
BARCELONA, Mobile World Congress, February 27, 2018 Video will comprise 82% of all IP network traffic by 2021[1], as more people are watching on multiple screens. This presents unique challenges for mobile operators, including how to scale their networks to handle all this video traffic and how to manage a profitable business around video.
To address the changing dynamics of network traffic, Reliance Jio and Cisco's strategic relationship scales across multiple domains and technology areas. Over the past year, Reliance Jio's Cisco-powered, all-IP network has grown significantly in size, and with new growth is further expected to see tremendous growth over the next several months.
Cisco and Reliance Jio are now working together to leverage the power of multi-access edge computing, beginning with a use case to further optimize and enhance video experience over the network by developing a mobile content delivery network (CDN). In this concept, the CDN is integrated into the mobile LTE network with edge caches in close proximity to the mobile users. With a mobile CDN, the mobile operator can deliver content via edge cloudlets to provide a better user experience with lower latency and higher performance.
Mobile Video Delivery From the Edge
For the prototype, the companies used a combination of IP address management techniques based on the mobile core, requiring tight integration between edge cache, mid-tier cache, and the traffic router in the Cisco Open Media Distribution system. The mobile core and the Cisco Open Media Distribution were combined into one system level solution for the CDN embedded in the mobile network.
To solve the problem of user plane selection, they used a technique called Control/User Plane Separation (CUPS) as defined in 3GPP R14[2] (Third-Generation Partnership Project R14 standards release). Cisco and Reliance Jio also solved the issue of assigning a geographically appropriate IP address to the mobile device and the issue of handover resiliency in the face of IP address changes on the client side and the CDN cache site without change or disturbance to the current services.
Reliance Jio is always about innovation and disruption, and multi-access edge computing enables a new way to deliver a broad range of media and mission critical services with enhanced customer experience with improved network efficiency, said Mathew Oommen, president, Reliance Jio. Reliance Jio and Cisco continue to drive advancements in technology and create unique best practices for service aware networking, and this joint collaboration on edge computing is another example of our effort to constantly reinvent the network and the services.
Reliance Jio marked many innovation milestones with Cisco on the buildout of its LTE network, and that was just the tip of the iceberg, said Yvette Kanouff, senior vice president, general manager, Service Provider Business, Cisco. With this multi-access edge computing demo, we are showcasing the possibilities enabled by edge computing to deliver premium-quality mobile entertainment experiences to RJIO customers.
The companies are demonstrating this concept at Mobile World Congress, in the Cisco booth in Hall 3 Hybrid Hall, #3E30.
Cisco is leading the disruption in the industry with its technology innovations in systems, silicon, optics and security, and its unrivalled expertise in mass-scale networking, automation, optical, cable access, video, and mobility. Together with its portfolio of professional services, it can enable service providers and media and web companies to reduce cost and complexity, help secure their networks and grow revenue.
Supporting Resources
About Reliance Jio
Cisco Open Media Distribution
Cisco Service Provider business
Follow Cisco news and activities at Mobile World Congress 2018 via #CiscoMWC, @CiscoSP360, and by visiting our SP360 blog.
Follow us on our LinkedIn page
Subscribe to Ciscos SP360 feed
RSS Feed for Cisco: http://newsroom.cisco.com/dlls/rss.html
About Cisco
Cisco (NASDAQ: CSCO) is the worldwide technology leader that has been making the Internet work since 1984. Our people, products, and partners help society securely connect and seize tomorrows digital opportunity today. Discover more at newsroom.cisco.com and follow us on Twitter at @Cisco.
###
Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. A listing of Ciscos trademarks can be found at www.cisco.com/go/trademarks. Third-party trademarks mentioned are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
11/11/2026
Hornets Sports & Entertainment (HSE) and Spectrum have installed WiFi 7 as part of Spectrum's Managed WiFi solution within Charlotte's recently renovate...
11/11/2026
As 4K displays normalize in living rooms and economy flights, aging minor league...
11/11/2026
Northwestern University has deployed Grass Valley production switching and camera technology at its new Ryan Field stadium in Evanston, Illinois. The installati...
11/11/2026
Central Christian Church has transformed communication across its live productio...
11/11/2026
Monumental Sports & Entertainment developed the new Cisco Command Center for all of the building's technology
Prior to the start of the busy October schedu...
11/11/2026
The new Manhattan set is the latest addition to a network of studios, home setup...
11/11/2026
With a remodeled set, an expanded camera package, and a Steve Aoki performance, MLB Network's production team raises the bar again at The Chelsea...
11/11/2026
Third collaboration with Grammy-winning composer & conductor
Spitfire Audio have announced the release of Eternity, the third sample library to be created a...
11/11/2026
Eurorack experts launch vinyl-inspired plug-in
When praised Eurorackers Modbap revealed their first software effect recently, they stated it was the first r...
11/11/2026
New York, NY - November 10, 2026 - Neptune BidCo US Inc. (the Issuer or the C...
11/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
11/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
11/11/2026
New partnership strengthens local access to Hitomi s precision timing solutions, with MatchBox, MatchBox Glass and Spectra on show at Inter BEE 2026
Hitomi Br...
11/11/2026
Frequency, the engine behind many of the worlds leading streaming television channels, and OpenGlass, the first SSP built for advanced CTV advertising, today an...
11/11/2026
Operative today announced the appointment of Brian Beirne as Senior Vice President, Commercial Growth. Beirne returns to Operative at a pivotal moment, as its U...
11/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
11/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
11/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
11/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
11/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
11/11/2026
Flanders Scientific (FSI), an Atomos company, has introduced seven new QD-OLED reference monitors across two new series, the VP and V. Designed for professional...
11/11/2026
Pliant Technologies' highly anticipated CrewCom Flex product line is now shipping in the United States. As the industry's first frameless matrix interc...
11/11/2026
Desert Palms Captured with Blackmagic URSA Cine Immersive
Brie Clayton November 10, 2026
0 Comments
Director Tristan Seniuk premieres immersive short ...
11/11/2026
Avid launches Ready to Play, putting new AI creative capabilities into editors...
11/11/2026
Adobe Powers a New Era of Creativity, Bringing Agents and Tools to Creatives Whe...
11/11/2026
Fraud detection and removal tools play an important role in defending advertising budgets against invalid traffic. A robust fraud tool, independently accredited...
11/11/2026
RT lyric fm is partnering with the Department of Climate, Energy, and the Envir...
11/11/2026
RT TODAY show has announced the eight finalists for its festive amateur cook competition Christmas Home Cook'.
Following the success of TODAY TV Home C...
10/11/2026
ENCO provided live stage captioning, multilingual translation and new audio pass-through services at NAB Show New York, held Oct. 21-22 at the Javits Center, an...
10/11/2026
Vizrt has built a proof-of-concept integration with the Story Object Model (SOM), shown at IBC 2026 in Amsterdam as part of the Smart Stories Accelerator projec...
10/11/2026
Gravity Media's Creative and Managed Services team produced a dedicated live 9:16 vertical broadcast workflow for Meta Connect 2026. Meta asked for more tha...
10/11/2026
Blue Stream Fiber has standardized its OTT streaming services on Ateme's end-to-end video platform for its high value linear channels, providing more effici...
10/11/2026
Haivision has opened the survey for its 2027 Broadcast Transformation Report, inviting broadcast, media, and production professionals worldwide to share their p...
10/11/2026
The League of Live Stream Theater (LOLST), the nonprofit organization partnering...
10/11/2026
USA Sports and The Horse Racing League (HRL) has announced a partnership to air ...
10/11/2026
Matrox Video has launched The Sync, a new video podcast series bringing together Matrox Video experts, customers, and partners to explore the technical and busi...
10/11/2026
The CW Network and Professional Bull Riders (PBR) have announced a new multi-yea...
10/11/2026
There is a certain irony that Chip Adams was turned down when he first looked in...
10/11/2026
Pliant Technologies' CrewCom Flex product line is now shipping in the United States. As a frameless matrix intercom system and complete matrix IP-based inte...
10/11/2026
PARK CITY, Utah (November 10, 2026) The Sundance Institute today announced the appointment of Allison Graff-Weisner as its new Chief Development Officer (CDO)...
10/11/2026
New tool humanises orchestral MIDI parts
Described as a session musician inside your DAW, VSL's latest plug-in aims to make quick work of making program...
10/11/2026
Free EQ launched alongside four major updates
PSPaudioware have just launched their latest free plug-in, along with a set of updates that bring modern OS co...
10/11/2026
Save 25% throughout November 2026
Following the recent release of Cubase 16, regular SOS contributor John Walden has announced that he will be running a 25%...
10/11/2026
Set to launch in early 2027
The latest version of Ableton's DAW software has just been unveiled, and will be making an official appearance in early 2027...
10/11/2026
IoT devices use a wide range of frequency bands below 6 GHz, from Sub-GHz LPWAN sensors to 5G and Wi-Fi systems. Lower frequencies such as 433 MHz, 868 MHz, 915...
10/11/2026
A ceramic patch GPS antenna may fit mechanically but still perform poorly if it is too small, incorrectly orientated, placed near noisy electronics or installed...
10/11/2026
A GPS antenna ground plane provides the conductive RF reference a ceramic GPS/GNSS patch needs, but that does not always mean the product PCB must provide it. T...
10/11/2026
An external GPS antenna is usually the better option when the product enclosure ...
10/11/2026
New R&S FNH combines spectrum analysis, vector network analysis and power meteri...