Former marketing leader at Walmart Global eCommerce and CBS Interactive joins leadership team SAN FRANCISCO, June 26, 2015 -WideOrbit Inc., the leading provider of advertising management software for media companies, has appointed Mickey McClay Wilson as Chief Marketing Officer. Ms. Wilson will be responsible for development and execution of WideOrbit's marketing strategy, including brand development, product positioning and go-to-market strategies.
Ms. Wilson joins WideOrbit after two years as Vice President at Walmart Global eCommerce, where she focused on advancing Walmart's digital marketing platform. Previously, she was Chief Marketing Officer at CBS Interactive, where she directed marketing strategy for CBS Interactive and its brand portfolio, including CBS.com, CBSSports.com, CNET and GameSpot. Prior to its acquisition by CBS, Wilson was Senior Vice President of Communications and Brand Development at CNET Networks, where she spearheaded projects that led to industry-wide adoption of best practices for optimizing ad effectiveness and the creation of new digital advertising units later accepted as standard formats by the Interactive Advertising Bureau standard formats.
Mickey brings extraordinary business expertise and marketing leadership to WideOrbit, said Eric R. Mathewson, Founder and CEO of WideOrbit. She is recognized for executing strategies that spurred growth and enhanced brands for companies like Walmart and CBS that are among the world's most successful marketing organizations. We are delighted to welcome Mickey's inspiration and leadership as we work together to elevate the WideOrbit brand and its product portfolio to capitalize on new business opportunities.
I look forward to collaborating with the WideOrbit team to build on its strong reputation among television and radio professionals for products that drive advertising businesses, said Wilson. As broadcasters look for ways to maximize revenue across media platforms and tap into new ad budgets, WideOrbit is uniquely positioned to introduce them to the best of digital and programmatic advertising. I'm excited to apply my experience uniting strong linear brands with digital platforms to accelerate the growth of WideOrbit's revenue and increase its industry presence.
Ms. Wilson is a board member of Girls on the Run of the Bay Area, a program that inspires girls to enhance their health, happiness and confidence through running. She holds a BS in Marketing from Boston College.
About WideOrbit WideOrbit ( www.wideorbit.com ) is the leader in premium broadcast technology and the largest sell-side processor of premium advertising in the world, covering the broadest assortment of media. WideOrbit is committed to helping media companies manage their advertising business more efficiently and profitably, from proposal to receipt of cash, across all media platforms via any sales method, from direct sold to programmatic. WideOrbit software manages more than $30 billion in annual ad spending. WideOrbit has been providing trusted solutions to the media industry since 1999, delivering high ROI, greater efficiencies and revenue optimization. More than 3,000 Television stations, Radio stations and Media Networks around the globe use WideOrbit Traffic software and another 3,200+ stations operate on WideOrbit Radio Automation platforms. Clients include: Bell Media (Canada), Canal+ (France), Corus Entertainment (Canada), DirecTV, Entercom Communications, Fox Sports, Galavision, Gannett Co., Hearst Television, Madison Square Garden, Meredith Corporation, NBCUniversal, Orange (France), Rogers Communications (Canada), Scripps Television Group, Time Inc., Tribune, Yankee Entertainment Sports, Univision, Viacom and more than 300 other major media organizations. WideOrbit is headquartered in San Francisco, with offices in Seattle; New York; Denver; Dallas; Vancouver, WA; Birmingham, AL; Agawam, MA; London, UK: Paris, France; and Gothenburg, Sweden.
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Former marketing leader at Walmart Global eCommerce and CBS Interactive joins leadership team SAN FRANCISCO, June 26, 2015 -WideOrbit Inc., the leading provider of advertising management software for media companies, has appointed Mickey McClay Wilson as Chief Marketing Officer. Ms. Wilson will be responsible for development and execution of WideOrbit's marketing strategy, including brand development, product positioning and go-to-market strategies.
