Leading US Senior Care Provider Always Best Care Upgrades Advertising Intelligence by Selecting Civolution s Teletrax Platform

Teletrax deployment to generate faster and more complete electronic reporting on per-market performance of national television-advertising campaigns

New York, U.S.A. February 5, 2014 - Civolution, the leading provider of technology and solutions for identifying, managing and monetizing content, today announced that its Teletrax platform has been selected by Always Best Care Senior Services, one of the nation's leading senior care service providers, to track and report performance of Always Best Care's national television advertising campaign.

Through its use of the Teletrax platform, Always Best Care will be able to quickly and accurately track the performance of its broadcast advertisements across more than 70 markets in which they advertise. The speed and power of the Teletrax platform will allow Always Best Care to disperse in-depth electronic reports on campaign performance to its franchise community, providing the direct impact of ad spends on each respective market in near real-time. In contrast to waiting for station affidavits up to six weeks after a commercial appears, Always Best Care's use of Civolution's Teletrax platform will provide results faster, consume less time, and function more efficiently.

Always Best Care is one of the nation's leading providers of non-medical in-home care, assisted living placement services and skilled home health care. Services are delivered through an international network of nearly 190 independently owned and operated franchise territories.

Our business was looking for a method to better inform our franchisees as to the effectiveness of our broadcast advertising campaigns, said Michael Newman, founder and CEO of Always Best Care. Civolution's Telextrax platform appears to be the best solution, as it empowers us with timely broadcast data that is both informative and actionable, and gives us the capability to make informed choices on where to best allocate our advertising resources.

Always Best Care's deployment of the Teletrax platform is further proof of the time and money that can be saved by utilizing best-of-breed technology to track, collect, and organize television-advertising data on a per-market basis, said Andy Nobbs, CMO of Civolution. Our platform helps companies such as Always Best Care to instantly analyze the performance of their advertising, thereby enabling them to make informed decisions about their ad strategy.

Civolution's Teletrax is the world's only global television content tracking solution. Through its leading-edge advertising intelligence capabilities, Teletrax enables brands and agencies to operate in real time on domestic and global television campaigns. With the speed and accuracy normally reserved only for digital campaigns, Teletrax gives television advertisers the tools to make intelligent decisions on how to best reach their audience.

Teletrax currently maintains a proprietary network of detectors that monitors the television broadcasts of over 2,200 channels from more than 60 countries, including all 210 markets in the United States, representing all measured U.S. television households. Its international network covers television stations across Europe, Asia, the Middle East, Australia, South and Central America, and Canada. Clients include CBS, NBC, Fox, AP, Reuters, European commission, United Nations, Red Bull, ID Media and many more.

LINK:	http://www.civolution.com/news/e40b81956458475921d241db6f312c70/?tx_tt...
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