marketing officer....

20/05/2024

CBC HR Team Getting Ballpark Staff Ready to Play Ball

A pair of stalwart members of the Capitol Broadcasting's dream team have been getting the company's two Coastal Plain League teams ready to launch their...

20/05/2024

Every Company to Be an Intelligence Manufacturer,' Declares NVIDIA CEO Jensen Huang at Dell Technologies World

AI heralds a new era of innovation for every business in every industry, NVIDIA ...

20/05/2024

Queensland Rugby League Taps Layercake, DoubleTake Sports, Enveu for OTT Tech Stack

Queensland Rugby League Taps Layercake, DoubleTake Sports, Enveu for OTT Tech St...

20/05/2024

Maglia Rosa: EMG Italy on Managing the Logistics and Technicalities of the 2024 Giro d'Italia

Maglia rosa: EMG Italy on managing the logistics and technicalities of the 2024 ...

20/05/2024

Next-Generation Technology: EMG Italy Completes Extensive San Siro Infrastructure Overhaul

Next-generation technology: EMG Italy completes extensive San Siro infrastructur...

20/05/2024

Broadcast Innovation in India: How Augmented Reality, Data-Driven Graphics Production Are Changing Everything

Broadcast Innovation in India: How Augmented Reality, Data-Driven Graphics Produ...

20/05/2024

A Year-Long Planning Process: How Game Presentation of Super Bowl LVIII Influences Next Year's Party in New Orleans

A Year-Long Planning Process: How Game Presentation of Super Bowl LVIII Influenc...

20/05/2024

SVG College Summit 2024: Clemson's Kyle Coulter Breaks Down the Tigers' Fourth Quarter Hype Video

SVG College Summit 2024: Clemson's Kyle Coulter Breaks Down the Tigers' ...

20/05/2024

May 17, 2024

Scripps Research chemists develop new method for making gamma chiral centers on simple carboxylic acids C-H activation-based method should speed drug molecule ...

19/05/2024

TV Techs Weekly Product Wrap-Up

Missed any of our product coverage during your busy week? The TV Tech weekly product and services news wrap-up provides links to all of our coverage from May 13...

19/05/2024

The CW Shares Its 2024-2025 Lineup

LeVar Burton will host the new game show Trivial Pursuit on The CW, while Raven-Symon will host Scrabble....

19/05/2024

Biden, Trump Agree to Debates on CNN, ABC

President Joe Biden and former President Donald Trump have agreed to debates, set for June 27 on CNN and September 10 on ABC....

19/05/2024

End of the Line for Young Sheldon' on May 16

Young Sheldon signs off after seven seasons on CBS, when the series finale airs Thursday, May 18. Jim Parsons and Mayim Bialik reprise their roles as Sheldon Co...

19/05/2024

Netflix Announces Romantic Comedy All The Love You Wish For' (WT) by The Glory' Writer, Starring Kim Woo-bin and Suzy

Back to All News Netflix Announces Romantic Comedy All The Love You Wish For&#...

18/05/2024

If Bundling Is Back, What's the Ideal Bundle?

PORTSMOUTH, N.H. Bundling is back in a big way, with all the major streaming companies and many pay TV operators exploring ways to simplify the consumer experie...

18/05/2024

FCC to Vote on LPTV Rules during June Open Meeting

WASHINGTON, D.C. Federal Communications Commission Chairwoman Jessica Rosenworcel has announced a tentative agenda for the June Open Commission Meeting schedule...

18/05/2024

Matthews Launches New Multipurpose Grip Rail Telescopic Grid Pipe Solution

Matthews Studio Equipment has introduced Grip Rail, which the company said offers a better way to mount equipment on location, in the studio, or on the fly....

18/05/2024

IAB Tech Labs, Google Partner on New First Party Data Solution

In a notable development in the industry-wide effort to address privacy concerns while improving efficacy of marketing efforts in a cookieless ad landscape, IAB...

18/05/2024

TV Tech Weekly Product Wrap-Up

Missed any of our product coverage during your busy week? The TV Tech weekly product and services news wrap-up provides links to all of our coverage from May 13...

18/05/2024

DHD Elevates the Art of Podcast Production

DHD Elevates the Art of Podcast Production Brie Clayton May 17, 2024 0 Comments Hero image: the DHD DX2 base and expansion modules Latest-generation ...

17/05/2024

Aerojet Rocketdyne's Camden Site Leverages Modernization Investments to Accelerate Solid Rocket Motor Production

Aerojet Rocketdyne has worked to modernize facilities at its Camden, Arkansas, l...

17/05/2024

FCC Plans to Revise LPTV Rules

The FCC has issued a Notice of Proposed Rulemaking (NPRM) that would revise rules governing low power TV stations (LPTV) in a number of areas, including online ...

17/05/2024

Demystifying Post-Production: Introducing Cinema 4D Particles Week 4

Demystifying Post-Production: Introducing Cinema 4D Particles Week 4 Brie Clayton May 17, 2024 0 Comments With the spring release of Maxon One, we&#...