Korean Music and Culture Take Center Stage at Berklee's Business of K-Pop and the Korean Wave Symposium Performances from the Korean Culture Student Association and synthpop sensation ADOY punctuated an in-depth panel discussion with K-pop industry influencers.
By
Daniel Pesquera
March 9, 2022
ADOY performs for the first time ever in the U.S. at the Business of K-Pop and the Korean Wave Symposium.
Image by Dave Green
A celebration and exploration of Korean music and culture captured the spotlight Tuesday night at the Berklee Performance Center, as Berklee presented the Business of K-Pop and the Korean Wave Symposium. The event featured musical performances and a nuanced conversation about the international impact of K-pop, with insights from major industry figures.
Produced by Berklee's Music Business/Management and Professional Music departments, the event was made possible by a generous grant by the CJ Cultural Foundation.
Jake Hong of the CJ E&M media company and Daniel Ha, CEO of Kohai, discuss the Korean music and entertainment industry with Tonya Butler, chair of the Music Business/Management Department.
Image by Dave Green
Headline act ADOY, an indie synthpop quartet that has been making headlines in the Korean pop music world, dazzled attendees with an energetic set that marked their first-ever show on U.S. soil. The performance followed a panel discussion with ADOY band members Juwhan and Zee, as well as band manager Daniel Ha, who is the founder and CEO of the music agency Kohai, and special guest Jake Hong, director of U.S. music business at CJ E&M media company. Berklee's Korean Culture Student Association set the tone for the evening with a set showcasing the musical breadth of Korean styles.
Even as recent as five years ago, I would never have anticipated the way that K-pop and Korean entertainment have captivated the attention of the world, said Hong. The community is full of very disciplined, very humble people who are grateful to partake in this success and who will continue to work hard to make inspiring art. I think the industry has an extremely bright and exciting future.
Students of Berklees Korean Culture Student Association kick off the K-pop symposium.
Image by Dave Green
The conversation around K-pop and Korean entertainment usually focuses on the content produced by these brilliant artists, said Tonya Butler, discussion moderator and chair of the Music Business/Management Department. This symposium is a unique opportunity because, in addition to celebrating K-pop through music, we are getting insight into the business side of the art directly from people delivering this amazing content to the world.
The symposium represented the second half of a two-part event. The Business of K-Pop: A&R Listening Session, hosted by Chris Wares, assistant chair of the Music Business Department, and Hae Joo Kim, assistant chair of the Professional Music Department, took place Tuesday afternoon as a Berklee-exclusive session where students who submitted music for review received feedback from industry experts, including KAIROS and Adrian McKinnon, both of whom have contributed to some of the biggest K-pop songs of all time.
Related Categories
News
Most Popular
Berklee students perform Billie Eilishs Happier than Ever.
Image by Kelly Davidson
Billie Eilish Concert Film Celebrates Whats Possible at Berklee The hour-long video features 50 Berklee students performing a career-spanning collection of 23 Eilish songs.
Latest
Gary Bartz
Image courtesy of the artist
Saxophone Legend Gary Bartz to Perform with Berklee Artists at 13th Annual Global Jazz Summit The concert will honor BGJI alumni and include several performances dedicated to influential women in celebration of Women's History Month.
Global Summit on Ocean Sciences Features Student Compositions Pieces composed in Jennifer Beauregards Environmental Science course were featured at the Ocean Sciences Meeting 2022.
ADOY performs for the first time ever in the U.S. at the Business of K-Pop and the Korean Wave Symposium.
Image by Dave Green
Korean Music and Culture Take Center Stage at Berklee's Business of K-Pop and the Korean Wave Symposium Performances from the Korean Culture Student Association and synthpop sensation ADOY punctuated an in-depth panel discussion with K-pop industry influencers.
Read All
Subscribe The latest sounds, stories, and ideas, sent to your inbox weekly.
Most recent headlines
09/11/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
16/10/2025
Parks Associates has released new data showing that nearly half (45%) of U.S. internet homes watch free ad-supported streaming TV (FAST) services and 89% of U.S...
16/10/2025
TROY, Mich. -New data from J.D. Power's 2025 U.S. Residential Internet Service Provider Study shows that residential wireless internet providers are growing...
15/10/2025
Across the world, early-career reporters are interrogating systems that shape daily life, from mortuaries and classrooms to the corridors of legal education and...
15/10/2025
St. Louis Blues Pay Tribute to Ozzy Osbourne in New Pregame Open VideoThe NHL franchise worked with production firms 2WEI and 4th Floor CreativeBy Mark J Burns,...
15/10/2025
Cobalt Digital, G3DVu, Proxima Vision, and Telos Alliance Renew Premier Sponsors...
15/10/2025
By Paige Bethmann
Before my grandmother passed away in 2019, I went to visit her in the hospital where she'd been for a few weeks. When I arrived, the nurs...
15/10/2025
Two years ago, Spotify set out to grow the entire publishing industry by making ...
15/10/2025
People turn to DJ for a listening experience that feels personal, dynamic, and j...
15/10/2025
Las personas recurren a DJ para vivir una experiencia de escucha personal, din m...
15/10/2025
Rock legend Bruce Springsteen and luminary actor Jeremy Allen White came togethe...
15/10/2025
At Spotify, we're all about supporting rising talent and helping them connec...
15/10/2025
New SBS Documentary Series THE CANCER KILLERS Premieres 4 November on SBS & SBS ...
15/10/2025
SBS celebrates the Festivals of Lights with bold, illuminating stories across th...
15/10/2025
One of humanity's most profound questions continues: Is there any place in our galaxy suitable for life beyond Earth? NASA intends to find out, with the hel...
15/10/2025
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
15/10/2025
Scality, a global leader in cyber-resilient storage software for the AI era, today announced the advancement of its comprehensive AI ecosystem certification pro...
15/10/2025
The Hollywood Professional Association (HPA) today unveiled key highlights of the 2026 HPA Tech Retreat, scheduled for Feb. 15 19 at the Westin Rancho Mirage Go...
15/10/2025
At NAB Show New York 2025 (Stand 244), Interra Systems will showcase the future of media QC, monitoring, and captioning, highlighting its award-winning, AI- and...
15/10/2025
Grass Valley today announced that RMC BFM, part of the CMA-CGM Group and France's third-largest private media group, has chosen Grass Valley's productio...
15/10/2025
Appear, the global leader in live production technology, will demonstrate how its powerful hardware and software innovations are shaping the future of hybrid, s...
15/10/2025
Rakim to Join Berklee's Hip-Hop Hall of Fame at Signature Series Concert The rap icon becomes the latest inductee, following luminaries such as Roxanne Sh...
15/10/2025
Berklee Brings Live Music to the Head of the Charles Student artists will perform on multiple riverfront stages during the 60th anniversary of the world's...
15/10/2025
CobbTV, the government access television channel for Cobb County, Ga. recently acquired an automated playout system from Pebble, a global provider of automation...
15/10/2025
OSLO, Norway Appear, the global leader in live production technology, will demonstrate how its powerful hardware and software innovations are shaping the future...
15/10/2025
NEW YORK The NBA is making major changes to the NBA App and NBA TV as it takes control of them from TNT Sports, which has long managed the league's digital ...
15/10/2025
SAN MATEO, Calif. In what promises to be a major expansion of interactive features and personalized content on the DirecTV platform, the operator and Glance hav...
15/10/2025
SAN JOSE, Calif. Roku has launched changes to its user interface (UI) that the streaming platform says will better showcase original programming on the platform...
15/10/2025
LOS ANGELES Software-defined data storage and data services provider OpenDrives has elevated Alex Dunfey to chief technology officer, responsible for driving th...
15/10/2025
Abu Dhabi, UAE October 15, 2025: Space42 (ADX: SPACE42), the UAE-based AI-powe...
15/10/2025
Sheldon Nichols and Will Trickett to find and prepare more classic cars for budget conscious would-be owners from Wiser Films
UKTV have recommissioned the clas...
15/10/2025
Wednesday 15 October 2025
Nick Cave
JPEG (275 KB)
Explore the creative univer...
15/10/2025
Wednesday 15 October 2025
From breaking up with your partner to quitting your job - new polling shows some messages are just too scary to send
Over a fifth (...
15/10/2025
Rohde & Schwarz unveils compact MXO 3 oscilloscopes with 4 and 8 channels: Advan...
15/10/2025
Back to All News
Revenge Series The Resurrected' Captivates Audiences Across Asia
Entertainment
15 October 2025
GlobalTaiwan
Link copied to clipboard
...
15/10/2025
Back to All News
Bringing the Best in VFX and Virtual Production Together as Eyeline
Jeffrey Shapiro
CEO, Eyeline
Business
15 October 2025
GlobalCanadaInd...
15/10/2025
Deployed by Astound Business Solutions, Harmonic's Primary Distribution Solution Ensures Outstanding Video Quality and Seamless Ad Insertion at the Edge
SA...
15/10/2025
Collaboration extends a trusted relationship as RMC BFM invests in scalable, fut...
15/10/2025
Series coming in 2026 stars Tom Vaughan-Lawlor, Justine Mitchell and Jason O'Mara released today
RT today released first look images of new comedy-drama ...
14/10/2025
SVG Europe Summit 2025: All Sessions Now Available to Watch on SVG PLAYNetworking event that preceded IBC2025 shone a light on elite live sports innovation acro...
14/10/2025
SVG Sit-Down: Author Rich Podolsky on Writing Madden & Summerall: How They Revo...
14/10/2025
SVG All-Stars: Michael Reiners, Coordinating Producer, FloRacingThe Illinois State grad steers a vast schedule of motorsports events at tracks across the countr...
14/10/2025
Content protection: Getting the right management for your DRM By Neal Romanek
Friday, October 10, 2025 - 10:11
Print This Story
Eluvio power the EPCR'...
14/10/2025
As League Takes Over Ops, NBA TV and NBA App Add 60 Games, Weekday Studio Show, ...
14/10/2025
Time and effort: World's largest student-led broadcast prepares to go On Air...
14/10/2025
(L-R) Guest, Kimberly Robinson Jones, Geeta Gandbhir, Pamela Dias, and Takema Ro...
14/10/2025
Lossless ist jetzt mit Spotify Premium verf gbar.
Verlustfreies Audio war eine...
14/10/2025
La qualit Lossless est disponible sur Spotify Premium.
Le format sans perte de...
14/10/2025
For the seventh edition of Spotify and FC Barcelona's artist jersey series, ...
Korean Music and Culture Take Center Stage at Berklee's Business of K-Pop and the Korean Wave Symposium Performances from the Korean Culture Student Association and synthpop sensation ADOY punctuated an in-depth panel discussion with K-pop industry influencers.
