News changes everything
For a long time, the Asian American, Native Hawaiian, and Pacific Islander (AANHPI) population has been fighting to be seen and heard. That changed when Kamala Harris became the first South Asian and Black presidential candidate. Immediately news narratives shifted with an unprecedented focus on reaching AANHPI voters through the issues that matter most to this diverse population. Indeed, news media holds the power to bring out the fastest-growing voter population in the country.
The numbers are strong. According to APIAVote, through June 2024, voter registration for AANHPIs increased by 43%, from 550,682 to 787,982 voters-more than double the increase in the number of both new Black and white voters. This group of voters want to learn more and turn to digital news sources, particularly free newspaper websites they trust. According to Nielsen data, 78% consume news at least once a day and are 34% more likely to trust in the accuracy of news.
While building trust is a fundamental necessity to the accuracy and integrity of news media, it's also important that journalists continue to understand how topics and interest points vary within this critical voter audience.
In Gold House's 2024 Gold Paper Survey, powered by Nielsen, major generational differences divide audience interests. AANHPIs 65+ years old report a heightened interest in stories that cover fears of geopolitical tensions and anti-Asian hate. Whereas AANHPI audiences 18-34 years old show more interest in stories that touch on key issues of affirmative action and immigration. While all topics are important issues during the presidential election, it's clear that specific narratives have the potential to impact AANHPI Gen Z and Millennial voters differently compared to older voter cohorts.
News topic18 34 yo65+ yo
Fear about geopolitical tensions 42% 72%
Fears about violence or anti-Asian hate 50% 79%
Affirmative action 23% 12%
Immigration 47% 39%
Source: 2024 Gold Paper Survey: Perspectives on Asian Pacific Communities and Cultures powered by Nielsen
Beyond news surrounding key election issues, interest in and importance of international news sources play a critical role in reaching AANHPI audiences and gaining trust with more than 30% of the U.S. AANHPI population being foreign-born.
Given the need for a broader cross-section of global narratives and demand from audiences, one segment of the news industry stands to gain: diverse-owned and focused media outlets. Nielsen data shows that more than half of AANHPI audiences turn to native language news as trusted sources. Many of these outlets are on free platforms such as KTSF, Sky Link TV and Diya TV are on YouTube, the streaming platform where AANHPI people tune in most.
In addition to the need to elevate diverse-owned media, we also must address the gaps in more in-depth and nuanced inclusion of AANHPI stories that also impact how news media shapes perceptions of AANHPI communities. In the same Gold Paper Survey, one third of respondents agree that stereotypes influence their views of Asian Pacific communities and cultures. This underscores the importance of representative journalism in which initiatives, such as Gold House's Gold Journalism Grant, continue to empower more community-based storytellers and channels.
There is momentum and there are new approaches to investing in news that empowers the AANHPI community. News that is accurate, fair and breaks bias. News that is representative of the fastest growing population in the U.S. and reflects 60% of the world's population from Asia and the Pacific. News that is trusted and inclusive.
Learn more about reaching Asian American consumers in Nielsen's latest Diverse Intelligence Series report.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
09/10/2026
September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026
New Sports Intelligence helps providers better unders...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
30/09/2026
Schibsted Media, one of Norways largest and most influential digital media publishers and content producers, has invested in mixers and digital signal processor...
30/09/2026
Big Blue Marble announces the addition of live multiview channels to Cloud Video Kit, its broadcast-grade video processing platform. The feature is powered by A...
30/09/2026
Leading video software provider Synamedia today announced that Telekom Slovenije, Slovenia's largest provider of telecommunications and TV services, is open...
30/09/2026
PODCAST EXPO 2026 Recorded Using Blackmagic Design Workflow
Brie Clayton September 29, 2026
0 Comments
Conference featuring 24 sessions over two days ...
30/09/2026
IBC2026 Show Report
David Kirk September 29, 2026
0 Comments
The International Broadcasting Convention has long been Europe's equivalent of the US...
30/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/09/2026
Mavis has launched Mavis Camera 8.2, the latest release of its professional camera app for the iPhone and iPad. This update brings support for iPhone 18 Pro and...
29/09/2026
Oak View Group (OVG) has announced Cisco as an Official Technology Partner, with plans to standardize infrastructure across its venue network on Cisco solutions...
29/09/2026
SportsNet Pittsburgh (SNP) won three honors at the 2026 Mid-Atlantic Emmy Awards.
Program awards went to Bucs BP in the Sports Program Live category (produced ...
29/09/2026
The Professional Women's Hockey League has announced home openers for all 12 teams for the 2026-27 season, along with a broadcast partnership with CBC under...
29/09/2026
Manifold technologies has been recognized as a contributor to the Media eXchange...
29/09/2026
FuboTV has announced My Local Sports, allowing subscribers in select markets to add their local regional sports network (RSN) as an add-on to a Fubo Sports subs...
29/09/2026
Asian News International (ANI), a wire agency and video news provider based in India, has deployed Grass Valley's AMPP Media Operating System and Framelight...
29/09/2026
South African Broadcasting Corporation (SABC) has deployed Ikegami UHK-X600 cameras as part of an upgrade to IP-based production infrastructure. The deployment ...
29/09/2026
REMI, REMCO models will drive the bulk of the broadcaster's NHL productions ...
29/09/2026
Three years in, the facility is supporting more centralized race production, com...
29/09/2026
NBC, Peacock, and NBSN are carrying all four Wild Card series with a production ...
29/09/2026
19 Nonfiction Projects Across All Stages of Production to Receive More Than $1 million in Support as Documentary Film Program Approaches 25th Anniversary
LOS ...
29/09/2026
Two new plug-ins launch alongside updated bundles
Zynaptiq have just announced the launch of two new plug-ins, alongside new and improved versions of two of...
29/09/2026
All-in-one bus processor revealed
Wes Audio's ng product range has come a long way since it was first introduced, and now includes a tasty selection of ...
29/09/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Ikegami announces that the South African Broadcasting Corporation, SABC, has chosen Ikegami UHK-X600 camera systems as part of an advance to IP-based operation ...
29/09/2026
Blendkit Offers 20% Discount to Celebrate Crossing 150K Asset Milestone
Brie Clayton September 29, 2026
0 Comments
Blendkit, the largest 3D asset libr...
29/09/2026
Interactive streaming specialist Ease Live supported more than 76.5 million fan sessions across three major European media operators during this summers FIFA Wo...
29/09/2026
Ease Live has added support for VAST (Video Ad Serving Template) to its graphical overlay technology, opening up new ways for broadcasters, streamers and rights...
29/09/2026
Rise AV has announced the launch of the inaugural Rise AV Awards, a new global awards programme celebrating the women, advocates and organisations across the AV...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Clear-Com announced that First Baptist Nashville has upgraded its production communications with a Clear-Com intercom solution as part of a comprehensive sanct...
29/09/2026
Blackmagic Cinema Camera 6K Captured Action Shots for Sketch
Brie Clayton September 28, 2026
0 Comments
Camera's portable design and dynamic range...
29/09/2026
Kean Production Services Deploys AJA ColorBox to Deliver Consistent, Accurate Co...
29/09/2026
Berklee Alumni and Faculty Nominated for the 2026 Latin Grammy Awards A total of 28 Berklee alumni and faculty earned nominations across 20 categories this ye...
29/09/2026
Berklee's K-Pop & Beyond Explores Connections Between K-Pop and Hip-Hop Now in its fifth year, the series brings together artists, industry leaders, and s...
29/09/2026
NOT FOR RELEASE, PUBLICATION OR DISTRIBUTION IN OR INTO OR TO ANY PERSON LOCATED OR RESIDENT IN, OR AT ANY ADDRESS IN, THE UNITED STATES OF AMERICA, ITS TERRITO...
29/09/2026
We tend to think we live in a digital world, with hopes and fears around artificial intelligence (AI), quantum computing, data centres and the next big technolo...
News changes everything
