WUNC-TV Set to Launch, pending FCC approval, joins elite group in most significant broadcast technology upgrade ever
WRAL (NBC) and WRAZ (FOX), a part of Capitol Broadcasting Company (CBC), in partnership with WARZ, began broadcasting NEXTGEN TV (ATSC 3.0) on December 15th, 2020. Additionally, WUNC (UNC-TV), is also set to launch NEXTGEN TV, pending FCC regulatory approvals, over the next few weeks. The four stations are proud to introduce this revolutionary new digital broadcast technology to customers in the Raleigh/Durham area, alongside media peers. The announcement of WRAL, WRAZ, WARZ, and WUNC means that the Raleigh TV market is now among the first in the nation to have all major networks supporting NEXTGEN TV broadcasts, a huge technological achievement.
With the announcement, Raleigh area participating NEXTGEN TV Stations include: WRAL (NBC), WRAZ (FOX), WUNC (PBS), WARZ (IND), WTVD (ABC), WNCN (CBS), WUVC (Univision), WLFL (CW), and WRDC (MyNet.)
Capitol Broadcasting Company President & COO Jimmy Goodmon sees the launch as a true investment in the future of TV technology, TV is the greatest wireless technology you forgot about NEXTGEN TV is the next step in the evolution of free over-the-air television with new benefits like mobile broadcasting, personalization for viewers, advancements in rich, interactive media plus a much improved emergency alert system. Its next level.
WRAL and CBC are well-known within the TV industry as innovators in media technology, often credited as first to air with new or emerging technologies. WRAL was the first television station in North Carolina with a news helicopter, the first in North Carolina with a satellite truck, the first in North Carolina with a website and aired the first commercial High Definition television broadcast in the United States.
Director of Engineering and Operations for Capitol Broadcasting Company, Pete Sockett, explained the CBC commitment to innovation, I love being a part of a company that has always been out in front, and this transition is no different. The fact that WRAL was open to partnering with WARZ-CD, a Class-A, low power station, is wonderful. It will let us cover our metro quite well for linear programming delivery, but leaves us with bandwidth to start developing other viewer experiences such as delivering Advanced Emergency Information, viewer specific content, and other opportunities via a Broadcaster App. It is, yet again, a great time to be in this industry!
On the Raleigh/Durham launch, Madeleine Noland, President of the Advanced Television Systems Committee Inc (ATSC) said, Id like to congratulate all the broadcasters in Raleigh for this achievement. ATSC 3.0 is a powerful, evolvable platform. Innovative, community-minded broadcasters like CBC and UNC-TV now have a flexible foundation to deliver amazing new experiences to viewers. With ATSC 3.0, television just gets better and better.
What is NEXTGEN TV?
In addition to providing a new, improved way for broadcasters to reach viewers with advanced emergency alerting, NEXTGEN TV allows a viewer to be immersed in stunning video with brilliant color, sharper images and deeper contrast that will make viewers feel like theyre really there. NEXTGEN TV adds a whole new dimension to TV viewing, with brilliant video and new Voice + dialogue enhancement, to bring voices to the foreground. Viewers will feel the power of movie theater-quality sound that enables a viewer to hear every voice clearly and offers consistent volume across channels. NEXTGEN TV is also enhanced with Internet content to get the most out of live sports, live news, live events and more, in real time.
How does it work?
Powered by ATSC 3.0, NEXTGEN TV is considered one of the most important broadcast technology upgrades ever. The launch of NEXTGEN TV is the result of long-term planning by the ATSC Technology Group 3 and includes years of planning and preparation by industry leaders and NEXTGEN TV steering teams.
By merging over-the-air TV with the Internet, NEXTGEN TV is going to change the way viewers watch live broadcast television. Local stations can now personalize their news, sports, live events and shows with interactive features that give viewers the content most relevant to them.
NEXTGEN TV can support a wide range of features currently in development, such as immersive audio and UHD video -broadcasting to mobile devices, personalized viewing tools, and advanced emergency alerts providing rich media instead of simple text messages. NEXTGEN TV also allows full integration with 5G and other broadband-delivered Internet content.
How do viewers receive NEXTGEN TV?
To learn more and also see a list of available NEXTGEN TV models, visit: www.WatchNextGenTV.com
Features available on NEXTGEN TVs will vary by device and by broadcaster. Currently, NEXTGEN TV is a feature built into select new TV models from LG Electronics, Samsung, and Sony.
In the future, viewers with NEXTGEN TV, viewers will get:
Stunning 4K, High Dynamic Range video
Movie theater quality sound
Added voice clarity with Voice +
Consistent volume across channels
Enhanced Internet content on demand
Advanced Emergency Alerting functions to keep viewers better informed
Will this impact my current TV service?
All current programming remains available to all WRAL, WRAZ, WARZ and WUNC viewers, regardless of whether their television service is provided over-the air or by a cable or satellite company. Antenna viewers can simply rescan their TV sets to ensure full service. Rescan instructions are available at: fcc.gov/rescan. Cable and satellite subscribers do not need to take any action.
Does every city get access to NEXTGEN TV?
Across the country, NEXTGEN TV service is beginning to launch, although the broadcast roll out will vary greatly city to city and station to stati
More from WRAL-TV
26/04/2024
Capitol Broadcasting & Leadership Triangle Collaborate for Third Year
Capitol B...
26/04/2024
The staff at CBC Radio have been hard at work creating several new features for listeners and viewers. Several debuts are taking place this spring.
I have nev...
25/04/2024
The American Tobacco Campus will be hopping with activity tonight and this weekend with two fun events!
Durham Night Market
At last! The Durham Night Market i...
25/04/2024
The Carolina Panthers and Capitol Broadcasting Company (CBC) announced they have...
22/04/2024
WRAL-TV Anchor/Reporter Brian Shrader made a big announcement on Friday, April 19, 2024. After 16 years as morning traffic anchor, Shrader will be moving to ...
18/04/2024
Rocky Mount Mills will be overflowing with runners, families and friends, all fo...
16/04/2024
Capitol Broadcasting Company holds supporting the community as a high priority a...
15/04/2024
Need a summer job? Love baseball? Interested in finding out about a career in sports management, food service, hospitality and more? The Greenville Yard Gnomes ...
12/04/2024
The WRAL-FM studios had three very special guests on Thursday, April 11, 2024. NC State basketball stand-out DJ Horne and his parents stopped by to chat with t...
10/04/2024
The Durham Bulls took on the Jacksonville Jumbo Shrimp in the home opener at the Durham Bulls Athletic Park on Tuesday, April 2, 2024. The night was a first-eve...
10/04/2024
Tickets now on sale for all 30 home games, including Gnome Opener on Friday, May 24
The Greenville Yard Gnomes announced today that single-game tickets for all...
09/04/2024
Capitol Broadcasting divisions showed their love for the NC State Wolfpack in a big way last Friday, April 5, 2024. As both the men's and women's basket...
08/04/2024
HighSchoolOT Honors is back for the 2023-24 school year, and it's time to nominate North Carolina's BEST high school athletes, coaches, teams and more.
...
05/04/2024
You know that feeling when you jump to say, yes, and then get hold of your fac...
04/04/2024
WRAL-TV and Capitol Broadcasting are painting the town red in our excitement for...
03/04/2024
WRAL-TV Anchor Debra Morgan is tops in the Triangle. Cary Magazine released the ...
02/04/2024
Tuesday night marks the Durham Bulls' 2024 home opener against the Jacksonville Jumbo Shrimp.
First pitch is scheduled for 6:35 p.m. at Durham Bulls Athlet...
01/04/2024
The long offseason is finally over and Opening Night at the DBAP is this Tuesday, April 2, 2024! Don't miss out on all of the fun, including:
Opening Night...
30/03/2024
MiLB's 4th Ranked Prospect Junior Caminero Highlights Manager Morgan Ensberg's First Durham Team; 15 Return From IL Runner-Up Squad
The Tampa Bay Rays ...
28/03/2024
Capitol Broadcasting and WRAL-TV once again proudly supported our local arts community with the broadcast of Big Night in for the Arts Thursday, March 7, 2024. ...
25/03/2024
Over the past year, Capitol Broadcasting Company has had multiple changes in leadership due to retirement of several long-time company Vice Presidents.
VICE PR...
22/03/2024
CBC and UNC-Chapel Hill hosted the 10th CBC-UNC Diversity Fellowship this month....
21/03/2024
Inside ArtLab, you'll find microscopes, incubators, test tubes, and more. The laboratory is the world's largest in vitro training facility at Rocky Moun...
19/03/2024
Meet the Bulls' new manager, hear from 2 former managers, a former player and a person with a very special connection to Wool E. Bull. Tune in to The Durham...
18/03/2024
Capitol Broadcasting and WRAL-TV continued a decades-long tradition of supporting PBS North Carolina, our state's public television station, to good result ...
15/03/2024
Is your non-profit group looking for a new way to raise funds? Consider volunteering with the Durham Bulls. Volunteering at the Durham Bulls Athletic Park is a ...
14/03/2024
The Capitol Broadcasting podcast A Brief History of Triangle Sports returned ear...
13/03/2024
MilkShake Factory Shakes Things Up with First North Carolina Location
More Sweet News for Durham and the American Tobacco Campus
MilkShake Factory is delighte...
12/03/2024
Airs Wednesday, March 13 at 7pm
Join WRAL-TV on a compelling journey as the WRAL Documentary Unit delves into the heart of a pressing issue: gun violence. Shoc...
08/03/2024
The Durham Bulls are less than one month away from Opening Night at Durham Bulls Athletic Park! Single game tickets are now on sale, and the club has announced...
07/03/2024
Downtown Durham's First Multisport Simulator Bar to Open in May 2024
The American Tobacco Campus is thrilled to welcome State of Golf, an innovative multis...
07/03/2024
Where else can you see performances by renowned artists including Grammy-nominated musicians Pierce Freelon and Tift Merritt, award winning bluegrass musician T...
06/03/2024
Rocky Mount Mills now has two brand new restaurants open for business! Check out the details:
1135 Falls Rd
Building on the success of the original Jack'...
04/03/2024
A crew from WRAL-TV traveled to Sonark Studios in Hillsborough on Wednesday, Feb...
01/03/2024
As WRAL-TV gets set to air the 2024 Big Night In for the Arts, the station has received accolades for last year's broadcast! The 2023 Big Night In is the re...
28/02/2024
Big Night In for the Arts, the partnership between WRAL-TV and the arts councils of Wake, Durham, Chatham, and Orange counties is right around the corner on Thu...
27/02/2024
Tune in to PBS NC tonight, Tuesday, February 27, 2024, to see WRAL-TV Anchor/Reporter Lena Tillett. No, that's not a station misprint. Tillett will appear...
23/02/2024
WRAL-TV's Documentary Team recently took time out of their busy schedules to talk to students in the WRAL Explorer Post 5 program. WRAL-TV Documentary & Inv...
21/02/2024
Baseball season is about a month and a half away from its opening game on April 2, 2024. Durham Bulls' fans are eager to hear the first crack of a bat.
Pla...
20/02/2024
The 38th annual Midsouth Regional Emmy Award winners were announced in Nashville on Feb. 17, 2024, and WRAL again came home with the top award. It marks the sec...
19/02/2024
The Triangle Business Journal honored the 2024 winners of the publication's Space Awards on Thursday, February 15, 2024, and Capitol Broadcasting Company...
16/02/2024
The Radio Television Digital News Association of the Carolinas (RTDNAC) surprised WRAL-TV News Director Rick Gall with a Lifetime Achievement Award for years o...
15/02/2024
The Durham Bulls have re-launched their podcast and are ready for fans to give it a listen! The first episode of THE Durham Bulls Podcast features the Bulls and...
14/02/2024
Tune in to WRAL-TV on March 7, 2024, for Big Night In for the Arts, what has become an annual tradition for WRAL-TV in partnership with the arts councils of Wak...
13/02/2024
99.9 The Fan Sports Talk Host Adam Gold made Barrett Sports Media's Top 20 M...
12/02/2024
WRAL-FM MIX 101.5 welcomes a new midday host starting Monday, February 12, 2024. Meghan Lamontagne will debut in 10am 3pm slot. Multimedia Personality at MIX ...
12/02/2024
On Saturday, February 3, 2024, WRAL-TV had a very special crew covering a big event in Raleigh, the Occoneechee Boy Scout Council's Eagle Banquet. Members o...
09/02/2024
DBAP Will Host In 2025, 2027 and 2029
The Durham Bulls and the Atlantic Coast Conference have announced that the ACC Baseball Championship will return to Durha...
09/02/2024
Food and beverage businesses join ever-evolving campus
Rocky Mount Mills, the bustling mixed-use campus renowned for its blend of contemporary living, office ...
WUNC-TV Set to Launch, pending FCC approval, joins elite group in most significant broadcast technology upgrade ever 
