
Sony Electronics announces a 4K 60p Pan-Tilt-Zoom Camera with AI-based Auto Framing
Brie Clayton May 9, 2024
0 Comments
Sony Electronics is releasing a flagship 4K 60p pan-tilt-zoom (PTZ) camera model with an integrated lens, the BRC-AM7. Incorporating PTZ Auto Framing technology, which uses artificial intelligence (AI) technology for advanced recognition, the camera facilitates accurate and natural automatic tracking of moving subjects. These innovations enable simplified high-quality video production for broadcast, live event, and sports productions.
The BRC-AM7 is also the world's smallest and lightest integrated lens PTZ camera1, measuring 168.7mm in width, 225.2mm in height and 192.3mm in depth, with a weight of about 3.7kg. The size and weight promote greater freedom including increased installation flexibility, broader accessibility in challenging locations, and more vantage points. The BRC-AM7 also works effortlessly alongside Sony's professional camera ecosystem, providing compatibility and seamless colour matching.
The BRC-AM7 enhances Sony's rich legacy of PTZ cameras renowned for their image quality and reinforces Sony's connected ecosystem of solutions, said Tom Garvan, Sales & Solution Proposals Manager, Sony Australia. We recently incorporated AI-based auto-tracking and Auto Framing technology into our models and the feedback was tremendous. The camera's ability to consistently track and frame talent will provide production efficiencies by taking time and guess work out of creating content while providing high production values.
The BRC-AM7 is planned to be available early 2025. It was on display on April 14-17, 2024, in Sony's booth at the National Associations of Broadcasters (NAB) Show in Las Vegas.
Excellent Picture Quality By combining the 1.0-type 4K (3,840 x 2,160 pixels) compatible stacked Exmor RS CMOS image sensor and the latest image-processing engine BIONZ XR , the BRC-AM7 achieves 4K 60p high-resolution imagery with less noise. 5K oversampling allows users to capture high-resolution 4K video, and it also supports 4K HDR imagery, which clearly depicts both bright and dark scenes.
The newly developed all-in-one lens is equipped with a 20x optical zoom and Clear Image Zoom, an all-pixel super-resolution zoom that allows high magnification zooming while maintaining resolution, providing telephoto capture up to 30x in 4K or 40x in Full HD.
It also has a built-in unique electronic variable ND filter that allows for seamlessly adjusting the filter transmittance from 1/4 to 1/128. In addition to being able to adjust the exposure without changing the depth of field, users can also take advantage of auto settings to automatically adjust the light intensity to the level set on the camera to accommodate environments with challenging lighting conditions.
Advanced PTZ Auto Framing Technology Sony's PTZ Auto Framing technology, which also incorporates auto focus, employs built-in AI analytics for advanced recognition, automatically tracking a subject based on detailed information such as the person's skeleton, head, face, and clothing. The intuitive operation and remote capabilities help create efficiencies in managing a production or live event.
The newly developed pan-tilt rotation mechanism enables quick, smooth, and quiet operation at a speed of 0.004 degrees per second up to 180 degrees per second. It expands the range of applications, to include scenarios requiring accurate framing movement, such as dance, concerts, faith services, and sports. Furthermore, the BRC-AM7 is equipped with a pre-set function that allows the camera composition to be registered and recalled for effortless reproduction.
Robust System Interoperability The BRC-AM7 easily integrates into Sony's camera line-up, employing ITU709, 709tone, S-Cinetone , and S-Log3 compatibility for simplified colour matching. It also features a familiar user experience and operation. The camera supports GENLOCK terminals and is compatible with Sony's Master Setup Units and Remote-Control Panels, enabling multi-camera operation, as well as integration with Sony's switchers.
Additionally, the camera's compact and lightweight design allows for capture in difficult-to-install locations including on ceilings, cranes, or batons on stage, as well as tripod shooting using the 3/8-16 UNC and 1/4-20 UNC screw holes on the bottom surface.
In terms of power supply, the BRC-AM7 is compatible with the versatile XLR 4-pin connector and supports PoE++ (Power over Ethernet Plus Plus)2.
Versatile audio inputs and video outputs allow for increased system expansion and customisation. The camera features 12G-SDI and HDMI outputs, and 3G-SDI for monitor output. For audio, the BRC-AM7 has two channels of XLR 3-pin connectors and a 3.5mm stereo input.
April 25, 2024Sony's Ci Media Cloud Keeps NHRA MovingCloud-Based Media Asset Management and Collaboration Platform Accelerates Ingest, Editing, File-Sharing and
April 16, 2024Sony Electronics Announces a Compact Wide-Angle FE 16-25mm F2.8 G Zoom LensA constant F2.8 full-frame E-mount lens that offers high-resolution image quality, a
IP and free-d Compatible for Supporting New Video Production The BRC-AM7 supports SRT, RTMP, RTSP, NDI3, and optical fibre, enabling remote production over IP networks. It is compatible with VISCA over IP, S700PTP protocol, and CGI, allowing for remote camera control via external commands. It also supports IP Tally, providing comprehensive support for remote production.
Furthermore, the BRC-AM7 is compatible with the free-d protocol, which is commonly used in virtual productions such as augmented reality (AR) and virtual reality (VR). It can accurately output camera tracking information (pan/tilt/zoom/focus/iris) into a 3D space, allowing for seamless integration of l
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
28/11/2025
Nadia Fall attends the 2025 Sundance Film Festival premiere of Brides at the Egyptian Theatre on January 24, 2025, in Park City, Utah. (Photo by Donyale West/...
28/11/2025
It's easy to ignore those little red update available badges. But when it ...
28/11/2025
WASHINGTON Federal Communications Commission has released a tentative agenda for the December Open Commission Meeting scheduled for Thursday, December 18, 2025 ...
28/11/2025
The Professional Fighters League is looking to super-serve fans of mixed martial...
28/11/2025
Fubo has released in beta on select Roku devices a new feature that lets users display up to four simultaneous streams at once....
28/11/2025
The WNBA playoffs and Week 4 of the NFL regular season highlight the list of live sports events airing on television this weekend....
28/11/2025
The 32nd class of honorees to the B+C Hall of Fame took to the stage at New York's Ziegfeld Ballroom on September 26 for a gala induction event. Click below...
28/11/2025
We hold in our hands the very last Next Text for Next TV, the weekly back-and-fo...
28/11/2025
DirecTV said it made a deal with EchoStar to buy EchoStar's video businesses, including satellite-TV provider Dish TV and virtual MVPD Sling TV, for $1 plus...
28/11/2025
The Broadcasting+Cable Hall of Fame, the premier industry event paying tribute to the influencers, innovators and shining lights of broadcast, cable and streami...
28/11/2025
Friday 28 November 2025
Sky Sports x Slawn drop limited-edition football jersey...
28/11/2025
Rohde & Schwarz shows resilience in a challenging environment, revenue exceeds t...
28/11/2025
Unwrapped: The Toy Show Appeal - airing this Sunday on RT One and RT Player- s...
27/11/2025
LONDON Vizrt has added several AI-driven advanced features offering improved speed, intelligence and accuracy in the newest version of its media asset managemen...
27/11/2025
Prime Video has launched AI-powered video season recaps in a beta version for select English-language Prime Original series in the U.S., a move Amazon is callin...
27/11/2025
Back to All News
Netflix's Raat Akeli Hai: The Bansal Murders Marks a Grand...
27/11/2025
27 Nov 2025
GSMA brings M360 Eurasia 2026 to Samarkand in partnership with VEON...
27/11/2025
Tahar Rahim and Izuka Hoyle star in the gripping six-part Sky Original from Acad...
27/11/2025
Thursday 27 November 2025
Sky Arts Reveals the Nation's Greatest Basslines - and Queen Reign Supreme
The UK's most iconic basslines have been revealed...
27/11/2025
Back to All News
Stranger Things 5': Prepare for One Last Adventure With O...
27/11/2025
The media industry has a paradox at its core. It's an industry built on light, color and imagination, yet behind the scenes, it's powered by one of the ...
27/11/2025
Rating reflects rating progress across areas including policies, diversity & inclusion, health & safety and Net Zero leadership
Winchester, UK, 27 November 202...
27/11/2025
What are the industry standards for Retail Media? Kathryn explains that certification is based on the IAB Europe Retail Media Measurement Standards and the IAB ...
27/11/2025
World champion boxer and Irish sporting icon Katie Taylor will be in studio this...
27/11/2025
Roblox, one of the world's most popular online gaming platforms for primary ...
27/11/2025
Black Friday is leveling up. Get ready to score one of the biggest deals of the season - 50% off the first three months of a new GeForce NOW Ultimate membership...
26/11/2025
SVG Sit-Down: Prime Video EP Mike Muriano Previews Massive Black Friday Slate Fe...
26/11/2025
A cinematic snow sculpture at the 1995 Sundance Film Festival. Photo by Randall Michelson...
26/11/2025
Book podcasts are booming. On Spotify, you'll find everything from celebrity book clubs to deep dives with bestselling authors. And in markets where audiobo...
26/11/2025
Mumbai, November 24, 2025: In a first-of-its-kind initiative, JioStar, in collab...
26/11/2025
LONDON Factual content producer ITN Productions has launched a new low-latency IP gallery for news bulletins....
26/11/2025
MIAMI TelevisaUnivision said it struck a new multiyear distribution agreement with YouTube TV that includes distribution of TelevisaUnivision's U.S. network...
26/11/2025
OpenDrives, Inc., a leader in software-defined data storage and data services, today announced the launch of the Atlas Corporate Creative Solution. This new Atl...
26/11/2025
Disguise, the industry-leading company powering the world's biggest live performances, is partnering with pioneering LED wall manufacturer DVS to give atten...
26/11/2025
HighField AI, the pioneer in agentic and multimodal automation for broadcast and media production, today announced the expansion of its global channel partner n...
26/11/2025
As high-stakes Premier League fixtures approach and additional premium content launches, with MONO positioning themselves to dominate Thailand's sports stre...
26/11/2025
Hosting a wide variety of events from high-intensity NHL games to complex live music concerts and major entertainment productions, Montreal's 21,000 capacit...
26/11/2025
Vizrt, the leader in live production technology revolutionizing viewer engagement and experience, releases AI-driven advances focusing on speed, intelligence, a...
26/11/2025
ITN Productions, an award-winning factual content producer, today launched a new low-latency IP gallery for news bulletins. Responsible for delivering a leading...
26/11/2025
Ikegami reports ongoing advances throughout 2025 in developing and delivering coordinated television production solutions that maximize quality, versatility and...
26/11/2025
Following the Nov. 21 blackout of NBCUniversal channels on Fubo, the two sides have traded barbs about their inability to reach a new carriage deal....
26/11/2025
LONDON As TV sports rights become increasingly important for both broadcasters and streamers, Ampere Analysis predicts global investment in the genre will surpa...
26/11/2025
LOS ANGELES Vubiquity said it has achieved the Amazon Web Services (AWS) Media & Entertainment Competency as part of the AWS Partner Network (APN). This designa...
26/11/2025
WASHINGTON The Federal Communications Commission's Enforcement Bureau said it has entered into a consent decree with Comcast calling for the cable company t...
26/11/2025
Berklee Named to the Hollywood Reporters Top Music Schools List The publication highlights the college's screen scoring program, industry partnerships, and ...
26/11/2025
Back to All News
Animated Series Love Through a Prism' Casts New Light on ...
26/11/2025
Back to All News
NALIP Unveils Fifth Cohort of Director Incubator
Social Impact
26 November 2025
United States
Link copied to clipboard
The National Assoc...
26/11/2025
YouView Achieves Greenly Gold Certification for SustainabilityNov 26, 2025
YouView is proud to announce a Gold Certification award from Greenly for our perform...